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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Techno: Jurnal Penelitian AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Gender Equality: Internasional Journal of Child and Gender Studies Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Ilmiah Ecosystem Jurnal Komunikasi Profesional Agro Bali: Agricultural Journal Jurnal Pengabdian Masyarakat Khatulistiwa Journal of Management - Small and Medium Enterprises (SME's) Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Applied Data Sciences Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Abdimas Bina Bangsa Global Abdimas: Jurnal Pengabdian Masyarakat Jurnal Abdi Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Apollo: Journal of Tourism and Business Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis PROCURATIO: Jurnal Manajemen dan Bisnis Scientia: Journal of Multi-Disciplinary Science Journal of Managerial Sciences and Studies AURORA: Journal of Emerging Business Paradigms KAMBOTI : Jurnal Sosial dan Humaniora
Suwandi S. Sangadji
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Applying Structural Equation Modeling to Explore the Intention to Use Midi Kriing App Sangadji, Suwandi S.; Handriana, Tanti; Wisnujati, Nugrahini Susantinah; Karim, Sarbaini A.
Journal of Applied Data Sciences Vol 5, No 1: JANUARY 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i1.157

Abstract

In the rapidly evolving digital landscape, the surge in e-commerce transactions underscores the need for innovative strategies to enhance user satisfaction, trust, and sustainable app usage. This research focuses on the Midi Kriing App, operated by PT Midi Utama Indonesia Tbk, a key player in the e-commerce industry. The study aims to bridge knowledge gaps by investigating factors influencing user intention, specifically e-service quality and e-trust, and their impact on user satisfaction. Employing a quantitative approach with an associative design, data was gathered from 190 Midi Kriing App users in Surabaya, Indonesia. Structural Equation Modeling (SEM), particularly Partial Least Squares (PLS) in SmartPLS, was utilized to explore relationships between variables. Research findings indicate that e-service quality and e-trust significantly impact user satisfaction, with a p-value of 0.00. Similarly, user satisfaction significantly influences the intention to use the Midi Kriing App, with a p-value of 0.00. Among these hypotheses, the statistical t-value of user satisfaction with the intention to use the Midi Kriing App, at 9.871, is higher than the relationship between e-service quality and e-trust with user satisfaction. Nevertheless, these hypothesis tests confirm statistically significant relationships, supporting the reliability and significance of each construct's measurement instruments. In conclusion, this research emphasizes the pivotal role of satisfaction in its relation to e-service quality, e-trust, and the intention to use the Midi Kriing App. Managerial implications stress the importance of enhancing these factors to drive app usage. Improving e-service quality can be achieved through active efforts such as enhancing responsiveness, reliability, and user-friendliness. Similarly, building e-trust involves securing user data and providing a positive user experience.
PENGARUH PENGGUNAAN TEKNOLOGI DALAM PEMASARAN PARIWISATA SELAMA MASA PANDEMI COVID-19 DI INDONESIA Iswanto, Dedy; Amol, Febriyanti; Sangadji, Suwandi S.; Halawa, Forman
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 1 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i1.11843

Abstract

Technology has an important role to play in advancing sustainable tourism destinations. The purpose of this study is to determine the effect of technology on tourism marketing during the COVID-19 pandemic in Indonesia which can be used as material for decisions by tourism practitioners and is useful for researchers in the tourism sector. This research was conducted using a systematic literature review (SLR) of 2 reference articles from Scopus. The results show that there is no antecedents from tourism marketing that were studied during the COVID-19 pandemic. In addition, there is a positive influence of technology on tourism marketing during the COVID-19 pandemic. There are several consequences of technology adoption in tourism marketing, namely image, trust, visitors' interest and tourist behavior. However, this research still has limitations on the reference sources used (only Scopus), it is recommended to add a database for future researchers and add other research problem formulations. Keywords: Technology ; Tourism Marketing ; COVID-19 pandemic
PKM PEMBERDAYAAN UMKM ROTI MELALUI PERLUSAN JARINGAN PEMASARAN UNTUK MENINGKATKAN NILAI JUAL HASIL PRODUKSI DI KECAMATAN TIDORE KOTA TIDORE KEPULUAUAN Mahmud, Haris; Suhardi, Suhardi; Sangadji, Suwandi S.; Taufika, Nur Pratiwi
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 7, No 2 (2024): NOVEMBER
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v7i2.4157

