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All Journal Buletin Udayana Mengabdi Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Ilmu Sosial dan Humaniora JDM (Jurnal Dinamika Manajemen) JUIMA : Jurnal Ilmu Manajemen Asia-Pacific Management and Business Application SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan International Journal of Social Science and Business International Journal of Supply Chain Management JURNAL MANAJEMEN BISNIS Forum Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JPM: JURNAL PENGABDIAN MASYARAKAT Journal of Management Analytical and Solution International Journal of Applied Business and International Management Return : Study of Management, Economic and Bussines DEVOTE: Jurnal Pengabdian Masyarakat Global INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Journal Of Management Analytical and Solution (JoMAS) Digital Innovation : International Journal Of Management International Journal of Management, Accounting & Finance International Journal Business, Management and Innovation Review Buletin Studi Ekonomi E-Jurnal Manajemen

I Gusti Ayu Ketut Giantari

Fakultas Ekonomi Dan Bisnis Universitas Udayana

Author-ID : 1641611

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 42 Documents Claim Missing Document

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Peran Customer Value dalam Memediasi Pengaruh Monetary Sacrifice dan Service Benefit Terhadap Repurchase Intention Angga Cahya Qurananda; I Gusti Ayu Ketut Giantari
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 1 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Repurchase intentions occur when service users or customers are satisfied and get what they need. This study aims to determine the effect of monetary sacrifice and service benefits on repurchase intention mediated by customer value. This research was conducted on customers of PT. Garuda Indonesia Persero Tbk. The number of samples taken was 112 respondents, with nonprobability sampling method. Data collection was obtained from distributing questionnaires. Data analysis using path analysis and multiple test. The results of this study indicate that monetary sacrifice has a positive effect on customer value. Service benefit has a positive effect on customer value. Monetary sacrifice has a positive effect on repurchase intention. Service benefit has a positive effect on repurchase intention. Customer value has a positive effect on repurchase intention. Monetary sacrifice positively influences repurchase intention mediated by customer value. Service benefit has a positive effect on repurchase intention mediated by customer value. The implication of this research is expected to be a reference for the management of PT. Garuda Indonesia Persero Tbk. in providing benefits in the form of good service and giving a special impression to customers.

Peran Kemitraan Stakeholder Terhadap Kapabilitas Inovasi Dan Dampaknya Pada Kinerja Bisnis UKM Di Bali Dengan Mediasi Relational Quality I Gusti Ayu Ketut Giantari; Ni Nyoman Kerti Yasa
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Tujuan penelitian ini adalah untuk menjelaskan peran relational quality memediasi pengaruh kemitraan pelanggan, kemitraan pemasok, dan kemitraan pesaing terhadap kapabilitas inovasi dan dampaknya pada kinerja bisnis. Populasi penelitian ini adalah pebisnis UKM di Bali. Besarnya sampel yang digunakan sebanyak 150 orang dengan metode purposive sampling. Teknik analisis yang digunakan adalah Path Analysis dengan menggunakan SEM berbasis PLS. Hasil penelitian menunjukkan bahwa kemitraan pelanggan berpengaruh positif dan signifikan terhadap relational quality. Kemitraan dengan pemasok juga berpengaruh positif dan signifikan terhadap relational quality dan kemitraan dengan pesaing berpengaruh positif dan signifikan terhadap relational quality. Selanjutnya relational quality berpengaruh positif dan signifikan terhadap kapabilitas inovasi. Demikian juga relational quality mampu memediasi parsial secara signifikan pengaruh kemitraan pelanggan dan kemitraan pemasok terhadap kapabilitas inovasi. Namun demikian kemitraan pesaing berpengaruh tidak signifikan terhadap kapabilitas inovasi, sehingga relational quality merupakan mediasi sempurna (full mediation) pengaruh kemitraan pesaing terhadap kapbiltias inovasi. Oleh karena itu penting bagi pebisnis UKM di Bali untuk meningkatkan kemitraan dengan pelanggan, pemasok, dan pesaing agar relational quality semakin baik sebagai dasar untuk meningkatkan kapabilitas inovasi yang berdampak pada peningkatan kinerja bisnis.

