Article Per Year (5 Year)
p-Index From 2021 - 2026
2.923
P-Index
This Author published in this journals
All Journal PENDIPA Journal of Science Education NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen Kesatuan REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Jurnal Kewarganegaraan International Journal of Humanities Education and Social Sciences Jurnal Teknik Industri Journal of Agriculture (JoA) Management Research Studies Journal QISTINA: Jurnal Multidisiplin Indonesia Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) J-CEKI
Syamsunasir, Syamsunasir
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Management Research Studies Journal

 1 
The Influence Of Promotion And Customer Behavior On The Decision To Pursue Postgraduate Studies Mediated By Trust Cahaya, Yohanes Ferry; Siswanti, Indra; Syamsunasir, Syamsunasir
Management Research Studies Journal Vol. 6 No. 2 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i2.870

Abstract

This study examines the influence of promotion and customer behavior on the decision to continue studying for a Master's degree with trust as a mediating variable. Using a quantitative approach with PLS-SEM analysis, the study found that customer behavior has a significant direct influence on the decision to continue studying (β=0.661, p<0.001), while promotion and customer behavior have a significant effect on the formation of trust. However, trust was not proven to mediate the relationship between the independent variables and the decision to continue studying, creating a "trust-action gap" phenomenon. The implication is that higher education institutions need to integrate customer experience management with promotional strategies that build trust, as well as develop mechanisms for converting trust into actual decisions.
Co-Authors Andriyani, Erita Arif Fikri Fauzan Aris, Tomi Arvianti, Armita BASUKI ARIANTO Bayu Setiawan Cendikia Bhakti, Dahan DARMAWAN YULIANTO Dewi Puspaningtyas ERWIN WIJAYANTO FRAHISTA, MUHAMAT FRANDIKA M. Hidayat, Nur Arief I Dewa Ketut Kerta Widana I Dewa Ketut Kerta Widana Jamilah, Rizqiyana Hurun Junaedi Junaedi Kurniadi, Anwar Kusumastuti, Shinta M. Syamsul Maarif Ma'arif, Syamsul Maulana, Luxni Maulana, Nurzen Murwijaya, Indiramukti Nandini, Nandini Nurwulansari, Nurwulansari Pratama, Alif Hanugrah Insan Nanda Pujiati, Herni Pujo Widodo, Pujo Putra, Dimas Raka Kurniawan Rahmawati, Irena Sadikin, Mochamad Rizki Suwarno, Panji Wilopo Wilopo, Wilopo Yasmin Yasmin Yohanes Ferry Cahaya Yulianto, David