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All Journal Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Ilmu Sosial dan Humaniora JDM (Jurnal Dinamika Manajemen) JUIMA : Jurnal Ilmu Manajemen Asia-Pacific Management and Business Application SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan International Journal of Social Science and Business International Journal of Supply Chain Management JURNAL MANAJEMEN BISNIS Forum Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JPM: JURNAL PENGABDIAN MASYARAKAT Indonesian Journal of Business Analytics (IJBA) Journal of Management Analytical and Solution International Journal of Applied Business and International Management Asian Journal of Management Analytics DEVOTE: Jurnal Pengabdian Masyarakat Global Journal Of Management Analytical and Solution (JoMAS) Digital Innovation : International Journal Of Management International Journal of Management, Accounting & Finance International Journal Business, Management and Innovation Review Buletin Studi Ekonomi E-Jurnal Manajemen
I Gusti Ayu Ketut Giantari
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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The Mediating Role of Brand Image in The Effect of Corporate Social Responsibility on Purchase Intention of Nestle Pure Life in Denpasar Ni Putu Amrita Devi Ayudhia; I Gusti Ayu Ketut Giantari
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.446

Abstract

This study aims to examine and explain the mediating role of brand image in the effect of corporate social responsibility (CSR) on purchase intention toward Nestle Pure Life in Denpasar. The research was conducted in Denpasar, using a sample of 100 respondents selected through purposive sampling and surveyed using offline questionnaires. The data analysis technique used in this study is path analysis with SPSS 26.0. The results indicate that all hypotheses are accepted. Corporate social responsibility has a positive and significant effect on purchase intention. Brand image also has a positive and significant effect on purchase intention. In addition, CSR significantly influences brand image. Furthermore, brand image is proven to mediate the effect of corporate social responsibility on purchase intention toward Nestle Pure Life in Denpasar. The implication of this study is the importance for Nestle Pure Life to enhance positive consumer perception through meaningful and consistent CSR programs in order to build a strong brand image that ultimately increases purchase intention among consumers in Denpasar.
The Role of Brand Trust in Mediating Social Media Marketing Effects on Orlenalycious Brand Loyalty Putri, Made Dwika Cahya; Giantari, I Gusti Ayu Ketut
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 3 (2025): July: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i3.330

Abstract

This study aims to analyze the role of brand trust in mediating the influence of social media marketing on brand loyalty in Orlenalycious, an MSME brand known for its brownie products. In an increasingly competitive industry, building strong relationships with customers has become essential, and social media marketing is becoming one of the effective ways to achieve this. This research was conducted in Denpasar City using questionnaires distributed to 120 respondents online and offline. The sampling technique used is non-probability sampling with the purposive sampling method. The results of the study showed that all the hypotheses put forward were accepted. Social media marketing has been proven to have a positive and significant effect on brand loyalty, as well as on brand trust. In addition, brand trust also has a positive and significant influence on brand loyalty. Interestingly, brand trust can mediate the influence of social media marketing on brand loyalty in part. These findings support the Stimulus-Organism-Response (S-O-R) model, which emphasizes the importance of social media marketing in influencing consumer attitudes and behaviors through accurate information and in accordance with the promises of the products offered. The implications of this study show that in order to increase brand loyalty, Orlenalycious needs to continue to provide up-to-date information and fulfill product promises through social media marketing, so as to strengthen consumer trust and increase brand loyalty. These results are expected to be a guide for MSME managers in designing more effective marketing strategies, especially in utilizing social media to build long-term relationships with customers.
Formulation of Business Strategy And It’s Implications On Marketing Strategy At Dynasty Resort Post Pandemic Srianggareni, Ni Made; Kartika, Yulia Elsa; Sunu, Gede Gangga Wiweka; Paramananda, Komang Agus Sathya; Giantari, I Gusti Ayu Ketut; Widagda, I Gusti Ngurah Jaya Agung
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12601

