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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Ilmu Sosial dan Humaniora JDM (Jurnal Dinamika Manajemen) JUIMA : Jurnal Ilmu Manajemen Asia-Pacific Management and Business Application International Journal of Social Science and Business International Journal of Supply Chain Management JURNAL MANAJEMEN BISNIS Forum Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JPM: JURNAL PENGABDIAN MASYARAKAT Journal of Management Analytical and Solution International Journal of Applied Business and International Management INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Journal Of Management Analytical and Solution (JoMAS) Digital Innovation : International Journal Of Management International Journal of Management, Accounting & Finance International Journal Business, Management and Innovation Review
I Gusti Ayu Ketut Giantari
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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STRATEGI PENGEMBANGAN OBJEK WISATA AIR PANAS DI DESA MAROBO, KABUPATEN BOBONARO, TIMOR LESTE Mario Barreto; I.G.A. Ketut Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 04.NO.11.TAHUN 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The tourism is a new type of industry which able to bring up economic growth rapidly in providing jop opportunity, increasing income, living standard, and estimulate another productive sectors. When the object of hot spring is well developed, it can lift up the national income and local revenue in order to improve the welfare and prosperity of society. This study aimed to analyze the tourism development strategy of hot spring  in  Marobo village, of  Bobonaro District. This study used 10 people a sample from government, community leaders and businessmen. Data were collected by conducting interviews and questionnaires. Subsequently collected data were analyzed by using descriptive analysis and SWOT analysis as well as internal and external matrix (IE). The result of this study showed that the analysis of the external environment, obtained a value of 3.91 and internal environment of 3:03. So the adequate development strategy can be applied is tourism development such as in the period  Merry  Christmas and New Year Day with competite  price and more varied so as to meet the target. Tourism development can be done by diversifying tourism objects and system modifications so enable tourists to have travel easily. The result of  the study as mentioned above reminds all relevant parties to have  serious attention on the development of Marobo hot spring. In order to make the tourism object as modern and attractive destination, it is  advised to all relevant parties to upgrade the cooperation with  Travel Agencies and Investors in providing the widely opportunities tho the development of the tourism object. In addition, it is necessary to advice to government to recruit employees who are espesialized in the are of tourism. It is important to advice also the government at Municipality level in particularly The Official Tourism and Culture of Bobonaro to be able to activate the website optimally on potential attractions of Marobo Hot Spring.
PENGARUH PENGETAHUAN LINGKUNGAN DAN KEPEDULIAN LINGKUNGAN TERHADAP SIKAP DAN NIAT BELI PRODUK HIJAU “THE BODY SHOP” DI KOTA DENPASAR Ayu Stia Rini; I Putu Gde Sukaatmadja; I Gst. Ayu Kt. Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.01.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The Body Shop is a manufacturing company and global retail that produce toiletries and beauty products for men and women who apply the concept of green marketing and green business. The level of knowledge and concern began to grow on the environment spur companies to develop the program in providing solutions to environmental problems in order to improve attitude and purchase intention.This study aims to explain the effect of environmental knowledge and environmental concern on attitude and purchase intention, and explain the effect of attitude on purchase intention ofThe Body Shopgreen products in Denpasar. The sample used there are 150 respondents with purposive sampling technique. The data analysis technique used is Structural Equation Modelling (SEM) analysis technique. The results of analysis show that environmental knowledge and environmental positive and significantly effect on attitude and purchase intention, and attitude positive and significantly effect on purchase intention of The Body Shop green products in Denpasar.
