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All Journal JEJAK Dinasti International Journal of Management Science Bulletin of Counseling and Psychotherapy Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Kewarganegaraan Jurnal Bisnis Mahasiswa East Asian Journal of Multidisciplinary Research (EAJMR) Annals of Human Resource Management Research Asian Journal of Community Services (AJCS) International Journal of Asian Business and Management (IJABM) Siber Journal of Transportation and Logistics
Perwitasari, Erni Pratiwi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Innovation Strategy and Customer Loyalty for Indonesian Freight Forwarding Company Fauzia, Elfa; Pahala, Yosi; Thamrin, Muhammad; Abidin, Zaenal; Perwitasari, Erni Pratiwi
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 12 No. 2 (2025): Juli
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v12i2.1395

Abstract

One of the problems in logistics companies in Indonesia is the fact that some companies have not implemented Innovation strategies properly in the Pre-Booking and Forecast Expectancy Container systems in shipping companies so that it is quite difficult for customers to get Delivery Orders for the export shipping process. The company creates ways to maintain customer loyalty by implementing innovation strategies and service quality in the company's operational performance. The aim of this research is to determine and analyze the influence of innovation strategies and service quality on operational performance on customer loyalty. This qualitative research uses path analysis. The sample taken was 30 respondents with the criteria of Freight Forwarding company customers who had worked at their company for at least one year in the position of Logistics staff. Based on the data analysis carried out, it was concluded that the innovation strategy variable had no individual or partial influence on employee performance. The service quality variable does not have an individual or partial influence on employee performance. Employee performance variables do not have an individual or partial influence on customer loyalty. However, innovation strategy, service quality and operational performance together or simultaneously have a positive effect on customer loyalty.
Digital Strategy Model in Strengthening Brand Image to Maintain Customer Loyalty (Case Study on Umrah and Hajj Travel Agency) Suryawan, Ryan Firdiansyah; Kamsariaty, Kamsariaty; Perwitasari, Erni Pratiwi; Maulina, Evaf; Maghfuriyah, Alfi; Susilowati, Tri
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.6960

Abstract

The aim of this paper is to provide an overview of literature on digital strategy, brand image, and customer loyalty, contributing a strengthened perspective to this discourse. This paper employs a qualitative methodology, utilizing a literature review model based on findings from papers related to the variables within this study over the past eight years. The outcomes of this paper aim not only to reinforce existing implementation findings but also to contribute to and enrich the research field. The Digital Strategy Model has proven to be a valuable asset for Umrah and Hajj travel agencies in shaping brand image and maintaining customer loyalty. As the digital landscape evolves, a commitment to innovation, personalization, and customer trust will be crucial for sustained success in this competitive industry. Implementing these recommendations, Umrah and Hajj travel agencies can optimize their digital strategies, ensuring a holistic and customer-centric approach that fosters brand loyalty and satisfaction in the digital era.
Employee Resilience for Organizational Development with Motivation as Mediation Variables : Mini Review Mulyono, Sri; Perwitasari, Erni Pratiwi; Sumardi, Sumardi; Soehaditama, Josua Panatap; Susanto, Primadi Candra
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.7325

Abstract

The purpose of this paper is to explore the relationship between employee resilience, motivation, and organizational development in the context of private organizations, by understanding the dynamics of this relationship, it is hoped that an implementation can be found in a finding in the paper and see from these findings a literature review of effective strategies to increase employee resilience and stimulate organizational development. This paper uses a qualitative method by searching the literature for findings related to the existing papers in this paper that have been implemented in the results of existing papers. The time period of the paper is ten years.  Employee resilience has a central role in facing challenges and influencing organizational development, High motivation in employees can increase their resilience, which in turn supports organizational development. In this paper, the findings from dozens of literatures do not answer all of them, therefore links between variables are taken, and if for directly with three variables, no paper has stated the findings.
Concepts Marketing Mix : Increase in Sales of Airlines Ticket on Route International Panggabean, Helena Louise; Widiyanto, Prima; Yulihapsari, Ika Utami; Perwitasari, Erni Pratiwi; Maianto, Teguh; Suryawan, Ryan Firdiansyah
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.5651

