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Analisis Strategi Pengembangan Usaha Jasa Kebersihan: Studi Kasus Usaha Jasa Sini Sa Clean Wahyul; Rita Yunus; Kalvin A. Parinding; Yunus Sading; Musdayati
ManBiz: Journal of Management and Business Vol. 3 No. 3 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.5575

Abstract

The cleaning service business SINI sa CLEAN is a business that has quite promising potential for development, even though it is very promising, SINI sa CLEAN is currently unable to compete in a broad scope. SINI sa CLEAN must be able to develop and continue to innovate so that it can survive and be able to compete. So an appropriate development strategy is needed. The type of research used in this research is descriptive qualitative and the data sources in writing this article were taken from primary data and secondary data. The analysis technique used in this research is the SWOT analysis technique, recording and observation to produce accurate information. The aim of this research is to determine the internal and external factors of the SINI sa CLEAN cleaning service business to find out the business development strategy and to find out the SINI sa CLEAN cleaning service business development strategy. The research results show that the total internal factors of strengths and weaknesses as the X axis are 0.73, while the total external factors of opportunities and threats as the Y axis are 2.83. So the strategic position for developing the SINI sa CLEAN cleaning service business is in quadrant I, namely in the S-O strategy position which has the strength and opportunity to be able to develop the SINI sa CLEAN cleaning service business.
Co-Authors Abdul Rahmat Abdul Rahmat Adnyani, Ni Kadek Ayu Sri Wida Afandhi Afandhi Ahlis, Mohammad Alfiana Alfiana Amal, Husaeva Amelia, Widya Andi Herman Jaya Ardiyanti, Rina Ardiyanti, Rina Armin Armin, Armin Armin Muis Aurelie, Eko Putra Badria, Badria Chaerul Anam Dini Angraini Dongi, Nur Annisa Lutaan Dyah, Tri Murti Ayu Edhi Taqwa Eko Jokolelono Elfine Louise Abu Elfine Louise Abu Elfine Louise Abu, Elfine Louise Abu Failur Rahman Faisal Faisal Faisal Faisal Farida Millias Tuty Fathia Fathia Fitra Fitra, Fitra Giska Putri Hafista, Salmah Ika Rafika Irfan Irfan Kalvin Albert Parinding Kezia Verty Laendatu Paembonan Lutfi, Muhtar M. Anwar Nasruddin M. Marsanda M. Musdayati Marsanda, M. Marselina Lian Marselina Lian MMSI Irfan ,S. Kom Mohamad Ichwan Monduu, Elisabet Muhilannuri Muhtar Lutfi Mus dayanti Musdayanti Musdayanti yanti Musdayanti, M. Musdayati Musdayati Musdayati Musdayati Musdayati Musdayati, M. Musdayati, Musdayati Muthahar, La Ode Muhammad N. Nurbaeti Nur Annisa Lutaan Dongi Nur, Putri Alya Nurbaeti, N. Nurfadilah Sindika Sari Nurnaningsih Nurnaningsih Nurnaningsih, N. Nuryana Haprin Dj Achmad Paskual, Meity Ferdiana Patta Tope Putri Rahmadani Putri Rahmadani, Putri Rezaldi, Rezaldi Rita Suirlan Rita Yunus S. Suparman S. Suparman Salmah Hafista Sarah Prisillya Tiara M Setiawati, Eka Ayu Siti Nurhaliza Sri Wulan, Sri Suparman Suparman Sutarye Pujangan Tallesang, Mukhtar Tenge, Erna Tinadji, Selvika Tombolotutu, Andi Darmawati Tuty, Farida Milias Umam, Sirajul Vera Sri Endah Cicilia Wahyul Wahyul Wahyul Widya Amelia Yohan Yohan Yohan Yohan Yulisdianti Arafah Yulisdianti Arafah Yunus, Santi Zubair, Muchammad