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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Education and Learning (EduLearn) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pengembangan Wiraswasta Journal Publicuho Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Komputer dan Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Forum Bisnis dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Development Informatics Management (JoSDIM) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Journal of Research and Development on Public Policy Jurnal Nusantara Berbakti Nanggroe: Journal Of Scholarly Service JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Nanggroe: Journal of Scholarly Service Jurnal Ekonomi Bisnis dan Manajemen IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majority Science Journal Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Ekonomics, Finance, and Management Studies AT-TAKLIM: Jurnal Pendidikan Multidisiplin Indonesian Journal of Social Sciences and Humanities Jurnal Pengabdian Masyarakat Indonesia
Siti Ning Farida
Program Studi Ilmu Administrasi Bisnis, UPN “Veteran”, Surabaya, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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The Influence of Live Streaming, Price Discount, and Online Customer Review on Purchase Intention of Somethinc Products (A Study on Students of UPN “Veteran” East Java as Consumers of Somethinc Products Shopping on Shopee) Wirda Fitria Sahila; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7505

Abstract

This study aims to determine the significant influence of Live Streaming, Price Discount, and Online Customer Review both simultaneously and partially on consumer Purchase Intention for Somethinc products on the Shopee platform. This research is associative in nature with a quantitative approach. Variable measurement was conducted using a Likert scale with criteria ranging from strongly disagree to strongly agree. The sampling technique employed was probability sampling with a simple random sampling approach. The population in this study consists of active students at UPN "Veteran" East Java, with a sample of 100 respondents who have Shopee accounts and have purchased Somethinc products at least twice. Data collection was conducted using a questionnaire distributed via Google Form. The data analysis technique used SPSS version 27. The results of the study show that the variables Live Streaming, Price Discount, and Online Customer Review simultaneously have a significant effect on Purchase Intention. Partially, the variables Live Streaming and Price Discount have a significant effect on Purchase Intention, while the Online Customer Review variable does not have a significant effect on consumer Purchase Intention for Somethinc products on Shopee.
Implementasi Decision Support System dalam Proses Pengambilan Keputusan Pembangunan Tower SUTT 150 kV Bangil Incomer PT PLN (Persero) UPP JBTB Febby Dzurrotul Amaliyah; Siti Ning Farida
Indonesian Journal of Social Sciences and Humanities Vol. 4 No. 1 (2024): Indonesian Journal of Social Sciences and Humanities (IJSSH)
Publisher : Indonesian Publication Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Implementasi Decision Support System (DSS) dalam layanan kependudukan melalui pengembangan sistem informasi di PT PLN (Persero) UPP JBTB, memiliki dampak yang signifikan terhadap efisiensi administratif dan peningkatan kualitas pengambilan keputusan perusahaan. Melalui penggunaan DSS, telah terjadi perbaikan dalam proses administratif dan sistem informasi manajemen yang lebih cepat dan akurat, memungkinkan karyawan untuk memberikan layanan yang lebih efektif kepada masyarakat. Dengan adanya sosialisasi yang efektif, masyarakat maupun karyawan lebih dapat memanfaatkan layanan ini secara mandiri dan lebih memahami manfaat dari kepatuhan terhadap prosedur administratif yang benar dan pengambilan keputusan yang tepat (efektif dan efisien).
Prosedur Pengoperasionalan Pengadaan Barang Dan Jasa pada PT. Kereta Api Indonesia (Persero) DAOP VIII Surabaya Rangga Dwi Darmawan; Siti Ning Farida
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 1 (2024): Februari : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i1.3313

Abstract

This article aims to study the Operational Procedures for Procurement of Goods and Services at PT. Kereta Api Indonesia (Persero) DAOP VIII Surabaya is carried out by understanding and getting to know the work environment and involving direct understanding and practice regarding the Work Plan and Requirements (RKS), Procurement Implementation Order (SP3), Aanwizjing, Tenders, Negotiations, and so on . Goods and Services Procurement Activities at PT. Kereta Api Indonesia DAOP 8 is a process for obtaining goods or services by ministries/institutions/regional work units/other institutions, starting from needs planning to completing all stages of obtaining goods or services. Procurement of goods or services carried out by PT. Kereta Api Indonesia DAOP 8 has a significant role in supporting national development and improving public services in various regions.
Pentingnya Klasifikasi Customer Sebelum Melakukan Perancangan Strategi Digital Marketing Iasa Nur Firdausi; Siti Ning Farida
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.154

Abstract

The failure of the digital marketing campaign at PT Lentera Alam Nusantara is the author's background for researching the best solutions before designing a digital marketing strategy. This research journal aims to measure and prove how important customer classification is as a basis for designing digital marketing strategies in the hope of minimizing campaign failures. The research was conducted descriptively using a qualitative approach to gather information and provide a detailed description of the phenomenon. The research findings prove that there is a significant positive influence on the results of strategy implementation after customer classification. Thus it can be interpreted that the author's hypothesis about the importance of customer classification before designing a digital marketing strategy at PT Lentera Alam Nusantara can be proven by the results of the research.
Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Pada Umkm Minuman Linumite Ririn Putri Anggraeni; Siti Ning Farida
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.184

