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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Ilmu Sosial dan Humaniora JDM (Jurnal Dinamika Manajemen) JUIMA : Jurnal Ilmu Manajemen Asia-Pacific Management and Business Application International Journal of Social Science and Business International Journal of Supply Chain Management JURNAL MANAJEMEN BISNIS Forum Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JPM: JURNAL PENGABDIAN MASYARAKAT Journal of Management Analytical and Solution International Journal of Applied Business and International Management INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Journal Of Management Analytical and Solution (JoMAS) Digital Innovation : International Journal Of Management International Journal of Management, Accounting & Finance International Journal Business, Management and Innovation Review
I Gusti Ayu Ketut Giantari
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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PERAN RESPON EMOSI DALAM MEMEDIASI PENGARUH KETIDAKPUASAN KONSUMEN TERHADAP PERPINDAHAN MEREK Kadek Aria Satriawan; I Gusti Ayu Ketut Giantari
Forum Manajemen STIMI Handayani Denpasar Vol 15 No 2 (2017): Jurnal STIMI Vol. 15 No. 2 - 2017
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Purpose of this research is to explain the emotional response’s role in mediating the correlation between consumer dissatisfaction with brand switching to Teh Botol Sosro’s consumers to be Teh Pucuk Harum. This research was performed to consumers in Denpasar City by using questionnaire that was taken directly. Sample size used is 130 respondents with purposive sampling method. Data analysis technique used are path and sobel test. Research result shows that consumer dissatisfaction and emotional responses has significant and positive influence to the brand switching. The practice implication obtained from this research is that the Producer of Teh Botol Sosro should lessen the taste of jasmine aroma and add some sweet taste so it will implicate to the consumer’s satisfaction.
Market Orientation, Learning Orientation and Innovation Performance: The Mediation of Knowledge Management Ni Made Wahyuni; I Gusti Ayu Ketut Giantari
Jurnal Manajemen Bisnis Vol. 9 No. 1 (2022): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

Internationalization of small and medium enterprises (SMEs) contributes as a driver of the economy. It is important for SMEs to produce innovation performance. The aim of the study was to investigate the relationship between market orientation (MO), learning orientation (LO), and knowledge management (KM) on innovation performance. The research method is a cross-sectional research design. The population include export-oriented manufacturing SMEs, registered with the Bali Province Industry and Trade Office (2019). A total of 94 senior SME managers participated in the survey. Partial least square (PLS) based structural equation model was used to test the hypothesis. Finding, KM plays a mediating role in the relationship between MO and LO on innovation performance. Managers’ policies in the practice of strategic orientation and knowledge management strengthen innovation performance.
Pengembangan Model Promosi Media Sosial Untuk Peningkatan Penjualan Usaha Mikro “Nasi Jinggo” di Kota Denpasar Ni Nyoman Kerti Yasa; I Gusti Ayu Ketut Giantari; Henny Rahyuda; Ni Wayan Ekawati; Putu Dyah Krismawintari
JPM: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v2i2.278

