Garuda - Garba Rujukan Digital

Digital Strategy Model in Strengthening Brand Image to Maintain Customer Loyalty (Case Study on Umrah and Hajj Travel Agency) Suryawan, Ryan Firdiansyah; Kamsariaty, Kamsariaty; Perwitasari, Erni Pratiwi; Maulina, Evaf; Maghfuriyah, Alfi; Susilowati, Tri
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.6960

The aim of this paper is to provide an overview of literature on digital strategy, brand image, and customer loyalty, contributing a strengthened perspective to this discourse. This paper employs a qualitative methodology, utilizing a literature review model based on findings from papers related to the variables within this study over the past eight years. The outcomes of this paper aim not only to reinforce existing implementation findings but also to contribute to and enrich the research field. The Digital Strategy Model has proven to be a valuable asset for Umrah and Hajj travel agencies in shaping brand image and maintaining customer loyalty. As the digital landscape evolves, a commitment to innovation, personalization, and customer trust will be crucial for sustained success in this competitive industry. Implementing these recommendations, Umrah and Hajj travel agencies can optimize their digital strategies, ensuring a holistic and customer-centric approach that fosters brand loyalty and satisfaction in the digital era.

Literature Review : Company Value in Providing Trust to Customer Loyalty Suryawan, Ryan Firdiansyah; Soehaditama, Josua Panatap; Prihanto, Y. Johny Natu; Muliyati, Muliyati; Sjarifudin, Didin
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.7566

This paper aims to illustrate the crucial role of trust in building and maintaining customer loyalty in a business context. The paper also highlights unique challenges in the Umrah travel industry in Indonesia, with an emphasis on how companies address potential mistrust. Qualitative by search comes from the literature related to the variables in this paper by looking for findings and providing reinforcement, additional contributions from all results in the literature. The time span of literature in the past eight years. Companies can cultivate a community of loyal customers who invest in a relationship with a brand they trust implicitly, trust emerges as a lived value that fuels an enduring and meaningful relationship between the company and its customers. Companies can strengthen their commitment to building trust, thereby fostering enduring customer loyalty and creating a positive and sustainable brand image in the marketplace.

Determinasi Motivasi dan Kinerja: Analisis Kepuasan Kerja, Keterikatan Karyawan dan Kepemimpinan Susanto, Primadi Candra; Syailendra, Siera; Suryawan, Ryan Firdiansyah
JURNAL MANAJEMEN DAN BISNIS Vol 1 No 2 (2022): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v1i1.565

Artikel ini bertujuan untuk mengkaji dan mensintesa kajian literatur terkait kinerja karyawan, motivasi, kepuasan kerja, keterikatan karyawan, dan kepemimpinan serta melihat hasil penelitian terhadap variabel-variabel yang akan ditinjau dan apakah ada pengaruh antara satu variabel dengan variabel lainnya. Penelitian ini menggunakan literature review dengan mencari referensi yang berhubungan dengan variabel terkait. Penelitian ini memberikan gambaran tentang artikel yang diperoleh dengan mendeskripsikan pengaruh antar variabel. Hasil penelitian menunjukkan bahwa beberapa variabel mempengaruhi bukti paparan dalam matriks. Kajian kinerja karyawan dalam artikel tinjauan pustaka ini secara eksplisit berfokus pada variabel pendukung yang dapat meningkatkan kinerja karyawan yaitu motivasi, kepuasan kerja, keterikatan karyawan dan kepemimpinan

Concepts Marketing Mix : Increase in Sales of Airlines Ticket on Route International Panggabean, Helena Louise; Widiyanto, Prima; Yulihapsari, Ika Utami; Perwitasari, Erni Pratiwi; Maianto, Teguh; Suryawan, Ryan Firdiansyah
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.5651

This article aims to provide an arrangement of literature related to this scientific article by providing an answer. The method used is to describe with qualitative methods the literature review of existing scientific articles and the findings of the results related to this scientific article by corroborating the answers conveyed in the results.Marketing mix has been implemented in the aviation industry, especially in serving passengers and goods that exist today, existing literature that states the findings to strengthen research results in the form of scientific articles can provide a view that the suitability in implementing the marketing mix depends on the existing airlines, because the ability of each management is different to achieve an organizational goal expected by Management over and the expectation of fulfilling passenger expectations. For other researchers in the future to develop using these variables in continuing this research or developing, the results of this collaborative scientific article can add a wealth of literature to aviation bisang in particular

