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suryawan, ryan firdiansyah
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Sinergi Cuci Tradisional dan Modern untuk Pelestarian Budaya dan Usaha Lokal Suryawan, Ryan Firdiansyah; Husainah, Nazifah; Latuconsina, Abdul Samad; Pahala, Yosi; Sumardi, Sumardi
Jurnal Pemberdayaan Ekonomi Vol. 4 No. 2 (2025): Agustus
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v4i1.4816

Abstract

Purpose: To provide strategic recommendations for traditional and modern laundry business actors in designing service innovations, improving operational efficiency, and strengthening customer satisfaction and loyalty amid increasingly fierce business competition. Methodology/approach: This service activity employs participatory and educational methods to encourage active community involvement in developing local culture-based businesses. Results/findings: The synergy between traditional washing and modern laundry can encourage the preservation of local culture and the development of community businesses. Innovation, cross-generational collaboration, and strengthening cultural values are key to business sustainability and competitiveness in the modern era. Conclusion: The program demonstrates that blending traditional practices with modern laundry technology can enhance local businesses, preserve cultural identity, and foster community empowerment. The Pringsewu model proves that culture-based entrepreneurship is both sustainable and competitive when supported by inclusive, adaptive and collaborative approaches. Limitations: This study is limited to the Pringsewu region and does not include quantitative analysis. Contribution: This study contributes to the literature by strengthening the synergy between local culture and modern innovation as a strategy for sustainable business development and preservation of traditional values in the context of the community economy.
Representasi Fear of Missing Out (FOMO) dalam Strategi Promosi Umrah Suryawan, Ryan Firdiansyah; Madjid, Suharto Abdul; Pahala, Yosi; Kamsariaty, Kamsariaty; Putra, Nanda Pramana
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4956

Abstract

Purpose: This study aims to explore the influence of Fear of Missing Out (FoMO)-based marketing strategies on Umrah consumer decision-making in the digital era. FoMO as a psychological phenomenon that develops due to the use of social media has been shown to influence consumption behavior widely, including in the context of religious travel. Methodology/approach: The approach used in this study is qualitative with a literature study method, examining relevant research results from internationally reputable journals for the last five years. Previous research has shown that FoMO correlates positively with purchase intent, especially through temporary marketing content and the role of social media influencers. Results/findings: In the context of Umrah, a promotional strategy that emphasizes quota limitations, departure times, and testimonials from previous pilgrims is able to create a perception of urgency and emotional attachment of potential consumers. This study concludes that FoMO can be an important variable in crafting marketing strategies that are more effective and relevant to today's digital Muslim generation. Conclusion: FoMO significantly shapes consumer behavior in umrah travel, where urgency-based marketing and digital content enhance purchase intention. However, its application should be sensitively aligned with spiritual values and community togetherness, not merely emotional pressure. Limitations: Limited to only variables FOMO, Marketing Strategy, Promotion, Consumer, Umrah, Qualitative Studies with the results. Contribution: The contribution of this research lies in the integration of digital psychology perspectives, religious consumer behaviuor, and ethical marketing strategies, as well as providing direction for further research and practical implications for the Umrah travel service industry players.
Digital Strategy Model in Strengthening Brand Image to Maintain Customer Loyalty (Case Study on Umrah and Hajj Travel Agency) Suryawan, Ryan Firdiansyah; Kamsariaty, Kamsariaty; Perwitasari, Erni Pratiwi; Maulina, Evaf; Maghfuriyah, Alfi; Susilowati, Tri
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.6960

Abstract

The aim of this paper is to provide an overview of literature on digital strategy, brand image, and customer loyalty, contributing a strengthened perspective to this discourse. This paper employs a qualitative methodology, utilizing a literature review model based on findings from papers related to the variables within this study over the past eight years. The outcomes of this paper aim not only to reinforce existing implementation findings but also to contribute to and enrich the research field. The Digital Strategy Model has proven to be a valuable asset for Umrah and Hajj travel agencies in shaping brand image and maintaining customer loyalty. As the digital landscape evolves, a commitment to innovation, personalization, and customer trust will be crucial for sustained success in this competitive industry. Implementing these recommendations, Umrah and Hajj travel agencies can optimize their digital strategies, ensuring a holistic and customer-centric approach that fosters brand loyalty and satisfaction in the digital era.
Literature Review : Company Value in Providing Trust to Customer Loyalty Suryawan, Ryan Firdiansyah; Soehaditama, Josua Panatap; Prihanto, Y. Johny Natu; Muliyati, Muliyati; Sjarifudin, Didin
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.7566

Abstract

This paper aims to illustrate the crucial role of trust in building and maintaining customer loyalty in a business context. The paper also highlights unique challenges in the Umrah travel industry in Indonesia, with an emphasis on how companies address potential mistrust. Qualitative by search comes from the literature related to the variables in this paper by looking for findings and providing reinforcement, additional contributions from all results in the literature. The time span of literature in the past eight years. Companies can cultivate a community of loyal customers who invest in a relationship with a brand they trust implicitly, trust emerges as a lived value that fuels an enduring and meaningful relationship between the company and its customers. Companies can strengthen their commitment to building trust, thereby fostering enduring customer loyalty and creating a positive and sustainable brand image in the marketplace.
Co-Authors Aditya Wardhana Agusinta, Lira Alfi Maghfuriyah Aminullah Assagaf Ari Sulistyowati, Ari Arief, Ilham Bando, Nurjannah Didin Sjarifudin, Didin Edhie Budi Setiawan, Edhie Budi Febrian, Wenny Desty Hendy Tannady Hernawan, Moch Arif Husainah, Nazifah Josua Panatap Soehaditama Julianti, Rina Juliater Simamarta Kamsariaty, Kamsariaty Latuconsina, Abdul Samad Madjid, Suharto Abdul Maharani, Amalina Marwan Marwan Maulina, Evaf Muliyati, Muliyati Nuryana, Arief Perwitasari, Erni Pratiwi Pramana Putra, Nanda Prihanto, Y. Johny Natu Primadi Candra Susanto Ratnasari, Dyah Novita Sari, Laynita Septiano, Renil Sesario, Revi Siti Annisa Wahdiniawati, Siti Annisa Slamet Riyadi Sudarno Sudarno SUGENG SUROSO, SUGENG Sukesi . Sumardi . Suyanto Tri Susilowati Yosi Pahala, Yosi