Abstract

Tourism activities in the hospitality sector are paralyzed by the Covid-19 pandemic. This phenomenon resulted in a decrease in profits that impacted Menjangan Dynasty Resort. So, a marketing strategy is needed to increase profits sustainably. This research was conducted to identify internal and external variables, determine business position with IFAS-EFAS matrix and marketing strategy implications. Data were collected through interviews with eight managers and direct observation of the object of research. The data analysis technique used SWOT analysis and IFAS-EFAS matrix. The results of this study show that internal variables are identified based on strengths and weaknesses, and external variables based on opportunities and threats that largely affect the sustainability of the company. The current business position in quadrant V (Hold & Maintain) and the future in quadrant II (Grow & Build) are both at a moderate level. The implication on marketing strategy leads to the activation of relationship marketing.
GAYA HIDUP RAMAH LINGKUNGAN DENGAN SLOW FASHION Ni Luh Indiani; I Gusti Ayu Ketut Giantari; Tjokorda Gde Raka Sukawati; Ni Made Asti Aksari
E-Jurnal Manajemen Vol. 14 No. 10 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2025.v14.i10.p01

Abstract

Industri fashion diakui sebagai salah satu penyumbang polusi terbesar di setiap tahap siklus hidup.  Dampak negatif industri fashion seperti menipisnya sumber daya alam yang menyebabkan kerusakan lingkungan yang serius. Salah satu solusi dalam meminimalkan limbah fashion dengan beralih pada produk slow fashion. Artikel ini adalah sebuah analisis literatur mengenai slow fashion, yang menggunakan pendekatan kualitatif dengan mendalami 12 publikasi dari database penelitian Scopus. Gaya hidup seseorang menentukan pola konsumsi, dimana seseorang dengan gaya hidup peduli terhadap lingkungan, memilih untuk membeli produk ramah lingkungan sebagai bagian dari komitmen mereka untuk mendukung keberlanjutan. Slow fashion dan gaya hidup ramah lingkungan memiliki keterkaitan yang erat, dengan tujuan yang sama, yaitu kelestarian lingkungan dan kualitas yang beretika. Dengan merangkul slow fashion, setiap orang dapat berkontribusi pada lingkungan yang lebih berkelanjutan, mendukung masa depan di mana fashion lebih bijaksana, bertanggung jawab, dan selaras dengan nilai-nilai ekologi. Implementasi gaya hidup ramah lingkungan dengan slow fashion bukan hanya tentang memilih pakaian yang lebih ramah lingkungan, tetapi juga tentang mengubah pola pikir dalam hal konsumsi secara keseluruhan. Dengan melakukan perubahan dalam fashion, masyarakat dapat berkontribusi pada keberlanjutan bumi dan menciptakan industri fashion yang lebih etis dan bertanggung jawab.   The fashion industry is recognized as one of the biggest contributors to pollution at every stage of the life cycle.  The negative impacts of the fashion industry such as depleting natural resources are causing serious environmental damage. One solution in minimizing fashion waste is to switch to slow fashion products. This article is a literature analysis on slow fashion, which uses a qualitative approach by exploring 12 publications from the Scopus research database. A person's lifestyle determines their consumption pattern, where someone with an environmentally conscious lifestyle chooses to buy eco-friendly products as part of their commitment to support sustainability. Slow fashion and eco-friendly lifestyle are closely related, with the same goal of environmental sustainability and ethical quality. By embracing slow fashion, everyone can contribute to a more sustainable environment, supporting a future where fashion is more thoughtful, responsible and in harmony with ecological values.  Implementing an eco-friendly lifestyle with slow fashion is not just about choosing more eco-friendly clothing, but also about changing the mindset when it comes to overall consumption. By making changes in fashion, it can contribute to the sustainability of the earth and create a more ethical and responsible fashion industry.
TRAINING ON ENHANCING FINANCIAL AND MARKETING MANAGEMENT SKILLS FOR “AMERTA JAYA” FOOD PROCESSING SMES IN SADING VILLAGE, BADUNG REGENCY Giantari, I G. A. Ketut; Yasa, Ni Nyoman Kerti; Sukaatmadja, I Putu Gde; Widagda K., I Gusti Ngurah Jaya Agung; Adnyani, I G. A. Dewi; Rahmayanti, Putu Laksmita Dewi; Sujana, I Ketut; Maharani, Putu Kintan; Tirtayani, I Gusti Ayu
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.5389

