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All Journal Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Digital Business Management Journal of Sustainable Tourism and Entrepreneurship Aviasi : Jurnal Ilmiah Kedirgantaraan Jurnal Kewarganegaraan Studi Ilmu Manajemen dan Organisasi Premium: Insurance Business Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL) East Asian Journal of Multidisciplinary Research (EAJMR) Journal of Law, Poliitic and Humanities Jurnal Pemberdayaan Ekonomi International Journal of Asian Business and Management (IJABM) Jurnal Siber Multi Disiplin Jurnal Manajemen dan Bisnis (J-Mabis)
suryawan, ryan firdiansyah
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Representasi Fear of Missing Out (FOMO) dalam Strategi Promosi Umrah Suryawan, Ryan Firdiansyah; Madjid, Suharto Abdul; Pahala, Yosi; Kamsariaty, Kamsariaty; Putra, Nanda Pramana
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4956

Abstract

Purpose: This study aims to explore the influence of Fear of Missing Out (FoMO)-based marketing strategies on Umrah consumer decision-making in the digital era. FoMO as a psychological phenomenon that develops due to the use of social media has been shown to influence consumption behavior widely, including in the context of religious travel. Methodology/approach: The approach used in this study is qualitative with a literature study method, examining relevant research results from internationally reputable journals for the last five years. Previous research has shown that FoMO correlates positively with purchase intent, especially through temporary marketing content and the role of social media influencers. Results/findings: In the context of Umrah, a promotional strategy that emphasizes quota limitations, departure times, and testimonials from previous pilgrims is able to create a perception of urgency and emotional attachment of potential consumers. This study concludes that FoMO can be an important variable in crafting marketing strategies that are more effective and relevant to today's digital Muslim generation. Conclusion: FoMO significantly shapes consumer behavior in umrah travel, where urgency-based marketing and digital content enhance purchase intention. However, its application should be sensitively aligned with spiritual values and community togetherness, not merely emotional pressure. Limitations: Limited to only variables FOMO, Marketing Strategy, Promotion, Consumer, Umrah, Qualitative Studies with the results. Contribution: The contribution of this research lies in the integration of digital psychology perspectives, religious consumer behaviuor, and ethical marketing strategies, as well as providing direction for further research and practical implications for the Umrah travel service industry players.
Digital Strategy Model in Strengthening Brand Image to Maintain Customer Loyalty (Case Study on Umrah and Hajj Travel Agency) Suryawan, Ryan Firdiansyah; Kamsariaty, Kamsariaty; Perwitasari, Erni Pratiwi; Maulina, Evaf; Maghfuriyah, Alfi; Susilowati, Tri
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.6960

Abstract

The aim of this paper is to provide an overview of literature on digital strategy, brand image, and customer loyalty, contributing a strengthened perspective to this discourse. This paper employs a qualitative methodology, utilizing a literature review model based on findings from papers related to the variables within this study over the past eight years. The outcomes of this paper aim not only to reinforce existing implementation findings but also to contribute to and enrich the research field. The Digital Strategy Model has proven to be a valuable asset for Umrah and Hajj travel agencies in shaping brand image and maintaining customer loyalty. As the digital landscape evolves, a commitment to innovation, personalization, and customer trust will be crucial for sustained success in this competitive industry. Implementing these recommendations, Umrah and Hajj travel agencies can optimize their digital strategies, ensuring a holistic and customer-centric approach that fosters brand loyalty and satisfaction in the digital era.
Literature Review : Company Value in Providing Trust to Customer Loyalty Suryawan, Ryan Firdiansyah; Soehaditama, Josua Panatap; Prihanto, Y. Johny Natu; Muliyati, Muliyati; Sjarifudin, Didin
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.7566

Abstract

This paper aims to illustrate the crucial role of trust in building and maintaining customer loyalty in a business context. The paper also highlights unique challenges in the Umrah travel industry in Indonesia, with an emphasis on how companies address potential mistrust. Qualitative by search comes from the literature related to the variables in this paper by looking for findings and providing reinforcement, additional contributions from all results in the literature. The time span of literature in the past eight years. Companies can cultivate a community of loyal customers who invest in a relationship with a brand they trust implicitly, trust emerges as a lived value that fuels an enduring and meaningful relationship between the company and its customers. Companies can strengthen their commitment to building trust, thereby fostering enduring customer loyalty and creating a positive and sustainable brand image in the marketplace.
Determinasi Motivasi dan Kinerja: Analisis Kepuasan Kerja, Keterikatan Karyawan dan Kepemimpinan Susanto, Primadi Candra; Syailendra, Siera; Suryawan, Ryan Firdiansyah
JURNAL MANAJEMEN DAN BISNIS Vol 1 No 2 (2022): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v1i1.565

