Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS

TRAINING TO BUILD PERSONAL BRANDING ON LINKEDIN SOCIAL MEDIA TO HANDLE EDUCATED UNEMPLOYMENT RATES AT HIGHER COLLEGE LEVEL Mayasari, Endah; Irdhayanti, Efa; Syahputri, Anggraini
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 3 (2024): Juni
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i3.755

Abstract

The number of unemployed in Indonesia according to the Central Statistics Agency as of August 2023 at the tertiary level has increased. Technology is developing rapidly and the emergence of new jobs, a combination of macro trends and technology adoption is causing the disappearance of a number of types of jobs. Students as one of the keys to the nation's success are required to have a high level of productivity, especially for those who are starting a career. The aim of this Community Service activity in the form of training is to build students' personal branding with Linkedin to prepare them for careers using Linkedin social media to anticipate the number of educated unemployed at the tertiary level. The method used is Participatory Action Research through the stages of problem identification, implementation and evaluation. Participants in this training numbered 90 students. The results show that the participants gained new knowledge and skills to prepare for a career and this is one solution in facing the challenges of technological disruption by using social media Linkedin.
PENINGKATAN KEWIRAUSAHAAN SANTRI MELALUI PELATIHAN PEMASARAN ONLINE DAN PENGEMBANGAN USAHA BERBASIS DIGITAL Irdhayanti, Efa; Anggraini Syahputri; Rizani Ramadhan; Uray Ndaru Mustika
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 4 (2025): Agustus
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i4.2980

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan di Pondok Pesantren Darut Tolibin Peniraman, Kabupaten Mempawah, Kalimantan Barat. Kegiatan ini bertujuan guna meningkatkan literasi digital dan keterampilan kewirausahaan berbasis teknologi bagi santri, sekaligus mendorong munculnya ide-ide usaha kreatif yang sesuai dengan perkembangan era digital. PKM yang dilaksanakan diikuti oleh 50 santri tingkat SMA dan dilaksanakan dalam bentuk ceramah interaktif, workshop praktik pembuatan akun bisnis online, simulasi perancangan ide usaha digital, serta presentasi kelompok. Hasil kegiatan menunjukkan peningkatan pemahaman santri terhadap literasi digital, kemampuan membuat akun bisnis online, serta terbentuknya lima kelompok ide usaha digital. Faktor pendikung kegiatan adalah dukungan penuh pesantren, antusiasme peserta dan relevansi materi, sedangkan faktor penghambar meliputi keterbatasan internet, waktu yang singkat, serta keterbatasan perangkat digital. Secara keseluruhan, kegiatan PKM ini dinilai dan memberikan dampak positif bagi pengembangan kewirausahaan santri. Diperlukan tindak lanjut berupa pendampingan usaha, peningkatan fasilitas digital di pesantren, serta kerja sama dengan pihak eksternal untuk mendukung keberlanjutan program kewirausahaan santri berbasis teknologi,