Abstract

The “Amerta Jaya” small and medium-scale food processing industry (IKM) in Sading Village, Badung Regency, has faced increasingly fierce competition over the past three years. This is due to the growing number of players in the industry, which has negatively impacted sales turnover, falling short of the targets. One way to address this issue is through optimal product marketing. Based on preliminary interviews with Mrs. Retno Ika Suryaningsih, the head of the “Amerta Jaya” Food Processing IKM Center—which consists of 31 members in Sading Village—it was confirmed that there has been a decline in sales turnover, and although some marketing strategies have been implemented, they have not been fully effective. The current marketing efforts—ranging from product presentation, pricing, promotion, to distribution—have yet to reach optimal levels, particularly in terms of expanding to supermarkets or mini markets in Badung and Denpasar. This shortcoming stems from limited marketing capabilities. Furthermore, follow-up interviews revealed that, in addition to limited marketing skills, the “Amerta Jaya” food processing IKM also struggles with financial management. These conditions highlight the need for this community service initiative, which aims to equip IKM entrepreneurs in Sading Village with a comprehensive understanding of the importance of financial and marketing management—from designing appealing culinary products to distributing them through various retailers. Therefore, the objective of this community service program is to equip the members of the “Amerta Jaya” food processing IKM in Sading Village, Badung Regency, with essential knowledge on how to comprehensively manage their finances and product marketing, including connecting them to retailers to ensure easier consumer access to their products. The community service activity was conducted on Saturday, August 10, 2024, at the Sading Village Office and was attended by 17 IKM participants, 17 KKN (student community service) participants from Udayana University assigned to Sading Village, along with the service team. The program was successfully carried out with support from the KKN students stationed in Sading Village, Badung Regency.
PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN I Kadek Dwi Prasmana; Gede Bayu Rahanatha; Ni Made Wulandari Kusumadewi; I Gusti Ayu Ketut Giantari
E-Jurnal Manajemen Vol. 15 No. 2 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i2.p07

Abstract

Perkembangan teknologi digital telah mendorong pergeseran perilaku konsumen dari belanja konvensional ke e-commerce, dengan produk fashion sebagai kategori paling banyak dibeli secara online. Shopee, sebagai salah satu e-commerce terbesar di Indonesia, memanfaatkan fitur live streaming untuk meningkatkan keterlibatan konsumen, termasuk oleh Aerostreet sebagai brand lokal. Penelitian ini bertujuan menjelaskan peran kepercayaan dalam memediasi pengaruh live streaming terhadap keputusan pembelian produk fashion Aerostreet di Kota Denpasar. Metode penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 100 responden melalui teknik purposive sampling. Analisis data dilakukan dengan metode SEM-PLS. Hasil menunjukkan bahwa live streaming tidak berpengaruh langsung terhadap keputusan pembelian, namun berpengaruh signifikan terhadap kepercayaan konsumen. Kepercayaan terbukti memengaruhi keputusan pembelian dan memediasi hubungan tersebut secara penuh. Implikasi penelitian ini menunjukkan bahwa meskipun live streaming belum berpengaruh langsung terhadap keputusan pembelian, strategi ini tetap perlu dijalankan sebagai bagian dari pemasaran digital. Fokus utamanya harus diarahkan pada peningkatan kualitas interaksi, penyampaian informasi produk yang jujur dan meyakinkan, serta pembentukan kepercayaan konsumen agar dapat mendorong keputusan pembelian secara lebih efektif.   The advancement of digital technology has driven a shift in consumer behavior from conventional shopping to e-commerce, with fashion products being the most frequently purchased category online. Shopee, as one of the largest e-commerce platforms in Indonesia, utilizes live streaming to enhance consumer engagement, including by Aerostreet as a local fashion brand. This study aims to explain the role of trust in mediating the influence of live streaming on purchasing decisions of Aerostreet fashion products in Denpasar City. A quantitative approach was employed through a survey of 100 respondents using purposive sampling. Data analysis was conducted using the Structural Equation Model – Partial Least Squares (SEM-PLS) method. The results indicate that live streaming does not directly affect purchasing decisions but has a significant influence on consumer trust. Trust was found to have a positive and significant impact on purchasing decisions and fully mediates the relationship between live streaming and purchasing behavior. The study implies that while live streaming may not directly drive purchasing decisions, it should still be maintained as a digital marketing strategy, focusing on enhancing interaction quality, delivering credible product information, and fostering consumer trust to more effectively influence purchasing decisions.
Pengembangan kompetensi sumber daya manusia lembaga perkreditan Desa Adat Anggabaya untuk meningkatkan layanan keuangan berkelanjutan Giantari, I Gusti Ayu Ketut; Ekawati, Ni Wayan; Yasa, Ni Nyoman Kerti; Embara, Cecilia Triana Dewi Lestari; Ariasih, Ni Made Putri; Marini, Ni Putu Lidya; Opod, Chrisna Riane; Ayudhia, Ni Putu Amrita Devi; Widiantari, Dewa Ayu Made Dwi Hendri
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37885

