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Pengolahan Kelapa Terpadu, Upaya Peningkatan Nilai Guna Produk di Desa Mataketen Kecamatan Makian Barat Natal Basuki; Suhardi Suhardi; Suwandi S Sangadji; Haris Mahmud
Jurnal Abdi Masyarakat Indonesia Vol 1 No 2 (2021): JAMSI - November 2021
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.11 KB) | DOI: 10.54082/jamsi.113

Abstract

Umumnya buah kelapa hanya dimanfaatkan untuk pembuatan kopra di Desa Mataketen. Rendahnya pengetahuan tentang pengolahan kelapa menjadi produk olahan lain selain kopra menjadi masalah mitra Pengabdian kepada Masyarakat. Sehingga pengabdian kepada masyarakat berupaya memberikan solusi berupa pembuatan Virgin Coconut Oil (VCO), Arang Aktif dan cara pengemasan serta memaksimalkan penjualan produk melalui media online. Metode dalam pelaksanaan pengabdian ini adalah pelatihan pembuatan VCO, Arang Aktif dan pengemasan serta memaksimalkan penjualan melalui media online. Hasil dari kegiatan pengabdian ini dapat meningkatkan pengetahuan dan kecakapan mitra dalam membuat VCO, Arang Aktif dan pengemasan serta demonstrasi pemanfaatan media online sebagai medium pemasaran produk.
THE EFFECTIVITY OF NUTMEG PROCESSING AND PACKAGING REFORMULATION ACTIVITY IN INCREASING THE PUBLIC WELFARE IN JAYA VILLAGE OF TIDORE ISLANDS Suwandi S. Sangadji; Mustasyfa Thabib Kariadi; Saiful Rachman
Agro Bali : Agricultural Journal Vol 3, No 2 (2020)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.356 KB) | DOI: 10.37637/ab.v3i2.581

Abstract

Low farmer welfare level is one development problem in Tidore. This is explained in the medium-term regional development plan of Tidore Islands 2016-2021. Regarding to the public welfare phenomena, this research aims at knowing the influence magnitude on the effectiveness of nutmeg processing and packaging reformulation activity to the public welfare in Jaya village. The method used in this research was quantitative research conducted by survey sample research approach. The sampling used from the population used stratified random sampling technique. The data collection used literature review, research questionnaire and observation. Data analysis used included item validity test, instrument reliability test, correlation coefficient measurement, determination coefficient measurement, hypothesis test using t-test and regression equation measurement. The research result showed that there was a positive and significant effectivity of nutmeg processing and packaging reformulation activity to the public welfare in Jaya Village of Tidore Islands.
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Sagu Rasa pada Gabungan Kelompok Tani Tagafura di Kelurahan Jaya Kota Tidore Kepulauan Suwandi Sangadji; Suhardi Suhardi; Cindy Pratiwi M. Ali
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 13 No 2 (2019): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v13i2.1862

Abstract

The large market demand for the processed sago has an economic impact on the Jaya Village. It showed from increasingly amount of demand and decision to buy flavored sago. Higher buying decision on flavored sago was allegedly influenced by the marketing mix factors applied by Tagafura Joint Farmer Groups from Jaya District, Tidore. Therefore, this study aimed to find out the effect of the marketing mix on the purchase decision of flavored sago from Tagafura Joint Farmer Groups. The location of this study was selected purposively, namely in Jaya District, North Tidore, Tidore. This study was conducted from August to December 2018. The primary data in this study was the result of questionnaires that were distributed to 30 respondents chosen using the saturated sample technique. The data was analyzed using tests of validity, reliability, correlation coefficient, determination, simple linear regression, and t-test to test the hypothesis. The results showed that the applied marketing mix factors had a positive and significant effect on the purchase decision of flavored sago from Tagafura Joint Farmer Groups in Jaya, Tidore.
PROFITABILITY ANALYSIS OF TERUBUK FARMING (SACCHARUM EDULE HASSKARL) IN SUBDISTRICT TOSA DISTRICT OF EAST TIDORE OF TIDORE ISLAND Suwandi S. Sangadji
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 3 No 2 (2018): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this researchment is to ascertain how wide the farming of species Saccharun Edule Hasskarl (terubuk) in sub district Tosa, district of East Tidore of Tidore Island through the indicator of the value revenue, production and selling prices so that the farmers will achieve The Break Event Point (BEP). The research method was used a quantitative method with the number of samples of 30 people. The determination of the sample method is using the census method or involving all members of the population into a sample of researchment. The secondary data collection was done by using library literature in the form of document review and relevant references to research object while primary data collection was done by using questionnaire. The data is using equation R /C Ratio, BEP Revenue, BEP Price, and BEP Production. Therefore from the results of the researchment it can be explained that the two of the thirty farmers come through the break event point, while the other twenty-eight farmers declared having a business that worth to be develop or experiencing profit, because the R/C ratio is above 1.0 with average profit reach Rp. 989.000, - per production / farmer. Keywords: Profitability, Terubuk Farming
Komunikasi pemasaran di pemerintahan dan pengaruhnya terhadap keputusan wisatawan domestik Mubaddilah Rafa'al; Lisda Ariani Simabur; Suwandi S Sangadji
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.542 KB)

