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All Journal Jurnal EK dan BI JURMA : Jurnal Program Mahasiswa Kreatif Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Minfo Polgan (JMP) Journal Of Human And Education (JAHE) IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Innovative: Journal Of Social Science Research PMSDU Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Jurnal Pengabdian Nusantara
Berlien, Richard
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Personal Selling Terhadap Keputusan Pembelian Konsumen Pada PT. Indako Trading Coy Medan Wijaya, Louis Fernando; Chandra, Albert Giovanni; Nainggolan, Tuty; Berlien, Richard
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14094

Abstract

Honda didistribusikan ke berbagai daerah di Indonesia, termasuk kota Medan, oleh PT. Indako Trading Coy Medan. Meskipun Honda adalah merek motor yang sangat terkenal, perusahaan ini masih bisa mengalami peningkatan penjualan. Namun, dalam beberapa tahun terakhir, PT. Indako Trading Coy Medan mengalami penurunan penjualan. Konsumen yang semakin selektif dalam memilih produk melakukan berbagai evaluasi dan membandingkan merek Honda dengan pesaing seperti Yamaha, kemudian memilih produk yang paling unggul dan memberikan banyak manfaat bagi mereka. Oleh karena itu, penurunan keputusan pembelian ini dikaitkan dengan pengaruh kualitas produk, kualitas pelayanan, dan personal selling. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kualitas produk, kualitas pelayanan, personal selling terhadap keputusan pembelian konsumen pada PT. Indako Trading Coy. Penelitian ini melibatkan 10.617 konsumen yang membeli produk dari perusahaan selama periode 2020 hingga 2022. Teknik penentuan sampel menggunakan rumus Slovin dengan tingkat toleransi 10%, sehingga diperoleh sebanyak 99 sampel. Hasil penelitian menunjukkan bahwa kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian konsumen pada PT. Indako Trading Coy. Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian konsumen pada PT. Indako Trading Coy. Personal Selling berpengaruh positif dan signifikan terhadap Keputusan Pembelian konsumen pada PT. Indako Trading Coy. Secara serempak Kualitas Produk, Kualitas Pelayanan dan Personal Selling berpengaruh signifikan terhadap Keputusan Pembelian konsumen pada PT. Indako Trading Coy.
Grab Your Future: Socialization in Constructing a Powerful English Application Letter for College Students Herman, Herman; Sihombing, Sabar Dumayanti; Ervina, Nelly; Riny, Riny; Tannuary, Arwin; Berlien, Richard; Munthe, Bangun; Sirait, Tumpal Richardo; Bangun, Bangun; Butarbutar, Imelda
Jurnal Pengabdian Nusantara Vol. 3 No. 4 (2025): DESEMBER
Publisher : Konsorsium Nasional Pengelola Jurnal Pengabdian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jpn.v3i4.121

Abstract

In today’s competitive job market, the ability to compose a professional English application letter is essential for university graduates, especially in non-native English-speaking contexts. This study explores the implementation and outcomes of a socialization program designed to enhance the English correspondence skills of sixth-semester Management students at Sekolah Tinggi Ilmu Ekonomi (STIE) Sultan Agung, Pematangsiantar, Indonesia. A total of 75–80 students were divided into three groups (Group A, Group B, and Group C) and participated in a series of interactive workshops focused on the structure, language, and personalization of English application letters. Using a qualitative descriptive approach, data were collected through observations, document analysis of student letters, reflection essays, and post-program questionnaires. The results revealed significant improvements in students’ understanding of letter format, grammar usage, and the ability to tailor content to specific job advertisements. Peer review and collaborative learning played a crucial role in increasing student engagement and confidence in using English professionally. The discussion highlights the importance of genre-based instruction and social learning in developing employability-oriented communication skills. The findings emphasize the need for higher education institutions to embed practical, job-focused English training into their curriculum to better prepare students for real-world career demands. This study concludes that structured socialization programs can effectively equip students with the skills and confidence needed to construct impactful application letters, thereby enhancing their readiness for the job market. With the right support, students can take ownership of their career development, starting with how they present themselves on paper.
Co-Authors Bangun Munthe Bangun, Bangun Bherna D Nainggolan, Anju Br Simanungkalit, Helen Renata Butar-Butar, Injen Pardamean Butarbutar, Imelda Calen, Calen Chandra, Albert Giovanni Damanik, Asmawati Halilah Dumayanti Sihombing, Sabar Fernando Simatupang, Leo Fitriadi, Ahmad Gayus Simarmata, Gayus Herman Istiqomah, Azizah Jayawarsa, A.A. Ketut Malau, Eve Ida Manik, Ropitta Anjelina Manurung, Rolan Manurung, Yessi Hans Aprilia Marbun, Yanty Maria Rosmauli Melda Veby Ristella Munthe Nainggolan, Tuty Nathania, Beatrice Nelly Ervina Pakpahan, Surya Ningsih Purba, Leony Purba, Nancy Angelia Purba, Ridwin Rambe, Kartina Rahmadhani Riny, Riny Rumapea, Elina Lulu Sabar Dumayanti Sihombing Saragih, Samrita M. Semaria Eva Elita Girsang sherly sherly Sidabutar, Ropinus SILALAHI, TIODORA FERMISKA Simarmata, Hengki M. P. Simarmata Sinaga, Novendra Adisaputra Sinaga, Reza Sanjaya Sinurat, Bloner Sirait, Sarida Siringo-ringo, Eko Deswin Sitohang, Sukardo Sitorus, Esther Situmeang, Vera Ningsi Situmorang, Frans Tigor E. Tannuary, Arwin Tengku Riza Zarzani N Tumpal Richardo Sirait Wijaya, Louis Fernando Winata, Angellyna Surya Zega, Kasih Lestari