Abstract

Abstrak Lembaga Perkreditan Desa (LPD) merupakan salah satu instrumen penting dalam perekonomian desa, yang berfungsi memberikan layanan keuangan kepada masyarakat pedesaan. Tantangan yang dihadapi oleh LPD Desa Adat Anggabaya adalah keterbatasan sumber daya manusia yang terampil dalam manajemen keuangan modern. Permasalahan yang dihadapi adalah tingginya kredit macet (non-performing loan /NPL) diatas rata-rata yang ditetapkan Pemerintah. Tujuan utama dari pengabdian ini adalah untuk meningkatkan kompetensi SDM, pemahaman tentang faktor-faktor untuk memitigasi risiko keuangan, pemahaman tentang teknologi informasi di bidang keuangan dan pelaksanaaan audit internal pada LPD Desa Adat Anggabaya. Program ini dilaksanakan dengan pendekatan pelatihan dan pendampingan kepada pengelola dan staf LPD Desa Adat Anggabaya, serta melibatkan pemangku kepentingan di desa dalam proses perencanaan dan evaluasi. Dalam kegiatan ini, materi yang disampaikan meliputi pemahaman tentang kompetensi SDM dalam memitigasi resiko kredit macet, penggunaan teknologi informasi untuk layanan keuangan, serta teknik bagaimana melakukan audit mutu internal. Hasil pelatihan ini dilanjutkan dengan pendampingan sebanyak 3 (tiga) kali untuk memastikan staf LPD memahami materi yang sudah diberikan. Untuk efektivitas pelaksanaan pengabdian masyarakat ini maka diadakan evaluasi dengan memberikan kuesioner di akhir pelaksanaan sehingga dapat diketahui kelemahan maupun keunggulan dilakukan pengabdian masyarakat ini. Dari hasil pengabdian ini maka saran yg diberikan untuk mengurangi kredit macet, LPD perlu lebih hati-hati dalam penyaluran terutama penilaian terhadap debitur tentang 5C (Character, Capital, Capacity, Collateral, dan Condition). Selain itu dilengkapi dengan 7P (Personality, Party, Purpose, Prospect, Payment, Profitability, Protection) secara lebih detail menilai tujuan kredit, prospek usaha, dan perlindungan jaminan tujuannya memastikan kredit hanya diberikan kepada debitur yang benar-benar layak. Kata kunci: audit mutu internal; kompetensi SDM; LPD; manajemen risiko; teknologi informasi. Abstract The Village Credit Institution (LPD) is a crucial instrument in the village economy, providing financial services to rural communities. The challenge faced by the LPD in Anggabaya Traditional Village is the limited human resources skilled in modern financial management. The problem is the high level of non-performing loans (NPLs) above the government-set average. The main objective of this community service is to improve human resource competency, understanding of factors for mitigating financial risk, understanding information technology in the financial sector, and implementing internal audits at the LPD in Anggabaya Traditional Village. This program is implemented through a training and mentoring approach for the managers and staff of the LPD of Anggabaya Traditional Village, and involves stakeholders in the village in the planning and evaluation process. In this activity, the material presented includes an understanding of HR competencies in mitigating the risk of bad debts, the use of information technology for financial services, and techniques for conducting internal quality audits. The results of this training are followed by mentoring 3 (three) times to ensure that LPD staff understand the material that has been given. To ensure the effectiveness of the implementation of this community service, an evaluation is conducted by giving a questionnaire at the end of the implementation so that the weaknesses and strengths of this community service can be identified. From the results of this service, suggestions are given to reduce bad debts, LPD needs to be more careful in disbursement, especially in assessing debtors regarding the 5Cs (Character, Capital, Capacity, Collateral, and Condition). In addition, it is equipped with 7Ps (Personality, Party, Purpose, Prospect, Payment, Profitability, Protection) in more detail assessing credit objectives, business prospects, and collateral protection to ensure that credit is only given to truly worthy debtors. Keywords: internal quality audit; HR competence; LPD; risk management; information technology.
PERAN CITRA MEREK MEMEDIASI PENGARUH DAYA TARIK IKLAN TERHADAP NIAT BELI PRODUK HIJAU SENSATIA BOTANICALS Putu Dian Sintya Dewi; I Gusti Ayu Ketut Giantari
Buletin Studi Ekonomi VOLUME.31.NO.01.TAHUN.2026
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2026.v31.i01.p03

