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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Education and Learning (EduLearn) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pengembangan Wiraswasta Journal Publicuho Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Komputer dan Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Forum Bisnis dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Development Informatics Management (JoSDIM) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Journal of Research and Development on Public Policy Jurnal Nusantara Berbakti Nanggroe: Journal Of Scholarly Service JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Nanggroe: Journal of Scholarly Service Jurnal Ekonomi Bisnis dan Manajemen IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majority Science Journal Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Ekonomics, Finance, and Management Studies AT-TAKLIM: Jurnal Pendidikan Multidisiplin Indonesian Journal of Social Sciences and Humanities Jurnal Pengabdian Masyarakat Indonesia Economics and Business Management Journal
Siti Ning Farida
Program Studi Ilmu Administrasi Bisnis, UPN “Veteran”, Surabaya, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Strategi Bauran Pemasaran Pada Martabak Rajawali Dalam Meningkatkan Volume Penjualan Hafizd, Muhammad Safrizal; Farida, Siti Ning
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4232

Abstract

Penelitian ini memiliki tujuan utama yaitu untuk mengetahui dan menganalisis strategi bauran pemasaran untuk meningkatkan volume penjualan pada UMKM Martabak Rajawali. Metode penelitian yang digunakan penelitian deskriptif kualitatif. Penelitian ini dilakukan pada UMKM Martabak Rajawali Kecamatan Krian, Sidoarjo. Subjek pada penelitian yaitu pemilik, karyawan, dan konsumen. Teknik analisis data yang digunakan dalam penelitian yaitu analisis SWOT dengan menggunakan tabel efas dan ifas. Hasil analisis penelitian dengan menggunakan IFAS dan EFAS pada Martabak Rajawali mempunyai faktor kekuatan mendapat skor total 2,13, sedangkan faktor kelemahan mendapat skor total 0,72. Ancaman menerima skor total 0,94, sedangkan Peluang menerima skor total 1,83. Sehingga dari konsekuensi garis SWOT, Martabak Rajawali berada pada kuadran I dengan nilai (X;Y) (1,41;0,89), dengan menggunakan perencanaan yang agresif. Maka dikatakan rencana yang membutuhkan kekuatan untuk menjadi peluang merupakan strategi yang agresif. Kata Kunci: Strategi, Penjualan, Bauran Pemasaran
Analysis of the Influence of Work Discipline, Work Motivation, and Job Training on Employee Job Performance at PT PLN UP3 South Surabaya Natazya, Arum; Farida, Siti Ning
Journal of Business Management and Economic Development Том 3 № 02 (2025): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1532

Abstract

This study evaluates the influence of work discipline, work motivation, and job training on employee performance at PT PLN UP3 Surabaya Selatan. This study used a quantitative approach with a survey method involving 70 employees who were randomly selected as respondents. Data was collected by distributing questionnaires to measure the level of work discipline, work motivation, training received, and employee performance. The results showed that, simultaneously, the three variables of work discipline, work motivation, and job training significantly influence employee performance. However, the partial analysis results revealed that only work discipline and job training significantly impacted employee performance. In contrast, work motivation does not show a significant influence when analyzed separately. This indicates that at PT PLN UP3 Surabaya Selatan, work discipline and training factors are more influential on employee performance than work motivation. This research also indicates that employee performance is strongly influenced by how companies manage and strengthen work discipline and provide relevant and effective training programs.
Peran Mahasiswa MSIB Batch 4 dalam Membangun Ekosistem Inovasi dan Entrepreneur Melalui Kompetisi Penjaringan Startup dan UMKM di PT Gama Inovasi Berdikari Ninda Amaliatus Dwiana; Siti Ning Farida
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.306

