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All Journal Journal of Indonesian Applied Economics Syntax Literate: Jurnal Ilmiah Indonesia EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Sosial dan Teknologi Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah ALMUJTAMAE: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Bisnis dan Manajemen Journal of Comprehensive Science Journal of Indonesian Sharia Economics SENTRI: Jurnal Riset Ilmiah Jurnal Pengabdian Masyarakat Bhinneka Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Money: Journal of Financial and Islamic Banking Advances In Social Humanities Research Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Ecobankers : Journal of Economy and Banking Jurnal Cendekia Ilmiah Ash-Shidqu: Jurnal Ekonomi Syariah
Vidiati, Cory
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Perilaku Konsumen Analisa Deskriptif Pemilihan Tempat Belanja Konsumen Pedesaan Erlinda, Ela; Vidiati, Cory; Selasi, Dini; Munajim, Ahmad
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

Abstrak Tulisan ini bertujuan untuk menganalisa perilaku konsumen di pedesaan dalam memilih tempat belanja. Keputusan membeli merupakan suatu tindakan yang dilakukan oleh konsumen dalam memutuskan untuk membeli suatu produk atau jasa tertentu. Temuannya bahwa lokasi, harga, pemilihan, kenyamanan, layanan pelanggan, dan kebijakan pengembalian; selain itu terbatasnya penguasaan teknologi membuat konsumen sulit dalam penerimaan konsep e-commerce yang ditawarkan. Dengan menggunakan pendekatan kualitatif, sumber data primer dikumpulkan dari wawancara dan observasi; lokasi penelitian dilakukan di Toko Kelontong Novi-Ali Panguragan Cirebon; sumber data sekunder didapatkan dari artikel-artikel terkait penelitian. Kebaruan dari penelitian ini adalah adanya faktor psikologis berupa emosional antar warga desa dan budaya turun temurun. Keterbatasan penelitian ini dapat dilakukan melalui penelitian lanjutan untuk penelitian sejenis maupun pengembangannya. Kata Kunci: perilaku konsumen masyarakat pedesaan, pemilihan tempat belanja, Toko Kelontong Novi Ali Abstract This paper aims to analyze consumer behavior in rural areas in choosing a place to shop. Buying decision is an action taken by consumers in deciding to buy a particular product or service. His findings that location, price, selection, convenience, customer service, and return policy; in addition to the limited mastery of technology makes it difficult for consumers in the acceptance of e-commerce concepts offered. By using a qualitative approach, primary data sources were collected from interviews and observations; the location of the study was conducted at Novi-Ali Panguragan Cirebon grocery store; secondary data sources were obtained from research-related articles. The novelty of this study is the presence of psychological factors in the form of emotions between villagers and hereditary culture. Limitations of this research can be done through advanced research for similar research and development. Keywords: consumer behavior of rural communities, the selection of shopping, grocery stores Novi Ali
Sharia Digital Innovation Trend: OJK Involvement Changes Indonesia's Islamic Finance Landscape Najwa, Friska; Vidiati, Cory; Angoy, Raisalam D.; Cahyono, Heru; Lubaba, abu
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 5 No. 02 (2024): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

This paper explains that Islamic digital finance experiences a mechanical shift in implementation when there is financial technology innovation. A development strategy in line with Islamic law is essential to ensure that this innovation is not just an idea, but can also be implemented effectively according to the community's needs. Using a qualitative approach and secondary data as study material developed, compiled and concluded. The findings are that the Financial Services Authority (OJK) has shown commitment to strengthening the Islamic fintech ecosystem through various programs, such as Gebyar Safari Ramadhan and Ijtima' Sanawi, which have contributed to the Global Islamic Fintech Indicator ranking. In general, they have been unable to boost financial literacy and Islamic financial inclusion in the wider community. Another finding is the importance of developing Islamic digital financial innovations that are more inclusive and responsive to the needs of the halal food sector through the development of inclusive Islamic financial products and services, such as Sharia-based crowdfunding platforms and halal e-commerce with Sharia payments. The contribution of the findings is expected to map the weaknesses into the strengths of the global Islamic economy.
Peran Tranformasi Digital Dalam Pengembangan Pasar Modal Syariah di Indonesia Auliah, Siti; Vidiati, Cory; Selasi, Dini; Pratama, Gama
Jurnal Sosial Teknologi Vol. 3 No. 12 (2023): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v3i12.1074