PENGARUH KEPRIBADIAN MEREK TERHADAP KOMITMEN DAN KEPERCAYAAN MEREK, SERTA DAMPAKNYA TERHADAP LOYALITAS MEREK Made Dwi Utari; I Ketut Rahyuda; I Gusti Ayu Ketut Giantari
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017
Publisher : Faculty of Economics and Business Udayana University

Perilaku konsumsi masyarakat yang dipengaruhi oleh kesadarannya pada kerusakan lingkungan menjadi latar belakang dilakukannya penelitian ini. Penelitian ini bertujuan untuk menjelaskan pengaruh kepribadian merek terhadap kepercayaan dan komitmen merek, yang kemudian mengakibatkan loyalitas merek salah satu produk kosmetik dan perawatan diri organik di Kota Denpasar. Data dikumpulkan dengan metode survei menggunakan instrumen kuesioner. Teknik pengambilan sampel adalah purposive sampling berjumlah 150 responden, kemudian data dianalisis dengan SEM (Structural Equation Modelling). Hasil penelitian adalah kepribadian merek berpengaruh positif signifikan terhadap komitmen dan kepercayaan merek. Begitu juga dengan komitmen merek dan kepercayaan merek, ditemukan berpengaruh positif signifikan terhadap loyalitas merek. Implikasi teoritis penelitian ini adalah memperkaya konsep kepribadian merek yang ditemukan oleh Aaker (1997). Implikasi praktis bagi perusahaan produk ini adalah memperkuat dimensi kehandalan yang merepresentasikan kepribadian merek, indikator setia mengkonsumsi produk dalam waktu yang lama yang merepresentasikan komitmen merek, dan indikator konsistensi kualitas yang merepresentasikan kepercayaan merek dalam rangka meningkatkan loyalitas merek.

Peran Keunggulan Bersaing Dalam Memediasi Orientasi Pasar Dan Orientasi Kewirausahaan Dengan Kinerja UKM Nyoman Gede Aditya Jay Medhika; I Gusti Ayu Ketut Giantari; Ni Nyoman Kerti Yasa
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 2 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Penelitian ini bertujuan untuk menjelaskan: 1) pengaruh orientasi pasar dan orientasi kewirausahaan terhadap keunggulan bersaing UKM, 2) pengaruh orientasi pasar, orientasi kewirausahaan dan keunggulan bersaing terhadap kinerja UKM dan 3) peran keunggulan bersaing dalam memediasi pengaruh orientasi pasar dan orientasi kewirausahaan terhadap kinerja UKM industri kerajinan ‘kain endek’ (kain tenun ikat) di Kabupaten Klungkung. Populasi dalam penelitian ini adalah UKM di industri kerajinan kain endek di Kabupaten Klungkung yang terdaftar di Dinas Perindustrian dan Perdagangan Provinsi Bali tahun 2016. Penelitian ini menggunakan sampel jenuh (sensus), dimana menggunakan keseluruhan populasi yaitu 37 usaha sebagai unit analisis. Data dianalisis menggunakan teknik analisis SEM berbasis PLS (Partial Least Square). Hasil penelitian menunjukkan bahwa orientasi pasar dan orientasi kewirausahaan berpengaruh positif dan signfikan terhadap keunggulan bersaing UKM. Orientasi pasar, orientasi kewirausahaan dan keunggulan bersaing berpengaruh positif dan signfikan terhadap kinerja UKM. Keunggulan bersaing secara positif dan signifikan memediasi pengaruh orientasi pasar dan orientasi kewirausahaan terhadap kinerja UKM industri kerajinan endek di Kabupaten Klungkung.