Abstract

Real Work Lecture (KKN) is a special form of community service activities carried out by students. KKN is an intracurricular lecture activity in the form of community service carried out by students in an interdisciplinary and cross-sectoral manner. This activity aims to increase students' sense of sensitivity and social cognition and assist the development process. Social media is an important factor for business actors in product marketing. One of the efforts to market their products is by creating achievement accounts on social media or market places. In practice, when creating a profile, you need a logo as the characteristics of the business, the symbol or identity of the business actor. This service was carried out in Sukorejo Village, Sukorejo District, Blitar City. Our assistance target is the Limunite UMKM. The steps taken are creating social media and websites, creating social media content, website design, and providing assistance to MSMEs regarding the use of social media and websites
Co-Authors Abdi, Abdillah Hanif Isna S Abdu Fitrah Indarto Afrida Eva Erdiana Afrita Rahmayanti Alifah Rizky Wiyanti Ananda Leony Andien Putri Amalia Andramaya Kusuma Ningtyas Asyam Raeshard Noviar Atika Ronaa Audina Farah Dewintha Tuapattinaya Ayung Wijia Lestari Azizah, Nurul Baihaqqi, Imam Bella Mega Riswanti Bernadeth Gabriella Putri Hardianti Cahya Gutama Putra Carissa Ruth Malinda Choirunisa, Desnita Mazaya Cornelia, Melisa Decinta Putri Ariani Diaz Syifa Rahmania Dimas Maulana Putra Diya Ayu Rahmawati Durotun Nafisah Dwi Ari Lestari Dyah Widowati Ega Dhija Ditriyo Eka Amelia Puspita Eka Andriyanti Erica Yusy Fernandi Erindah Dimisyqiyani Eti Yulianti Ety Dwi Susanti Febby Dzurrotul Amaliyah Gwenda Vania Putri Nugroho Hafizd, Muhammad Safrizal Hanifah Maulydia Kartikasari Hariyawati, Susi Haura Rizqi Dzakiyyah Chandra Iasa Nur Firdausi Imaniar Dila Nur Pangestuti Imelda Putri Wardani Irawan, Dina Aprilia Irmaya, Nindi Ishak, Ach. Maulana Ivar Isma Gymnastiar Jessie Aprillia Setiawan Karimah, Rizqi Khumairoh, Adena Kinanthi Nur Afifah Anastasya Rusmawan Latifah Rukmiati Ifnu Jafar Lia Agustina, Lia Lilik Nirwana Lilis Nurhalizah Lita Eka Cahyani Putri M Richowanto M. Ivan Efendi M. Ivan Efendi M. Salim Bahreisy Mahendra, Arya Dwi Mahmudiana, Amnun MIFTACHUL JANNAH Minanti Dwi Setianingrum Miranda Maharani Tobing Muhammad Ainun Nasihin Muhammad Ainun Nasihin Muhammad Ihza Rizky Ramadhan Muhammad Maulana Ramadhan Muhammad Nur Fuady Mahardika Muhammad Teguh Himawan Mukminin, Saiful Nadia Dinda Luthfiyah Nadinda Amalia Syafitri Nafa Shoimah Natazya, Arum Naura Husnina Athifanita Putri Nibrosun Nabil Ninda Amaliatus Dwiana Nur Arya, Adhirajasa Nurul Azizah Nurul Retno Hapsari Oktavia Pramasta Sari Oktian Frendy Kurniawan Pertiwi, Adelia Mutiahana Pramesti Intan Destari Primandhana, Wiwin Priana Putra, Jovani Anggara Putri Prastikasari Rangga Dwi Darmawan Rangga Dwi Darmawan Resmita, Serly Ricky Arya Pratama Ririn Putri Anggraeni Rohma Kusuma Zulianti Salma Egita Fitri Subagyo Subagyo Sarah Putri Nadin Sausan, Vynka Zahira Sekar Ayu Rarasati Setianingrum, Minanti Dwi Setyobudi, Muhammad Adindo Sheila Sabina Adelia Rizka Shintiya Anggi Erfariani Shintiya Anggi Erfariani Shntiyah, Dewi Sisilia Putri K.D Subagyo, Salma Egita Fitri Subagyo Suksmawati, Herlina - Susanti, Ety Dwi Tasya Febriyanti Teguh Santoso, Robi Veronica Mechy Luklu’ul Firdaus Violeta, Lauda Gaby Vivia Nur Salsabila Trisnalia Winata, Aditya Chandra Wirda Fitria Sahila