Abstract

This article aims to provide an arrangement of literature related to this scientific article by providing an answer. The method used is to describe with qualitative methods the literature review of existing scientific articles and the findings of the results related to this scientific article by corroborating the answers conveyed in the results.Marketing mix has been implemented in the aviation industry, especially in serving passengers and goods that exist today, existing literature that states the findings to strengthen research results in the form of scientific articles can provide a view that the suitability in implementing the marketing mix depends on the existing airlines, because the ability of each management is different to achieve an organizational goal expected by Management over and the expectation of fulfilling passenger expectations. For other researchers in the future to develop using these variables in continuing this research or developing, the results of this collaborative scientific article can add a wealth of literature to aviation bisang in particular
Socialization of Making Job Application Letters, Curriculum Vitae and Interview Preparation and Understanding Psychological Testing for High School Students: Human Resource Marlita, Devi; Handayani, Sinai; Perwitasari, Erni Pratiwi
Asian Journal of Community Services Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i2.7971

Abstract

In order to carry out the tri dharma of higher education and As an effort to improve the quality of prospective senior high school graduates, the Trisakti Transportation and Logistics Institute research lecturer team was called upon to carry out this. Community Service by holding events whose topics are tailored to the needs of students as basic knowledge and preparation before entering the world of work. For this reason, educational institutions also pay special attention to prospective high school graduates who are expected to be ready and more confident when they enter the work industry. The method presented in the program above is through offline outreach and education, and the implementation of the activities will be carried out at State High Schools.
Socialization Applicant Tracking System (ATS) and ATS Curriculum Vitae for ITL Trisakti and General Students Marlita, Devi; Handayani, Sri; Perwitasari, Erni Pratiwi; Azis, Muhammad Ridwan; Hamonangan , Yosua
Asian Journal of Community Services Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i2.8080

Abstract

The method used for the program is through socialization and knowledge sharing about the Applicant Tracking System (ATS) in the form of case examples and tips online because the implementation of the events was still in the PPKM period. The Implementation of the activity was centered at ITL Trisakti, East Jakarta and participants could take part online. The purpose of the socialization is to prepare basic knowledge for students and the general public about ATS and its derivative applications. As a result of these activities, participants understand more about ATS. And start updating their profiles and curriculum vitae using ATS so that it is more accessible to recruiters of companies that need employees to fill the required positions.
Analysis of motivation, competence and remuneration on employee performance through job satisfaction at PT XYZ cargo area Marlita, Devi; Dianingrum, Melia; Handayani, Sinai; Perwitasari, Erni Pratiwi; Liana, Esti
Annals of Human Resource Management Research Vol. 5 No. 1 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i1.2807

Abstract

Purpose: The purpose of this study was to see the effect of motivation, competence, and remuneration on employee performance through job satisfaction at PT XYZ cargo division. Research Methodology: The method used in this study was descriptive quantitative. The sample consisted of 86 employees. Census was used as the sampling technique. Primary and secondary data were used in this study. The analysis tool used in this study was SmartPLS. The tests carried out in this study included the Validity Test, Reliability Test, Inner Model Test, Outer Model Test, and Hypothesis Test. Results: The results of the research conducted at PT XYZ in the cargo sector include the following: 1) Motivation has a positive and significant effect on job satisfaction; 2) Competence has a positive and significant effect on job satisfaction; 3) Remuneration has no positive and insignificant effect on job satisfaction; 4) Motivation has a positive and significant effect on employee performance; 5) Competence has a positive and significant effect on employee performance; 6) Remuneration has no positive and insignificant effect on employee performance; 7) Job satisfaction has a positive and significant effect on employee performance; 8) Motivation has a positive and significant effect on employee performance through job satisfaction; 9) Competence has a ,positive and significant effect on employee performance through job satisfaction; and 10) Remuneration has no positive and insignificant effect on employee performance through job satisfaction. Conclusions: The study at PT XYZ (cargo sector) concludes that motivation and competence significantly and positively affect both job satisfaction and employee performance, both directly and through job satisfaction. In contrast, remuneration shows no significant positive effect on job satisfaction or employee performance, either directly or indirectly. Limitations: This study's focus on specific companies limits generalizability, and potential bias may arise from self-reported data. Its cross-sectional design restricts causal inferences. Future studies should consider mixed methods to obtain deeper insights. Contribution: This study contributes to the understanding of employee performance and job satisfaction in cargo companies, with a focus on motivation, competence, and remuneration factors.
Pengaruh Service Quality dan Store Atmosphere Terhadap Customer Satisfaction (Studi Kasus Gerai Ritel Burger Cepat Saji) Suryati, Suryati; Setyasari, Untung Eko; Perwitasari, Erni Pratiwi; Pramono, Susatyo Adhi; Khamaludin, Khamaludin; Somadiyono, Sigit; Ichsan, Ichsan; Tannady, Hendy
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3984

