Claim Missing Document
Check
Articles

Found 24 Documents
Search

Influencer: Sumber Daya Promosi yang Ramah Wisatawan Milenial Siryayasa, I Nyoman; Sudarmi, Sudarmi; Ridwan, Masri; Salim, Muhammad Arfin Muhammad; Rahmayanti, Firda
BRILIANT: Jurnal Riset dan Konseptual Vol 9 No 1 (2024): Volume 9 Nomor 1, Februari 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v9i1.1797

Abstract

Research was carried out to understand the role of social media and Influencers on tourist interest in visiting Enrekang Regency. This research approach is quantitative-descriptive based on the philosophy of positivism. Data collection used research instruments; data analysis was quantitative-statistical. Probability sampling using simple random sampling technique to obtain samples. This research consisted of 60 respondents. The data presented shows that Influencers are parties who have a large number of followers and play an important role in promotion using social media such as Instagram, YouTube, Twitter and Facebook to promote tourist attractions. The research results prove that there is a significant relationship between social media and interest in visiting and being able to explain variables with an influence of 74% and the Influencer variable of 81%. Millennial tourists are most interested in visiting Enrekang Regency as much as 20% with the main aim being tourist attractions that can provide experiences through sightseeing/panorama activities, photography, mini restaurants, camping grounds, creative art, pine forests, game rides. Real collaboration is needed between the relevant government, tourist attraction managers, influencers and millennial tourists to create Enrekang as a tourist destination. 
Area Assessment of English in the Application of Edupreneurship in Convention and Event Business Management in a Public Tourism Polytechnic Suparto, Windy Puspitasari; Lao, Yandres A. Dj.; Salim, Muhammad Arfin Muhammad
Journal of Language Learning and Assessment Volume 1, Number 2, December 2023
Publisher : Naifaderu Cipta Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71194/jlla.v1i2.103

Abstract

Purpose The purpose of this study was to identify, describe, and analyze the application of edupreneurship in convention and event business management for English classes at the Makassar State Tourism Polytechnic Methodology The qualitative descriptive method was used by researchers in this study. What is meant by "qualitative descriptive research" is survey research that determines and explains the use of the strategy for implementing the Makassar State Tourism Polytechnic. Results/Findings In general, it can be said that the results of research related to the implementation of edupreunership through teaching factories show the commitment of vocational institutions or tertiary institutions to edupreneurship learning. This is evidenced by the empowerment of entrepreneurship aimed at all levels, this fact proves that entrepreneurship subjects have strategic meaning for students and institutions. Implications The conclusion highlights that while schools aim to align with edupreneurship through teaching factories, they face challenges in synchronizing with business and industry practices. These hurdles include deficiencies in work culture adherence, teaching staff's unfamiliarity with industry standards, unmet infrastructure benchmarks, universities' insufficient collaboration with industry entities, and regulatory constraints imposing the use of state assets for revenue generation
Pemberdayaan Perempuan Dalam Pembangunan Pariwisata di Kabupaten Pangkep: Women's Empowerment in Tourism Development in Pangkep Regency Muhammad Salim, Muhammad Arfin; Ery, Anda Prasetyo
PADAIDI: Journal of Tourism Dedication Vol. 1 No. 2 (2024): Juli-Desember 2024
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/padaidi.v1i2.126

Abstract

The Tourism sector is one of the developing sectors in Indonesia that can improve the economy of a country or region. Tourism is currently growing, which can open up vast employment opportunities. Women's empowerment through the community is a forum for developing the economy of Panaikang village, especially the introduction to tourism itself and its elements. One of them is the role of women in capacity building and community understanding of the benefits of tourism. Community service is packaged as technical guidance on women's war in developing villages and poverty alleviation in Panaikang Tourism Village. This technical guidance includes providing material about the Tourism Village to improve the community's standard of living around the Panaikang Tourism Village. The results of this service activity day showed that the community was very enthusiastic and actively participated in the activity. This activity has a significant impact on the community, especially in terms of gender equality and the role of women in poverty alleviation in Panaikang Village.
Tata Kelola Daya Tarik Wisata Berkelanjutan Kelurahan Bonto Lebang Kecamatan Bissappu Kabupaten Bantaeng Salim, Muhammad Arfin Muhammad; Salam, Nur; Hamzah, Amiruddin
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 5, No 2 (2025): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : Univeristas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v5i2.78354

Abstract

Abstrak. Kelurahan Bonto Lebang, Kecamatan Bissappu, Kabupaten Bantaeng Sulawesi Selatan memiliki beragam potensi alam, dan budaya yang menjadi daya tarik wisata potensial. Namun, tanpa tata kelola yang baik, melalui berbagai  program untuk mewujudkan Kelurahan Bonto Lebang menjadi Kelurahan wisata, maka melalui kegiatan pelatihan dan pendampingan kepada Masyarakat Politeknik Pariwisata Makassar berharap dapat mewujudkan Kelurahan Bonto Lebang menjadi Kelurahan wisata yang Mandiri. Dalam konteks penguatan ekonomi lokal, pendampingan Politeknik Pariwisata Makassar berperan penting dalam memastikan bahwa manfaat ekonomi dari aktivitas wisata ini dapat dirasakan secara merata oleh Masyarakat lokal. Program ini menggunakan pendekatan partisipatif yang melibatkan seluruh pemangku kepentingan. Kegiatan pelatihan ini menghasilkan output konkret berupa peningkatan pengetahuan dan keterampilan peserta dalam tata kelola destinasi wisata, pengelolaan UMKM, dan manajemen event. Dalam kegiatan pelatihan dan pendampingan ini dapat menghasilkan rencana aksi pengembangan usaha dan proposal event yang siap untuk diimplementasikan. Terbentuknya kolaborasi antar pelaku usaha, masyarakat, pengelola destinasi, dan pemerintah ini mengindikasikan bahwa program pengabdian masyarakat yang telah di lakukan berhasil menciptakan momentum positif untuk transformasi pariwisata daerah. Secara keseluruhan, kegiatan ini tidak hanya memberikan transfer pengetahuan, tetapi juga berhasil membangun kesadaran kolektif dan komitmen bersama untuk mengembangkan destinasi wisata yang kompetitif, inklusif, dan berkelanjutan bagi kesejahteraan masyarakat lokal. Kata Kunci: tata kelola, wisata, pemberdayaan usaha kecil, pendampingan, berkelanjutan