Abstract

As we know, the increasingly massive digital disruption is certainly a challenge as well as an opportunity for startups in starting their business. Therefore, as a university-based accelerator company, PT Gama Inovasi Berdikari continues to strive to develop the company and help assist startups through various innovations to improve their business, one of which is by organizing a startup and MSME screening competition event through the Gama Inovasi Startup Summit 2023. The program, which is run from the role of Student Internship and Certified Independent Study (MSIB) Batch 4 PT Gama Inovasi Berdikari, especially by the Innovation Program subdivision from March - June 2023, runs in parallel with on-site internship activities. The results achieved by startups and MSMEs responded positively to this activity which later could create a productive ecosystem for startups selected in the acceleration and incubation program.
Pengaruh Live Streaming, Discount, Customer Trust Terhadap Impulsive Buying di Tiktok Shop: Survey pada Masyarakat Kota Surabaya, Jawa Timur Audina Farah Dewintha Tuapattinaya; Siti Ning Farida
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.2183

Abstract

This research aims to determine and analyze the influence of live streaming, discounts, customer trust on impulsive buying at TikTok Shop, both simultaneously and partially. This research uses the independent variable (X), namely Live Streaming, Discount, Customer Trust and the dependent variable (Y), namely Impulsive Buying. This research uses an associative quantitative method with a purposive sampling technique of 110 respondents who use the TikTok Shop application. The data collection method uses a questionnaire. Instrument testing uses validity and reliability tests and the test results show that the entire instrument is declared valid and reliable. The data analysis technique uses multiple linear regression, classical assumption test, f test and t test. The results of this research are that partially "Live Streaming and Customer Trust" have a significant and positive influence, while the Discount variable has no significant influence on Impulsive Buying in the TikTok Shop. And simultaneously Live Streaming, Discounts, Customer Trust have a significant and positive effect of 51.7% on Impulsive Buying on TikTok Shop.
Pengaruh Brand Ambassador, Brand Image, dan Brand Trust Terhadap Repurchase Intention: Studi pada Konsumen Produk Tostos X NCT Dream di Surabaya Vivia Nur Salsabila Trisnalia; Siti Ning Farida
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2132

Abstract

This study (Consumer Research TosTos x NCT Dream Products on Surabaya) examines the extent to which brand ambassadors, brand image and brand trust affect the intentions of repurchase. This kind of research uses a quantitative approach and an associative strategy. This study's variables were measured using a Likert scale. Participants in the study were all consumers with a minimum age of 17 years who had consumed TosTos X NCT Dream products at least once and lived in Surabaya. Using the Cochran formula, 100 respondents were included in the study. Purposive sampling is the method of sampling that is employed. The data analysis technique in this study uses validity test, reliability test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test, autocorrelation test), multiple linear regression analysis, and hypothesis testing (F test and T test). The results of the study show that brand ambassador, brand image, and brand trust have a significant positive impact on the repurchase intention. The intention of repurchase is not positively and significantly influenced by the type of brand ambassador. Brand image variable partially has a positive and significant effect on Repurchase intention. Brand trust variable partially has a positive and significant effect on Repurchase intention.
Pengaruh Flash Sale, Electronic Word Of Mouth, dan Hedonic Shopping Motivation Terhadap Impulse Buying pada Tokopedia: Studi pada Pengguna Tokopedia di Surabaya Carissa Ruth Malinda; Siti Ning Farida
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2135

Abstract

This research was conducted with the aim of analyzing and knowing the effect of flash sales, electronic word of mouth, and hedonic shopping motivation on impulse buying on Tokopedia users in Surabaya. This study uses associative quantitative research. The measurement scale used in this study is a Likert scale (method of summated ratings). The sample in this study used the Cochran formula with the results totaling 96.04. To get more representative results in this study, the authors drew 100 respondents using non-probability sampling techniques. In addition, a purposive sampling approach was applied in the sampling strategy in this study. The considerations or criteria in determining the sample in this study, namely: Surabaya domiciled Tokopedia users; Minimum age 17 years and Have made purchases through Tokopedia more than 2 times. The types of data used in the study, namely primary and secondary data. The questionnaire data that has been obtained will be measured using the IBM SPSS 25 application by conducting validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis testing. The results of this study state that simultaneously flash sales, electronic word of mouth, and hedonic shopping motivation have a positive and significant effect on impulse buying. Furthermore, partially the flash sale variable has a positive and significant effect on the impulse buying variable, partially the electronic word of mouth variable has a positive and significant effect on impulse buying, and partially hedonic shopping motivation has a positive and significant effect on impulse buying on Tokopedia users in Surabaya.
Penggunaan Sosial Media Marketing Sebagai Upaya Meningkatkan Jumlah Pengunjung di Blitar Park Muhammad Teguh Himawan; Siti Ning Farida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1727

