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Komunikasi Visual Dakwah Persuasif Pada Akun Instagram @hijabalila Dengan Hashtag #Freedom99persen Dari Perspektif Semiotika Charles Sanders Peirce Aqilla Padya Hayya; Dewi Anggrayni; Muhammad Fahri
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Persuasive proselytizing visual communication is the delivery of proselytizing packed with visual content that is conveyed to everyone, made lightly, attractive images, and words that are easy to understand. Preaching in the digital age is a challenge for today's da'i. Social media is one of the media that needs to be utilized. Instagram is becoming one of the most used social media. According to We are Social, social media users in 2022 in Indonesia are 191.4 million in 2021 170 million, an increase of 12.6% and the number of Instagram users in Indonesia in 2022 is 99.15 million people in 2021 85 million people. The purpose of this study was to find out the semiotic analysis of Charles Sanders Peirce and the principle of persuasive proselytizing used on @hijabalila account. This research uses qualitative methods with the type of literature research and the research approach used, namely content analysis. This research analyzes a poster with the theme of #freedom99persen as many as 18 posts each image contains icons, indices, and symbols from Charles Snders Peirce's Semiotics and contains elements of visual communication in the form of illustrations, namely images used to explain something and predominantly red and beige colors have the meaning of courage and life force or the foundation of life. The results of the research from the upload of #freedom99persen poster on the @hijabalila account used elements of icons and indexes used to interpret a meaning of proselytizing in the poster #freedom99persen about courage, obedience, awareness, and love. Then the caption used uses the principles of persuasive proselytizing Qaulan Layyina (preaching meekly), Qaulan Sadidan (preaching with correct speech), and Qaulan Maysuran (preaching with easy-to-understand words). The limitations in this research are due to the large number of posters. It is better for further research to question the perception of followers of instagram accounts @hijabalila in posts uploaded every week with different themes. Keywords: Visual Communication, Da’wah, Instagram, Semiotics

ANALISIS PRODUKSI PROGRAM SIARAN PILIHAN ANDA DI RADIO FAJRI FM DENGAN MATERI PARENTING ISLAMI Ivan Wirayumar; Dewi Anggrayni; Retno Triwoelandari
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

The purpose of this study based on the problem statement is to find out the production process of your preferred broadcast program Fajri Fm radio with Islamic parenting material in terms of pre, production, and post-production and to find out fajri FM radio's strategy in maintaining the existence of the broadcast program of your choice. The research method used is a qualitative approach with observation and interview data collection techniques. The author conducts direct research in the field to find out the production process of the program of your choice of Radio Fajri FM. The results of the observations, interviews, and documentation in this study can be concluded that the program of your choice with Islamic parenting material has a live and recorded program format. For the pre-production process, the person in charge of the program and the editor conduct a meeting to determine the theme to be broadcast. In the production process, recording files containing material from speakers are entered into broadcast format. After that, there is post-production, which is the final process that combines all the materials before broadcasting, with various processes such as sound editing, preparing advertisements, checking the sound, so that it is then ready to be broadcast. Keywords: Radio, Fajri FM, Radio Program Production.

KONTEN SINETRON TELEVISI INDONESIA DI TINJAU DARI PERSPEKTIF ISLAM (Studi Kasus Sinetron Amanah Wali 6 RCTI) Muhamad Tsaltsa Dinata; Dewi Anggrayni
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

The spectacle should be a guide for the wider community, that's how the media should be presented. Society must not only be presented by entertainment but have a bad impact on the character of the nation, the media has a great influence on how society models. So is it appropriate that the indecent scene be used as an example that becomes a daily entertainment for the people of Indonesia. This soap opera is very popular today as a means of conveying educational messages to the audience. In Indonesia, the duration of this soap opera reaches approximately 2 hours per episode. Of the four television stations that have soap opera programs, 26 soap operas are currently airing on television stations that are often watched by the Indonesian public. This soap opera is very popular today as a means of conveying educational messages to the audience. In Indonesia, the duration of this soap opera reaches approximately 2 hours per episode. Of the four television stations that have soap opera programs, 26 soap operas are currently airing on television stations that are often watched by the Indonesian public. One of the delivery of educational messages in the soap opera amanah wali 6 RCTI which has a religious background. The trustee's soap opera 6 tells the story of four market thugs who have been converted Therefore, the author chose this soap opera as the object of research. The purpose of this study is to determine the value of education in the Islamic perspective in the amanah wali 6 soap opera. The benefit of this research is to provide knowledge about semiotic analysis of educational messages in an Islamic perspective with Ferdinand De Saussure's theory in a soap opera and is expected to be a reference in analyzing soap operas using an Islamic perspective. The author uses a qualitative research method using Ferdinand De Saussure's semiotic analysis using signified components in the form of visuals and audio and signifiers related to the interpretation of signified. The results showed that in the amanah wali 6 episode 480 soap opera in 11 scenes formed 7 educational messages in the amanah wali 6 soap opera, namely; the privilege of dawn prayer, Allah is all-helping and all-giver of sustenance, don't hunt for guesswork, don't forget death, be sincere, don't neglect prayers, never eat from illicit money. Keywoard: soap operas, television, educational value

Komunikasi Visual Dakwah Persuasif Pada Akun Instagram @hijabalila Dengan Hashtag #Freedom99persen Dari Perspektif Semiotika Charles Sanders Peirce Hayya, Aqilla Padya; Anggrayni, Dewi; Fahri, Muhammad
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.191

