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DIGITALISASI DESTINASI SEBAGAI STRATEGI PENGEMBANGAN PROMOSI PARIWISATA DI INDONESIA Reza Nurul Ichsan; Paulus Laratmase; Riztrya Novedliani; Eva Yuniarti Utami; Tono Mahmudin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13318

Abstract

Abstrak Digitalisasi destinasi menjadi subjek utama dalam penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk buku, jurnal dan laporan dengan menggunakan pendekatan kualitatif dan deduktif. Temuan penelitian ini bahwa ada beberapa teknologi digitalisasi yang dapat memudahkan dalam mempromosikan pariwisata di Indonesia, di antaranya yaitu teknologi e-commerce, teknologi Marketplace, teknologi sosial media, teknologi aplikasi chatting, teknologi virtual reality, teknologi cloud, teknologi komputasi paralel, dan sistem informasi geografis (SIG). Selain itu, ada juga beberapa program yang dapat dimanfaatkan untuk melakukan promosi pariwisata yaitu podcast, pelatihan pemasaran online, e-bulletin, dan pose. Adapun empat bauran promosi yang biasa digunakan sebagai strategi promosi pariwisata di Indonesia yaitu periklanan, promosi penjualan, penjualan pribadi, dan hubungan masyarakat. Kata Kunci: Digitalisasi Destinasi, Promosi, Pariwisata
SLUM TOURISM VS PESONA INDONESIA (Comparative Study of Tourism Promotion Concepts in Indonesia and Effectiveness Theory) Haidi Hajar Widagdo; Yang Gusti Feriyanti; Indriani Indriani; Ramdhan Kurniawan; Tono Mahmudin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11747

Abstract

Abstract Pesona Indonesia and Slum Tourism are two different branding concepts and have different tourist branding goals. Therefore, this research aims to analyze and compare the two tourism branding concepts and add effectiveness theory. This research is qualitative research with an exploratory approach. The data used in this research is secondary data that researchers obtained from books, scientific articles, credible websites, and a number of other sources that are commonly used in every research. These data were analyzed using the stages of data collection, data selection, data reduction, and drawing conclusions. The results of this research show that first The Indonesian tourism branding concept "Pesona Indonesia" aims to show the beautiful and charming face of Indonesia's nature. Meanwhile, on the contrary, the tourism branding concept using "Slum Tourism" offers the face of slum Indonesian settlements transformed into beautiful, neat and charming tourist attractions. Seccond, From the results of the comparative study carried out, the concepts of "Pesona Indonesia" and "Slum Tourism" have a number of striking differences, especially in the form of tourism that is branded and the typical tourists who are the targets of the two concepts. Last, based on the study of effectiveness theory, the researcher concludes that in order for the tourism branding concept to be more effective, the Ministry of Tourism and Creative Economy should marry/acculturate/integrate the two concepts so that they can work side by side. Keywords : Pesona Indonesia, Slum Tourism, Effectivenss Theory, Comparative Study.
Highlighting the Contribution of Technological Entrepreneurship to the Dynamics of Knowledge-Based Economic Growth in the Academic Environment of Students Mahmudin, Tono
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1257

Abstract

In the era of globalization and digitalization, economic growth increasingly relies on innovation and knowledge. Knowledge-based economies emphasize the importance of quality human resources, research, and technology to drive economic progress. The academic environment of students is one of the main centers for creating and developing new knowledge. This research aims to explore and highlight the contribution of technological entrepreneurship among students to the dynamics of knowledge-based economic growth. This study employs a literature review method with a qualitative approach and descriptive analysis. Data collection is conducted using Google Scholar as the primary source to gather scholarly articles from the period 2002-2024. The results of the study indicate that technological entrepreneurship in the academic environment of students plays a significant role in shifting the economic paradigm towards inclusive and sustainable knowledge-based growth. In an era where technology serves as the main engine of economic transformation, technological entrepreneurship opens opportunities for students to become agents of change shaping the future economy
PEMBERDAYAAN GENERASI MUDA MELALUI PELATIHAN KEWIRAUSAHAAN DAN PENGEMBANGAN INOVASI BISNIS Asir, Muhammad; Rahayu, Betty Rahayu; Mahmudin, Tono; Irdawati, Irdawati; Arvita, Rizki
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22315

