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FILOSOFI MAHAR Jaelani, Ahmad jelani; Zainal Arifin Haji Munir; Syukri
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.42521

Abstract

This research is based on the lack of knowledge of some people regarding the meaning and significance of dowry, especially the general public. So that often occurs misunderstanding in marriage, such as some villagers believe that dowry is mandatory to be mentioned during the marriage contract, some believe that giving pisuke (Lombok tradition) is the same obligation as dowry, and there are still many more understandings and beliefs that need to be straightened out and explained thoroughly and precisely. So the purpose of this research is to explain and straighten out to the public about the meaning and significance, wisdom and purpose of dowry or bride price. So that will create a beautiful and religious Islamic marriage, the husband gives dowry with full sincerity and love, and the wife receives it with a smile and happiness, then become a couple full of blessings, and of course will be a longed for family, namely sakinah, mawasdah and rahmah (full of peace, love and affection).
Strategi Komunikasi Pemasaran Thrifting Doubleus.Mks Pada Media Sosial Instagram Fitriani; Syukri; Arni
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 8 No. 1 (2026): FEBRUARI
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kx6hwg53

Abstract

This research is motivated by the importance of marketing communication strategies in increasing consumer attraction and purchase decisions in thrifting businesses in the digital era, particularly through Instagram social media. This study aims to analyze the implementation of the marketing communication strategy of Doubleus.mks in attracting attention, building interest, creating desire, and encouraging consumer purchasing actions. The research employed a qualitative method with a descriptive-analytical approach, using primary and secondary data collected from four informants. The results show that Doubleus.mks implements its marketing communication strategy by utilizing various Instagram features such as Instagram Story, feed posts, Reels, Live Instagram, story highlights, Direct Message (DM), and geotagging to facilitate audience access to store location information and enhance interaction with customers. These strategies are proven effective in delivering consistent marketing messages, building two-way communication between seller and consumers, and increasing purchase intention and buying decisions. In conclusion, the optimal use of Instagram features can serve as an effective marketing communication strategy for thrifting businesses in expanding market reach and strengthening relationships with consumers.