Article Per Year (5 Year)
p-Index From 2021 - 2026
2.338
P-Index
This Author published in this journals
All Journal AGRARIS: Journal of Agribusiness and Rural Development Research J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Advantage Jurnal Manajemen Agribisnis dan Agroindustri Journal of Accounting and Finance Journal of Business Management Jurnal Pengabdian Sosial
Wiguna, Ardhitya Alam
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Pendampingan Peningkatan Kapasitas produksi Pada Home Industry Dapur Dualapan di Kecamatan Sumbersari Kabupaten Jember Wiguna, Ardhitya Alam; Nizar Al Ardi , Aditya; Savitri Universitasari , Pascawati; Wahyu Pratama, Aditya
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 10 No 2 (2025): Agustus
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

IRT (Industri Rumah Tangga) merupakan sebuah industri yang memiliki banyak keterbatasan dalam menjalankan usaha. Keterbatasan itulah yang membuat IRT selalu dalam keadaan stagnan dan tidak memiliki suatu progress untuk mengembangkan usaha. Melihat hal itu, maka Tim Dosen dari Politeknik Negeri Jember memberikan peralatan produksi dan proses pendampingan untuk meningkatkan hasil kapasitas produksi. Pemberian peralatan dari Tim Dosen Politeknik Negeri Jember kepada Mitra binaan berupa proses produksi yaitu mixer dan cup sealer serta pendampingan proses produksi. Hasil yang dihasilkan dari pemberian berupa peralatan produksi yaitu berupa mixer adalah percepatan proses produksi yang sebelumnya 2-3 Kg memerlukan waktu sehari menjadi kapasitas produksi 6 Kg dalam waktu 2,5 jam. Selain itu dengan pemberian cup sealer juga memberikan hasil yang cepat dari sebelumnya 100 cup memerlukan waktu 6 jam sekarang dalam 100 cup menjadi 30 menit.
Pengendalian Intern Pelunasan Gadai pada PT. Pegadaian (Persero) Unit Pembantu Cabang (UPC) Jenggawah Kabupaten Jember Candra Dewi, Monika Oktaria; Lestari, Hari Budi; Wiguna, Ardhitya Alam
ACCOUNT (Journal of Accounting and Finance) Vol. 1 No. 2 (2023)
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/account.v1i2.1531

Abstract

This research aims to describe the internal control of pawn settlement at PT. Pegadaian (Persero) Jenggawah Branch Supporting Unit (UPC), Jember Regency. The method used in this research is descriptive qualitative. Data collection techniques were carried out using observation, documentation, literature review and interview methods. Then the findings were analyzed by comparing the results of the research with the previously existing theories related to internal control of mortgage settlement. The results of the study show that the internal control of mortgage settlement at PT. Pegadaian (Persero) Jenggawah Branch Support Unit (UPC) in Jember Regency is generally according to theory. From the 4 (four) elements that serve as benchmarks for the suitability of internal control for repayment of pawns based on theory, there is only 1(one) element that is not appropriate, namely the element of related functions. Information regarding credit can be added for further research.
Analysis of Product Marketing Strategy: Combined SWOT and QSPM Approach Andriyanto, Dicky; Kurniawati, Dewi; Wiguna, Ardhitya Alam; Mayasari, Financia; Resya, Fachmi; Universitasari, Pascawati Savitri
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1723

Abstract

Situbondo Regency is dominated by farmers, providing residents with opportunities to become entrepreneurs in rice production. The rice business in Situbondo Regency needs to be developed to overcome the challenge of finding appropriate strategies for local conditions, to maintain more stable economic growth. This study has several objectives: to analyse strengths, weaknesses, opportunities, and threats using the IFE, EFE, and IE matrices; and to formulate and determine accurate key strategies for use by rice businesses in Situbondo Regency through the SWOT matrix and QSPM. Eight alternative strategies were identified from the SWOT and in-depth market evaluation (TAS = 7.81) using the QSPM as the primary framework for the strategies used by rice entrepreneurs in Situbondo Regency. Empirical findings show that the main internal strength in the form of financial records has been well implemented, while the main weakness is that marketing has not been evenly distributed. On the other hand, external factors indicate that the main business opportunities are the absence of price differences among competitors, computerised customer data collection, many farmers growing rice around the business location, and interest in organic rice.
Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia Wiguna, Ardhitya Alam; Ardi, Aditya Nizar Al; Saadillah, Dinu; Mayasari, Financia; Hardiyani, Rini; Andriyanto, Dicky; Azizah, Nur
Journal of Business Management Vol. 3 No. 2 (2025): December (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decline in sales even though it has a wide market network. This study aimed to formulate an effective marketing strategy by combining SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Quantitative Strategic Planning Matrix (QSPM). The literature review highlighted the importance of strategic management, marketing mix, digital marketing, and empirical findings related to the competitiveness of MSMEs. Data was collected through interviews, questionnaires, and documentation involving business owners, employees, and marketing experts. The SWOT analysis identified key strengths such as product quality and an extensive distribution network, as well as weaknesses in the form of limited product innovation and conventional promotion. External analysis showed opportunities from digital technology adoption and government support, accompanied by the threat of fierce competition and changing consumer preferences. The QSPM results prioritized six alternative strategies, with digital marketing integration (TAS: 6.52) and product diversification (TAS: 6.20) as top priorities. These findings showed that the combination of SWOT–QSPM with digital marketing can provide a strategic framework for MSMEs to increase competitiveness, expand the market, and achieve sustainable growth.
Co-Authors Al Ardi, Aditya Nizar Ambarkahi, Ratih Puspitorini Yekti Ambarkahi‬, Ratih Puspitorini Yekti Andini, Anggi Surya Andriyanto , Dicky Ardi, Aditya Nizar Al Ayuni, Candra Herdiana Indah Tiara Cahyaningrum, Deltaningtyas Tri Candra Dewi, Monika Oktaria Datik Lestari Dewi Kurniawati Dicky Andriyanto Djamali, R. Abdoel Gemaputri, Ariesia Ayuning Hardiyani, Rini Hudori, Huda Ahmad Indradewa, Rhian Ismail, Andi Muhammad Kogoya, Nikinus Lestari, Hari Budi Lia Chairina, Raden Roro Linda Ekadewi Lukman Hakim Mayasari, Financia Nizar Al Ardi , Aditya Nugraheni, Ponti Primastuti Aulia Nur Azizah Permatasari, Sylvia Leoni Pinandita, Candra Pramula Pratama, Fredy Eka Ardhi Putri, Agastya Amaranthine Safira Resya, Fachmi Saadillah, Dinu Savitri Universitasari , Pascawati Sofiani Napitupulu, Tia Sundari, Sri Universitasari, Pascawati Savitri Wahyu Pratama, Aditya Widyatami, Linda Ekadewi Yuniar, Eka