Abstract

In the continually evolving digital era, social media plays a crucial role in influencing consumer behavior and decisions, particularly in the tourism sector. Blitar Park, as a recreational destination in Blitar, East Java, experiences significant impacts from the penetration of social media. With diverse facilities and activities, Blitar Park must leverage social media as an effective marketing tool to attract more visitors. Social media has become a vital source of information, and understanding how social media content influences visitor decisions is key. This research identifies effective types of social media content in capturing the attention and interest of the public to visit Blitar Park. The study employs a qualitative method with observations and literature reviews to delve into the meanings and characteristics of social media usage at Blitar Park. Insight analysis from social media platforms provides an overview of visitor responses to published content. The research findings indicate that Blitar Park has successfully utilized social media, but a decline in content publication consistency led to a performance decrease in certain months. Consistency in publication, diverse content types, and more active engagement with visitors are essential elements for enhancing the effectiveness of marketing through social media.
Pengaruh Brand Image, Product Quality, dan Price Discount Terhadap Impulse Buying pada Produk Make Over di Kota Surabaya Miftachul Jannah; Siti Ning Farida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2011

Abstract

This study aims to determine and analyze the effect of brand image, product quality and price discount on impulse buying. The method used in this research is a quantitative associative method. The data in this research was tested using validity tests, reliability tests, classic assumption tests, multiple linear regression tests and hypothesis tests analyze using the IBM SPSS Statistics 24 application. The data collection technique in this study was a questionnaire and the sampling technique in this study was purposive sampling. The criteria used were women aged between 20 and 49, living in the city of Surabaya and who purchased Make Over products. The results of this study indicate that, in part, the variables brand image, product quality and price discount have a positive and significant effect on impulse buying. In addition, other results also show that simultaneously the variables brand image, product quality and price discount have a positive and significant effect of 77.7% on the impulse purchase of Make Over products in the city of Surabaya.
Pengaruh Electronic Word of Mouth, Kualitas Produk, dan Kepuasan terhadap Repurchase Intention pada Produk Somethinc: Studi pada Masyarakat Kota Surabaya Bernadeth Gabriella Putri Hardianti; Siti Ning Farida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2079

Abstract

This study aims to determine and analyze the effect of Electronic Word of Mouth, Product Quality, and Satisfaction on Repurchase Intention. This research uses a quantitative approach with an associative research type. The population in this research is Somethinc product customers in Surabaya City. The sample used in this study were 100 respondents, taken using purposive sampling technique with the criteria of Surabaya City residents who are at least 17 years old and have made purchases and have used Somethinc products at least twice. Data analysis techniques in this research consist of validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests, which are analyzed using the SPSS 26 data processing program. The results of this study indicate that the variables of Electronic Word of Mouth, Product Quality, and Satisfaction simultaneously have a significant effect on Repurchase Intention. Electronic Word of Mouth, Product Quality, and Satisfaction variables partially also have a significant effect on Repurchase Intention.
Pengaruh Harga, Promosi, Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Hand & Body Lotion Nivea: Studi Kasus pada Pengguna Produk Hand & Body Lotion Nivea di Surabaya Lilis Nurhalizah; Siti Ning Farida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2096

