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All Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah Wahana Pendidikan JAMAIKA: Jurnal Abdi Masyarakat Golden Ratio of Data in Summary International Journal of Science and Environment Journal of Accounting, Management and Economics Research International Journal of Management Science and Application LOGIC : Jurnal Ilmu Komputer dan Pendidikan Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Journal of Social Science and Business Studies JRIIN :Jurnal Riset Informatika dan Inovasi TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Manajemen Bisnis dan Kesehatan JGGAG (Journal of Games, Game Art, and Gamification) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Wijoyo, Agung
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PERAN MEDIA SOSIAL DALAM PEMASARAN INTERNASIONAL Wijoyo, Agung; Devadeandera, Noval; Arfan, Syam Tajul
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Media sosial memainkan peran yang semakin penting dalam strategi pemasaran global di era digital saat ini.Tujuan penelitian ini adalah menganalisis dampak media sosial, khususnya e-commerce, terhadap peningkatan pemasaran global.Penelitian ini menggunakan tinjauan literatur dan metode penelitian online untuk meningkatkan akses pasar global, membangun kesadaran merek global, mempengaruhi perilaku konsumen, mendukung strategi pemasaran berbasis data, dan Menjelajahi peran media sosial dalam mencapai efektivitas pemasaran yang lebih baik.Hasilnya menunjukkan bahwa media sosial tidak hanya merupakan alat periklanan, namun juga merupakan pemain kunci dalam transformasi bisnis digital global, yang menawarkan peluang bagi perusahaan untuk tumbuh dan bersaing di pasar global yang semakin digital.
PENGARUH BRAND AMBASSADOR TERHADAP BRAND IMAGE SHAMPO LIFEBOUY Wijoyo, Agung; Mawardah, Denita; Rahayu, Diana Sri; Amri, Masruhul
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador terhadap brand image sampo Lifebuoy. Brand image merupakan aset penting yang mencerminkan persepsi konsumen tentang kualitas dan identitas suatu produk. Melalui figur publik yang dipercaya, Lifebuoy berupaya memperkuat posisinya sebagai produk yang sehat dan andal dalam menjaga kebersihan. Brand ambassador dipilih berdasarkan relevansi dengan nilai-nilai kesehatan dan kebersihan, yang diharapkan mampu membangun ikatan emosional dengan konsumen, meningkatkan brand recall, dan memperkuat brand image di benak mereka. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif, melibatkan wawancara mendalam, Focus Group Discussion (FGD), dan observasi. Hasil penelitian menunjukkan bahwa kredibilitas, relevansi, dan daya tarik brand ambassador berperan penting dalam membentuk persepsi konsumen terhadap Lifebuoy. Interaksi aktif di media sosial juga memperkuat hubungan emosional konsumen dengan merek. Penggunaan brand ambassador yang tepat terbukti meningkatkan brand image dan loyalitas konsumen terhadap produk Lifebuoy.
PERDAGANGAN INTERNASIONAL Wijoyo, Agung; Annie .S , Nickya; Hazmi , Abdiel
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Perdagangan internasional memiliki peranan kunci dalam perkembangan ekonomi dunia, terutama di masa globalisasi yang terus meluas. Studi ini mengeksplorasi berbagai dimensi perdagangan antarnegara, termasuk rintangan perdagangan, peran perusahaan multinasional, serta efek dari pengurangan batasan perdagangan terhadap ekonomi dunia. Tujuan utama adalah menganalisis keadaan ekspor Indonesia, khususnya dalam bidang perkebunan, yang menjadi salah satu produk unggulan dalam ekonomi nasional. Metode penelitian menggunakan analisis kualitatif dan tinjauan pustaka, penelitian ini menunjukkan bahwa peningkatan ekspor, khususnya karet, memberikan kontribusi besar terhadap pendapatan devisa negara. Temuan studi ini memberikan pemahaman mengenai taktik perdagangan internasional yang dapat diterapkan untuk memperkuat posisi produk Indonesia di pasar global.
Pembuatan Aplikasi Sarana Prasarana Berbasis Web Pada Yayasan Al-Hasanah Menggunakan Metode Fountain Maulana Siddik, Syahren; Wijoyo, Agung
LOGIC : Jurnal Ilmu Komputer dan Pendidikan Vol. 2 No. 1 (2023): Logic : Jurnal Ilmu Komputer dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Kerentanan terhadap kehilangan atau kerusakan data. Pengelolaan inventaris yang tidak optimal, dapat meningkatkan resiko dalam percatatan dan pemantauan inventaris sarana prasarana. Terdapat kesulitan dalam melacak inventaris sarana prasarana pada Yayasan Al-Hasanah. Tujuan utama dari penelitian ini adalah untuk mengidentifikasi masalah dalam sistem pencatatan sarana prasarana di Yayasan Al-Hasanah Metode pengembangan sistem yang penulis lakukan adalah dengan menggunakan metode Fountain. Metode ini dikenal dengan model air mancur dimana arus air akan naik keatas melalui tengah dan kemudian turun kembali. Metode Fountain merupakan perbaikan logis dari model waterfall. Kesimpulan yang dapat diambil berdasarkan hasil analisis perancangan, implementasi, pengujian, dan evaluasi, pada judul penelitian “Pembuatan Aplikasi Sarana Prasarana Berbasis Web Pada Yayasan Al-Hasanah Menggunakan Metode Fountain” didapati kesimpulan bahwa dengan dirancangnya aplikasi ini dapat mempermudah pencatatan pada inventaris sarana prasarana yang telah terkomputerisasi. Dalam aplikasi sarana prasarana ini masih banyak fitur yang dapat ditambahkan. Diharapkan kedepannya aplikasi ini dapat dikembangkan oleh sekolah – sekolah lain ataupun peneliti selanjutnya.
Examining the Impact of Digital Economy on Consumer Preferences in the Metaverse Era: An Empirical Study on the Role of NFTs and Tokenization in Changing Purchase Intentions Wijoyo, Agung
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.748