Abstract

Artikel ini bertujuan untuk mengkaji dan mensintesa kajian literatur terkait kinerja karyawan, motivasi, kepuasan kerja, keterikatan karyawan, dan kepemimpinan serta melihat hasil penelitian terhadap variabel-variabel yang akan ditinjau dan apakah ada pengaruh antara satu variabel dengan variabel lainnya. Penelitian ini menggunakan literature review dengan mencari referensi yang berhubungan dengan variabel terkait. Penelitian ini memberikan gambaran tentang artikel yang diperoleh dengan mendeskripsikan pengaruh antar variabel. Hasil penelitian menunjukkan bahwa beberapa variabel mempengaruhi bukti paparan dalam matriks. Kajian kinerja karyawan dalam artikel tinjauan pustaka ini secara eksplisit berfokus pada variabel pendukung yang dapat meningkatkan kinerja karyawan yaitu motivasi, kepuasan kerja, keterikatan karyawan dan kepemimpinan
Concepts Marketing Mix : Increase in Sales of Airlines Ticket on Route International Panggabean, Helena Louise; Widiyanto, Prima; Yulihapsari, Ika Utami; Perwitasari, Erni Pratiwi; Maianto, Teguh; Suryawan, Ryan Firdiansyah
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.5651

Abstract

This article aims to provide an arrangement of literature related to this scientific article by providing an answer. The method used is to describe with qualitative methods the literature review of existing scientific articles and the findings of the results related to this scientific article by corroborating the answers conveyed in the results.Marketing mix has been implemented in the aviation industry, especially in serving passengers and goods that exist today, existing literature that states the findings to strengthen research results in the form of scientific articles can provide a view that the suitability in implementing the marketing mix depends on the existing airlines, because the ability of each management is different to achieve an organizational goal expected by Management over and the expectation of fulfilling passenger expectations. For other researchers in the future to develop using these variables in continuing this research or developing, the results of this collaborative scientific article can add a wealth of literature to aviation bisang in particular
Exploring the potential: Small-scale tourism entrepreneurship in emerging markets Yuliastuti, Hilda; Kamsariaty, Kamsariaty; Istiqaroh, Choirum Rindah; Mastuti, Dian Nur; Yosepha, Sri Yanthy; Irmadiani, Nadia Dwi; Suryawan, Ryan Firdiansyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2081

Abstract

Purpose: This study explores small-scale tourism entrepreneurship in emerging markets to uncover what drives entrepreneurs in this sector. By analyzing factors such as entrepreneurial intentions, perceived opportunities, skills, and market knowledge, this study offers insights into entrepreneurship dynamics in tourism. Research Methodology: Studying small-scale tourism entrepreneurship in emerging markets using a qualitative approach means using methods that focus on understanding the experiences, perceptions, and behaviors of individuals and organizations in the tourism industry. This method is valuable for capturing the complexity of entrepreneurial activities in these markets, where economic, social, and cultural factors significantly influence the success and sustainability of small-scale tourism businesses. Results: Entrepreneurial skills are crucial for success, and this study identifies the essential skills for entrepreneurs in these markets. Market knowledge is key for decision making, and this study highlights its importance in fostering sustainable entrepreneurship. Limitations: The focus on small-scale tourism entrepreneurship may overlook large-scale tourism ventures, which could also be significant drivers of economic development in emerging markets. Contributions: By combining these elements, this study offers a thorough understanding of the potential for small-scale tourism entrepreneurship in emerging markets with the goal of providing guidance for policymakers, practitioners, and aspiring entrepreneurs to stimulate industry expansion and progress. Novelty: This study explores how entrepreneurs in these markets tackle challenges and seize opportunities, highlighting their innovative strategies and their impact on local economies. Focusing on this less-explored area, this study aims to offer insights that can guide policymakers, empower entrepreneurs, and enrich academic discussions on entrepreneurship in emerging markets.
Paternalistic Leadership in Law Firm: Indicators of Success and Implementation Susanto, Primadi Candra; Parmenas, Naik Henokh; Febrian, Wenny Desty; Sani, Indra; Tannady, Hendy; Suryawan, Ryan Firdiansyah
Journal of Law, Politic and Humanities Vol. 4 No. 1 (2023): (JLPH) Journal of Law, Politic and Humanities (November - December 2023)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v4i1.313

Abstract

The research objectives on paternalistic leadership can vary from understanding the concept to practical application in qualitatively different organizational contexts. This study used a qualitative research approach by researchers. Qualitative methods are basically exploratory research techniques used to investigate causes, viewpoints, and opinions to answer research questions. The choice of this qualitative research approach is appropriate. Data collection for this study will be carried out from primary and secondary data sources. Researchers collect primary data to answer research questions through reviews of scientific papers, journals, books, websites, and blogs used in the study. Paternalistic leadership in law offices is that this method has the possibility to improve employee well-being and overall organizational performance. By paying attention to the balance between authority and concern for employees, paternalistic leadership creates a supportive and motivating work environment. Assessment of success such as employee satisfaction, retention, and productivity becomes important in assessing the positive impact of paternalistic leadership. Overall, the study confirms that paternalistic leadership has a significant positive impact in the law office context, and by implementing appropriate strategies, organizations can optimize the benefits of this approach to achieve their goals and improve employee well-being.
Resolution of Business Disputes in the Aviation Industry: The Role of Law and Arbitration Suryawan, Ryan Firdiansyah; Sungkono; Endah Yuniarti
Journal of Law, Politic and Humanities Vol. 4 No. 1 (2023): (JLPH) Journal of Law, Politic and Humanities (November - December 2023)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v4i1.358