PENGARUH KUALITAS JASA TERHADAP KEPUASAN, REPUTASI MEREK DAN LOYALITAS PENGGUNA KARTU SIM PRABAYAR TELKOMSEL (Studi pada Segmen Remaja di Kota Denpasar) I Made Nugraha Santosa; Ni Wayan Sri Suprapti; I Gusti Ayu K. Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.08. TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The development of business very quickly and rapidly provide an opportunity or a threat to the businesses to be able to sustain its business and in order to win the competition. The aim of this rasearch is to explain the influence  of service quality on customer satisfaction, brand reputation and customer loyalty on youth customer prepaid sim card of Telkomsel in Denpasar.The subjects of this research is Telkomsel prepaid sim card users, with a sample of 120 people. The samples were collected by using non probability sampling method and purposive sampling technique. Data were analyzed using the technique SEM (Structural Equation Modelling).The results of this research shows that the quality of services significantly and positively influence on customer loyalty, customer satisfaction and reputation of the brand. Customer satisfaction significantly and positively influence  on the reputation of the brand and customer loyalty. Brand reputation are also significantly and positively influence on customer loyalty
ANALISIS STRATEGI BISNIS PADA TOKO BUKU GRAMEDIA DUTA PLAZA DI KOTA DENPASAR Mahayanti Fitriandari; I Putu Gde Sukaatmadja; I Gusti Ayu Ketut Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 04.NO.03.TAHUN 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The purpose of this research is to analyze : external factors in order to identify opportunities and threats of Gramedia Duta Plaza Bookstore; internal factors in order to identify strengths and weaknesses of Gramedia Duta Plaza Bookstore; business position of  Gramedia Duta Plaza Bookstore, and; the most relevant strategies used in business for Gramedia Duta Plaza Bookstore in the future. To answer the aims of this study, a research was conducted with nine people on the key management as main respondents, and seven external respondents for confirmation. SWOT analysis method  is used to find external factors and internal factors of the company. The analytical technique used was IE Matrix. The results showed that an adequate strategy to be implemented by the company in the future is a strategy to grow and develop (growth and build). The implication of the research object in the future is to bring the attention of management to focusing on the strategies facing "discount war” made vigorously by competitors, maximizing the company's strategic location to optimize the limited space, creating an independent creative promotion to answer the centralized promotion system, and evaluating the procurement system by supplying best seller products, and products required by consumers.
PENGARUH SERVICE QUALITY TERHADAP SATISFACTION DAN CUSTOMER LOYALTY KOPERASI DADIRAH DI DILI TIMOR-LESTE Daniel Pereira; I Gusti Ketut Giantari; I Putu Gede Sukaatmadja
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.03.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Service  quality is an attitude and behavior of people in providing services according to the needs, desires and expectations of consumers being served.  A better service quality able to increase satisfaction and customer loyalty. This study aims to analyze the influence of service quality towards customer satisfaction and loyalty. This research was conducted  in  Cooperative  of  Dadirah, using 64 members of cooperative as a sample. Data were collected by conducting interviews and questionnaires. Subsequently collected data were analyzed using descriptive analysis and Partial Least Square. The results of this study shows that service quality which is given by cooperativa of Dadirah  have positive and significant effect towards customer satisfaction and loyalty,  but the satisfaction is found not significant positive effect on customer loyalty. The implications of this study indicate that the service quality plays an important role in creating customer satisfaction and customer loyalty.      
PERAN KEUNGGULAN BERSAING DALAM MEMEDIASI CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KINERJA PEMASARAN (Studi Kasus Pada Bank Perkreditan Rakyat se-Provinsi Bali) Albertino Persadanta Ginting; I Gusti Ayu Ketut Giantari; Ida Bagus Sudiksa
E-Jurnal Manajemen Vol 9 No 2 (2020)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.699 KB) | DOI: 10.24843/EJMUNUD.2020.v09.i02.p06

Abstract

Tujuan penelitian ini untuk menjelaskan pengaruh customer relationship management terhadap kinerja pemasaran Bank Perkreditan Rakyat Se-Provinsi Bali dengan variabel keunggulan bersaing sebagai variabel pemediasinya. Variabel yang diteliti pada penelitian ini adalah customer relationship management, keunggulan bersaing dan kinerja pemasaran. Jumlah sampel yang dikumpulkan sebanyak 120 staff marketing, manajer pemasaran atau pemilik di setiap BankPerkreditan Rakyat Se-Provinsi Bali. Data didapatkan melalui penyebaran kuesioner. Teknik analisis yang digunakan dengan menggunakan path analysis. Berdasarkan analisis ditemukannya hasil yakni customer relationship management berpengaruh secara positif dan signifikan pada kinerja pemasaran Bank Perkreditan Rakyat Se-Provinsi Bali, variabel customer relationship management berpengaruh secara positif dan signifikan pada keunggulan bersaing Bank Perkreditan Rakyat Se-Provinsi Bali, variabel keunggulan bersaing berpengaruh secara positif dan signifikan pada kinerja pemasaran Bank Perkreditan Rakyat Se-Provinsi Bali, variabel Keunggulan Bersaing memediasi customer relationship management terhadap kinerja pemasaran Bank Perkreditan Rakyat Se-Provinsi Bali. Kata Kunci: customer relationship management, kinerja pemasaran, keunggulan bersaing.