Abstract

The COVID-19 pandemic has had a negative impact on many businesses, including the “Nasi Jinggo” micro business in Denpasar City, especially the Nasi Jinggo angkringan located on Jalan Gajah Mada, Denpasar. The amount of sales that can be achieved, the operating profit that can be earned, and the number of customers that can be served have decreased. Therefore, it is necessary to consider alternatives that can be employed to address existing issues. One approach to do this is to create a promotional model that integrates several relevant social media platforms. The purpose of this community service is to develop Nasi Jinggo's entrepreneurs' abilities to promote social media and create social media promotion media such WhatsApp, Instagram, and Facebook to communicate their products. This service includes training on the importance of social media promotion and also guidance or consultation on how to make social media promotions through WhatsApp. This project takes place on Jalan Gajah Mada, Denpasar City, which is a member of the micro business group or Angkringan Nasi Jinggo. After the activity was carried out, the Nasi Jinggo micro business owner who had agreed to use the business name "Nasi Jinggo Bu Kojek" was able to promote using social media in several available platform options such as Instagram, Facebook, Whatshapp. Sales performance may improve as a result of the development of this social media campaign, and the Nasi Jinggo angkringan "Bu Kojek" brand is strengthened. It is hoped that in the future this community service activity can be sustainable by offering other social media platforms
Supply Chain Strategy in Tourism Industry for Antecedents and Consequences of Foreign Tourists Shopping Satisfaction on Revisit Intention at Traditional Souvenir Market Wayan Ardani; Ketut Rahyuda; I Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Abstract. The paper aims to investigate the possible relationship between tourism supply chain and strategic partnership, read as a way to reduce and better manage the complexity in tourism industry. The previous studies on satisfaction in tourism have attracted the attention of practitioners and academicians, but its consequences on tourists revisit intention at traditional retail has not been widely carried out. This study aims to explain the factors that influence satisfaction as well as its consequences on revisit intention of tourists at the traditional souvenir market in Bali through the supply chain management (SCM) system. In addition, it also explained the role of sources of WOM (offline and online) as a moderator of the relationship between service quality and product quality towards tourist satisfaction. A survey was conducted from foreign tourists who visited and experienced to shop souvenirs at the traditional market in Bali. The data were analyzed using the SEM-PLS approach. This study revealed that SCM had a positive and significant effect on trust, satisfaction, and revisit intention. Product and service quality had a positive and significant effect on trust, satisfaction, and revisit intention. Trust had a positive and significant effect on satisfaction and revisit intention. Satisfaction had positive and significant effect on revisit intention. However, the source of WOM (offline and online) did not significantly moderate the effect of service quality and product quality towards satisfaction. This study proved product quality was the most influential factor impacting satisfaction. The ability to maintain consistency of service quality and product quality were very important factors in creating tourists trust, satisfaction and revisit intention. Finally, this model is expected to contribute in determining the SCM that influence tourist satisfaction at souvenir traditional market.
The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic I Nyoman Nurcaya; I Ketut Rahyuda; Gusti Ayu Ketut Giantari; Ni Wayan Ekawati
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44260

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are essential in improving a nation's economy. MSMEs can survive in a declining economic condition and also have the ability to absorb a large number of workers. However, the COVID-19 pandemic has had an impact on the global economy. This study aims to analyze the effect of information technology variables on the performance of MSMEs during the Covid-19 pandemic. This type of research is qualitative with a literature review approach. Several articles relating to information technology and MSME performance were used as references. The results obtained by MSMEs feel the positive impact of the role of information technology during the Covid-19 pandemic. Further research is expected to examine the role of information technology in the MSME sector. For example, SMEs in food, clothing, and others. SMEs must choose technology adaptations from the business activities and adjust to their existing financial capabilities. The government must help create adaptations for MSME actors during the Covid-19 pandemic, such as providing training and adequate technology infrastructure.
Customer Satisfaction and Behavioral Intentions in Tourism: A Literature Review Wayan Ardani; Ketut Rahyuda; I Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.674 KB) | DOI: 10.32535/ijabim.v4i3.686

Abstract

Purpose: The relationship between customer satisfaction and behavioral intentions in tourism has drawn significant attention for both practitioners and academicians as it is the key factor in winning market share in the tourism industry. The aim of this paper is to present a systematic research of the literature on the topic of customer satisfaction and behavioral intentions in tourism, highlighting the role of both the antecedents and the consequences of satisfaction that have been included in previous research. Methodology: The systematic literature review (SLR) of articles that have been published related to customer satisfaction and behavioral intention in tourism from various journals from 1990 up to 2018. Findings: The result of this study revealed that service quality is the most important antecedents of satisfaction in tourism. Meanwhile, the consequences are mainly characterized by loyalty. Nevertheless, the relationship between customer satisfaction and loyalty does not seem always so linear, as there are customers who revisit to the tourist destination, while others prefer to visit to new destinations despite, they were satisfied Practical implications: It is expected that this study will provide a better understanding of satisfaction towards a tourist destination, so marketing strategy can be composed and implemented in order to increase tourist satisfaction. This article can be as reference for future studies on satisfaction and customer behavioral intentions in tourism.
Social Capital and Innovation as Competitive Advantage of Creative Industry in Boosting Market Share Pande Ketut Ribek; Ni Wayan Sri Suprapti; I. Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p06