Exploring the potential: Small-scale tourism entrepreneurship in emerging markets Yuliastuti, Hilda; Kamsariaty, Kamsariaty; Istiqaroh, Choirum Rindah; Mastuti, Dian Nur; Yosepha, Sri Yanthy; Irmadiani, Nadia Dwi; Suryawan, Ryan Firdiansyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2081

Purpose: This study explores small-scale tourism entrepreneurship in emerging markets to uncover what drives entrepreneurs in this sector. By analyzing factors such as entrepreneurial intentions, perceived opportunities, skills, and market knowledge, this study offers insights into entrepreneurship dynamics in tourism. Research Methodology: Studying small-scale tourism entrepreneurship in emerging markets using a qualitative approach means using methods that focus on understanding the experiences, perceptions, and behaviors of individuals and organizations in the tourism industry. This method is valuable for capturing the complexity of entrepreneurial activities in these markets, where economic, social, and cultural factors significantly influence the success and sustainability of small-scale tourism businesses. Results: Entrepreneurial skills are crucial for success, and this study identifies the essential skills for entrepreneurs in these markets. Market knowledge is key for decision making, and this study highlights its importance in fostering sustainable entrepreneurship. Limitations: The focus on small-scale tourism entrepreneurship may overlook large-scale tourism ventures, which could also be significant drivers of economic development in emerging markets. Contributions: By combining these elements, this study offers a thorough understanding of the potential for small-scale tourism entrepreneurship in emerging markets with the goal of providing guidance for policymakers, practitioners, and aspiring entrepreneurs to stimulate industry expansion and progress. Novelty: This study explores how entrepreneurs in these markets tackle challenges and seize opportunities, highlighting their innovative strategies and their impact on local economies. Focusing on this less-explored area, this study aims to offer insights that can guide policymakers, empower entrepreneurs, and enrich academic discussions on entrepreneurship in emerging markets.

Paternalistic Leadership in Law Firm: Indicators of Success and Implementation Susanto, Primadi Candra; Parmenas, Naik Henokh; Febrian, Wenny Desty; Sani, Indra; Tannady, Hendy; Suryawan, Ryan Firdiansyah
Journal of Law, Politic and Humanities Vol. 4 No. 1 (2023): (JLPH) Journal of Law, Politic and Humanities (November - December 2023)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v4i1.313

The research objectives on paternalistic leadership can vary from understanding the concept to practical application in qualitatively different organizational contexts. This study used a qualitative research approach by researchers. Qualitative methods are basically exploratory research techniques used to investigate causes, viewpoints, and opinions to answer research questions. The choice of this qualitative research approach is appropriate. Data collection for this study will be carried out from primary and secondary data sources. Researchers collect primary data to answer research questions through reviews of scientific papers, journals, books, websites, and blogs used in the study. Paternalistic leadership in law offices is that this method has the possibility to improve employee well-being and overall organizational performance. By paying attention to the balance between authority and concern for employees, paternalistic leadership creates a supportive and motivating work environment. Assessment of success such as employee satisfaction, retention, and productivity becomes important in assessing the positive impact of paternalistic leadership. Overall, the study confirms that paternalistic leadership has a significant positive impact in the law office context, and by implementing appropriate strategies, organizations can optimize the benefits of this approach to achieve their goals and improve employee well-being.

Resolution of Business Disputes in the Aviation Industry: The Role of Law and Arbitration Suryawan, Ryan Firdiansyah; Sungkono; Endah Yuniarti
Journal of Law, Politic and Humanities Vol. 4 No. 1 (2023): (JLPH) Journal of Law, Politic and Humanities (November - December 2023)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v4i1.358

The purpose of this study is to explore the legal framework governing dispute resolution, examine the practice of using arbitration, identify the challenges faced, and provide recommendations to improve the effectiveness of business dispute resolution in the aviation industry. Conduct a review of the relevant literature to understand the legal framework governing business dispute resolution in the aviation industry, as well as practices and trends in the use of arbitration. Analyze data obtained from literature studies, case analysis, and, trends, and findings relevant in the context of business dispute resolution in the aviation industry. The role of arbitration law and implementation in the resolution of business disputes in the aviation industry is of significant importance. Law governs operational aspects and handles conflicts, while arbitration offers efficient and transparent solutions. The focus on investment risk prevention, regulatory updates, and negotiation methods demonstrate efforts to improve a conducive business environment. Consumer protection and law enforcement are necessary to ensure fairness for all parties. Thus, efforts to increase the role of arbitration law and implementation can bring great benefits in the aviation industry.

