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Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination Buntu Marannu Eppang; Herry Rachmat Widjaja; Muhammad Arifin; Muaz Azinuddin; Muhammad Arfin Muhammad Salim; Islahuddin
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.105-126

This study investigates the resilience strategies employed by small and medium-sized tourism enterprises (SMTEs) in Tanjung Bira, a marine-based destination in South Sulawesi, Indonesia, to cope with the impact of the COVID-19 pandemic. Duchek's Model of resilience, which conceptualizes resilience as a meta-capability composed of three stages (anticipation, coping, and adaptation), is used as a key framework. An exploratory qualitative approach was employed, involving in-depth semi-structured interviews with seven informants representing various tourism stakeholders. Thematic analysis revealed several main strategies for SMTE resilience: collaboration with stakeholders, government intervention, implementation of digital marketing, strengthening SMTEs legality, and strengthening/diversification of SMTE products. Mapping these strategies onto Duchek's Model, the anticipation stage included strategic planning, risk assessment, and building dynamic capabilities; the coping stage consisted of immediate financial measures and policy support; and the adaptation stage involved diversification, technology and innovation adoption, and collaboration and networking. A key implication is that destination management organizations should create innovative products and leverage online platforms for marketing to increase visitor arrivals and boost SMTE product sales. The findings contribute to understanding SMTE resilience in the context of a marine-based destination in Eastern Indonesia and provide insights for policymakers and practitioners to support SMTE recovery and long-term sustainability post-pandemic.

Supervisor Leadership Style's Effect on Housekeeping Staff Performance at Makassar's Singgasana Hotel Wulandari Pratiwi, Raden; Muhammad Salim, Muhammad Arfin; Islahuddin, Islahuddin
Jurnal Toursci Vol 1 No 6 (2024): Vol 1 No 6 June 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v1i6.319

A leader must engage with his subordinates using a leadership style. One of the components needed to support employee performance is this. This study aims to ascertain how the supervisor's leadership style impacts employee performance at the Singgasana Hotel in Makassar. Employee Performance is the research variable (Y), and the independent variable is the leadership style variable (X). This kind of study methodology is quantitative. The participants in this study were housekeeping staff members of the Singgasana Hotel in Makassar. In contrast, data analysis utilizing simple regression analysis was used to sample thirty employees who worked with up to thirty respondents by accidental sampling technique. Using the SPSS software version 22.0, a Likert scale-based questionnaire is used for data collection. According to research, leadership style positively and dramatically impacts employee performance at the Singgasana Hotel Makassar.

Enhancing Hotel Room Bookings through Instagram Marketing Riza Zalzabilah Hadi Syahputri; Muhammad Arfin Muhammad Salim; Islahuddin
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 2 (2024): VOL. 5, NO. 2 (2024): JE3S, JUNE 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i2.3324

Tourism is a vital sector globally, encompassing travel, leisure, and associated industries that significantly bolster economies, especially in developed nations. Indonesia's tourism potential holds promise for economic growth through increased visitor numbers and new destination developments. The hotel industry, a cornerstone of global tourism, adapts to technological advancements and shifting consumer behaviors to maintain competitiveness. This study investigates the efficacy of Instagram as a digital marketing tool in enhancing hotel room bookings, focusing on Whiz Prime Hotel Sudirman Makassar. Methods included direct observation, engagement analysis, and stakeholder interviews. The findings underscore Instagram's pivotal role in showcasing hotel amenities, promotions, and exclusive offers to a global audience, thereby fostering direct engagement and influencing booking decisions. Effective strategies and challenges in leveraging Instagram were identified, highlighting the importance of innovative content, real-time responsiveness, and adaptation to digital trends. Despite challenges such as market saturation and evolving consumer preferences, proactive measures like enhancing content quality and collaborating with influencers can amplify Instagram's impact on room sales. Recommendations include continuous staff training, strategic partnerships, and analytics utilization to optimize marketing efforts and sustain growth in the competitive digital tourism landscape. This study contributes insights into leveraging Instagram for hotel marketing, emphasizing its role in driving profitability and enhancing brand visibility within the dynamic hospitality sector.