Abstract

Pola konsumsi masyarakat kini dipengaruhi oleh kesadaran terhadap lingkungan, sehingga memicu minat terhadap produk ramah lingkungan. Sensatia Botanicals, merek perawatan kulit hijau asal Bali, berhasil menjadi merek yang paling dikenal, bahkan berekspansi ke pasar internasional. Studi ini bertujuan menguraikan peran citra merek guna memediasi pengaruh daya tarik iklan terhadap niat beli. Penelitian ini dilaksanakan di Kota Denpasar dengan melibatkan 120 responden, melalui metode survei, menggunakan kuesioner secara daring dan luring. Penentuan sampel dengan metode non probability sampling teknik purposive sampling. Hasil penelitian menyatakan seluruh hipotesis diterima. Daya tarik iklan ada pengaruh positif juga signifikan terhadap niat beli. Daya tarik iklan ada pengaruh positif juga signifikan terhadap citra merek. Citra merek ada pengaruh positif juga signifikan terhadap niat beli. Citra merek memediasi secara parsial pengaruh daya tarik iklan terhadap niat beli produk perawatan kulit hijau Sensatia Botanicals di Kota Denpasar". Implikasi studi mendukung hierarchy of effect model dan menekankan pentingnya penyampaian iklan yang kreatif dalam membentuk citra merek untuk mendorong niat beli.     Contemporary consumer behavior, driven by environmental awareness, boost demand for eco-friendly products. Sensatia Botanicals, a Bali-based skincare brand, offers green skincare solutions and has expanded globally. This study examines how brand image mediates effect of advertising appeal on purchase intention. This study was carried out in Denpasar City, involving 120 respondents selected purposively through a non-probability sampling technique. Data were gathered using both online and offline questionnaires, then analyzed using path analysis. The findings indicate that all proposed hypotheses are accepted. Advertising appeal positively and significantly influences purchase intention, as well as brand image. Additionally, brand image has a positive and significant impact on purchase intention. Furthermore, brand image partially mediates the relationship between advertising appeal and purchase intention for Sensatia Botanicals. The study suggests that the findings align with the hierarchy of effects model, emphasizing that creative advertising have a crucial role in shaping a strong brand image and enhancing consumers' purchase intentions.
The Role of Trust in Mediating the Effects of Perceived Usefulness and Perceived Ease of Use on Customer Loyalty among QRIS Users in Denpasar I Gusti Bagus Krisna Saputra; I Gusti Ayu Ketut Giantari; Ni Wayan Ekawati; I Gusti Ngurah Jaya Agung Widagda
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16383

Abstract

The purpose of this study is to examine how trust influences customer loyalty among Denpasar City QRIS users in relation to perceived usefulness and perceived ease of use. The study used a quantitative methodology, and 120 QRIS users who were chosen by purposive sampling were given questionnaires to complete. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyse the data in order to look at direct and mediating correlations between variables. The results show that customer loyalty is positively and significantly impacted by perceived usefulness, but not by perceived simplicity of use. Customer loyalty is greatly impacted by trust, which is heavily influenced by perceived utility and perceived simplicity of use. Additionally, mediation analysis reveals that trust fully mediates the association between perceived ease of use and customer loyalty and somewhat mediates the relationship between perceived usefulness and customer loyalty.
The Role of Customer Satisfaction in Mediating the Effects of Product Quality and Service Quality on Repurchase Intention: A Study at Mr. Konveksi Bali Gustini, Ni Ketut; Yasa, Ni Nyoman Kerti; Giantari, I Gusti Ayu Ketut; Aksari, Ni Made Asti
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16398