Abstract

Transformasi digital menjadi kunci dalam pengembangan pasar modal Syariah di Indonesia, menerapkan teknologi informasi dan komunikasi untuk meningkatkan efisiensi perdagangan, aksesibilitas, dan layanan keuangan Syariah. Dalam konteks global, transformasi ini tidak hanya meningkatkan status pasar modal secara domestik tetapi juga menciptakan peluang ekonomi yang signifikan.Meskipun pasar modal Syariah mematuhi prinsip-prinsip Syariah, beberapa hambatan seperti minimnya jumlah investor dan rendahnya tingkat melek huruf menghambat perkembangannya. Transformasi digital diharapkan dapat mengatasi tantangan ini dengan meningkatkan literasi keuangan dan pemahaman masyarakat terhadap pasar modal. Di samping itu, potensi pertumbuhan ekonomi digital melalui layanan internet menjadi peluang besar yang perlu dimanfaatkan. Penelitian ini, menggunakan pendekatan deskriptif kualitatif, menyoroti peran penting transformasi digital dalam mengembangkan pasar modal Syariah. Inovasi dan teknologi digital diharapkan menciptakan struktur baru, nilai, dan sikap yang mendukung pertumbuhan industri keuangan Syariah. Kesimpulannya, melalui terus menerapkan teknologi, Indonesia dapat memperkuat posisinya dalam ekonomi Syariah secara global, mencapai efisiensi, aksesibilitas, dan pertumbuhan berkelanjutan dalam pasar modal Syariah
Strategi Pemasaran UMKM di Era Digital: Studi Kasus Gamis Hijab Terbaru Riskirich Menggunakan Aplikasi TikTok Shop Susanti, Susanti; Vidiati, Cory
Journal of Comprehensive Science Vol. 3 No. 10 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i10.2380

Abstract

This article discusses the digital marketing strategy used by Riskirich, an MSME operating in the Muslim fashion industry, especially robes and hijabs. The main focus of this research is the use of TikTok Shop as the main marketing and sales platform. This study aims to analyze the effectiveness of TikTok Shop in increasing brand recognition and product sales, as well as identifying the challenges and opportunities faced by Riskirich's newest hijab gamis in developing its digital marketing strategy. MSMEs in Indonesia face many challenges in marketing the products they sell, due to the COVID pandemic – 19 which occurred in 2019 to 2021 changed everything to become completely digital, so that all MSMEs in Indonesia inevitably had to market their products online. This research uses a qualitative approach with a case study method and data collection through interviews, observation and social media analysis. The research results show that using TikTok Shop significantly increases product visibility and interaction with customers, but there are challenges in terms of content management and adaptation to the platform's algorithms.
Pengaruh Minat dan Inovasi Sots terhadap Pertumbuhan RDN Danareksa (Study Fossei Ciraya) Yasin, Muhamad Mufti; Vidiati, Cory; selasi, Dini; Pratama, Gama
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk melakukan investigasi mendalam terhadap dinamika pertumbuhan Reksa Dana Net (RDN), dengan fokus pada dampak minat dan inovasi Teknologi dan Sistem Operasi Sistem (SOTS) pada perusahaan investasi Danareksa, khususnya di wilayah geografis Ciayumajakuning. Pendekatan yang digunakan dalam penelitian ini dengan metode kuantitatif. Oleh karena itu, penelitian ini bertujuan untuk mengungkap potensi hubungan antara minat mahasiswa dan inovasi SOTS dengan perkembangan investasi melalui reksa dana di kawasan unik Ciayumajakuning ini. Hasil penelitian menunjukkan bahwa tingginya minat masyarakat terhadap produk investasi Danareksa dan kuatnya inovasi sharia online trading system (SOTS) memberikan dampak positif yang signifikan terhadap pertumbuhan Rekening dana nasabah(RDN) di wilayah Ciayumajakuning. Hal ini menunjukkan bahwa sinergi antara kepentingan publik dan inovasi SOTS memainkan peran penting dalam mendorong pertumbuhan investasi di wilayah geografis tertentu. Memahami dinamika ini sangat penting bagi investor dan perusahaan investasi Danareksa untuk mengambil keputusan dan strategi yang tepat demi pertumbuhan RDN berkelanjutan khususnya pada mahasiswa. Penelitian ini bertujuan untuk melakukan investigasi mendalam terhadap dinamika pertumbuhan Reksa Dana Net (RDN), dengan fokus pada dampak minat dan inovasi Teknologi dan Sistem Operasi Sistem (SOTS) pada perusahaan investasi Danareksa, khususnya di wilayah geografis Ciayumajakuning. Pendekatan yang digunakan dalam penelitian ini dengan metode kuantitatif. Oleh karena itu, penelitian ini bertujuan untuk mengungkap potensi hubungan antara minat mahasiswa dan inovasi SOTS dengan perkembangan investasi melalui reksa dana di kawasan unik Ciayumajakuning ini. Hasil penelitian menunjukkan bahwa tingginya minat masyarakat terhadap produk investasi Danareksa dan kuatnya inovasi sharia online trading system (SOTS) memberikan dampak positif yang signifikan terhadap pertumbuhan Rekening dana nasabah(RDN) di wilayah Ciayumajakuning. Hal ini menunjukkan bahwa sinergi antara kepentingan publik dan inovasi SOTS memainkan peran penting dalam mendorong pertumbuhan investasi di wilayah geografis tertentu. Memahami dinamika ini sangat penting bagi investor dan perusahaan investasi Danareksa untuk mengambil keputusan dan strategi yang tepat demi pertumbuhan RDN berkelanjutan khususnya pada mahasiswa.
Nurturing a Sustainable Harvest Pivoting on Green HRM in Agricultural Productivity and The Environment Munajim, Ahmad; Vidiati, Cory; Selasi, Dini; Nauroh, Izzwah; Arie Pratama, Fidya
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.2943

