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Nurazizah
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THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, CUSTOMER EXPERIENCE AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AT JK COFFEE & ROASTERY IN BIREUEN REGENCY Nurazizah; T. Edyansyah; Naufal Bachri; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025)
Publisher : RADJA PUBLIKA

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Abstract

This study was conducted with the aim of evaluating the extent of the influence of three main factors, namely social media advertising, customer experience, and relationship marketing on the level of consumer satisfaction at JK Coffee & Roastery located in Bireuen Regency. The researcher used a quantitative approach by applying multiple linear regression analysis techniques, and to test the hypothesis, SPSS statistical software was used as an auxiliary tool. In the sampling process, the purposive sampling method is applied, which is the selection of respondents based on special considerations or criteria that have been predetermined. The research sample consisted of 100 consumers who had made at least one to two transactions at JK Coffee & Roastery. The data collected in this study is quantitative, namely in the form of numbers used to measure variables that have been determined in the population group and sample. The main data source came from respondents who were the direct objects of this research activity. Based on the results of the analysis, it was found that the social media advertising variable (X1) showed a positive and significant influence on customer satisfaction (Y), with a significance value of 0.000 which was below the threshold of 0.05, and a tcount value of 4.435 which exceeded the ttable of 1.985, so that the first hypothesis (H1) was acceptable. On the other hand, the customer experience variable (X2) has a significance level of 0.109 over 0.05 and a tcal value of 1.613 which is still below the table, so the second hypothesis (H2) is rejected because there is no real effect on customer satisfaction. Finally, the relationship marketing variable (X3) showed a significance of 0.000 and a calculation of 5.551, both showed values that met the criteria of statistical significance, so that the third hypothesis (H3) was accepted and proved that relationship marketing plays a large and significant role in influencing customer satisfaction.
EFEKTIVITAS PIJAT EFFLEURAGE PIJAT PENURUNAN TINGKAT NYERI PADA PASIEN KALA I FASE AKTIF DI PMB I KECAMATAN TENJO KABUPATEN BOGOR Isma, Dhiny; Fatimah, Siti; Nurazizah
Jurnal Ilmiah Kesehatan dan Kebidanan Vol. 4 No. 2 (2025): Jurnal Ilmiah Kesehatan Dan Kebidanan
Publisher : Jurnal Ilmiah Kesehatan dan Kebidanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.044211/0ty26y66

Abstract

Nyeri persalinan merupakan salah satu keluhan utama yang dirasakan oleh ibu bersalin, terutama pada kala I fase aktif. Penanganan nyeri secara non-farmakologis menjadi pilihan yang aman dan efektif, salah satunya adalah teknik pijat effleurage. Metode ini menggunakan sentuhan lembut dan ritmis yang bertujuan memberikan relaksasi dan mengurangi persepsi nyeri.Tujuan penelitian untuk mengetahui efektivitas pijat effleurage terhadap penurunan tingkat nyeri pada pasien kala I fase aktif di PMB Iis Roswati. Penelitian ini menggunakan desain pra-eksperimen (one group pretest- posttest design). Sampel berjumlah 14 ibu bersalin kala I fase aktif yang dipilih secara purposive sampling. Teknik pijat effleurage diberikan selama 20–30 menit. Skala nyeri diukur menggunakan Numeric Rating Scale (NRS) sebelum dan sesudah intervensi. Data dianalisis menggunakan uji Wilcoxon Signed Rank Test. Sebelum diberikan pijat effleurage, skala nyeri responden berada pada rentang 3–5 (nyeri sedang hingga berat). Setelah intervensi, skala nyeri menurun menjadi 1–3 (nyeri ringan hingga sedang). Hasil uji paired data (berpasangan) menunjukkan nilai p = 0,000 (p < 0,05), yang berarti terdapat penurunan nyeri yang signifikan setelah dilakukan pijat effleurage. Hasil penelitian menunjukkan pijat effleurage efektif dalam menurunkan tingkat nyeri pada ibu bersalin kala I fase aktif dan dapat dijadikan alternatif metode non-farmakologis dalam manajemen nyeri persalinan.
Co-Authors Abdul Hajar Abdul Majid Refindo ABDUL MUIS Afinka Ramandani Nurhidayat Aflah Fadilah HD Agung Permana Ambo Tuwo Anil Muftirah Ardianti Arief Eka Nugraha Arisa Atiqoh, Khamida Siti Nur Carong, Suparjo Razasli Chandra, Yasrial Desmawan, Deris Desniarti Fatra, Maifalinda Febri Hikmah Frihatini Fetti Fatricia Amdar Fikri Khusaini Haliah, Haliah Hamida Heni Pujiastuti Herdianto Husnul Muamilah Ikbal Inayah Yasir Ira Savira Irmayanti Irsan Rahman, Irsan Irwan Isma, Dhiny Jamaluddin Juliansyah Khairunnisa Khairunnisa M Galih Rian Pranata M. Ridwan Tikollah M. Zainul Ridho Mahmudi Mahsun Meray, Nishia Waya Mitsaqy Fitria Muhamad Syahril Anwarudin Muhammad Rinaldi Pratama Nahliyah Septi Zahrah Manik Naufal Bachri, Naufal Nazwa Aulia Rahmah Nirvana Niswa Ibda Sanatin Nur Indah Sari Arbit Nurdalillah Pria Sukamto Rahmah Nur Hidayah Rahmaniar Ratna Dewi Kusumawati RATNAWATI Rekhael Ramadanish Rian Sopian Rifda Rachmanda Rifqy Azhar Roihanah S, Masnawaty Salam Sarnimah Selly Apriyani Silvia Indah Sari Sintiya Elfariani Siti Fatimah Slamet Abadi Sri Jingga Anggriani Putri Syefi Ersya Agustin Syura, Ilman T. Edyansyah, T. Edyansyah Tahier, Ilham Tharisa Ayu Pranovcy Tia Rahmatika Utami, Indah Woro Wahidah Sanusi Wahyunengsih, Wahyunengsih Widia Fiantika Zilal Afwa Ajidin