Abstract

ABSTRACTThis community service activity aims to develop and apply appropriate technology to increase the bread production capacity of Primadona Bakery MSMEs. The problem solving method used consists of five main stages, namely survey and problem identification, training, application of technology, mentoring and evaluation as well as program desires. The products produced by this MSME consist of sweet bread and also chocolate filled bread. The addition of an oven machine and automatic dough mixer is expected to increase production capacity and expand marketing reach so that the welfare of MSMEs increases.Keywords: MSMEs; Automatic kneading machine; Oven; Production and Fresh Bread ABSTRAKKegiatan pengabdian masyarakat ini bertujuan untuk mengembangkan dan menerapkan teknologi tepat guna untuk meningkatkan kapasitas produksi roti pada UMKM Primadona Bakery. Metode pemecahan masalah yang digunakan terdiri dari lima tahap utama yaitu survei dan identifikasi masalah, pelatihan, penerapan teknologi, pendampingan dan evaluasi serta keberlanjutan program. Produk yang dihasilkan oleh UMKM ini terdiri dari roti manis dan juga roti isi cokela. Penambahan mesin oven dan pengaduk adonan otomatis diharapkan dapat meningkatkan kapasitas produksi dan memperluas jangkauan pemasaran sehingga kesejahteraan UMKM meningkat.Kata Kunci: UMKM; Mesin pengaduk otomatis; Oven; Produksi dan Roti tawar
SALES MANAGEMENT ANALYSIS AND DECISION MAKING S. Sangadji, Suwandi
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 2 No. 1 (2023): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v2i1.57

Abstract

This comprehensive book aims to provide readers with an in-depth understanding of sales management, covering analysis and decision-making for developing effective sales strategies and tactics. It also delves into various concepts, techniques, and tools used in sales management and how to apply them in practice. The book covers topics such as personal selling, organizational strategies, sales organization structure, salesforce deployment, recruitment and selection, sales training, sales leadership, motivation and reward systems, evaluating organizational effectiveness, and evaluating salesperson performance. Additionally, it explores the role of personal selling in marketing, highlighting the difference between trust-based selling and transactional selling. The book emphasizes the importance of customer value in sales strategy and adaptive selling. Current trends in sales professionalism, such as complexity, collaboration, and accountability, are also discussed. Organizational strategy's impact on the sales function is examined, along with the allocation of sales efforts and territory design. The importance of recruiting the right sales talent and the significance of sales training for both newly recruited and existing sales force members are emphasized. Sales leadership and management are explored, considering situational factors influencing effective leadership approaches. The book also delves into motivation management and reward systems, detailing various financial and non-financial rewards that motivate salespeople. Evaluating the effectiveness of sales organizations and salesperson performance are also discussed, along with various evaluation methods. Overall, this book provides valuable insights and practical guidance for sales managers, sales management students, and anyone seeking to enhance their sales performance. Ingram et al. have skillfully written this book, offering a comprehensive resource for navigating the complexities of sales management.
MANAGEMENT RESEARCH METHODS S. Sangadji, Suwandi
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 2 No. 1 (2023): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v2i1.58

Abstract

This reference is a comprehensive and valuable resource for both novice and experienced researchers in the field of management. Published by Cambridge University Press, the book guides readers through the entire research process, covering essential aspects such as research design, data collection methods, measurement techniques, data analysis, and ethical considerations. It provides a wealth of knowledge and practical insights to conduct management research effectively. The review aims to provide an in-depth analysis of the book's content and its significance in the field. The authors introduce fundamental research concepts, emphasizing the importance of clear research questions and hypotheses, and delve into research paradigms and ethics, thus laying a solid foundation for readers. Furthermore, the book explores various research designs, data collection methods, and measurement principles, equipping researchers with essential tools for their studies. In Section 5, data analysis is discussed, covering both quantitative and qualitative techniques, and presented in an easy-to-understand manner. The final section emphasizes the importance of ethical considerations and effective communication in reporting research results. Overall, the book serves as an indispensable resource, catering to a diverse audience and promoting ethical research practices in the management domain.
Optimizing Social Media Marketing to Preserve Lombok's Traditions and Culture Iswanto, Dedy; Irsyad, Ziqrurrahman; Istiqlal; Sangadji, Suwandi S.
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.365

