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All Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah Wahana Pendidikan JAMAIKA: Jurnal Abdi Masyarakat Golden Ratio of Data in Summary International Journal of Science and Environment Journal of Accounting, Management and Economics Research International Journal of Management Science and Application LOGIC : Jurnal Ilmu Komputer dan Pendidikan Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Journal of Social Science and Business Studies JRIIN :Jurnal Riset Informatika dan Inovasi TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Manajemen Bisnis dan Kesehatan JGGAG (Journal of Games, Game Art, and Gamification) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Wijoyo, Agung
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Tawhid-Based Philosophy of Management Science: Integrating Value Co-Creation and Digital Marketing Strategy in an Extended Technology Acceptance Model for Secondary Education Wijoyo, Agung; Nu'man, Harits; Aspiranti, Tasya; Suwarsi, Sri; Nurhayati, Nunung; Amaliah, Ima; Muhardi; Lestari, Rini; Oktini, Dede R
Jurnal Manajemen Bisnis dan Kesehatan Vol. 2 No. 3 (2026): Vol.2 No.3 2026 January-March
Publisher : Edu Berjaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70817/jmbk.v2i3.61

Abstract

Introduction: Urban secondary teachers in Muslim-majority contexts face 28% intention-behavior gaps in technology adoption despite digital infrastructure. Western models like TAM and VCC show limited efficacy where Islamic management philosophy remains underexplored. Methods: Qualitative conceptual study synthesizing tauhid-based grand theory, Value Co-Creation middle-range constructs, and Extended TAM applications through systematic literature review and thematic analysis of peer-reviewed publications (2020-2025). Results: Tauhid managerial integration dominates (68% literature), amanah-shura moderated VCC yields 35% higher Islamic compatibility, TAMISE achieves R²=0.67 actual use. DARTA framework (Dialogue, Access, Risk, Transparency, Amanah) bridges philosophical-empirical domains. Discussion/Conclusion: Tauhid-VCC-TAM continuum resolves epistemological fragmentation. Managerial implications advocate shura councils for platform co-design; policy recommends Islamic compatibility metrics in digital literacy programs. PLS-SEM validation needed across Muslim contexts.
The Influence of Perceived Digital Marketing Capability on Technology Adoption in Secondary Schools: Evidence from Jabodetabek Wijoyo, Agung
Journal of Accounting, Management, and Economics Research (JAMER) Vol 5 No 1 (2026): JULI 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jamer.v5i1.441

Abstract

This study examines the role of Perceived Digital Marketing Capability (PDMC) as an organizational antecedent of Technology Adoption (TA) among secondary school teachers, using an extended Technology Acceptance Model (TAM) with serial mediation through Perceived Ease of Use (PEOU) and Perceived Usefulness (PU). PDMC is defined as perceived operational digital capability, reflecting how internal stakeholders experience the organization’s use of digital platforms. Data were collected through a cross-sectional survey of 350 teachers from 35 secondary schools in the Jabodetabek region and analyzed using PLS-SEM with bootstrapping (5,000 subsamples). Results indicate that PDMC significantly influences PEOU (β = 0.498, p < 0.001) and PU (β = 0.129, p = 0.017), while PEOU significantly affects PU (β = 0.447, p < 0.001). PU significantly predicts TA (β = 0.407, p < 0.001), whereas the direct effects of PDMC and PEOU on TA are not significant. The model explains 18.1% of the variance in TA (R² = 0.181). Mediation analysis confirms that PU fully mediates the PDMC–TA relationship. These findings suggest that technology adoption is primarily driven by perceived usefulness, highlighting the importance of perceived digital capability in shaping user perceptions.
Virtual Influencers and Consumer Engagement in Indonesia: Extending the Technology Acceptance Model Wijoyo, Agung; Rodhiah, Rodhiah; Muhardi, Muhardi; Aspiranti, Tasya
International Journal of Management Science and Application Vol. 5 No. 1 (2026): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v5i1.545

