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Meningkatkan Loyalitas Pelanggan: Dampak Experiential Marketing terhadap Niat Penggunaan Ulang pada Layanan Transportasi Gojek I Gusti Ayu Imbayani; I Made Surya Prayoga
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.118

Abstract

The purpose of this study was to determine the effect of experiential marketing on Repeat Use Intention mediated by Customer Satisfaction. The population in this study were Gojek application users in the Denpasar area with an unknown number. Sampling in this study was conducted using non probability sampling with purposive sampling technique, so that the sample of this study was 108 people as respondents in the Denpasar area. Data collection techniques using a questionnaire. The data analysis technique uses Partial Least Square (PLS) analysis with the help of SmartPls v.4 software. The results showed that Experiential marketing has a positive effect on Repeat Use Intention, Experiential marketing has a positive effect on Customer Satisfaction, Customer Satisfaction has a positive effect on Repeat Use Intention and Customer Satisfaction is able to mediate the effect of Experiential marketing on Repeat Use Intention.
TECHNOLOGY READINESS INDEX DALAM PENGADOPSIAN SISTEM PEMBAYARAN QRISS Ni Putu Yeni Astiti; I Made Surya Prayoga; I Gusti Ayu Imbayani
Warmadewa Management and Business Journal (WMBJ) Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.5.1.2023.51-57

Abstract

This research was conducted at SMEs in Denpasar City by distributing questionnaires. The object of this research is SMEs actors in Denpasar City. Measuring the readiness of SMEs actors to adopt the Quik Response Code Indonesia Standard (QRIS) payment system uses the technology readiness index (TRI), which consists of four dimensions, namely: optimism, innovativeness, discomfort, and insecurity. The sample used in this study consisted of 98 SME actors in Denpasar City. The sample was determined by a simple random sampling techniqu e.This study found that the average score for the dimensions of optimism and discomfort was in the very high score category, while the other two dimensions, namely innovativeness, and insecurity were included in the high score category.
PENGARUH SERVICE QUALITY, CUSTOMER SATISFACTION DAN PRODUCT QUALITY TERHADAP CUSTOMER LOYALTY DI WARUNG BANYUWANGI BU LALA DENPASAR Shella Putri Vindiyastara; I Wayan Gede Antok Setiawan Jodi; I Made Surya Prayoga
VALUES Vol. 7 No. 1 (2026): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Penelitian ini dilakukan untuk menilai dan menganalisis sejauh mana service quality, customer satisfaction, serta product quality pada customer loyalty di Warung Banyuwangi Bu Lala. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei,di mana data diperoleh melalui penyebaran kuesioner kepada pelanggan yang pernah melakukan pembelian di warung tersebut.Jumlah sampel yang digunakan adalah 102 responden. Teknik analisis data yang diterapkan meliputi analisis regresi linear berganda serta uji asumsi klasik, yang diolah menggunakan Statistical Package for the Social Sciences (SPSS) versi 25. Hasil penelitian menunjukkan bahwa ketiga variabel independen memiliki dampak signifikan pada loyalitas pelanggan. Service quality berdampak positif serta signifikan, yang berarti semakin baik kualitas layanan yang diberikan, semakin tinggi loyalitas pelanggan. Customer satisfaction juga terbukti memiliki dampak positif dan signifikan, sehingga peningkatan kepuasan pelanggan mampu memperkuat kecenderungan pelanggan untuk tetap memilih dan membeli kembali. Sementara itu, product quality menunjukkan dampak signifikan dengan arah negatif, yang artinya peningkatan persepsi kualitas produk justru berbanding lurus denganpenurunan customer loyalty. Temuan ini mengindikasikan bahwa terdapat dinamika yang tidak searah antara kualitas produk dan loyalitas pelanggan di Warung Banyuwangi Bu Lala, sehingga aspek ini perlu mendapat perhatian lebih dalam strategi peningkatan loyalitas pelanggan.
From Personal and Environmental Values to Green Beauty Loyalty: The Role of Satisfaction and Green Reward I Made Surya Prayoga; Made Pradnyan Permana Usadi; I Komang Suryadnya Diputra
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4499