Abstract

This paper shows the performance of HR collaboration on the environment, in other words, GHRM can increase agricultural productivity while protecting the environment. The method is qualitative with a case study on a farm in Cirebon Regency, West Java, which applies the concept of GHRM. Data were collected through interviews, observations, and document analysis through SWOT Analysis. The findings of GHRM can be achieved through fostering a workforce that cares about the environment, encouraging innovation and collaboration, influencing organisational culture and decision-making, and generating new businesses such as garden/nature tourism, educational tourism, and spiritual tourism. The novelty of the research from the SWOT analysis is that collaborative GHRM leads to new sustainable businesses. Limitations The study was only conducted in Cirebon Regency, West Java—implications of the research directly on stakeholders and government through policies that favour collaboration for sustainable business.
Strategi Penerapan Lean Startup untuk Meningkatkan Efisiensi dan Inovasi UMKM Berbasis Syariah di Era Digital (Studi di Desa Pesantren Kota Cirebon) Amelia, Mila; Vidiati, Cory
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3450

Abstract

Penelitian ini bertujuan untuk menjelaskan strategi penerapan lean startup dalam meningkatkan efisiensi dan inovasi pada konteks ekonomi syariah. Pendekatan lean startup yang menekankan eksperimen cepat, validasi ide melalui umpan balik pelanggan, serta pengurangan pemborosan sumber daya diadaptasi dengan nilai-nilai Islam seperti amanah, kejujuran, keadilan, dan tolong-menolong. Metode kualitatif deskriptif digunakan untuk mengkaji pelaku UMKM syariah di lingkungan pedesaan yang sedang bertransformasi menuju digitalisasi usaha. Hasil penelitian menunjukkan bahwa penerapan lean startup mampu mempercepat inovasi produk dan layanan tanpa mengabaikan prinsip syariah; proses pengujian pasar lebih cepat dan sumber daya dimanfaatkan lebih efisien sehingga risiko kegagalan menurun. Integrasi etika usaha Islam memperkuat keunggulan kompetitif serta mendukung keberlanjutan bisnis jangka panjang karena membangun kepercayaan pelanggan dan relasi sosial yang kokoh. Selain itu, penelitian mengidentifikasi hambatan seperti rendahnya literasi digital, keterbatasan modal, serta akses yang terbatas ke pendampingan teknis. Hambatan tersebut diatasi melalui kolaborasi antara pelaku usaha, pemerintah desa, lembaga keuangan syariah, dan komunitas lokal untuk menyediakan pelatihan, fasilitas digital, serta skema pembiayaan mikro sesuai syariah. Implikasi praktis dari penelitian ini meliputi rekomendasi kebijakan dan model bisnis yang menggabungkan praktik lean startup dan prinsip Islam untuk mendorong UMKM syariah yang lebih inovatif, efisien, dan berkelanjutan di era digital. Rekomendasi ini juga menekankan pentingnya monitoring berkelanjutan, evaluasi berdasar indikator syariah dan kinerja usaha, serta pengembangan platform digital lokal yang ramah pengguna untuk memperluas jangkauan pasar dan memperkuat jejaring ekonomi Islam yang inklusif secara bersama.
Analisis Dampak Keberadaan Website Desa terhadap Transparansi dan Partisipasi Masyarakat Desa Tuk Kodriyah, Dewi; Vidiati, Cory
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3592