Peran Inovasi Produk Memediasi Orientasi Pasar Terhadap Kinerja UKM Kerajinan Endek Di Kabupaten Klungkung Made Amilia Laksmi Putri; Ni Nyoman Kerti Yasa; I G A Ketut Giantari
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 4 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Persaingan dalam bisnis membuat pengusaha dituntut untuk dapat mengerti dan memahami apa yang terjadi di pasar dan mengetahui apa yang dibutuhkan oleh konsumen. Penelitian ini bertujuan untuk menjelaskan pengaruh orientasi pasar terhadap inovasi produk pada UKM kerajinan endek, untuk menjelaskan pengaruh inovasi produk terhadap kinerja UKM, dan orientasi pasar terhadap kinerja UKM kerajinan endek, serta menjelaskan peran inovasi produk dalam memediasi hubungan orientasi pasar dengan kinerja UKM kerajinan endek di Kabupaten Klungkung. Populasi dalam penelitian ini adalah UKM kerajinan endek di Kabupaten Klungkung yang terdaftar di Dinas Perindustrian dan Perdagangan Provinsi Bali tahun 2016. Penentuan sampel menggunakan metode purposive sampling, yaitu hanya pada UKM kerajinan endek yang masih beroperasi saat sekarang, sebanyak 37 usaha sebagai unit analisis. Data dianalisis menggunakan teknik Analisis Jalur (Path Analysis). Hasil penelitian menunjukkan bahwa Orientasi Pasar berpengaruh positif dan signfikan terhadap Inovasi Produk UKM kerajinan endek di Kabupaten Klungkung. Inovasi Produk berpengaruh positif signifikan terhadap Kinerja UKM kerajinan endek, dan Orientasi Pasar juga berpengaruh positif dan signifikan terhadap Kinerja UKM kerajinan endek di Kabupaten Klungkung. Inovasi Produk secara signifikan memediasi pengaruh Orientasi Pasar terhadap Kinerja UKM kerajinan endek di Kabupaten Klungkung.

PERAN RESPON EMOSI DALAM MEMEDIASI PENGARUH KETIDAKPUASAN KONSUMEN TERHADAP PERPINDAHAN MEREK Kadek Aria Satriawan; I Gusti Ayu Ketut Giantari
Forum Manajemen STIMI Handayani Denpasar Vol 15 No 2 (2017): Jurnal STIMI Vol. 15 No. 2 - 2017
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Purpose of this research is to explain the emotional response’s role in mediating the correlation between consumer dissatisfaction with brand switching to Teh Botol Sosro’s consumers to be Teh Pucuk Harum. This research was performed to consumers in Denpasar City by using questionnaire that was taken directly. Sample size used is 130 respondents with purposive sampling method. Data analysis technique used are path and sobel test. Research result shows that consumer dissatisfaction and emotional responses has significant and positive influence to the brand switching. The practice implication obtained from this research is that the Producer of Teh Botol Sosro should lessen the taste of jasmine aroma and add some sweet taste so it will implicate to the consumer’s satisfaction.

Market Orientation, Learning Orientation and Innovation Performance: The Mediation of Knowledge Management Ni Made Wahyuni; I Gusti Ayu Ketut Giantari
Jurnal Manajemen Bisnis Vol. 9 No. 1 (2022): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Internationalization of small and medium enterprises (SMEs) contributes as a driver of the economy. It is important for SMEs to produce innovation performance. The aim of the study was to investigate the relationship between market orientation (MO), learning orientation (LO), and knowledge management (KM) on innovation performance. The research method is a cross-sectional research design. The population include export-oriented manufacturing SMEs, registered with the Bali Province Industry and Trade Office (2019). A total of 94 senior SME managers participated in the survey. Partial least square (PLS) based structural equation model was used to test the hypothesis. Finding, KM plays a mediating role in the relationship between MO and LO on innovation performance. Managers’ policies in the practice of strategic orientation and knowledge management strengthen innovation performance.