Abstract

Growing environmental awareness among Generation Z has increased demand for sustainable consumption, particularly in the cosmetics industry. However, the mechanisms through which value orientation influences green beauty loyalty remain unclear. This study examines the effects of altruistic and egoistic values on green beauty loyalty, with green satisfaction as a mediating variable and green reward as both a direct predictor and moderating factor. A quantitative approach was employed using data collected from 280 Indonesian Generation Z consumers who have prior experience with green cosmetic products. The data were measured using a seven-point Likert scale and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that egoistic value (? = 0.424, p = 0.006) and altruistic value (? = 0.443, p = 0.003) significantly enhance green satisfaction, which strongly influences green beauty loyalty (? = 0.788, p 0.001), indicating full mediation. However, the direct effects of both values on loyalty are not significant. Green reward exerts a significant direct effect on loyalty (? = 0.402, p 0.001) but does not moderate the satisfaction–loyalty relationship (p = 0.980). These results highlight the pivotal role of satisfaction and suggest that reward mechanisms function as independent drivers of sustainable consumer loyalty, offering both theoretical and managerial implications.
The Influence of Brand Image, Digital Marketing, and Online Customer Reviews on Purchasing Decisions in the Skincare Industry I Gusti Ayu Imbayani; I Made Surya Prayoga; Ni Komang Ayu Putri Dwiyanti
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.3756

Abstract

The Indonesian skincare industry has experienced rapid growth, with Somethinc emerging as one of the most popular local brands. Despite its earlier success, recent data indicate a decline in Somethinc’s market position, raising concerns about the factors influencing consumer purchasing behavior. This study aims to analyze the influence of brand image, digital marketing, and online customer reviews on purchasing decisions for the Somethinc brand in Denpasar City. A quantitative research design was employed, using purposive sampling to collect data from 119 respondents who had previously purchased Somethinc products. Data analysis was conducted with SPSS version 26.0 to test the proposed hypotheses. The results show that brand image has a significant positive effect on purchasing decisions (? = 0.680; p 0.05), digital marketing also exerts a significant positive effect (? = 0.178; p 0.05), and online customer reviews significantly enhance purchasing decisions (? = 0.255; p 0.05). These findings highlight the importance of strengthening brand perception, optimizing digital marketing strategies, and managing online reviews to sustain consumer trust and market competitiveness.
PENINGKATAN MOTIVASI KERJA UNTUK MENDORONG PRODUKTIVITAS KARYAWAN PT. DELTA SATRIA DEWATA I Made Surya Prayoga; I Kadek Ari Wiguna
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 5 No 1 (2026): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan motivasi kerja karyawan dalam mendorong produktivitas di PT. Delta Satria Dewata. Permasalahan utama yang dihadapi perusahaan adalah rendahnya motivasi kerja karyawan yang ditandai dengan kurangnya semangat kerja, rendahnya partisipasi, serta belum optimalnya penerapan sistem reward dan recognition. Metode pelaksanaan dilakukan melalui beberapa tahapan, yaitu observasi, identifikasi masalah, perancangan program kerja, pelaksanaan program, pendampingan, serta evaluasi kegiatan. Program yang diterapkan meliputi sosialisasi mengenai pentingnya motivasi kerja, penyusunan instrumen penilaian kinerja, penilaian berkala, serta pemberian reward kepada karyawan berprestasi. Hasil kegiatan menunjukkan bahwa program yang dilaksanakan berhasil meningkatkan motivasi kerja karyawan yang ditandai dengan meningkatnya semangat kerja, kedisiplinan, serta partisipasi dalam menjalankan tugas. Selain itu, penerapan sistem reward dan recognition yang lebih transparan dan adil mampu memberikan dampak positif terhadap peningkatan produktivitas kerja karyawan. Dengan demikian, program ini tidak hanya memberikan manfaat bagi perusahaan dalam meningkatkan kinerja karyawan, tetapi juga menjadi sarana pembelajaran bagi mahasiswa dalam mengaplikasikan ilmu pengetahuan di dunia kerja.
Explaining Consumer Purchase Decisions Through Store Image, Store Atmosphere, And Word of Mouth: Evidence From A Batik Retailer in Bali Dinda Ayu Suastini; Ni Wayan Eka Mitariani; I Made Surya Prayoga
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 5 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i5.14103

Abstract

Store image, store atmosphere, and word of mouth are key factors that shape consumers’ perceptions, comfort, and confidence when making purchases. However, the inconsistent findings of previous studies regarding the influence of these three variables on purchasing decisions underscore the need for further research. This study aims to analyze the influence of store image, store atmosphere, and word of mouth on purchasing decisions among consumers of the Sari Amerta Batik Collection in Bali. The research sample consisted of 112 respondents who are consumers of the Sari Amerta Batik Collection in Bali. Data collection was conducted through the distribution of a questionnaire measured using a Likert scale with a range of values from 1 to 5. The data analysis technique used in this study is multiple linear regression analysis. The results indicate that store image has a positive and significant effect on purchase decisions among consumers of the Sari Amerta Batik Collection in Bali. Store atmosphere also has a positive and significant effect on purchase decisions among consumers of the Sari Amerta Batik Collection in Bali. Word of mouth has a positive and significant effect on purchase decisions among consumers of the Sari Amerta Batik Collection in Bali.
GREEN SATISFACTION MEMEDIASI PENGARUH GREEN IMAGE TERHADAP GREEN BEAUTY LOYALTY DENGAN MODERASI GREEN FUNCTIONAL BENEFIT I Made Surya Prayoga; Made Pradnyan Permana Usadi; I Komang Suryadnya Diputra
JUIMA : JURNAL ILMU MANAJEMEN Vol. 16 No. 1 (2026): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