Abstract

This research investigates the Indonesian consumers’ adoption of Virtual Influencers (VIs) by extending the technology acceptance model (TAM) through the integration of relational constructs. This study examined the effect of perceived usefulness (PU) and perceived ease of use (PEOU) on attitude, the effect of attitude on behavioural intention (BI) and the mediating role of trust in consumer engagement. Data were collected through an online survey from 500 Indonesian social media users aged 18–35 years old who actively follow VIs on Instagram or TikTok. The analysis used structural equation modeling (SEM) using SmartPLS and AMOS. Reliability and validity were measured by using Cronbach's alpha, composite reliability, AVE, and discriminant validity, while the mediation analysis was tested by bootstrapping with 5,000 resamples. The results show that PU and PEOU significantly affect attitudes, which in turn affect behavioral intention. Behavioral intention is also a significant factor in the development of trust, and trust is found to be the strongest predictor of engagement. In addition, cultural aspects such as collectivism and religiosity are discussed as contextual factors. The model has good explanatory power with R2 of 0.42-0.56. The results show that trust is a significant element in the intention-to-engagement process in the context of VIs. Practically, brands can prioritize transparency and cultural relevance when developing virtual influencers to increase engagement among Indonesian Millennials and Gen Z. This study contributes to the limited empirical literature on VIs in Southeast Asia by extending TAM with trust and engagement.
Co-Authors Abdillah, Bentar Abdul Kholik Abdul Syukur Aditia Agustiansah, Muniff Al Anshori, Muhamad Rezka Al Fariz, Muhammad Zidane Al Hafidz, Abdur Rauf Aldi Saputra, Mahendra Aldiansyah H, Muhammad Alvi Yatno, Yara Amanda Rizky Adha, Deby Amri, Masruhul Andreas Laia Andrian, Jumigih Andrianto, Mukti Annie .S , Nickya Ardiansyah, Mochamad Apri Ardiyansyah, Ferdi Arfan, Syam Tajul Ari Wijaya, Ryan Arya Pratama, M. Rio Aryaditama, Excel Putra Asrizal, Muhamad Asta, Melsa Sentia Aulia Nurkhasanah, Putri Azriel Alfahrizie, Muhammad Bambang Santoso Bayu Prasetya, Aditya Bunga, Azaria Cahya Firdaus, Indra Charly, Hieronimus Christantyo, Raditya Rezi Claura , Jeni Dede R Oktini Devadeandera, Noval Dimas Prasetyo Dodik Prasetyo erna wati Faathirangga, Muhammad Fadhillah , Muhammad Farhan A.C , Mochamad Faris Ardiansyah, Muhammad Febiansyach, Vidi Tri Febrianto, Adjie Febrianto, Farhan Firdaus, Indra Cahya Firdaus, Muhammad Riyad Fukor, Iqbal Dzul Gibran, Yudhistira Gunawan , Mistri Gunawan Wibisono Hafiz, Ahmad Farhan Hakim, Titan Halawa, Richardo Riswan Hamzah, Amri Haris Hermawan, Haris Haykal Muktabar, Muhamad Hazmi , Abdiel Heryansyah, Ryan Ihsan, Muhamad Reza Nur Ilham , Ghatfani Muhammad Ima Amaliah Immanuel Christianto, Mikael Indah Sari, Yunika Irvan Firmansyah Izzat Maharaja Dalimunthe, Muhammad Jaya, Rubi Surya Kasogi, Muhammad Adnan Khaiza, Fathan Khalbi, Fathurrahman Khoiriyah, Wafiatul Kusuma Dewo, Ramlan Lestari, Sheril Mahardhika, Fabio Eltra Mase Jami Kauta, Sefrino Maulana Siddik, Syahren Maulana, Zikri Mawardah, Denita Mufti Prasetiyo, Sofyan Muhammad Fariz Muhammad Hafiz Muhammad Rizky Ramadhan Muhardi Muhardi Muhardi Mukhammad Taufiqi, Noor Nabilla Eka Putri Haryanti Nasution, Doni Nezar, Muhammad Gifary Nu'man, Harits Nunung Nurhayati Nuralif, Bagas Mulya Nurhaliza, Syalwa Nurudin Nurudin NurWijaya, Muhammad Vaundra Oktavian, Muhammad Rifqi Palaka, Muhammad Mabi Pangestu, Harrys Anggara Pramana, indra Prasetiyo, Sofyan Mufti Pratama, Randika Pratama, Tegar Surya Pratiwi, Asri Sukma Putri, Diariza Dwi Qoriah, Fitri Raffi, Muhammad Rafly Alfifauzan, Muhamad Rafsanzany, Muhamad Rafly Rahayu, Diana Sri Rahman, Rici Rahmatia, Cut Rahmawati, Azri Syifa Ramadhan, Ahmad Haical Ramadhan, Fazril Ramadhan, Nabil Gilang Ramadhani, Dhemes Ichsan Rhamadhan, Armand Rini Lestari Rio Sadewo, Fauzan Ripan, Fitrah Gisma Riski, Anggoro Rizki Adriansyah, Muhammad Rizki Rabbani, Aditya Rodhiah, Rodhiah Rokhmanila, Siti Ruliyansyah, Muhamad Rusmanto, Akbar Sabita, Nadira Safitri, Juita Dwi Samsudin Saputra, Adeka Saputra, Reza Adi Saputro, Bagus Sardi, Achmad Rhalfi Yan Senjaya, Muhammad Yushar Septian Priyatna, Ray Septiana Ibrahim, Elita Sibarani, Jonatan Diven Sri Suwarsi Sufarkhan, Muhamad Sukmana, Febriyo Dwi Syahputra, Devid Sya’ban, Albani Raul Tasya Aspiranti Tata, Emilia Dwi Taufik, Wildan Az Zikri Taufiq, Hilman Tauri, Dzaky Setiawan Tiara Febriani, Tiara Tipalahi, Ramadan Trinanda, Haris Wahyu Perdana, Anang Wahyunita, Iis Wibowo, Adil Winoto, Rafiu Ahmad Witama, Fiyado Yudha Yesi Oviyanto, Marindi Yoven, Alivio Hukama Yunia Nanda, Alfi Yunita, Alya Rahma Yustifara, Shilvy Zakri, Melvin Zanah, Nida Zakiyatul Zidane, Muhamad Faisal