Persuasive proselytizing visual communication is the delivery of proselytizing packed with visual content that is conveyed to everyone, made lightly, attractive images, and words that are easy to understand. Preaching in the digital age is a challenge for today's da'i. Social media is one of the media that needs to be utilized. Instagram is becoming one of the most used social media. According to We are Social, social media users in 2022 in Indonesia are 191.4 million in 2021 170 million, an increase of 12.6% and the number of Instagram users in Indonesia in 2022 is 99.15 million people in 2021 85 million people. The purpose of this study was to find out the semiotic analysis of Charles Sanders Peirce and the principle of persuasive proselytizing used on @hijabalila account. This research uses qualitative methods with the type of literature research and the research approach used, namely content analysis. This research analyzes a poster with the theme of #freedom99persen as many as 18 posts each image contains icons, indices, and symbols from Charles Snders Peirce's Semiotics and contains elements of visual communication in the form of illustrations, namely images used to explain something and predominantly red and beige colors have the meaning of courage and life force or the foundation of life. The results of the research from the upload of #freedom99persen poster on the @hijabalila account used elements of icons and indexes used to interpret a meaning of proselytizing in the poster #freedom99persen about courage, obedience, awareness, and love. Then the caption used uses the principles of persuasive proselytizing Qaulan Layyina (preaching meekly), Qaulan Sadidan (preaching with correct speech), and Qaulan Maysuran (preaching with easy-to-understand words). The limitations in this research are due to the large number of posters. It is better for further research to question the perception of followers of instagram accounts @hijabalila in posts uploaded every week with different themes. Keywords: Visual Communication, Da’wah, Instagram, Semiotics

ANALISIS PRODUKSI PROGRAM SIARAN PILIHAN ANDA DI RADIO FAJRI FM DENGAN MATERI PARENTING ISLAMI Wirayumar, Ivan; Anggrayni, Dewi; Triwoelandari, Retno
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.264

The purpose of this study based on the problem statement is to find out the production process of your preferred broadcast program Fajri Fm radio with Islamic parenting material in terms of pre, production, and post-production and to find out fajri FM radio's strategy in maintaining the existence of the broadcast program of your choice. The research method used is a qualitative approach with observation and interview data collection techniques. The author conducts direct research in the field to find out the production process of the program of your choice of Radio Fajri FM. The results of the observations, interviews, and documentation in this study can be concluded that the program of your choice with Islamic parenting material has a live and recorded program format. For the pre-production process, the person in charge of the program and the editor conduct a meeting to determine the theme to be broadcast. In the production process, recording files containing material from speakers are entered into broadcast format. After that, there is post-production, which is the final process that combines all the materials before broadcasting, with various processes such as sound editing, preparing advertisements, checking the sound, so that it is then ready to be broadcast. Keywords: Radio, Fajri FM, Radio Program Production.

KONTEN SINETRON TELEVISI INDONESIA DI TINJAU DARI PERSPEKTIF ISLAM (Studi Kasus Sinetron Amanah Wali 6 RCTI) Dinata, Muhamad Tsaltsa; Anggrayni, Dewi
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.285

The spectacle should be a guide for the wider community, that's how the media should be presented. Society must not only be presented by entertainment but have a bad impact on the character of the nation, the media has a great influence on how society models. So is it appropriate that the indecent scene be used as an example that becomes a daily entertainment for the people of Indonesia. This soap opera is very popular today as a means of conveying educational messages to the audience. In Indonesia, the duration of this soap opera reaches approximately 2 hours per episode. Of the four television stations that have soap opera programs, 26 soap operas are currently airing on television stations that are often watched by the Indonesian public. This soap opera is very popular today as a means of conveying educational messages to the audience. In Indonesia, the duration of this soap opera reaches approximately 2 hours per episode. Of the four television stations that have soap opera programs, 26 soap operas are currently airing on television stations that are often watched by the Indonesian public. One of the delivery of educational messages in the soap opera amanah wali 6 RCTI which has a religious background. The trustee's soap opera 6 tells the story of four market thugs who have been converted Therefore, the author chose this soap opera as the object of research. The purpose of this study is to determine the value of education in the Islamic perspective in the amanah wali 6 soap opera. The benefit of this research is to provide knowledge about semiotic analysis of educational messages in an Islamic perspective with Ferdinand De Saussure's theory in a soap opera and is expected to be a reference in analyzing soap operas using an Islamic perspective. The author uses a qualitative research method using Ferdinand De Saussure's semiotic analysis using signified components in the form of visuals and audio and signifiers related to the interpretation of signified. The results showed that in the amanah wali 6 episode 480 soap opera in 11 scenes formed 7 educational messages in the amanah wali 6 soap opera, namely; the privilege of dawn prayer, Allah is all-helping and all-giver of sustenance, don't hunt for guesswork, don't forget death, be sincere, don't neglect prayers, never eat from illicit money. Keywoard: soap operas, television, educational value

Analisis Isi Pesan Dakwah Pada Akun Instagram Husain Basyaiban @Basyasman Thifal, Salsabila; Anggrayni, Dewi; Asmahasanah, Salati
KOLONI Vol. 2 No. 3 (2023): SEPTEMBER 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i3.534

Social media, especially Instagram, has a significant impact on many things, including as a way of preaching. There are many various Instagram creator accounts, including an Instagram account with the username @basyasman owned by Husein Basyaiban with 1.2 million followers and 374 posts which is used as a medium for preaching and inspires many young people to learn religion and become better. The aim of this research is to determine the content of the religious preaching message displayed on Husein Basyaiban's Instagram account which is analyzed based on the pillars of faith. The research method used is a qualitative approach which aims to explain or describe phenomena by collecting as much data as possible. The research results show that the da'wah messages contained in @basyasyman's Instagram from January 13 2022 – October 21 2022 discuss aqidah da'wah messages. There are 5 posts in the aqidah da'wah message which discuss commands and suggestions to always obey Allah and foster love for Allah and Allah's Messenger by obeying the pillars of faith.

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