Abstract

This study aims to investigate the impact of the digital economy on consumer preferences in the Metaverse era, focusing on the role of Non-Fungible Tokens (NFTs) and tokenization in changing purchase intentions. Using a mixed-methods approach, this study combines quantitative and qualitative analysis to gain a comprehensive understanding of the key determinants of consumer purchase intentions in a rapidly evolving digital context. The results of the quantitative analysis show that perceived value, trust in blockchain technology, and user experience significantly influence consumer purchase intentions towards NFTs. Qualitative analysis through in-depth interviews reveals that scarcity, digital ownership, and community involvement are the main factors driving NFT adoption, while lack of technological understanding and regulatory uncertainty are the main barriers. This study also introduces novelty through the use of machine learning-based sentiment analysis and social network analysis to explore the role of social interactions in the formation of purchase intentions. These findings make important contributions to the literature on the digital economy by offering new insights into consumer dynamics in the Metaverse and highlighting the need for marketing strategies that focus on creating community value and immersive user experiences. Practical implications of this study include the need for consumer education and clear regulations to increase NFT adoption, as well as marketing strategies that leverage the emotional value and scarcity of digital assets. This research contributes to a better understanding of consumer behavior in the digital age and offers recommendations for further research in this area.
Cerdas dan Bijak Menggunakan Internet Sehat Bagi Guru Di Madrasah Aliyah Negeri 11 Jakarta Firdaus, Indra Cahya; Wijoyo, Agung; Prasetiyo, Sofyan Mufti
JAMAIKA: JURNAL ABDI MASYARAKAT Vol 6 No 2 (2025): JUNI
Publisher : Universitas Pamulang

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Abstract

This community service activity aimed to enhance digital literacy and ethical awareness in digital media among teachers at Madrasah Aliyah Negeri 11 Jakarta. Using a participatory educational approach, the program was delivered through seminars and interactive training sessions focusing on key issues such as digital ethics, cybersecurity, and healthy internet usage in educational practices. Evaluation results indicated a significant improvement in teachers' understanding of responsible and intelligent internet use. Participants also demonstrateda strong commitment to applying digital citizenship values within the school environment. This initiative not only strengthened teachers’ capacity as digital literacy agents but also led to the formation of a collaborative digital community among educators. The intervention serves as a critical foundation for cultivating a healthy and productive digital culture in the education sector. Keywords: digital literacy, healthy internet, digital ethics, madrasah teachers, digital culture.
THE ROLE OF ARTIFICIAL INTELLIGENCE IN IMPROVING DIGITAL LITERACY OF INTERNATIONAL STUDENTS THROUGH THE UNPAM INDONESIA – UMT MALAYSIA COLLABORATIVE PROGRAM Wijoyo, Agung; Santoso, Bambang; Rokhmanila, Siti
JAMAIKA: JURNAL ABDI MASYARAKAT Vol 6 No 2 (2025): JUNI
Publisher : Universitas Pamulang

