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All Journal Among Makarti Admisi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Information System, Applied, Management, Accounting and Research Jurnal Abdi Insani TECHNO-SOCIO EKONOMIKA Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Journal of Social And Economics Research Jurnal Pemberdayaan Umat Neo Journal of economy and social humanities Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Indonesia (Japendi) Klabat Journal of Management Jurnal Akuntansi Syariah PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Abdimas, Jurnal Pengabdian Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Udriyah
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence of HR Management Strategy and Competitive Advantage on The Performance of UMKM, Sukmajaya District, Depok City, West Java Cyka Oktaviani; Udriyah; Suci Ayu Sudari
Lead Journal of Economy and Administration Vol 3 No 1 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i1.201

Abstract

Micro Small and Medium Enterprises (MSMEs) have experienced positive developments over time, MSME players also produce a variety of products. To determine the effect of competitive advantage on the performance of MSMEs in Sukmajaya District. To find out whether HR Management strategies and competitive advantage have affected the performance of MSMEs in Sukmajaya District, according to the Central Bureau of Statistics for MSMEs in Sukmajaya District, there will be a decline in 2022 - 2023. The method used in this research is a quantitative method. The quantitative approach can be explained as a research method based on positivism philosophy. This method is used as a research tool on a certain population or sample. This research shows that HR management strategies have a positive and significant influence on the performance of MSMEs in Sukmajaya District. MSME performance also has a positive impact on HR Management strategies. Together, HR Management strategy and competitive advantage have a significant effect on MSME performance. Implications for business actors: this research provides direction for effective management regarding HRM strategy and competitive advantage. HR Management Strategy and competitive advantage have a positive and significant effect on the performance of MSMEs in Sukmajaya District, with a significance value of 0.000 and 0.000 0.05. The linear regression results show that the Adjusted R² is 0.876, which means that 87,6% of the MSME performance variables are explained by these two variables. The F test shows F count (81,632) F table 3.130, strengthening the positive and significant influence of these two variables on performance.
Green Economy: Green Innovation Strategy in Enhancing Sustainable Performance of MSMEs at Semarang City Through Competitive Advantage Suci Ayu Sudari; Udriyah Udriyah
Lead Journal of Economy and Administration Vol 5 No 1 (2026): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v5i1.462

Abstract

This study aims to analyze the effect of green innovation on sustainable performance of MSMEs at Semarang City through competitive advantage. This study employs a deductive approach, in which the research begins with general theories and is then narrowed down into more specific hypotheses. The method used is quantitative, utilizing primary data as the research instrument. The sampling design uses non-probability sampling with a convenience sampling technique. Data testing includes descriptive analysis, hypothesis testing, and path analysis using the Structural Equation Model (SEM) method with SmartPLS 4. The findings indicate that green innovation has a significant effect on competitive advantage. Competitive advantage has a significant effect on sustainable performance. And there is an indirect effect, green innovation has a significant effect on sustainable performance through competitive advantage. MSMEs need to strengthen their business reputation through the implementation of environmentally friendly business practices. These efforts not only improve the company's image but also strengthen the MSME's competitive advantage and its impact on sustainable performance.
Co-Authors Abdul Aziz Mahfudi Adira Aurel Agnemas Yusoep Islami Ainiyah Putri Aulia Aisyah Shabrina Machmud Aizzah, Restu Nur Alfi Maghfuriyah Ali Ridho Ali Ridho Ali Ridho Ali Ridho Alvia Nada Saputri Alyaputri, Kania Amilie, Novi Yulianti Andini Prasetyaningrum Syabila Anggita Taufiqi Apriyanti Ceskakusumadewi , Ceskakusumadewi Chandi Lestari Cyka Oktaviani D Ilham Rizkian Dea Faraysa Devia Salsabila Dewi Mia Lestari Dian Nugraha Dwi Rachmawati Dwi Rachmawati Faizah, Safira Felisya Pangi Wijaya Feri Nugroho Filza Naurah Zahra Firdha Nurul Fitria Fitriyani, Marini Gelaria Yaumal Akbar Gizka Alrizky Hadi Firmansyah Hadi Wijaya Hertin, RD Hertin, Revita Desi Islam, IN Jeriyansah, Jeriyansah Joko Widodo Kanti Kurniasih Karnelly Karnelly Khusni Faizah Liza Astrieani Sophi Marini Fitriyani Maylinda Nur Faizah Mei Indah Maulida Meli Linda Sari Mesja Dwika Mumtaz, Nabila Asdianti Nabila Asdianti Mumtaz Najla Fakhirah Najwa Nia Amanda Nasywa Eka Putri Ningsih, Rosmalia Nissa Maulida Nora Listiana Novi Yulianti Amilie Novitasari Novitasari Noviyanti Noviyanti Nur Fitri Dewi Nurhikmah Noviantih Oktaviani, Cyka Radhiyya Aisya Arimbi Alvianti Rahmawati Ulfah Ramadani, Khaerunisa Rara Ririn Budi Utaminingtyas Rashya Ashabelle Alkhansa Rasyid Fatullah Rili Isma Putri Ririn Iskayanti Riyadi - Riyadi Rizki Saputra Mukti Rizkian, D Ilham Rosmalia Ningsih Sabilah Ayu Lestari Safira Rahmadini Salamah, Ummy Gusti Salma Nurindah Intan Pratiwi Shafira Berliyanti Shinta Dwi Syahrani Suci Ayu Sudari Sultansyah Adira Putra Syahla Izdihar Syaqila Nur Hidayat Syarah Nur Zahroh Tabina Aziz Vinoli Zalsi Wildan Syafiq Wisnuaji, Putra Tangguh Yuni Pambreni Yuni Pambreni Yuni Pammbreni Yupiter, Yupiter Zaenudin, M Zahra Inayah Salsabila Zakia Maulida Antono