Adaptation and collaboration of local community in super priority destination tourism program in Labuan Bajo Islahuddin, Islahuddin; Eppang, Buntu Marannu; Som, Ahmad Puad Mat; Masatip, Anwari; Salim, Muhammad Arfin Muhammad
ETNOSIA : Jurnal Etnografi Indonesia Vol. 7 No. 1 (2022)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v7i1.19708

This article is an elaborative description of the adaptive and collaborative forms of local communities in the context of tourism development. The people of Labuan Bajo realize that the environment in which they live for generations has now become the target of the Super Priority Destinations (SPD) program. The research method used is descriptive qualitative research. Data was collected by using in-depth interviews, observations, focus group discussions (FGD) and documentation studies. In Labuan Bajo, the role of the local community is shown through their transformation from a community with the characteristics of fishermen to the tourism industry on a micro basis. The role of local communities must be increased so that they do not only enjoy the crumbs of the big program of Super Priority Destinations (SPD). They are facing a change in economic orientation, where the tourism sector provides new opportunities to improve their welfare. This article strengthens the argument for the importance of collaborating with stakeholders, namely local communities, government, tourism actors (businesses), and academics. The importance of strengthening awareness and more comprehensive local community tourism education can be achieved by encouraging the role of universities. There are at least three stages of strategy that emerged from the results: identification of collaborating stakeholders as a precondition for making commitments, between government, private sector, community, and academia; unit process as a space to determine the right strategy; and unit of results as the alignment of program implementation, consistency of commitment, and the formation of norms in. In this context, universities have a role in producing human resources and conducting research to answer the needs of the tourism industry.

The Efficacy of Instagram in Event Marketing: An Empirical Study of Engagement Strategies : Efektivitas Penggunaan Instagram dalam Pemasaran Acara: Analisis Empiris atas Strategi Keterlibatan Audiens Muhammad Salim, Muhammad Arfin; Asyifa, Melia Sukma
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3214

This study examines the effectiveness of Instagram as a promotional tool for event organizers in Makassar, specifically focusing on PT. Slemmersindo's strategies. Utilizing qualitative data gathered through interviews with marketing managers, event coordinators, content creators, graphic designers, and customers, as well as observational analysis of the company's Instagram account, the research provides insights into audience engagement and brand visibility. The results reveal that high-quality visual content and consistent branding significantly enhance audience interaction and emotional connection. Additionally, creative and engaging posts not only attract attention but also foster strong relationships with potential customers. The findings suggest that effective use of Instagram allows event organizers to differentiate their brands and provide unique experiences, ultimately improving customer satisfaction and event attendance. Overall, the study highlights the integral role of strategic social media practices in the contemporary event marketing landscape, underscoring the importance of understanding audience preferences and delivering tailored content.

Enhancing English Language Skills through Collaborative Strategic Reading at Makassar Tourism Polytechnic Suparto, Windy Puspitasari; Amirullah, Amirullah; Basri, Muhammad; Salim, Muhammad Arfin Muhammad; Supriadin, Supriadin
ISLAMIKA Vol 7 No 3 (2025): JULI
Publisher : Pendidikan Agama Islam STIT Palapa Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36088/islamika.v7i3.5685

Students in vocational higher education, particularly in tourism studies, often face challenges in comprehending English texts related to their field, such as brochures, menus, and service dialogues. This issue hinders their ability to engage in global communication and meet the professional demands of the tourism industry. This study aims to explore the implementation of Collaborative Strategic Reading (CSR) as an instructional strategy to enhance English language skills specifically reading comprehension, vocabulary development, and critical thinking in an English for Specific Purposes (ESP) context at Makassar Tourism Polytechnic. A qualitative descriptive method was employed, involving classroom observations, semi-structured interviews with students and lecturers, and document analysis. The findings indicate that CSR, through its four stages preview, Click and Clunk, Get the Gist, and Wrap Up effectively improved student engagement and comprehension of tourism-related texts. Students showed greater confidence in interpreting and summarizing English materials, while classroom interaction became more collaborative and student-centered. Document analysis also revealed more concise and focused student assignments, reflecting improved understanding and application of reading strategies. The study concludes that CSR is an effective and relevant approach to teaching English in tourism education, as it supports both linguistic and interpersonal skill development. The implication of this research suggests that integrating CSR into ESP curricula can better prepare tourism students for real-world communication tasks and professional interactions in international settings, ultimately enhancing their readiness for careers in the rapidly expanding global tourism industry.