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Abstract

The international Community Service Program (PKM) between Pamulang University (UNPAM) and Universiti Malaysia Terengganu (UMT) aims to improve students' digital literacy and artificial intelligence (AI) skills through intensive training and collaborative projects. The program addressed students' low understanding of AI concepts and limited access to technology-based training and projects. The program included interactive workshops and hands-on AI model development using Python and TensorFlow. Thirty students from UMT participated in the two-week hybrid program. Methods included observation, pre- and post-test questionnaires, and collaborative project evaluation. Results showed a significant increase in participants' AI understanding scores, from an average of 58.3 to 82.7. Furthermore, participants completed AI mini-projects and demonstrated improved programming skills and understanding of technology ethics. The program also facilitated international collaboration, strengthened academic networks, and encouraged the development of AI-based digital entrepreneurship. This UNPAM–UMT collaboration serves as a replicable model of technology-based community service to support the transformation of higher education in Southeast Asia.
A Systematic Literature Review on Value Co-Creation and the Technology Acceptance Model (TAM) for E-Book Adoption in Educational Settings Wijoyo, Agung; Aspiranti, Tasya; Nurhayati, Nunung; Amaliah, Ima; Lestari, Rini
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.191

Abstract

The advancement of digital technologies has significantly reshaped educational practices, positioning e-books as essential tools in contemporary learning environments. Despite their potential, the actual adoption of e-books by educators remains uneven, particularly in secondary education. This study presents a systematic literature review that integrates the Technology Acceptance Model (TAM) with Value Co-Creation (VCC) to explain the dynamics of e-book adoption among teachers. By synthesizing recent scholarly contributions, the review identifies VCC as a strategic antecedent that enhances TAM constructs Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) through participatory design, collaborative implementation, and feedback-driven development. The findings reveal that co-creation fosters psychological ownership, reduces technology anxiety, and strengthens behavioral intention and actual use of e-books. Furthermore, collaborative strategies improve the pedagogical relevance and usability of digital platforms, making them more aligned with instructional needs. This paper proposes an integrated conceptual framework that positions VCC as a catalyst for technology acceptance, offering practical insights for educational leaders, policymakers, and developers seeking to accelerate digital transformation in schools. The study contributes to the literature by bridging managerial and psychological perspectives, emphasizing the importance of inclusive, value-driven innovation in education.  
A Systematic Literature Review of Chatbots and Anthropomorphism in Digital Marketing: Consumer Attribution, Trust, and Loyalty Outcomes Zakri, Melvin; Nurhayati, Nunung; Aspiranti, Tasya; Amaliah, Ima; Wijoyo, Agung
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.313

Abstract

The rapid diffusion of AI-enabled conversational agents has transformed how firms design digital marketing interfaces and customer engagement strategies. Over the past five years, research has increasingly examined the role of anthropomorphism in shaping consumer responses to chatbots, particularly concerning attribution processes, trust formation, and loyalty-related behaviors. However, empirical findings remain inconsistent due to variation in theoretical foundations, operational definitions, and methodological approaches. This systematic literature review synthesizes peer-reviewed studies published between 2022 and 2025 across marketing, information systems, communication, psychology, and human–AI interaction. Following PRISMA 2020 guidelines, this study analyzed 118 eligible articles from Scopus, Web of Science, and ScienceDirect using a multi-stage screening protocol, thematic coding, and qualitative meta-synthesis. The review reveals three dominant theoretical clusters—computers-are-social-actors (CASA), social presence theory, and agency-attribution theory—each producing different predictions about how anthropomorphic cues influence trust and loyalty outcomes. The findings highlight that perceived agency and perceived humanness function as dual-route mechanisms in consumer evaluation, while trust operates as a central mediator linking chatbot design to behavioral intentions. Despite growing interest, several gaps remain, including limited longitudinal evidence, fragmented methodological designs, and weak integration of cross-cultural perspectives. This SLR proposes an integrative conceptual model and outlines future research directions for AI-based customer experience management.
Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Cehay Pada Toko Hayati Di Kabupaten Tangerang Yunia Nanda, Alfi; Wijoyo, Agung
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 4 No 3 (2026): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Inform
Publisher : Shofanah Media Berkah

