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All Journal Journal Economy And Currency Study (JECS) Healthy Journal Jurnal Pengabdian Sosial Jurnal Riset Ilmiah AKSIOMA : Jurnal Sains Ekonomi dan Edukasi ECONOMETRICS: Journal of Sustainable Economics and Management
Firayanti, Yuni
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Pengaruh Kinerja Pegawai Terhadap Tingkat Kesejahteraan (Studi Kasus Dinas Tenaga Kerja Kota Pontianak Tahun 2021-2023) Salani, Husin; Firayanti, Yuni; Tawil, Hamzah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 2 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i2.903

Abstract

This study aims to determine the effect of employee performance on the level of welfare at the Pontianak City Manpower Office in 2021-2023, the description of which is stored in the memories of the employees there and recorded in the daily work report (when they come to work) of each employee and the annual report (performance accountability report) reported to the government. The method used in carrying out this research is through a qualitative method and accompanied by a phenomenological approach technique because the objects studied are no more than forty potential sources and the results needed are sufficient to be obtained from only a few selected employees, as well as from observations to documentation of information that is estimated to be able to provide answers to this problem. From the results of this study, it was found that the performance of employees at the Pontianak City Manpower Office in 2021-2023 was proven to have an impact on their level of welfare, including additional funds for implementing the service, additional Employee Income (TPP), successful achievement of tasks and functions, always good physical condition, and good social relations. The results of this study are expected to become a science that can be emulated by workers such as employees, staff and others, both superiors and subordinates, and can be developed or utilized for those who want to research something related to this research.
Strategi Pemasaran UMKM Percetakan (Studi Kasus Ahmal Percetakan) Sahwi, Sahwi; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2367

Abstract

Marketing strategy plays a very important role in marketing activities, the purpose of this research is to find out the marketing, strategy carried out by Ahmal Printing. The method used in this research is qualitive research with a descriptive approach, the informants in this reseach are four owners of Ahmal printing employees and two consumers of Ahmal Printing. The collection technique uses observation, interviews, and documentation, and to find out the factors that influence the marketing strategy at Ahmal Printing in increasing consumer loyalty. The theory used is a 4p mix, namely product, price, place, promotion and consumer loyalty. The results of the study show that Ahmal Printing’s marketing strategy uses digital marketing such as Instagram, Facebook, Tiktok and other media statuses with the aim of communicating a product to the puclic, sales promotions are quite effective, Ahmal Printing’s strategy introduces its products with paid advertising, iscarried out to attract consumers, instagram reels are used to maximize promotions, good product quality so that it can attact consumer interest, good product quality can attract consumers, factors that make Ahmal Printing have loyal consumers are because of the goog and friendly service to consumers, quality, and prices ranging from Rp. 1.200 to Rp 1.500 pcs for various products at Ahmal Printing depending on the design and product model according to consumer desires at a fairly affordable price so that consumers want to make repeat purchases at Ahmal Printing.
Analisis Strategi Pemasaran Produk Madu Kelulut (Heterotrigona itama) PT. Komoditas Alam Indonesia Luat, Reformasius Juni; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2369

Abstract

This study aims to analyze the marketing strategy of kelulut honey (Heterotrigona itama) implemented by PT. Komoditas Alam Indonesia (Komalindo), a company engaged in the production and distribution of local honey in West Kalimantan. The focus of this research is the application of the 4P marketing mix product, price, place, and promotion as the main approach to enhance product competitiveness in both local and national markets. The method used is descriptive qualitative, with data collected through in-depth interviews, field observations, and documentation. The results show that PT. Komalindo segments its market through two main brands: madusyaiful, targeting the upper-middle class, and madu Ori, aimed at the lower-middle class. Pricing is adjusted based on seasonal factors and brand value perception. Distribution channels include online marketplaces and local retail outlets. Promotional strategies involve social media marketing, consumer education, and collaboration with influencers. The company has successfully increased sales volume and customer loyalty, despite challenges such as weather-related production fluctuations and competition from adulterated honey products. The 4P strategy has proven effective and adaptive. This research recommends strengthening educational promotions, diversifying products, and expanding distribution as sustainable strategies.
Co-Authors Abdul Rahim AHMADI andi hermawan Andrian, Jun Anggi, Anggi Aprianto . Ardiyana, Muhammad Asri, Haliyanti Astuti, Diah Tri Aswandi Aswandi, Aswandi Cahyanto, Fajar Cici, Cici dani, Rama Fatmawati, Fatmawati Fitria, Hanik Hamimi Hamimi HARIYANTO HARIYANTO Hermawan, Teguh Ismi, Ismi Jazilatunni’mah, Jazilatunni’mah Kurniati Kurniati Kuswiyanto, Putra Adi Liawati, Liawati Luat, Reformasius Juni Machmuda, Dian Nurul Mahardhika, Tubagus Mahardika, Tubagus Marhamah Marhamah Marhamah Marlina Marlina Mazayatul Mufrihah B11212091 Merta, Merta Muhammad Reza Muhammad Zen, Muhammad Muliana, Pitania Nahuri, Sasinta Bela Nia Puspita Sari, Nia Puspita Nugroho Nugroho Nurma Yunita, Nurma Nurul Huda Pradika, Sidik Pranoto, Irpan Andi Ramadani, Muhammad Rani, Trisna Cahaya Riduansyah Riduansyah, Riduansyah Rosadi rosadi Rose, Thitania Silvaine Roza, Riema Safitri, Pipi Novia Safitri, Yesi Sahwi, Sahwi Salani, Husin Saliya, Saliya Saliyeh, Saliyeh Santika Dewi Saputra, Edy Suchmawan Saputri, Novi Sintia Satunnisa, Nia Sa’adi, Sa’adi Serina, Serina Shalsabila, Shalsabila Siti Aisyah Sutiraswati, Sutiraswati Syaifudin, Syarif Muhammad Tarmiji Tawil, Hamzah Vitaloka, Via Wati, Putri Setia WINANTI, WINANTI Wulansari, Fidia Yanti Yanti Yati, Tomi Yulia Citra, Yulia