Pengembangan Model Promosi Media Sosial Untuk Peningkatan Penjualan Usaha Mikro “Nasi Jinggo” di Kota Denpasar Ni Nyoman Kerti Yasa; I Gusti Ayu Ketut Giantari; Henny Rahyuda; Ni Wayan Ekawati; Putu Dyah Krismawintari
JPM: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v2i2.278

The COVID-19 pandemic has had a negative impact on many businesses, including the “Nasi Jinggo” micro business in Denpasar City, especially the Nasi Jinggo angkringan located on Jalan Gajah Mada, Denpasar. The amount of sales that can be achieved, the operating profit that can be earned, and the number of customers that can be served have decreased. Therefore, it is necessary to consider alternatives that can be employed to address existing issues. One approach to do this is to create a promotional model that integrates several relevant social media platforms. The purpose of this community service is to develop Nasi Jinggo's entrepreneurs' abilities to promote social media and create social media promotion media such WhatsApp, Instagram, and Facebook to communicate their products. This service includes training on the importance of social media promotion and also guidance or consultation on how to make social media promotions through WhatsApp. This project takes place on Jalan Gajah Mada, Denpasar City, which is a member of the micro business group or Angkringan Nasi Jinggo. After the activity was carried out, the Nasi Jinggo micro business owner who had agreed to use the business name "Nasi Jinggo Bu Kojek" was able to promote using social media in several available platform options such as Instagram, Facebook, Whatshapp. Sales performance may improve as a result of the development of this social media campaign, and the Nasi Jinggo angkringan "Bu Kojek" brand is strengthened. It is hoped that in the future this community service activity can be sustainable by offering other social media platforms

Supply Chain Strategy in Tourism Industry for Antecedents and Consequences of Foreign Tourists Shopping Satisfaction on Revisit Intention at Traditional Souvenir Market Wayan Ardani; Ketut Rahyuda; I Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract. The paper aims to investigate the possible relationship between tourism supply chain and strategic partnership, read as a way to reduce and better manage the complexity in tourism industry. The previous studies on satisfaction in tourism have attracted the attention of practitioners and academicians, but its consequences on tourists revisit intention at traditional retail has not been widely carried out. This study aims to explain the factors that influence satisfaction as well as its consequences on revisit intention of tourists at the traditional souvenir market in Bali through the supply chain management (SCM) system. In addition, it also explained the role of sources of WOM (offline and online) as a moderator of the relationship between service quality and product quality towards tourist satisfaction. A survey was conducted from foreign tourists who visited and experienced to shop souvenirs at the traditional market in Bali. The data were analyzed using the SEM-PLS approach. This study revealed that SCM had a positive and significant effect on trust, satisfaction, and revisit intention. Product and service quality had a positive and significant effect on trust, satisfaction, and revisit intention. Trust had a positive and significant effect on satisfaction and revisit intention. Satisfaction had positive and significant effect on revisit intention. However, the source of WOM (offline and online) did not significantly moderate the effect of service quality and product quality towards satisfaction. This study proved product quality was the most influential factor impacting satisfaction. The ability to maintain consistency of service quality and product quality were very important factors in creating tourists trust, satisfaction and revisit intention. Finally, this model is expected to contribute in determining the SCM that influence tourist satisfaction at souvenir traditional market.

The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic I Nyoman Nurcaya; I Ketut Rahyuda; Gusti Ayu Ketut Giantari; Ni Wayan Ekawati
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44260

Micro, Small, and Medium Enterprises (MSMEs) are essential in improving a nation's economy. MSMEs can survive in a declining economic condition and also have the ability to absorb a large number of workers. However, the COVID-19 pandemic has had an impact on the global economy. This study aims to analyze the effect of information technology variables on the performance of MSMEs during the Covid-19 pandemic. This type of research is qualitative with a literature review approach. Several articles relating to information technology and MSME performance were used as references. The results obtained by MSMEs feel the positive impact of the role of information technology during the Covid-19 pandemic. Further research is expected to examine the role of information technology in the MSME sector. For example, SMEs in food, clothing, and others. SMEs must choose technology adaptations from the business activities and adjust to their existing financial capabilities. The government must help create adaptations for MSME actors during the Covid-19 pandemic, such as providing training and adequate technology infrastructure.