Abstract

This study aims to determine the effect of marketing communications at the Tourism Office of West Halmahera (Halbar) on the decision of domestic tourists to choose a tourist destination for Halbar. In this study apply the theory of Integrated Marketing Communication. The subjects of this study were domestic tourists who were exposed to marketing communications carried out by the Halbar Regency Tourism Office with the age provisions of 20 -5i years. The research sample amounted to 100 respondents. Survey is the method used in this study with a questionnaire as an instrument to collect data. Where variable X is Marketing Communication and variable X is the decision of domestic tourists. The analysis technique uses a distribution table, while to test the hypothesis using Correlation-Rank-Order, significant test uses t-test, and calculates the Strength of Influence (KP). The results of the study indicate that the hypothesis proposed by the researcher is that there is an influence of marketing communications from the Halbar Tourism Office on the decision of domestic tourists to choose an accepted tourist destination (0.396), with the results of the calculation of rho (rs) = 0.396, it can be stated that there is a significant relationship between the two variables. the. Based on the results of the t-test, the correlation obtained is significant, meaning that the marketing communication of the Halbar Regency Office affects the decisions of domestic tourists. Furthermore, to calculate the power of influence (KP), namely the influence of the relationship between the marketing communications of the Halbar Regency Tourism Office on the decisions of domestic tourists, it is 15.68%.
PELAKSANAAN PENGAWASAN FUNGSIONAL PADA BADAN PENGAWASAN KEUANGAN DAN PEMBANGUNAN PROVINSI MALUKU UTARA Sangadji, Suwandi S.; Kadir, Iriyani Abd.; Astri, Fitriyah; Ali, Abd. Kadir; Yusuf, Yusuf

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.799 KB) | DOI: 10.31955/mea.v5i1.793

Abstract

Fenomena yang dijadikan obyek penelitian adalah pelaksanaan pengawasan fungsional oleh Badan Pengawasan Keuangan dan Pembangunan Provinsi Maluku Utara. Tujuan penelitian adalah mendeskripsikan pelaksanaan pengawasan fungsional. Penelitian menggunakan metode penelitian kuantitatif dengan pendekatan analisis secara deskriptif. Data dikumpulkan dengan Studi Kepustakaan, Kuisioner dan Observasi. Populasi penelitian adalah seluruh pegawai Badan Pengawasan Keuangan dan Pembangunan Provinsi Maluku Utara sebanyak 96 responden. Sampel sebanyak 96 responden diambil dengan teknik sensus. Hasil dri penelitian ini dapat ditarik kesimpulan yang mana pelaksanaan pengawasan fungsional oleh Badan Pengawasan Keuangan dan Pembangunan Provinsi Maluku Utara cukup tinggi dengan rata-rata nilai yang diberikan yaitu 3,52. Ini menunjukkan hasil penelitian tentang pelaksanaan pengawasan fungsional oleh Badan Pengawasan Keuangan dan Pembangunan Provinsi Maluku Utara adalah baik.
Pemanfaatan Lahan Pekarangan Melalui Kegiatan Penganekaragaman Pangan Lestari Suhardi, Suhardi; S. Sangadji, Suwandi; Ibrahim, Hasna; Rachman, Saiful
GLOBAL ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2021): Mei 2021, GLOBAL ABDIMAS
Publisher : Unit Publikasi Ilmiah Perkumpulan Intelektual Madani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1017.152 KB) | DOI: 10.51577/globalabdimas.v1i1.87

Abstract

Pertumbuhan penduduk yang semakin tinggi menuntut pemenuhan penyediaan makanan dan perluasan daerah pemukiman. Hal ini akan berpengaruh terhadap peningkatan konversi lahan. Seiring dengan pertambahan penduduk dan alih fungsi lahan pertanian yang tidak akan pernah bisa dihentikan, maka berbagai upaya dilakukan untuk tetap mengusahakan tercapainya ketersediaan pangan. Upaya yang dimaksud yaitu dengan memberikan pendampingan dalam memanfaatkan lahan pekarangan masyarakat tani. Dengan kegiatan ini diharapkan masyarakat tani dapat memanfaatkan pekarangannya untuk bercocok tanam, guna memenuhi kebutuhan konsumsi sayur bagi keluarganya. Metode yang digunakan kegiatan ini adalah melakukan penyuluhan sekaligus pendampingan secara rutin dan berkala setiap bulan selama tiga bulan. Dari hasil pengabdian kepada masyarakat tersebut, diketahui bahwa masyarakat benar-benar memanfaatkan lahan pekarangan dengan baik. Hal ini dapat dilihat dari hasil produksi sayuran pada lahan pekarangan yang tidak hanya memenuhi kebutuhan konsumsi, melainkan sebagian dapat dijual ke pasar. Dari 30 rumah tangga yang melaksanakan kegiatan tersebut, semuanya berhasil memenuhi kebutuhan konsumsi sayuran seperti sawi, bayam, tomat dan cabe.  
Applying Structural Equation Modeling to Explore the Intention to Use Midi Kriing App Sangadji, Suwandi S.; Handriana, Tanti; Wisnujati, Nugrahini Susantinah; Karim, Sarbaini A.
Journal of Applied Data Sciences Vol 5, No 1: JANUARY 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i1.157