Abstract

This research examines the role of customer satisfaction as an intervening variable connecting product and service quality with customers’ intention to repurchase in the MSME context. Despite increasing competition in the post-pandemic period, maintaining customer loyalty remains a critical challenge for small businesses. A quantitative research design was implemented using survey data gathered from 120 participants who had prior purchasing experience. The study employed PLS-SEM to assess the relationships among variables, including both direct and indirect effects. The analysis indicates that both product and service quality have a significant effect on customers’ intention to repurchase. These results highlight the importance of delivering consistent service interactions alongside reliable product performance. From a managerial perspective, MSMEs should prioritize customer-centric strategies that enhance experiential value to sustain long-term purchasing behavior.
Co-Authors A.A.S. Kartika Dewi Ade Ruly Sumartini Adnyani, I G. A. Dewi Albertino Persadanta Ginting Almez Krisopras Angga Cahya Qurananda Ariasih, Ni Made Putri Ayu Stia Rini Ayudhia, Ni Putu Amrita Devi Azyyati Umi Hariyanti Chrisna Riane Opod Christa, Usup Riassy cynthia saisaria mandasari Daniel Pereira Desak Ketut Sintaasih Desak Made Putriasih Desak Made Ramya Pranihita Sukma Desak Made Ramya Pranihita Sukma Dewa Nyoman Wiesdya Danabrata Parsana Dharmanatha, I Gede Bagus Dwijaya Embara, Cecilia Triana Dewi Lestari Erri Nugraha Deri G B Suryakusuma Ksatriadiningrat Gunananda Gede Andika Krisna Gede Bayu Rahanatha Gede Gangga Wiweka Sunu Gusti Ayu Winda Ryantari Gustini, Ni Ketut H. Rahyuda Henny Rahyuda I Dewa Gde Agung Ekaprana I Gede Adi Sucitha I Gede Gilang Permana I Gst. Ngurah Jaya Agung Widagda K. I Gusti Ayu Astarina I Gusti Ayu Tirtayani I Gusti Bagus Krisna Saputra I Gusti Ngurah Jaya Agung Widagda I Kadek Dwi Prasmana I Ketut Rahyuda I Ketut Sujana I Made Bagas Adi Suputra I Made Dana I Made Dwi Putra Arimbawa I Made Dwiki Agustama I Made Jatra I Made Nugraha Santosa I Made Satya Mardhiastina Putra I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Putu Agus Purnama Adi Putra I Putu Gde Sukaatmadja I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Satya Wijaya I Wayan Dode Sudiartana I Wayan Pandit Praschita I Wayan Pide Aditra Salinas I Wayan Santika I.B.K. Surya Ida Ayu Chandra Surya Novita Devi Ida Bagus Sudiksa Ida Bgs Hendra Prawira Kusuma Jasmine Maharani Novriari Kadek Agus Yoga Andreana Kadek Aria Satriawan Kadek Trisna Dewi Kartika, Yulia Elsa Komang Agus Satria Pramudana Komang Prasetya Wahyu Nugraha Krismawintari, N.P.D. Made Amilia Laksmi Putri Made Dani Suryadewi Made Dwi Utari Made Kembar Sri Budhi Made Pradnyan Permana Usadi Made Wara Sastra Maharani, Putu Kintan Mahayanti Fitriandari Marini, Ni Putu Lidya Mario Barreto Muhammad Nasihin N.N.K. Yasa N.W Ekawati Ni Ketut Seminari Ni Luh Ade Purnami Swari Ni Luh Ayu Yuliantari Ni Luh Diah Ayu Wardani Ni Luh Diah Ayu Wardani Ni Luh Dona Astriyanti Ni Luh Gede Kintan Pratiwi Ni Luh Indiani Ni Luh Putu Erma Mertaningrum Ni Luh Widya Uttari Ni Made Asti Aksari Ni Made Asti Aksari, Ni Made Asti Ni Made Dwi Ratna Cahyanti Ni Made Sinta Erisma Dewi Ni Made Sri Rastini . Ni Made Vera Pramesti Ni Made Wahyuni Ni Made Wulandari Kusumadewi Ni Nyoman Kerti Yasa Ni Nyoman Santi Irayani Putri Ni Nyoman Suaryani Linda Novita Ni Nyoman Triana Prima Dewi Ni Putu Amrita Devi Ayudhia Ni Putu Anggun Udayani Ni Putu Ayu Aditya Wedayanti Ni Putu Dessy Ari Apriliani Ni Putu Dila Pradnyani Ni Putu Eka Aprilisya Ni Putu Siska Deviana D Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Cendana Putra Nyoman Gede Aditya Jay Medhika Pande Ketut Ribek Pande Maha Kharisma Paramananda, Komang Agus Sathya Putra, I Putu Ogi Sayoga Putri, Made Dwika Cahya Putu Aryanti Putri Kencana Putu Dian Sintya Dewi Putu Kintan Maharani Putu Mertayasa Putu Ratih Argita Dewi Putu Yudi Setiawan Qolbina Ulfah Rahmayanti, Putu Laksmita Dewi Srianggareni, Ni Made Tjok Gde Raka Sukawati Udayani, Ni Putu Anggun Viona Fenella Wayan Ardani Widagda, I Gusti Ngurah Jaya Agung Widiantari, Dewa Ayu Made Dwi Hendri