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Fitriyanti
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Analisis Swot Untuk Menentukan Strategi Pemasaran Usaha Telur Puyuh Mbak Tik Sri Martono; Fitriyanti
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 2 No. 02 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: Marketing strategy is a plan that will be used by a company to conduct marketing and determine the company's goals and objectives. Marketing strategy is also used to carry out sales activities by using communication techniques that aim to provide information to the target audience so that the company's goals can be successful. The marketing strategy is designed to be effective and efficient with easy distribution of messages and minimal effort is spent on these marketing communication activities. Purpose This study aims to determine the marketing strategy that can be applied to the quail egg business, based on the SWOT analysis. Methods: The research method used is descriptive qualitative because it aims to analyze data by describing or describing the situation in the field and at the same time determining the marketing strategy for your quail egg business. Conclusion: The results of this study through SWOT analysis found that the IFAS matrix is in quadrant I so that it can use strengths to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support an aggressive growth policy, and the SWOT matrix can be found in a marketing strategy that can be applied by your quail egg business, namely to be more aggressive in making sales by maximizing technological advances, maintaining product quality, increasing consumer loyalty, maintaining promotional activities, carrying out site renovations, taking good care of quail health, carrying out marketing innovations, and improving service quality. Suggestion: There are still many limitations in this research and need to be developed again for future research agendas. The scope of this research is still small and in a less broad scope because it is only driven by one informant, so that future research can be developed through the addition of variables and the number of objects to be studied.
Pengaruh Hardskill & Softskill, Emotional Intelligence, dan Interpersonal Communication Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan Luwes Pasar Raya Purwodadi) Fitriyanti; Fariha Azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 02 (2023): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background : Competition in the retail world is currently very tight due to the increasing number of competitors, so companies are required to improve the performance of human resources through skills and abilities, both hard skills and soft skills, to support the company's operations running well. Apart from that, improving employee performance also needs to be seen from the comfort of the work environment through Emotional Intelligence as the basic ability of employees to create comfort in the work environment. However, there are other factors that support performance, namely Interpersonal Communication. Purpose: Based on the background and problem formulation explained, the aim of this research is to describe and analyze the influence of hard skills and soft skills on employee performance, describe and analyze the influence of emotional intelligence on employee performance, describe and analyze the influence of interpersonal communication on employee performance. Methods: This research uses a quantitative approach which aims to test the hypothesis formulated. Determining the number of samples used the Slovin formula with a purposive sampling technique and obtained a sample of 95 respondents. Analyzed using the Partial Least Square (PLS) statistical analysis technique. Conclusion: So, Hardskills and Softskills, Emotional Intelligence play a role in improving employee performance. Suggestion: This research is a theory development, so the future agenda is to develop the research model by expanding to a more complex analysis.
Co-Authors Adylla Nissya Maulani Agus Dendi Rachmatsyah Ahmad Amirin Kusmiran Anggelia Puspasari Annisa, Humairah Ayu, Anjar Balqis, Sakira Basri, Muh. Subri Budi Justitia Citra Maharani Delpiah Wahyuningsih Esa Indah Ayu, Esa Indah Fariha Azzahra Farming Feri Prasetyo H Hana Nurul Qur’ani Ibrahim, Zulfadli Ida Faridah Khaerul Ihsan Marzuki Noor, Marzuki Nindya Aryanty Parlia Romadiana Popy Aulia Safitri Prakoso, Abimanyu Satrio Prasepvianto Estu Broto Putri Arshella Putri, Resti R.A Fadila Rahmi Muthia Revine Siahaan, Edita Rini Wahyuni Sanjaya, Riona Saputri, Revita Sifaninda, Fine Siti Maesaroh Siti Rohmah Sri Martono Sudarman Suzan, Raihanah Syifa Tia Wida Ekaputri Wartiniyati Wartiniyati Yantika, Erna Yunus, Ilham