Abstract

In the rapidly evolving digital landscape, the surge in e-commerce transactions underscores the need for innovative strategies to enhance user satisfaction, trust, and sustainable app usage. This research focuses on the Midi Kriing App, operated by PT Midi Utama Indonesia Tbk, a key player in the e-commerce industry. The study aims to bridge knowledge gaps by investigating factors influencing user intention, specifically e-service quality and e-trust, and their impact on user satisfaction. Employing a quantitative approach with an associative design, data was gathered from 190 Midi Kriing App users in Surabaya, Indonesia. Structural Equation Modeling (SEM), particularly Partial Least Squares (PLS) in SmartPLS, was utilized to explore relationships between variables. Research findings indicate that e-service quality and e-trust significantly impact user satisfaction, with a p-value of 0.00. Similarly, user satisfaction significantly influences the intention to use the Midi Kriing App, with a p-value of 0.00. Among these hypotheses, the statistical t-value of user satisfaction with the intention to use the Midi Kriing App, at 9.871, is higher than the relationship between e-service quality and e-trust with user satisfaction. Nevertheless, these hypothesis tests confirm statistically significant relationships, supporting the reliability and significance of each construct's measurement instruments. In conclusion, this research emphasizes the pivotal role of satisfaction in its relation to e-service quality, e-trust, and the intention to use the Midi Kriing App. Managerial implications stress the importance of enhancing these factors to drive app usage. Improving e-service quality can be achieved through active efforts such as enhancing responsiveness, reliability, and user-friendliness. Similarly, building e-trust involves securing user data and providing a positive user experience.
PENGARUH PENGGUNAAN TEKNOLOGI DALAM PEMASARAN PARIWISATA SELAMA MASA PANDEMI COVID-19 DI INDONESIA Iswanto, Dedy; Amol, Febriyanti; Sangadji, Suwandi S.; Halawa, Forman
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 1 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i1.11843

Abstract

Technology has an important role to play in advancing sustainable tourism destinations. The purpose of this study is to determine the effect of technology on tourism marketing during the COVID-19 pandemic in Indonesia which can be used as material for decisions by tourism practitioners and is useful for researchers in the tourism sector. This research was conducted using a systematic literature review (SLR) of 2 reference articles from Scopus. The results show that there is no antecedents from tourism marketing that were studied during the COVID-19 pandemic. In addition, there is a positive influence of technology on tourism marketing during the COVID-19 pandemic. There are several consequences of technology adoption in tourism marketing, namely image, trust, visitors' interest and tourist behavior. However, this research still has limitations on the reference sources used (only Scopus), it is recommended to add a database for future researchers and add other research problem formulations. Keywords: Technology ; Tourism Marketing ; COVID-19 pandemic
PKM PEMBERDAYAAN UMKM ROTI MELALUI PERLUSAN JARINGAN PEMASARAN UNTUK MENINGKATKAN NILAI JUAL HASIL PRODUKSI DI KECAMATAN TIDORE KOTA TIDORE KEPULUAUAN Mahmud, Haris; Suhardi, Suhardi; Sangadji, Suwandi S.; Taufika, Nur Pratiwi
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 7, No 2 (2024): NOVEMBER
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v7i2.4157

Abstract

ABSTRACTThis community service activity aims to develop and apply appropriate technology to increase the bread production capacity of Primadona Bakery MSMEs. The problem solving method used consists of five main stages, namely survey and problem identification, training, application of technology, mentoring and evaluation as well as program desires. The products produced by this MSME consist of sweet bread and also chocolate filled bread. The addition of an oven machine and automatic dough mixer is expected to increase production capacity and expand marketing reach so that the welfare of MSMEs increases.Keywords: MSMEs; Automatic kneading machine; Oven; Production and Fresh Bread ABSTRAKKegiatan pengabdian masyarakat ini bertujuan untuk mengembangkan dan menerapkan teknologi tepat guna untuk meningkatkan kapasitas produksi roti pada UMKM Primadona Bakery. Metode pemecahan masalah yang digunakan terdiri dari lima tahap utama yaitu survei dan identifikasi masalah, pelatihan, penerapan teknologi, pendampingan dan evaluasi serta keberlanjutan program. Produk yang dihasilkan oleh UMKM ini terdiri dari roti manis dan juga roti isi cokela. Penambahan mesin oven dan pengaduk adonan otomatis diharapkan dapat meningkatkan kapasitas produksi dan memperluas jangkauan pemasaran sehingga kesejahteraan UMKM meningkat.Kata Kunci: UMKM; Mesin pengaduk otomatis; Oven; Produksi dan Roti tawar