Abstract

This research is motivated by the urgency of implementing Good Governance principles at the village level through digital innovation in the form of a village website that serves as an instrument of transparency and public participation. The purpose of this study is to analyze the impact of the Tuk Village website on increasing public information transparency and community participation in village governance. This study uses a qualitative method with a descriptive approach, through field observations, document studies, and interviews with village officials and the community. The results show that the Tuk Village website has contributed significantly to opening access to public information, such as the publication of the Village Budget (APBDes), Village Work Plan (RKPDes), and online financial reports. However, the effectiveness of digital transparency is still limited due to internal constraints such as low human resource capacity in content management and external constraints such as low digital literacy and community participation. The findings indicate that digital transparency has not yet fully translated into substantive accountability, but rather remains administrative in nature. The implications of this research emphasize the need to strengthen the capacity of village officials, improve community digital literacy, and integrate technology, participation, and accountability so that village websites can function not only as information media but also as a means of participatory democracy that strengthens public trust and the effectiveness of village governance.
ECONOMIC EMPOWERMENT OF MSMEs THROUGH SUSTAINABLE DIGITAL TRANSFORMATION AND ASSISTED INCUBATION MODELS: A QUALITATIVE SYSTEM DYNAMICS APPROACH Selasi, Dini; Lathifaturahmah; Vidiati, Cory; Munajim, Ahmad; Faturrizky, Izzul
Journal of Indonesian Applied Economics Vol. 14 No. 1 (2026): February - June 2026
Publisher : Department of Economics, Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiae.2026.014.01.3

Abstract

Purpose This research aims to enhance the long-term contribution of Micro, Small, and Medium Enterprises (MSMEs) to economic development by optimizing digital marketing strategies supported through sustainable institutional assistance. Design/methodology/approach Using a qualitative system dynamics approach, this study provides a systemic analysis to understand constraints in the digital transformation process that affect MSME scalability. Data were collected through observations, interviews, surveys, and focus group discussions (FGDs), and analyzed using system dynamics techniques. Findings Findings indicate a strong reliance on accessible but basic digital tools such as WhatsApp (100%) for marketing, while adoption of advanced platforms like SEO and SEM remains limited. TikTok Marketplace is used by only 57.89% of participants, indicating underutilization of digital opportunities. Although some MSMEs have participated in training programs, they remain hindered by limited resources, lack of innovation culture, and minimal motivation to scale up. Research limitations/implications This study focuses on 141 screened MSMEs in Cirebon Regency with a final group of 50 assisted participants, which limits generalizability across all economic sectors. Originality/value As a solution, this study proposes the development of an integrated monitoring system aligned with stakeholder platforms, enabling continuous assessment of MSME capacity and progress. This model strengthens the role of MSMEs in inclusive and sustainable economic transformation.
Co-Authors Afika, Ayu Ahyar, Aldi Musthofainal Alifa, Alifa Alifia, Tasya Alimna, Fika Amelia, Mila Angoy, Raisalam D. Arie Pratama, Fidya Arnelia Putri Pratiwi Auliah, Siti Avwa, Pina Ainul Dapiah Erlinda, Ela Faiz Amin, Nur M. Faturrizky, Izzul Fernando, Ardi Habibah, Fadiyah Putri Nur Hernawati, Rita Heru Cahyono Hikmah, Anur Ihdalumam, Abdy Janan, Nabila Kasnawi, Kasnawic Kharimah, Kharimah Kodriyah, Dewi Laeliyah, Rizka Lathifaturahmah Lela, Citra Lubaba, Abu Maula, Ripdatul Mohammad Ridwan Muhammad Ridwan Munajim, Ahmad Mustaqiem, Akhmad Imam Najwa, Friska Nauroh, Izzwah Negarawati, Esa Nurazizah, Tia Nursindi, Mita Penty, Penty Pratama, Gama Pratiwi, Ayu Alfiani Pratiwi, Rina Ari Rahmanto, Agus Rahmawati, Linda Tri Ramadhani, Nurhalimah Rofik, Akhmad Rosidah Rosidah Sahaya, Aini Selasi, Dini Sinta, Ida Siswahyudianto Subagja, Gilang Suharto, Taufik Hidayat SUKIRNO Sundayana, Aditia Susanti Susanti Yasin, Muhamad Mufti Yasin, Muhammad Mufti Yulia, Devi