Abstract

Dalam era di mana perubahan teknologi berlangsung dengan cepat, pemberdayaan generasi muda melalui pelatihan kewirausahaan bukan hanya sekadar persiapan untuk memasuki dunia bisnis, tetapi juga sebagai langkah proaktif untuk menciptakan peluang baru. Tujuan dari Pengabdian kepada Masyarakat ini adalah untuk memperdayakan generasi muda melalui pelatihan kewirausahaan dan pengembangan inovasi bisnis. Metode yang digunakan dalam artikel ini adalah metode kualitatif dengan studi literature atau Library Research. Tujuannya adalah untuk menganalisis perbandingan teori-teori yang ada dengan teori-teori sebelumnya pada literature hasil penelitian. Literature yang digunakan adalah literature dari hasil Pengabdian kepada Masyarakat atau review yang tersaji dalam artikel ilmiah berupatasi nasional dan internasional yang bersesuaian dengan topik yang akan dikaji. Berdasarkan hasil literature review pada hasil dan pembhasan pada artikel ini dapat disimpulkan bahwa dengan melakukan pemberdayaan generasi muda Melalui pelatihan ini kemampuan dan pengetahuan mereka akan kewirausahaan dapat bertambah dan menjadi pedoman bagi pengembangan diri kedepan.
Dark Tourism as a Tourism and Culture Development Strategy in Indonesia Wailmi, Khil; Mahmudin, Tono; Novedliani, Riztrya; Randi, Randi; Samaduri, Lutpi
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6054

Abstract

This research aims to (1) determine the potential for tourism and dark tourism culture in Indonesia; (2) knowing the strategy for developing tourism and culture through dark tourism. This research uses descriptive qualitative research. The data sources used in this research were obtained from books, websites and literature related to dark tourism as a tourism and culture development strategy in Indonesia. The analysis used in this research is SWOT analysis. The results of this research show that (1) the development of the attraction of dark tourism in Indonesia has great potential. Indonesia has a lot of dark tourism with historical and cultural values that attract tourists; (2) strategies for developing tourism and culture through dark tourism include marketing planning for dark tourism as tourism and culture, creating a dark tourism concept, collaborating with tourism agencies and private parties to support dark tourism, and education and promotion of dark tourism programs.
The Existence Of The Metaverse Tourism In Indonesia: Between Opportunities And Threats Putra, Dyan Triana; Mahmudin, Tono; Wiartha, Nyoman Gede Mas; Adnyana, I Made Sucipta; Septiviari, A. A. Istri M.
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6162

Abstract

This research aims to determine (1) the opportunities and threats of the existence of the metaverse for tourism in Indonesia; and (2) strategy for developing Indonesian tourism through the metaverse. This research is descriptive qualitative research. This research uses a SWOT analysis regarding the existence of the metaverse for Indonesian tourism. The results of this research show that (1) the existence of metaverse tourism related to tourism experiences has the opportunity to make tourist trips more interactive and becomes a threat because it is considered less than optimal, while related to technology (internet access) the existence of metaverse tourism has the opportunity to become an innovation in tourism trends and become a threat because it is not evenly distributed internet access in Indonesia, and related to health, the existence of metaverse tourism has the opportunity to be a solution for people with disabilities because it can be long distances and is a threat due to radiation problems; and (2) Indonesian tourism development strategy based on SWOT analysis consisting of SO strategy through marketing planning for metaverse tourism as a current tourism trend, WO strategy through socializing the use of metaverse in Indonesian tourism by developing a metaverse tourism concept for tourists, ST strategy through collaboration with the Tourism Office and the private sector supports metaverse tourism, and WT strategies through education and promotion of metaverse tourism programs.
Quality Tourism: Tourism Development and Improvement Strategies In Indonesia’s Super Priority Destinations Mahmudin, Tono; Sirait, Evi; Satmoko, Nugroho Djati; Mistriani, Nina; Harahap, Muhammad Ade Kurnia
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6211

Abstract

This research aims to determine (1) the potential for quality tourism in Indonesian Super Priority Destinations; and (2) tourism development and improvement strategies in Indonesian Super Priority Destinations through quality tourism. This research is qualitative-descriptive research. The data analysis technique used in this research is SWOT analysis. The results of this research show that (1) the potential of Super Priority Destinations is not only to attract tourists but also to foster a creative economic ecosystem that involves local residents; and (2) the strategy for developing and building quality tourism in Indonesian Super Priority Destinations includes the SO strategy by planning tourism development and improvement through infrastructure improvements and promotions to create quality tourism, the WO strategy by offering the concept of quality tourism in super priority destinations (improving the quality of human resources) , the ST strategy through collaboration with stakeholders supports Quality tourism in Indonesia's super-priority destinations, and the WT strategy evaluates the promotion of super-priority destinations and attracting investors.
Innovative Financial Instruments for Sustainable Development: A Multi-Layered Analysis of Green Bonds and Impact Investing Daniel Nemba Dambe; Billy Dewantara; Udyono; Tono Mahmudin; Klemens Mere
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3046