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui seberapa besar apa yang mempengaruhi kepuasan konsumen pada suatu restoran atau rumah makan maka dibutuhkan adanya suasana toko yang menarik dan berkualitas, serta pelayanan yg baik, sehingga mampu memberikan kepuasan kepada konsumen. Penelitian ini merupakan pendekatan kuantitatif dengan menggunakan program SPSS Statik 25 dengan jumlah sempel sebanyak 185 responden yang pernah membeli dan mengunjungi lawless Burgerbar. dengan menggunakan teknik nonprobability sampling dan purposive. Hasil penelitian ini Uji t menunjukan bahwa store atmosphere berpengaruh terhadap kepuasan konsumen dengan nilai signifikansi 0,000 < 0,5 dan nilai t hitung sebesar 4,801 > 1,447 dan kualitas pelayanan menunjukan nilai t hitung sebesar 3,812 > t tabel 1,447 berpengaruh terhadap kepuasan konsumen. Dan juga diketahui bahwa nilai F hitung dari variabel independen dalam penelitian ini adalah sebesar 45,050 > F tabel 3,05 dengan tingkat signifikansi 0,000 < 0.05, maka dapat disimpulkan bahwa variabel store atmosphere dan kualitas pelayanan secara bersama- sama mempengaruhi kepuasan konsumen secara signifikan. Manfaat penelitian ini bagi lawless Burgerbar adalah sebagai bahan masukan atau evaluasi agar tetap dapat mempertahankan dan meningkatkan suasana toko dan kualitas pelayanan agar dapat bersaing dengan competitor lainnya.Kata Kunci : Store Atmosphere, Kualitas Pelayanan, Kepuasan Konsumen
Co-Authors Alfi Maghfuriyah Andri Primadi, Andri ARIF KURNIAWAN Azis, Muhammad Ridwan Devi Marlita, Devi Fauzia, Elfa Hamonangan , Yosua Handayani, Sinai Handayani, Sri Hendy Tannady Hermawan, M Arif Ichsan Ichsan Ika Utami Yulihapsari Josua Panatap Soehaditama Kamsariaty, Kamsariaty Khamaludin, Khamaludin Lermatan, Esterlinus Edwin Liana, Esti Maianto, Teguh Maulina, Evaf Melia Dianingrum Muhammad Thamrin Murdiono, Jatmiko Nofrisel, Nofrisel Nuraeni Nuraeni Panggabean, Helena Louise Primadi Candra Susanto Rafi, Salahudin Reynold, Binsar Sandriana Marina Sigit Somadiyono, Sigit Silalahi, Tiur Mery B Sismiati, Sismiati Sodikin, Alit Sri Handayani Sri Mulyono Suhendra, Agus Sumardi . Supardi Supardi Suryati Suryati suryawan, ryan firdiansyah Susatyo Adhi Pramono, Susatyo Adhi Syahridhan, Sayed Tri Susilowati Widiyanto, Prima Widodo, Erna Yana Tatiana, Yana Yosi Pahala, Yosi Zaenal Abidin