This study aims to analyze the effect of green image on green beauty loyalty with green satisfaction as a mediating variable and green functional benefit as a moderating variable among Sensatia Botanicals consumers in Bali. This research employs a quantitative approach with an associative–causal design. Data were collected through a questionnaire distributed to 120 respondents selected using a purposive sampling technique. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS). The results reveal that green image does not have a direct effect on green beauty loyalty but has a positive and significant effect on green satisfaction. Furthermore, green satisfaction significantly influences green beauty loyalty. The mediation test indicates that green image affects green beauty loyalty indirectly through green satisfaction, indicating a full mediation relationship. Meanwhile, green functional benefit does not moderate the relationship between green image and green beauty loyalty. These findings highlight that green satisfaction serves as a key factor in building consumer loyalty toward green products, while functional benefits are not yet a major driver of loyalty formation.
Co-Authors , I Gusti NG A Gede Eka Teja Kusuma Ade Riski Anak Agung Ketut Ari Mahendra Anak Agung Putu Agung Bagus Nyoman Kusuma Putra D. G. Agung Krisna Permana Dinda Ayu Suastini Gusti Ayu Komang Tri Wahyuni I Gede Ariasa Putra I Gede Irfan Asmara Wijaya I Gede Rihayana I Gede Suparsa I Gusti Agung Ngr Gd Eka Teja Kusuma I Gusti Agung Ngurah Gede Eka Teja Kusuma I Gusti Agung Tri Purnami I Gusti Ayu Imbayani I Gusti Ngr Agung Gede Eka Teja Kusuma I Gusti Ngurah Agung Gede Eka Teja Kusuma I Kadek Andi Ria Gunawan I Kadek Ari Wiguna I Ketut Adi Wiranata I Komang Ngurah Mudita I Komang Suryadnya Diputra I Made Wardana I Nyoman Andika Permana I Putu Aditya Surya Pratama I Putu Apriana Wahyu Setiawan I Putu Aris Wirananda I Putu Eka Sastrawan Dewantara I Putu Krisna I Putu Rendi Bayu Krisnawan I Putu Wahyu Dwinata I Putu Wahyu Dwinata JS I Putu Wahyu Dwinata JS I Wayan Arik Krisna I Wayan Aris Mahendra Ida Ayu Gede Bulan Julyantari Ida Bagus Agung Mahaputra Pemaron Ida Bagus Ardita Dwipayadnya Kadek Anggi Trisnayanti Komang Riska Sri Wiryani Made Agus Ari Santana Made Pradnyan Permana Usadi Made Pradnyan Permana Usadi Made Ratih Nurmalasari1 Made Santana Putra Adiyadny Made Santana Putra Adiyadnya Ni Kadek Anita Putri Ni Kadek Ita Rupianti Ni Kadek Matriani Ni Kadek Puspawati Ni Kadek Risna Dwi Kartika Ni Kadek Tara Wahyuni Ni Ketut Ledys Sri Rahayu Ni Ketut Okta Widia Astuti Ni Ketut Sri Diana Wati Ni Komang Alisa Andriani Ni Komang Ayu Putri Dwiyanti Ni Komang Juliantari Ni Luh Gede Putu Purnawati Ni Luh Putu Fitri Apsari Ni Luh Sinta Krisna Dewi Ni Luh Wintang Sumarini Ni Made Indri Septiantini Ni Made Juliantari Ni Made Mira Yurika Ni Made Monika Galung Ni Made Putri Dwita Utami Ni Made Ratih Safitri Ni Nyoman Ayu Widyawati Ni Nyoman Kerti Yasa Ni Nyoman Sri Rahayu Damayanti Ni Putu Melani Gita Sari Ni Putu Risa Ayu Ni Putu Sintya Garini Dewi Ni Putu Sita Krisna Dewi Ni Putu Yeni Astiti Ni Putu Yuli Sariyanti Ni Wayan Cantika Verginia Ni Wayan Eka Mitariani Ni Wayan Ekayanti Pande Ketut Ribek Putu Afry Ardani Putu Andrian Wijaya Putu Anik Junia Artawan Putu Ari Pertiwi Sanjiwani Putu Deni Tirtajaya Putu Devita Pradnyasari Putu Galuh Inten Pratiwi Putu Novia Hapsari Ardianti Putu Vriska Andria Dewi Sapta Rini Widyawati SETIAWAN JODI, I WAYAN GEDE ANTOK Shella Putri Vindiyastara Tiksnayana Vipraprastha Winnie Chika Fernanda S