Abstract

The purpose of this study is to explore the legal framework governing dispute resolution, examine the practice of using arbitration, identify the challenges faced, and provide recommendations to improve the effectiveness of business dispute resolution in the aviation industry. Conduct a review of the relevant literature to understand the legal framework governing business dispute resolution in the aviation industry, as well as practices and trends in the use of arbitration. Analyze data obtained from literature studies, case analysis, and, trends, and findings relevant in the context of business dispute resolution in the aviation industry. The role of arbitration law and implementation in the resolution of business disputes in the aviation industry is of significant importance. Law governs operational aspects and handles conflicts, while arbitration offers efficient and transparent solutions. The focus on investment risk prevention, regulatory updates, and negotiation methods demonstrate efforts to improve a conducive business environment. Consumer protection and law enforcement are necessary to ensure fairness for all parties. Thus, efforts to increase the role of arbitration law and implementation can bring great benefits in the aviation industry.
Legal Aspects in Business Alliances and Strategic Partnerships Between Airlines Suryawan, Ryan Firdiansyah; Juliater Simarmata
Journal of Law, Politic and Humanities Vol. 4 No. 1 (2023): (JLPH) Journal of Law, Politic and Humanities (November - December 2023)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v4i1.359

Abstract

The research explores the role of law in governing business alliances and strategic partnerships in the aviation industry, analyses its legal framework, its business implications, and provides policy recommendations. Qualitative methods are used by summarizing findings from several international scientific journals. The findings highlight legal aspects such as antitrust regulation, consumer protection, and liability towards employees. The importance of regulatory compliance for safe and fair operations is highlighted, as well as periodic reviews of legal responses. By strengthening understanding and implementation of legal aspects, the aviation industry can better address future challenges and safeguard the interests of stakeholders.
Analisis Peran Service Quality dan Brand Awareness dalam Meningkatkan Consumer Satisfaction pada Industri Ritel Food & Beverage (Studi Kasus Foodpedia) Tannady, Hendy; Wardhana, Aditya; Nuryana, Arief; Sesario, Revi; Arief, Ilham; Suryawan, Ryan Firdiansyah; Bando, Nurjannah; Hernawan, Moch Arif
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3929

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh Brand Awareness dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling dan sampel penelitian konsumen foodpedia sebanyak 155 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap Kepuasan konsumen dan tidak terdapat pengaruh Brand Awareness terhadap kepuasan konsumen.Kata Kunci: Brand Awareness, Kualitas Pelayanan, Kepuasan Konsumen AbstractThe purpose of this study is to determine whether there is an effect of Brand Awareness and Service Quality on Consumer Satisfaction. This research uses a quantitative approach with purposive sampling technique method and sample of this study is 155 respondents of consumer Foodpedia. The result of this approach that the service quality partially can influenced customer satisfaction and Brand Awareness partially can not influenced customer satisfaction.Keywords: Brand Awareness, Service Quality, Consumer Satisfaction
Co-Authors Aditya Wardhana Agusinta, Lira Alfi Maghfuriyah Ari Sulistyowati, Ari Arief, Ilham Bando, Nurjannah Dian Nurmastuti Didin Sjarifudin, Didin Edhie Budi Setiawan, Edhie Budi Endah Yuniarti, Endah Febrian, Wenny Desty Hendy Tannady Hernawan, Moch Arif Ika Utami Yulihapsari Istiqaroh, Choirum Rindah Josua Panatap Soehaditama Julianti, Rina Juliater Simamarta Juliater Simarmata Kamsariaty, Kamsariaty Karnawi Kamar, Karnawi Krisna, Nandan Lima Latuconsina, Abdul Samad Madjid, Suharto Abdul Maharani, Amalina Maianto, Teguh Marwan Marwan Maulina, Evaf Muhammad Yusuf Muliyati, Muliyati Nadia Dwi Irmadiani Nazifah Husainah Nuryana, Arief Panggabean, Helena Louise Parmenas, Naik Henokh Perwitasari, Erni Pratiwi Pramana Putra, Nanda Prihanto, Y. Johny Natu Primadi Candra Susanto Ratnasari, Dyah Novita Rousilita Suhendah Sani, Indra Sari, Laynita Septiano, Renil Sesario, Revi Siera Syailendra Siti Annisa Wahdiniawati, Siti Annisa Sudarno Sudarno SUGENG SUROSO, SUGENG Sumardi . Sungkono Tri Susilowati Widiyanto, Prima Yosepha, Sri Yanthy Yosi Pahala, Yosi Yuliastuti, Hilda