Analyzing the Influence of Japanese Language Proficiency and Internship Experience on Students’ Readiness for Professional Engagement Renold; Taqdir; Alghifari, Muhammad Faiz; Gosal, Squal William; Muhammad Salim, Muhammad Arfin
Eduvelop: Journal of English Education and Development Vol 9 No 1 (2025): Eduvelop: Journal of English Education and Development
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/eduvelop.v9i1.5345

This study explores the influence of Japanese language proficiency and internship experience on students’ readiness for professional engagement within Japanese-speaking tourism service environments. Focusing on students from the Diploma 4 Tourism Business Program and the Diploma 3 Travel Program at Makassar Tourism Polytechnic, the research addresses the persistent gap between academic language instruction and real-world communicative competence in Japanese Language Skills contexts. A quantitative method was employed, involving 124 students who had completed internships and enrolled in elective Japanese language courses. Data were analyzed using SmartPLS version 4.1.1.4, incorporating outer and inner model assessments such as convergent validity, discriminant validity, composite reliability, R², f², and hypothesis testing for both direct and indirect effects. The findings indicate that internship experience has a significantly strong influence on students’ readiness to interact with Japanese partners (f² = 0.8398; p < 0.001), while general Japanese language proficiency exerts a moderate yet meaningful impact. Conversely, basic text mastery and formal Japanese communication skills show weak and statistically insignificant effects. These results underscore the vital role of experiential learning in enhancing functional language application in professional settings. The study recommends integrating practical language activities into internships and strengthening collaboration between academic programs and industry. Future research should examine the quality of internship placements and evaluate ESP outcomes across different hospitality and tourism programs

Pemberdayaan Perempuan Dalam Pembangunan Pariwisata di Kabupaten Pangkep: Women's Empowerment in Tourism Development in Pangkep Regency Muhammad Salim, Muhammad Arfin; Ery, Anda Prasetyo
PADAIDI: Journal of Tourism Dedication Vol. 1 No. 2 (2024): Juli-Desember 2024
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/padaidi.v1i2.126

The Tourism sector is one of the developing sectors in Indonesia that can improve the economy of a country or region. Tourism is currently growing, which can open up vast employment opportunities. Women's empowerment through the community is a forum for developing the economy of Panaikang village, especially the introduction to tourism itself and its elements. One of them is the role of women in capacity building and community understanding of the benefits of tourism. Community service is packaged as technical guidance on women's war in developing villages and poverty alleviation in Panaikang Tourism Village. This technical guidance includes providing material about the Tourism Village to improve the community's standard of living around the Panaikang Tourism Village. The results of this service activity day showed that the community was very enthusiastic and actively participated in the activity. This activity has a significant impact on the community, especially in terms of gender equality and the role of women in poverty alleviation in Panaikang Village.

Fostering The Indonesian Culinary Through Language and Visual on Social Media: Tourism Discourse Perspective Wan Farah Wani Wan Fakhruddin; Muhammad Arfin Muhammad Salim
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 2 August (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i2.255

The growth of culinary tourism has become a tourist attraction in many countries worldwide. Culinary is important in endorsing the uniqueness and authenticity of the country and nation. This paper investigates the role of language and visual images in fostering Indonesian cuisine on social media, Facebook, Instagram, and Twitter in multimodal perspectives. This research adopted multimodal discourse analysis to manipulate the data gained. The study focuses on the language and visual elements employed in social media. The choice of words and stylistic strategies on Facebook, Instagram, and Twitter become the concern of the analysis. The main visual analysis concerns are modality, participant and salience. The find shows that social media relies heavily on exaggerated language and images to foster culinary tourism in Indonesia. It thus contributes to our understanding of how multimodal discourse about Indonesian culinary tourism develops with changing Indonesian tourism.

Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination Eppang, Buntu Marannu; Widjaja, Herry Rachmat; Arifin, Muhammad; Azinuddin, Muaz; Salim, Muhammad Arfin Muhammad; Islahuddin
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.105-126

This study investigates the resilience strategies employed by small and medium-sized tourism enterprises (SMTEs) in Tanjung Bira, a marine-based destination in South Sulawesi, Indonesia, to cope with the impact of the COVID-19 pandemic. Duchek's Model of resilience, which conceptualizes resilience as a meta-capability composed of three stages (anticipation, coping, and adaptation), is used as a key framework. An exploratory qualitative approach was employed, involving in-depth semi-structured interviews with seven informants representing various tourism stakeholders. Thematic analysis revealed several main strategies for SMTE resilience: collaboration with stakeholders, government intervention, implementation of digital marketing, strengthening SMTEs legality, and strengthening/diversification of SMTE products. Mapping these strategies onto Duchek's Model, the anticipation stage included strategic planning, risk assessment, and building dynamic capabilities; the coping stage consisted of immediate financial measures and policy support; and the adaptation stage involved diversification, technology and innovation adoption, and collaboration and networking. A key implication is that destination management organizations should create innovative products and leverage online platforms for marketing to increase visitor arrivals and boost SMTE product sales. The findings contribute to understanding SMTE resilience in the context of a marine-based destination in Eastern Indonesia and provide insights for policymakers and practitioners to support SMTE recovery and long-term sustainability post-pandemic.

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