Abstract

This study aims to determine social capital and innovation in increasing competitive advantage to achieve marketing performance in the traditional sculpture industry in Indonesia. The quantitative method with the population in this study is a sculpture entrepreneur in Gianyar and a sample of 130 entrepreneurs. The analysis technique uses SEM-PLS 3.0. The results of the study show that social capital and continuous innovation have a positive and significant effect on competitive advantage, social capital has a non-significant positive effect on marketing performance, innovation has an insignificant positive effect on marketing performance, competitive advantage has a significant positive effect on marketing performance, competitive advantage fully mediates social capital.
PERAN BRAND IMAGE MEMEDIASI PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN SENSATIA BOTANICALS DI DENPASAR Ni Made Sinta Erisma Dewi; i Gusti Ayu Ketut Giantari
JUIMA : JURNAL ILMU MANAJEMEN Vol. 12 No. 2 (2022): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Public concerns about environmental problems encourage changes in consumer behavior. People are becoming more selective in choosing the products to be consumed in order to minimize the negative effects on the environment. Including in choosing skincare with environmentally friendly ingredients. This studied aim to explain the roles of branding images mediating an influences of the green markering in the purchasing descision on Sensatia Botanicals at Denpasar City. The research was conducting using 100 respondents taken using purposive sampling. Data analyse technique uses Path Analyze which is an equipped with a Sobel Test to test on role of mediation. The results showed that 1) Green marketing had a positive and significant influence on the purchasing decision of Sensatia Botanicals in Denpasar City, 2) Green marketing has a positif and significants impact on brand images at Denpasar City, 3) Brand image had a positive and significant impact on decisions. purchase of Sensatia Botanicals at Denpasar City, 4) Brand Images is positively and significantly able to mediate an effect of green marketing on the purchassing decision of Sensatia Botanicals in Denpasar City. The implications of Sensatia Botanicals' research results are expected to be able to consistently maintain a green marketing and maintain brand image to increase sales.
PERAN COMPETITIVE ADVANTAGE MEMEDIASI PENGARUH DIGITAL MARKETING TERHADAP MARKETING PERFORMANCE PADA UMKM COFFEE SHOP I Gede Adi Sucitha; I Gst. Ayu Kt. Giantari; I Gst. Ngurah Jaya Agung Widagda K.; I Made Dana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p07

Abstract

The development of MSMEs in Indonesia is currently increasing, one of which is in the culinary field, namely coffee shops. This can be seen from the number of coffee shops or coffee shops that have sprung up in various cities in Indonesia, one of which is Denpasar City, which is located in the Province of Bali. A coffee shop is a place that is loved by many people from all walks of life, who puts various processed types of coffee as the main menu. This study aims to explain the role of competitive advantage in mediating the influence of digital marketing on marketing performance at MSME Coffee shops in Denpasar City. The population in this study are all MSME Coffee shops in Denpasar City whose numbers cannot be known. This research was conducted in Denpasar City with the number of samples taken as many as 60 business actors or respondents. The sample was determined using a non-probability sampling model, with a purposive sampling technique. The data analysis technique used is path analysis and Sobel test with SPSS for windows program. The results show that digital marketing has a positive and significant effect on marketing performance, digital marketing has a positive and significant effect on competitive advantage, competitive advantage has a positive and significant impact on marketing performance, competitive advantage is able to significantly mediate the influence of digital marketing on marketing performance.
ANALISIS KEPUASAN KONSUMEN BERBASIS IMPORTANCE PERFORMANCE ANALYSIS (IPA) PADA GERAI RITEL ALFAMART DI KOTA DENPASAR Ni Made Dwi Ratna Cahyanti; Desak Made Ramya Pranihita Sukma; Komang Prasetya Wahyu Nugraha; I Gusti Ayu Ketut Giantari
JUIMA : JURNAL ILMU MANAJEMEN Vol. 13 No. 1 (2023): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