Abstract

This research examines the impact of Social Media Marketing on preserving local wisdom on Lombok Island. By employing quantitative methods and multiple linear regression, the study evaluated five independent variables: social media marketing content (X1), user interaction on social media (X2), paid advertising on social media (X3), entertainment and trends on social media (X4), and Electronic Word-of-Mouth (e-WOM) (X5), on the preservation of local traditions and culture (Y). Data from 108 randomly selected participants revealed that user interaction on social media (X2) exerted the most significant influence on the preservation of local traditions and culture, with a coefficient of 0.532 and a t-value of 5.108, significant at p < 0.001. The other variables—content marketing, paid advertising, entertainment, and e-WOM—did not exhibit significant effects. These results indicate that marketing strategies emphasizing active user engagement on social media are more effective in promoting the preservation of local wisdom. Consequently, it is advised that programs aimed at preserving local traditions and culture should prioritize enhancing user interaction on social media, complemented by a holistic approach integrating diverse marketing and community engagement techniques.
PENERAPAN PEMANFAATAN LAHAN SEKITAR KANDANG UNTUK MENINGKATKAN PRODUKSI PAKAN TERNAK DI KECAMATAN TIDORE KOTA TIDORE KEPULAUAN Djumadil, Nurdiyanawati; Basuki, Natal; Mahmud, Haris; Sangadji, Suwandi S; Syafie, Yunus
Jurnal Abdimas UNU Blitar Vol 6 No 1 (2024): Vol 6 No 1 (2024): Volume 6 Nomor 1 : Juli 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v6i1.222

Abstract

Keasadaran masyaraakt yang tinggi akan sangat bergunanya memenuhi asupan hewan melalui protein yang berkontribusi terhadap peningkatan kualitas hidup manusia dan kecerdasan, sehingga membutuhkan sumber daging yang semakin banyak tersedia. Peternakan mempunyai kontribusi penting dalam menyediakan sumber protein hewani bagi masyarakat Indonesia, sehingga produktivitas ternak khususnya ruminansia harus ditingkatkan untuk memenuhi kebutuhan daging. Peternakan kambing di Kecamatan Tidore merupakan salah satu jenis peternakan yang bisa dapat memahami kebutuhan masyarakatnya untuk daging. Tujuan yang ingin dicapai adalah: (a) meningkatkan produktivitas, nilai tambah, kualitas daging kambing (b) meningkatkan kesejahteraan peternak kambing dan (c) penerapan teknologi produk fungisida organik, pestisida organik, dan pupuk organik cair ke mitra, dan (d) meningkatkan kolaborasi dosen dan mahasiswa dalam melaksanakan pengabdian. Luaran yang ditargetkan pada tahun I (2023). Luaran nanti dari kegiatan penagbdian ini meliputi: (a) Jurnal Nasional Terakreditasi, (b) Artikel media massa elektronik, (c) video Youtube, (d) peningkatan keberdayaan Mitra (peningkatan pengetahuan (±75), keterampilan ±75%, kualitas produksi ±50%, kapasitas produksi ±75%, kemampuan manajemen ±75%, dan profit ±75%, serta luaran tambahan berupa: (a) satu prosiding artikel seminar nasional penelitian dan pengabdian tahun 2023 dan (b) buku ber-. Dengan adanya kegiatan pengabdian ini semoga bisa menambah produktivitas ternak di mitra itu sendiri.
Structural Equation Modeling of Social Media Influences: How Visual Appeal and Product Information Shape Positive Word of Mouth Iswanto, Dedy; Premananto, Gancar Candra; Sudarnice, Sudarnice; Sangadji, Suwandi S.
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.584

Abstract

Social media has become an essential tool in contemporary marketing strategies, allowing brands to enhance consumer engagement and foster trust. This study examines the direct effects of visual appeal and product information on brand satisfaction and positive Word of Mouth (WOM) in the context of Samsung’s social media campaigns. The research aims to provide empirical insights into how specific content elements drive consumer satisfaction and WOM, which are critical factors in expanding a brand’s digital influence. Data were collected from 132 active social media users frequently exposed to Samsung’s advertisements. Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) approach was employed to analyze the relationships between variables. The results indicate that visual appeal significantly impacts brand satisfaction (path coefficient = 0.419, T-statistic = 3.765, P-value = 0.000) and WOM (path coefficient = 0.221, T-statistic = 2.437, P-value = 0.015). Product information also shows a significant influence on brand satisfaction (path coefficient = 0.337, T-statistic = 3.126, P-value = 0.002) and WOM (path coefficient = 0.320, T-statistic = 3.795, P-value = 0.000). Additionally, brand satisfaction strongly contributes to positive WOM (path coefficient = 0.458, T-statistic = 7.191, P-value = 0.000). The findings emphasize the critical role of high-quality visual and informational content in fostering brand satisfaction and promoting WOM. The novelty of this research lies in its detailed examination of how visual appeal and product information independently influence consumer outcomes, offering actionable insights for marketers. This study contributes to the growing literature on digital marketing by providing evidence-based recommendations for optimizing social media strategies in highly competitive and digitally connected marketplaces.
Celebrity Characteristics and Purchase Intentions: A Structural Equation Modeling Analysis of YouTube Culinary Content Mutiarasari, N Azizia Gia; Hartini, Sri; Sangadji, Suwandi S.; Lina, Lia Febria
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.634

