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Strategi Komunikasi Pemasaran Thrifting Doubleus.Mks Pada Media Sosial Instagram Fitriani; Syukri; Arni
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 8 No. 1 (2026): FEBRUARI
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kx6hwg53

Abstract

This research is motivated by the importance of marketing communication strategies in increasing consumer attraction and purchase decisions in thrifting businesses in the digital era, particularly through Instagram social media. This study aims to analyze the implementation of the marketing communication strategy of Doubleus.mks in attracting attention, building interest, creating desire, and encouraging consumer purchasing actions. The research employed a qualitative method with a descriptive-analytical approach, using primary and secondary data collected from four informants. The results show that Doubleus.mks implements its marketing communication strategy by utilizing various Instagram features such as Instagram Story, feed posts, Reels, Live Instagram, story highlights, Direct Message (DM), and geotagging to facilitate audience access to store location information and enhance interaction with customers. These strategies are proven effective in delivering consistent marketing messages, building two-way communication between seller and consumers, and increasing purchase intention and buying decisions. In conclusion, the optimal use of Instagram features can serve as an effective marketing communication strategy for thrifting businesses in expanding market reach and strengthening relationships with consumers.
The Effectiveness of Policies to Combat Plant Pests in Garlic Cultivation in East Lombok: Analysis of Agricultural Law Policies Warisin, Haerul; Taufiqurokhman; R. Dewi Setiani; Evi Satispi; Syukri
Jurisprudentie: Jurusan Ilmu Hukum Fakultas Syariah dan Hukum Vol 12 No 2 (2025): Volume 12 Nomor 2 Desember 2025
Publisher : Jurusan Ilmu Hukum Fakultas Syariah dan Hukum uin alauddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurisprudentie.v12i2.62891

Abstract

This study aims to evaluate the performance of the Ombudsman of the Republic of Indonesia Representative Office in East Java in resolving reports of maladministration in public services. The research focuses on the effectiveness of the Ombudsman's authority based on Law Number 37 of 2008 concerning the Ombudsman of the Republic of Indonesia, Law Number 25 of 2009 concerning Public Services, and the general principles of good governance (AUPB). The method used is legal research with a qualitative approach, through document analysis, in-depth interviews, and observation of the report resolution process. The results of the study show that the East Java Ombudsman has carried out its external oversight function quite effectively, particularly in verifying reports, clarifying with the reported agencies, and issuing recommendations. However, several obstacles were still found, such as limited resources, low levels of compliance by agencies with Ombudsman recommendations, and suboptimal coordination between agencies. This study confirms that the effectiveness of the Ombudsman is largely determined by the alignment between the legal framework, institutional capacity, and the legal culture of public service providers. The findings of this study are expected to serve as a basis for improving public service oversight policies and strengthening the position of the Ombudsman in the state administrative legal system.