Abstract

The purpose of this research is to see how much influence price, promotion, product quality has on purchasing decisions for Nivea hand & body in Surabaya. Associative research with a quantitative approach used in this research. The data taken from this research was by distributing questionnaires using gform and the number of samples taken to be used as samples was 100 respondents from all users of Nivea Hand & Body Lotion products in Surabaya who had purchased at least 1 time. Nonprobability sampling is the data collection technique used in this research. Data were processed using SPSS version 23 so that data analysis techniques included validity testing, normality testing, reliability testing, classical assumption testing, multiple linear regression analysis and hypothesis testing. The results of this research are that the price variable (X1) has no effect on purchasing decisions, the promotion variable (X2) has an effect on purchasing decisions, the product quality variable (X3) has an effect on purchasing decisions. Simultaneously the variables price, promotion, product quality influence purchasing decisions.
Co-Authors Abdi, Abdillah Hanif Isna S Abdu Fitrah Indarto Afrida Eva Erdiana Afrita Rahmayanti Ahmad Yanuar Bahri Alifah Rizky Wiyanti Ananda Leony Andien Putri Amalia Andramaya Kusuma Ningtyas Asyam Raeshard Noviar Atika Ronaa Audina Farah Dewintha Tuapattinaya Ayung Wijia Lestari Azizah, Nurul Baihaqqi, Imam Bella Mega Riswanti Bernadeth Gabriella Putri Hardianti Cahya Gutama Putra Carissa Ruth Malinda Choirunisa, Desnita Mazaya Cornelia, Melisa Decinta Putri Ariani Diaz Syifa Rahmania Dimas Maulana Putra Diya Ayu Rahmawati Durotun Nafisah Dwi Ari Lestari Dyah Widowati Ega Dhija Ditriyo Eka Amelia Puspita Eka Andriyanti Erica Yusy Fernandi Erindah Dimisyqiyani Eti Yulianti Ety Dwi Susanti Febby Dzurrotul Amaliyah Gwenda Vania Putri Nugroho Hafizd, Muhammad Safrizal Hanifah Maulydia Kartikasari Hariyawati, Susi Haura Rizqi Dzakiyyah Chandra Hughes Nur Alifa Arsyllia Iasa Nur Firdausi Imaniar Dila Nur Pangestuti Imelda Putri Wardani Irawan, Dina Aprilia Irmaya, Nindi Ishak, Ach. Maulana Ivar Isma Gymnastiar Jessie Aprillia Setiawan Karimah, Rizqi Khumairoh, Adena Kinanthi Nur Afifah Anastasya Rusmawan Latifah Rukmiati Ifnu Jafar Lia Agustina, Lia Lilik Nirwana Lilis Nurhalizah Lita Eka Cahyani Putri M Richowanto M. Ivan Efendi M. Ivan Efendi M. Salim Bahreisy Mahendra, Arya Dwi Mahmudiana, Amnun MIFTACHUL JANNAH Minanti Dwi Setianingrum Miranda Maharani Tobing Muhammad Ainun Nasihin Muhammad Ainun Nasihin Muhammad Ihza Rizky Ramadhan Muhammad Maulana Ramadhan Muhammad Nur Fuady Mahardika Muhammad Teguh Himawan Mukminin, Saiful Nadia Dinda Luthfiyah Nadinda Amalia Syafitri Nafa Shoimah Natazya, Arum Naura Husnina Athifanita Putri Nibrosun Nabil Ninda Amaliatus Dwiana Nur Arya, Adhirajasa Nurul Azizah Nurul Retno Hapsari Oktavia Pramasta Sari Oktian Frendy Kurniawan Pertiwi, Adelia Mutiahana Pramesti Intan Destari Primandhana, Wiwin Priana Putra, Jovani Anggara Putri Prastikasari Rangga Dwi Darmawan Rangga Dwi Darmawan Resmita, Serly Ricky Arya Pratama Ririn Putri Anggraeni Rohma Kusuma Zulianti Salma Egita Fitri Subagyo Subagyo Sarah Putri Nadin Sausan, Vynka Zahira Sekar Ayu Rarasati Setianingrum, Minanti Dwi Setyobudi, Muhammad Adindo Sheila Sabina Adelia Rizka Shintiya Anggi Erfariani Shintiya Anggi Erfariani Shntiyah, Dewi Sisilia Putri K.D Subagyo, Salma Egita Fitri Subagyo Suksmawati, Herlina - Susanti, Ety Dwi Tasya Febriyanti Teguh Santoso, Robi Veronica Mechy Luklu’ul Firdaus Violeta, Lauda Gaby Vivia Nur Salsabila Trisnalia Winata, Aditya Chandra Wirda Fitria Sahila