Abstract

The increasing popularity of YouTube Vloggers has attracted attention in marketing strategies, specifically in the Food Industry. This phenomenon highlights a behavioral shift where relationships between YouTube Vloggers and their followers generate trust, influencing purchase intention. Previous research has explored the formation of parasocial interactions between YouTube vloggers and their followers; this study examined the characteristics of YouTube vloggers that influence credibility and parasocial interactions and the role of these two variables in driving purchase intention, which is still limited. This study collected data through a survey targeting active social media users on Instagram and TikTok who have been exposed to content from YouTube vloggers with food content. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between variables. The results suggest that homophily and social beauty broadly influence credibility and parasocial interactions. In contrast, physical attractiveness only influences credibility, while self-disclosure does not significantly affect parasocial interactions. Credibility and parasocial interactions were found to play an important role in driving consumer purchase intention. This finding strengthens the relevance of the Uses and Gratifications (UG) theory and inducement theory in understanding consumer actions in digitalization.
Mapping the landscape of research on workplace sexual discrimination: A bibliometric analysis Sangadji, Suwandi S.; Hakim, Hakim; Rachman, Saiful
INTERNATIONAL JOURNAL OF CHILD AND GENDER STUDIES Vol 9, No 2 (2023)
Publisher : Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/equality.v9i2.18441

Abstract

Sexual discrimination in the context of the work environment is an adverse phenomenon where individuals are treated unfairly or unequally based on their gender or sexual orientation. This study aims to trace the evolution of the literature surrounding sexual discrimination in the workplace over time. Bibliometric methods were used in this study to review 298 research samples conducted between 1986 and 2023. The data was obtained from the Scopus database. The reason for using Scopus as the main reference data in this study is because the Scopus database is a citation and abstract index database that covers a wide range of scientific literature and focuses on various fields of science published worldwide in high-quality journals with comprehensive and representative data to accurately identify research trends and academic impact. Besides, the features provided by Scopus greatly facilitate in-depth bibliometric analysis. The focus of this study lies on scientific performance evaluation and literature mapping using Vosviewer and BibExcel tools. The research findings confirmed a significant increase in the number of publications and citations on this topic over the past five years. In addition, cross-disciplinary collaboration seems to have made an important contribution, involving the fields of health, law, psychology, as well as other social sciences. However, this study indicates the limitations of interdisciplinary cooperation in generating a more holistic and comprehensive understanding of this phenomenon.
Co-Authors Abd. Kadir Ali Ali, Abd. Kadir Amol, Febriyanti Anis Eliyana Arahman, Muhammad Natsir Astri, Fitriyah Cindy Pratiwi M. Ali Didik Setiawan Djumadil, Nurdiyanawati Eko Sumartono, Eko Fitriyah Astri Fuzail, Muhammad Gancar Candra Premananto Gia Mutiarasari, N Azizia Hakim Hakim Halawa, Forman Haris Mahmud Hasrul A Marsaoly Ibrahim, Hasna Iriyani Abd. Kadir Irsan Nurdin Idrus Irsyad, Ziqrurrahman Istiqlal Iswanto, Dedy Kadir, Iriyani Abd. Kamal, Mohammed Karim, Sarbaini A. Karniyati, Ani Lina, Lia Febria Lisda Ariani Simabur Mahruf Azis Mubaddilah Rafa'al Mubaddilah Rafa’al Mustasyfa Thabib Kariadi N Azizia Gia Mutiarasari Natal Basuki Nazwin, Asfarony Hendra Ngabalin, Lili Suryani Rafa'al, Mubaddilah Sabir Sumarna Saiful Rachman Saiful Rachman Simabur, Lisda Ariani Sri Hartini Sudarnice, Sudarnice Suhardi Suhardi Suhardi Suhardi Suhardi Suhardi Suhardi Suhardi Sukmawati Hasan, Diana Tanti Handriana Taufika, Nur Pratiwi Wasik, Zainul Wenti Krisnawati Wisnujati, Nughraini Susantinah Wisnujatia, Nugrahini Susantinah WULAN PURNAMASARI, WULAN Yunus Syafie Yusuf Yusuf Yusuf Yusuf Zainul Wasik