Abstract

In recent years, innovative financial instruments have gained prominence as key drivers of sustainable development initiatives worldwide. Among these, green bonds and impact investing have emerged as pivotal tools for channeling capital towards environmentally and socially beneficial projects. This journal article provides a comprehensive analysis of these instruments through a multi-layered approach. Firstly, it explores the foundational concepts and principles underlying green bonds, emphasizing their role in financing projects that promote environmental sustainability, such as renewable energy, clean transportation, and biodiversity conservation. Secondly, the article examines impact investing, focusing on its broader scope beyond environmental aspects to encompass social and governance factors. This includes investments targeting improvements in healthcare, education, and community development, aiming to generate measurable positive impacts alongside financial returns. urthermore, the study delves into the synergies and distinctions between green bonds and impact investing, highlighting their complementary roles in driving sustainable development goals (SDGs). It discusses current trends, challenges, and opportunities in the global market for these instruments, considering regulatory frameworks, investor preferences, and market dynamics. By synthesizing insights from recent literature and case studies, this article contributes to the understanding of how financial innovation can catalyze positive environmental and social change. Ultimately, it underscores the transformative potential of green bonds and impact investing in achieving long-term sustainability objectives on a global scale.
The Existence of The Metaverse Tourism in Indonesia: Between Opportunities and Threats Dyan Triana Putra; Tono Mahmudin; Nyoman Gede Mas Wiartha; I Made Sucipta Adnyana; A. A. Istri M. Septiviari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 9 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i9.5529

Abstract

This research aims to determine (1) the opportunities and threats of the existence of the metaverse for tourism in Indonesia; and (2) strategy for developing Indonesian tourism through the metaverse. This research is descriptive qualitative research. This research uses a SWOT analysis regarding the existence of the metaverse for Indonesian tourism. The results of this research show that (1) the existence of metaverse tourism related to tourism experiences has the opportunity to make tourist trips more interactive and becomes a threat because it is considered less than optimal, while related to technology (internet access) the existence of metaverse tourism has the opportunity to become an innovation in tourism trends and become a threat because it is not evenly distributed internet access in Indonesia, and related to health, the existence of metaverse tourism has the opportunity to be a solution for people with disabilities because it can be long distances and is a threat due to radiation problems; and (2) Indonesian tourism development strategy based on SWOT analysis consisting of SO strategy through marketing planning for metaverse tourism as a current tourism trend, WO strategy through socializing the use of metaverse in Indonesian tourism by developing a metaverse tourism concept for tourists, ST strategy through collaboration with the Tourism Office and the private sector supports metaverse tourism, and WT strategies through education and promotion of metaverse tourism programs.
Pengaruh Kebijakan Pemerintah dan Kemitraan Bisnis dalam Pengelolaan Perikanan Berkelanjutan terhadap Kesejahteraan Nelayan dan Pertumbuhan Ekonomi di Sulawesi Selatan Siti Zulaika; Iwan Harsono; Tono Mahmudin; Afif Syarifudin Yahya; Himawan Sutanto
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.944

Abstract

Penelitian ini menyelidiki hubungan yang rumit antara kebijakan pemerintah, kemitraan bisnis, pengelolaan perikanan berkelanjutan, kesejahteraan nelayan, dan pertumbuhan ekonomi dalam konteks Sulawesi Selatan. Dengan menggunakan Structural Equation Modeling (SEM) pada sampel 250 peserta yang mewakili berbagai pemangku kepentingan di sektor perikanan, penelitian ini menganalisis dampak berbagai faktor terhadap kesejahteraan nelayan dan pembangunan ekonomi daerah secara keseluruhan. Hasilnya menyoroti pentingnya kebijakan pemerintah yang efektif dan kemitraan bisnis yang kolaboratif dalam mendorong praktik-praktik berkelanjutan yang secara positif mempengaruhi dimensi sosial dan ekonomi dalam sektor perikanan. Studi ini memberikan kontribusi wawasan yang berharga bagi para pembuat kebijakan, pemangku kepentingan industri, dan peneliti, yang menawarkan pemahaman yang bernuansa tentang dinamika yang membentuk lanskap perikanan Sulawesi Selatan.