Legal Aspects in Business Alliances and Strategic Partnerships Between Airlines Suryawan, Ryan Firdiansyah; Juliater Simarmata
Journal of Law, Politic and Humanities Vol. 4 No. 1 (2023): (JLPH) Journal of Law, Politic and Humanities (November - December 2023)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v4i1.359

The research explores the role of law in governing business alliances and strategic partnerships in the aviation industry, analyses its legal framework, its business implications, and provides policy recommendations. Qualitative methods are used by summarizing findings from several international scientific journals. The findings highlight legal aspects such as antitrust regulation, consumer protection, and liability towards employees. The importance of regulatory compliance for safe and fair operations is highlighted, as well as periodic reviews of legal responses. By strengthening understanding and implementation of legal aspects, the aviation industry can better address future challenges and safeguard the interests of stakeholders.

The Role of Algorithmic Management in HR Practices and Ethical Challenges Suryawan, Ryan Firdiansyah; Yusuf, Muhammad; Suhendah, Rousilita; Krisna, Nandan Lima; Kamar, Karnawi
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4642

Purpose: This study aims to systematically explore the development of algorithmic management in HR practices, focusing on emerging ethical challenges. Methodology/approach: Using a Systematic Literature Review (SLR), this study analyzes findings from the past five years on the use of algorithms in managerial decision-making and their impact on workers' rights, justice, and welfare. Results/findings: While algorithms bring efficiency, they present significant ethical, social, and legal challenges. Organizations must balance technological efficiency with principles of fairness, transparency, and privacy protection. A collaborative approach between humans and technology, coupled with strict regulation, is essential. Conclusions: Algorithmic management in HR boosts efficiency but raises ethical concerns about fairness and transparency. Its success depends on creating accountable systems that balance technology with human values. Researchers advocate for human-technology collaboration, with algorithms as tools, not substitutes for human decision-making, and the integration of "responsible and explainable AI" to foster fairness and inclusivity. Limitations: The study’s focus on references from developed countries limits its applicability to developing countries like Indonesia. Additionally, most of the literature is conceptual and lacks long-term data. Contribution: The study suggests exploring contextual and participatory case studies across sectors and regions, along with both quantitative and qualitative research on algorithms’ impact on job satisfaction and employee rights. Further research on the role of national and international regulations is required.

Exploring the potential: Small-scale tourism entrepreneurship in emerging markets Yuliastuti, Hilda; Kamsariaty, Kamsariaty; Istiqaroh, Choirum Rindah; Mastuti, Dian Nur; Yosepha, Sri Yanthy; Irmadiani, Nadia Dwi; Suryawan, Ryan Firdiansyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2081

Purpose: This study explores small-scale tourism entrepreneurship in emerging markets to uncover what drives entrepreneurs in this sector. By analyzing factors such as entrepreneurial intentions, perceived opportunities, skills, and market knowledge, this study offers insights into entrepreneurship dynamics in tourism. Research Methodology: Studying small-scale tourism entrepreneurship in emerging markets using a qualitative approach means using methods that focus on understanding the experiences, perceptions, and behaviors of individuals and organizations in the tourism industry. This method is valuable for capturing the complexity of entrepreneurial activities in these markets, where economic, social, and cultural factors significantly influence the success and sustainability of small-scale tourism businesses. Results: Entrepreneurial skills are crucial for success, and this study identifies the essential skills for entrepreneurs in these markets. Market knowledge is key for decision making, and this study highlights its importance in fostering sustainable entrepreneurship. Limitations: The focus on small-scale tourism entrepreneurship may overlook large-scale tourism ventures, which could also be significant drivers of economic development in emerging markets. Contributions: By combining these elements, this study offers a thorough understanding of the potential for small-scale tourism entrepreneurship in emerging markets with the goal of providing guidance for policymakers, practitioners, and aspiring entrepreneurs to stimulate industry expansion and progress. Novelty: This study explores how entrepreneurs in these markets tackle challenges and seize opportunities, highlighting their innovative strategies and their impact on local economies. Focusing on this less-explored area, this study aims to offer insights that can guide policymakers, empower entrepreneurs, and enrich academic discussions on entrepreneurship in emerging markets.

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