the purpose of this study is to find out how big the gap is from the level of consumer interest and service performance of Alfamart in Denpasar City. This research uses descriptive research with a quantitative approach. The sampling method that will be used in this study is non- probability with purposive sampling technique. The number of respondents who filled out the survey was 104 individuals who met the sample criteria to be used. The data analysis technique used is the Importance Performance Analysis (IPA) method which shows the relationship between the level of importance and the level of performance. The correlation of each item to the total score of each statement for variables/attributes Tangible, Responsiveness, Reliability, Assurance, Empathy, all yields an r-table above 0.361 with a significance value of 0.06 (6 persen). Thus, the entire statement of research variable items is valid and reliable. This means that overall all indicators that are considered important are in accordance with customer expectations so that there is no need to prioritize a particular indicator. Suggestions that can be given to Alfamart retail outlets in Denpasar City Alfamart retail outlets in Denpasar City must maintain the attributes that are located in Quadrant II so that consumers still feel satisfied
Co-Authors A.A.S. Kartika Dewi Ade Ruly Sumartini Albertino Persadanta Ginting Almez Krisopras Angga Cahya Qurananda Ayu Stia Rini Azyyati Umi Hariyanti Christa, Usup Riassy cynthia saisaria mandasari Daniel Pereira Desak Ketut Sintaasih Desak Made Putriasih Desak Made Ramya Pranihita Sukma Desak Made Ramya Pranihita Sukma Dewa Nyoman Wiesdya Danabrata Parsana Dharmanatha, I Gede Bagus Dwijaya Erri Nugraha Deri G B Suryakusuma Ksatriadiningrat Gunananda Gede Andika Krisna Gede Gangga Wiweka Sunu Gusti Ayu Winda Ryantari H. Rahyuda Henny Rahyuda I Dewa Gde Agung Ekaprana I Gede Adi Sucitha I Gede Gilang Permana I Gst. Ngurah Jaya Agung Widagda K. I Gusti Ayu Astarina I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Made Bagas Adi Suputra I Made Dana I Made Dwi Putra Arimbawa I Made Dwiki Agustama I Made Jatra I Made Nugraha Santosa I Made Satya Mardhiastina Putra I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Nyoman Nurcaya I Putu Agus Purnama Adi Putra I Putu Gde Sukaatmadja I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Satya Wijaya I Wayan Dode Sudiartana I Wayan Pandit Praschita I Wayan Pide Aditra Salinas I Wayan Santika I.B.K. Surya Ida Ayu Chandra Surya Novita Devi Ida Bagus Sudiksa Ida Bgs Hendra Prawira Kusuma Jasmine Maharani Novriari Kadek Agus Yoga Andreana Kadek Aria Satriawan Kadek Trisna Dewi Kartika, Yulia Elsa Komang Agus Satria Pramudana Komang Prasetya Wahyu Nugraha Krismawintari, N.P.D. Made Amilia Laksmi Putri Made Dani Suryadewi Made Dwi Utari Made Kembar Sri Budhi Made Pradnyan Permana Usadi Made Wara Sastra Mahayanti Fitriandari Mario Barreto Muhammad Nasihin N.N.K. Yasa N.W Ekawati Ni Ketut Seminari Ni Luh Ade Purnami Swari Ni Luh Ayu Yuliantari Ni Luh Diah Ayu Wardani Ni Luh Diah Ayu Wardani Ni Luh Dona Astriyanti Ni Luh Gede Kintan Pratiwi Ni Luh Putu Erma Mertaningrum Ni Luh Widya Uttari Ni Made Dwi Ratna Cahyanti Ni Made Sinta Erisma Dewi Ni Made Sri Rastini . Ni Made Vera Pramesti Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Nyoman Santi Irayani Putri Ni Nyoman Suaryani Linda Novita Ni Nyoman Triana Prima Dewi Ni Putu Amrita Devi Ayudhia Ni Putu Anggun Udayani Ni Putu Ayu Aditya Wedayanti Ni Putu Dessy Ari Apriliani Ni Putu Dila Pradnyani Ni Putu Eka Aprilisya Ni Putu Siska Deviana D Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Cendana Putra Nyoman Gede Aditya Jay Medhika Pande Ketut Ribek Pande Maha Kharisma Paramananda, Komang Agus Sathya Putra, I Putu Ogi Sayoga Putri, Made Dwika Cahya Putu Aryanti Putri Kencana Putu Kintan Maharani Putu Mertayasa Putu Ratih Argita Dewi Putu Yudi Setiawan Qolbina Ulfah Rahmayanti, Putu Laksmita Dewi Srianggareni, Ni Made Udayani, Ni Putu Anggun Viona Fenella Wayan Ardani Widagda, I Gusti Ngurah Jaya Agung