PERAN CUSTOMER SATISFACTION MEMODERASI PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY (Studi pada PT. Bank BRI Cabang Gatot Subroto Denpasar) Dewa Nyoman Wiesdya Danabrata Parsana; I Gusti Ayu Ketut Giantari
E-Jurnal Manajemen Vol 9 No 5 (2020)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.343 KB) | DOI: 10.24843/EJMUNUD.2020.v09.i05.p01

Abstract

Tujuan penelitian ini adalah untuk menjelaskan pengaruh customer satisfaction dan relationship marketingterhadap customer loyalty serta untuk menjelaskan customer satisfactionmemoderasi pengaruh relationship marketingterhadap customer loyalty pada PT. Bank BRI Cabang Gatot Subroto Denpasar. Penelitian ini dilakukan di PT. Bank BRI Cabang Gatot Subroto Denpasar. Populasi penelitian ini adalahseluruh nasabah PT. Bank BRI Cabang Gatot Subroto Denpasar. Pengambilan sampel menggunakan metode purposive sampling. Teknik analisis data yang digunakan adalah MRA.Hasil penelitian menunjukkan bahwa relationship marketing dan customer satisfaction berpengaruh positif dan signifikan terhadap customer loyalty pada PT. Bank BRI Cabang Gatot Subroto Denpasar.Customer satisfactionmemoderasi pengaruh positif relationship marketingterhadap customer loyalty pada PT. Bank BRI Cabang Gatot Subroto Denpasar. Implikasi penelitian menunjukan bahwa relationship marketing dan customer satisfaction nasabah sampai saat ini sudah dapat dikategorikan dalam predikat baik, akan tetapi manajemen harus berusaha memberikan yang terbaik kepada nasabah agar dapat menjaga dan meningkatkan loyalitas nasabah. Kata kunci: customer satisfaction, relationship marketing, customer loyalty
Pengaruh PENGARUH WORD OF MOUTH TERHADAP NIAT BERKUNJUNG DAN DAMPAKNYA TERHADAP KEPUTUSAN BERKUNJUNG LAGI Pande Maha Kharisma; I Gusti Ayu Ketut Giantari
E-Jurnal Manajemen Vol 10 No 12 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2021.v10.i12.p11

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh pengaruh word of mouth terhadap niat berkunjung dan dampaknya terhadap keputusan berkunjung lagi. Penelitian ini dilakukan di Nefatari Villas dengan sampel sejumlah 30 orang responden. Populasi yang dijadikan sampel dalam penelitian ini merupakan pengunjung yang menginap di Nefatari Villas. Metode pengumpulan data menggunakan kuesioner, dengan teknik pengambilan sampel yang digunakan yaitu purposive sampling. Teknik analisis data yang digunakan adalah analisis statistik deskriptif dan analisis inferensial yaitu SEM PLS dengan bantuan Warp PLS. Hasil dari penelitian ini word of mouth berpengaruh positif dan signifikan terhadap niat berkunjung wisatawan di Nefatari Villas, word of mouth berpengaruh positif dan signifikan terhadap keputusan berkunjung lagi wisatawan di Nefatari Villas, Niat berkunjung berpengaruh positif dan signifikan terhadap keputusan berkunjung lagi wisatawan di Nefatari Villas. Kata Kunci: word of mouth, niat berkunjung, keputusan berkunjung lagi
PERAN SIKAP DALAM MEMEDIASI PENGARUH PERCEIVED USEFULNESS TERHADAP NIAT MENGGUNAKAN INTERNET BANKING DI KOTA DENPASAR Ni Nyoman Suaryani Linda Novita; I Gusti Ayu Ketut Giantari
E-Jurnal Manajemen Vol 5 No 3 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study aims to determine how the effects of perceived usefulness and attitude toward one's intention in using internet banking in Denpasar. The location for this reseacrh held in Denpasar. The number of samples taken is 140 people, with a purposive sampling technique and methods used are non-probability sampling. There are two ways in which the data collection was questionnaires and interviews. Path analysis is a technique of analysis in this study, and Sobel test for the role of mediation. This research is to obtain results which stated that the perceived usefulness has a positive influence and significant also partially on a person's intentions and attitudes toward using internet banking in Denpasar. There was a significant positive effect and influence attitudes towards one's intention to use internet banking in Denpasar. Found also the intention to use internet banking in Denpasar can be influenced by perceived usefulness and attitude partially as a mediating variable.