Co-Authors A.A.S. Kartika Dewi Ade Ruly Sumartini Adnyani, I G. A. Dewi Albertino Persadanta Ginting Almez Krisopras Angga Cahya Qurananda Ariasih, Ni Made Putri Ayu Stia Rini Ayudhia, Ni Putu Amrita Devi Azyyati Umi Hariyanti Chrisna Riane Opod Christa, Usup Riassy cynthia saisaria mandasari Daniel Pereira Desak Ketut Sintaasih Desak Made Putriasih Desak Made Ramya Pranihita Sukma Desak Made Ramya Pranihita Sukma Dewa Nyoman Wiesdya Danabrata Parsana Dharmanatha, I Gede Bagus Dwijaya Embara, Cecilia Triana Dewi Lestari Erri Nugraha Deri G B Suryakusuma Ksatriadiningrat Gunananda Gede Andika Krisna Gede Bayu Rahanatha Gede Gangga Wiweka Sunu Gusti Ayu Winda Ryantari H. Rahyuda Henny Rahyuda I Dewa Gde Agung Ekaprana I Gede Adi Sucitha I Gede Gilang Permana I Gst. Ngurah Jaya Agung Widagda K. I Gusti Ayu Astarina I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Kadek Dwi Prasmana I Ketut Rahyuda I Ketut Sujana I Made Bagas Adi Suputra I Made Dana I Made Dwi Putra Arimbawa I Made Dwiki Agustama I Made Jatra I Made Nugraha Santosa I Made Satya Mardhiastina Putra I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Nyoman Nurcaya I Putu Agus Purnama Adi Putra I Putu Gde Sukaatmadja I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Satya Wijaya I Wayan Dode Sudiartana I Wayan Pandit Praschita I Wayan Pide Aditra Salinas I Wayan Santika I.B.K. Surya Ida Ayu Chandra Surya Novita Devi Ida Bagus Sudiksa Ida Bgs Hendra Prawira Kusuma Jasmine Maharani Novriari Kadek Agus Yoga Andreana Kadek Aria Satriawan Kadek Trisna Dewi Kartika, Yulia Elsa Komang Agus Satria Pramudana Komang Prasetya Wahyu Nugraha Krismawintari, N.P.D. Made Amilia Laksmi Putri Made Dani Suryadewi Made Dwi Utari Made Kembar Sri Budhi Made Pradnyan Permana Usadi Made Wara Sastra Maharani, Putu Kintan Mahayanti Fitriandari Marini, Ni Putu Lidya Mario Barreto Muhammad Nasihin N.N.K. Yasa N.W Ekawati Ni Ketut Seminari Ni Luh Ade Purnami Swari Ni Luh Ayu Yuliantari Ni Luh Diah Ayu Wardani Ni Luh Diah Ayu Wardani Ni Luh Dona Astriyanti Ni Luh Gede Kintan Pratiwi Ni Luh Indiani Ni Luh Putu Erma Mertaningrum Ni Luh Widya Uttari Ni Made Asti Aksari Ni Made Dwi Ratna Cahyanti Ni Made Sinta Erisma Dewi Ni Made Sri Rastini . Ni Made Vera Pramesti Ni Made Wahyuni Ni Made Wulandari Kusumadewi Ni Nyoman Kerti Yasa Ni Nyoman Santi Irayani Putri Ni Nyoman Suaryani Linda Novita Ni Nyoman Triana Prima Dewi Ni Putu Amrita Devi Ayudhia Ni Putu Anggun Udayani Ni Putu Ayu Aditya Wedayanti Ni Putu Dessy Ari Apriliani Ni Putu Dila Pradnyani Ni Putu Eka Aprilisya Ni Putu Siska Deviana D Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Cendana Putra Nyoman Gede Aditya Jay Medhika Pande Ketut Ribek Pande Maha Kharisma Paramananda, Komang Agus Sathya Putra, I Putu Ogi Sayoga Putri, Made Dwika Cahya Putu Aryanti Putri Kencana Putu Dian Sintya Dewi Putu Kintan Maharani Putu Mertayasa Putu Ratih Argita Dewi Putu Yudi Setiawan Qolbina Ulfah Rahmayanti, Putu Laksmita Dewi Srianggareni, Ni Made Sucitha, I Gede Adi Tjok Gde Raka Sukawati Udayani, Ni Putu Anggun Viona Fenella Wayan Ardani Widagda, I Gusti Ngurah Jaya Agung Widiantari, Dewa Ayu Made Dwi Hendri

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