PENGARUH KOMPENSASI NON FINANSIAL, LINGKUNGAN KERJA FISIK DAN KOMPETENSI TERHADAP KEPUASAN KERJA KARYAWAN I Made Dwi Putra Arimbawa; I Gusti Ayu Ketut Giantari
E-Jurnal Manajemen Vol 8 No 6 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.711 KB) | DOI: 10.24843/EJMUNUD.2019.v08.i06.p04

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh kompensasi non finansial, lingkungan kerja fisik dan kompetensi menjelaskan terhadap kepuasan kerja karyawan pada PT. Bank Perkreditan Rakyat Tish Gianyar. Ukuran sampel sebanyak 39 orang karyawan yang di ambil dengan menggunakan metode penentuan sampling jenuh. Pengumpulan data dilakukan dengan observasi, wawancara dan penyebaran kuesioner. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil analisis menunjukan bahwa kompensasi non finansial, lingkungan kerja fisik dan kompetensi berpengaruh positif terhadap kepuasan kerja karyawan. Untuk menumbuhkan rasa kepuasan kerja karyawan kompensasi non finansial dari pihak pimpinan penting untuk terus memberi motivasi terhadap karyawan. Lingkungan kerja fisik dan kompetensi juga harus terus ditingkatkan untuk menjaga lingkungan kerja yang telah ada. Kata Kunci: kompensasi non finansial, lingkungan kerja fisik, kompetensi, kepuasan kerja
Co-Authors A.A.S. Kartika Dewi Ade Ruly Sumartini Albertino Persadanta Ginting Almez Krisopras Angga Cahya Qurananda Ayu Stia Rini Azyyati Umi Hariyanti Christa, Usup Riassy cynthia saisaria mandasari Daniel Pereira Desak Ketut Sintaasih Desak Made Putriasih Desak Made Ramya Pranihita Sukma Desak Made Ramya Pranihita Sukma Dewa Nyoman Wiesdya Danabrata Parsana Dharmanatha, I Gede Bagus Dwijaya Erri Nugraha Deri G B Suryakusuma Ksatriadiningrat Gunananda Gede Andika Krisna Gede Gangga Wiweka Sunu Gusti Ayu Winda Ryantari H. Rahyuda Henny Rahyuda I Dewa Gde Agung Ekaprana I Gede Adi Sucitha I Gede Gilang Permana I Gst. Ngurah Jaya Agung Widagda K. I Gusti Ayu Astarina I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Made Bagas Adi Suputra I Made Dana I Made Dwi Putra Arimbawa I Made Dwiki Agustama I Made Jatra I Made Nugraha Santosa I Made Satya Mardhiastina Putra I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Nyoman Nurcaya I Putu Agus Purnama Adi Putra I Putu Gde Sukaatmadja I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Satya Wijaya I Wayan Dode Sudiartana I Wayan Pandit Praschita I Wayan Pide Aditra Salinas I Wayan Santika I.B.K. Surya Ida Ayu Chandra Surya Novita Devi Ida Bagus Sudiksa Ida Bgs Hendra Prawira Kusuma Jasmine Maharani Novriari Kadek Agus Yoga Andreana Kadek Aria Satriawan Kadek Trisna Dewi Kartika, Yulia Elsa Komang Agus Sathya Paramananda Komang Agus Satria Pramudana Komang Prasetya Wahyu Nugraha Krismawintari, N.P.D. Made Amilia Laksmi Putri Made Dani Suryadewi Made Dwi Utari Made Kembar Sri Budhi Made Pradnyan Permana Usadi Made Wara Sastra Mahayanti Fitriandari Mario Barreto Muhammad Nasihin N.N.K. Yasa N.W Ekawati Ni Ketut Seminari Ni Luh Ade Purnami Swari Ni Luh Ayu Yuliantari Ni Luh Diah Ayu Wardani Ni Luh Diah Ayu Wardani Ni Luh Dona Astriyanti Ni Luh Gede Kintan Pratiwi Ni Luh Putu Erma Mertaningrum Ni Luh Widya Uttari Ni Made Dwi Ratna Cahyanti Ni Made Sinta Erisma Dewi Ni Made Sri Rastini . Ni Made Srianggareni Ni Made Vera Pramesti Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Nyoman Santi Irayani Putri Ni Nyoman Suaryani Linda Novita Ni Nyoman Triana Prima Dewi Ni Putu Amrita Devi Ayudhia Ni Putu Anggun Udayani Ni Putu Ayu Aditya Wedayanti Ni Putu Dessy Ari Apriliani Ni Putu Dila Pradnyani Ni Putu Eka Aprilisya Ni Putu Siska Deviana D Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Cendana Putra Nyoman Gede Aditya Jay Medhika Pande Ketut Ribek Pande Maha Kharisma Paramananda, Komang Agus Sathya Putra, I Putu Ogi Sayoga Putri, Made Dwika Cahya Putu Aryanti Putri Kencana Putu Kintan Maharani Putu Mertayasa Putu Ratih Argita Dewi Putu Yudi Setiawan Qolbina Ulfah Rahmayanti, Putu Laksmita Dewi Srianggareni, Ni Made Udayani, Ni Putu Anggun Viona Fenella Wayan Ardani Widagda, I Gusti Ngurah Jaya Agung Yulia Elsa Kartika