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Abstract

This study aims to analyze the effect of price, product quality, and promotion on purchasing decisions of Cehay products at Hayati Store in Tangerang Regency. The research problem arises from fluctuating sales performance and purchasing decisions that are not yet optimal, which are assumed to be influenced by consumers’ perceptions of price, product quality, and promotional activities. This research employed a quantitative approach with a sample of 69 respondents determined using Slovin’s formula. Data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination, and hypothesis testing. The results indicate that price, product quality, and promotion partially have a significant effect on purchasing decisions. Simultaneously, the three variables also significantly influence purchasing decisions with the regression equation Y = 12.403 + 0.295X₁ + 0.106X₂ + 0.363X₃. The coefficient of determination of 31.0% shows that purchasing decisions are influenced by price, product quality, and promotion, while the remaining percentage is affected by other factors outside this study. These findings emphasize the importance of integrated marketing strategies to improve consumer purchasing decisions.
Co-Authors Abdillah, Bentar Abdul Kholik Abdul Syukur Aditia Agustiansah, Muniff Al Anshori, Muhamad Rezka Al Fariz, Muhammad Zidane Al Hafidz, Abdur Rauf Aldi Saputra, Mahendra Aldiansyah H, Muhammad Alvi Yatno, Yara Amanda Rizky Adha, Deby Amri, Masruhul Andreas Laia Andrian, Jumigih Andrianto, Mukti Annie .S , Nickya Ardiansyah, Mochamad Apri Ardiyansyah, Ferdi Arfan, Syam Tajul Ari Wijaya, Ryan Arya Pratama, M. Rio Aryaditama, Excel Putra Asrizal, Muhamad Asta, Melsa Sentia Aulia Nurkhasanah, Putri Azriel Alfahrizie, Muhammad Bambang Santoso Bayu Prasetya, Aditya Bunga, Azaria Cahya Firdaus, Indra Charly, Hieronimus Christantyo, Raditya Rezi Claura , Jeni Dede R Oktini Devadeandera, Noval Dimas Prasetyo Dodik Prasetyo erna wati Faathirangga, Muhammad Fadhillah , Muhammad Farhan A.C , Mochamad Faris Ardiansyah, Muhammad Febiansyach, Vidi Tri Febrianto, Adjie Febrianto, Farhan Firdaus, Indra Cahya Firdaus, Muhammad Riyad Fukor, Iqbal Dzul Gibran, Yudhistira Gunawan , Mistri Gunawan Wibisono Hafiz, Ahmad Farhan Hakim, Titan Halawa, Richardo Riswan Hamzah, Amri Haris Hermawan, Haris Haykal Muktabar, Muhamad Hazmi , Abdiel Heryansyah, Ryan Ihsan, Muhamad Reza Nur Ilham , Ghatfani Muhammad Ima Amaliah Immanuel Christianto, Mikael Indah Sari, Yunika Irvan Firmansyah Izzat Maharaja Dalimunthe, Muhammad Jaya, Rubi Surya Kasogi, Muhammad Adnan Khaiza, Fathan Khalbi, Fathurrahman Khoiriyah, Wafiatul Kusuma Dewo, Ramlan Lestari, Sheril Mahardhika, Fabio Eltra Mase Jami Kauta, Sefrino Maulana Siddik, Syahren Maulana, Zikri Mawardah, Denita Mufti Prasetiyo, Sofyan Muhammad Fariz Muhammad Hafiz Muhammad Rizky Ramadhan Muhardi Muhardi Muhardi Mukhammad Taufiqi, Noor Nabilla Eka Putri Haryanti Nasution, Doni Nezar, Muhammad Gifary Nu'man, Harits Nunung Nurhayati Nuralif, Bagas Mulya Nurhaliza, Syalwa Nurudin Nurudin NurWijaya, Muhammad Vaundra Oktavian, Muhammad Rifqi Palaka, Muhammad Mabi Pangestu, Harrys Anggara Pramana, indra Prasetiyo, Sofyan Mufti Pratama, Randika Pratama, Tegar Surya Pratiwi, Asri Sukma Putri, Diariza Dwi Qoriah, Fitri Raffi, Muhammad Rafly Alfifauzan, Muhamad Rafsanzany, Muhamad Rafly Rahayu, Diana Sri Rahman, Rici Rahmatia, Cut Rahmawati, Azri Syifa Ramadhan, Ahmad Haical Ramadhan, Fazril Ramadhan, Nabil Gilang Ramadhani, Dhemes Ichsan Rhamadhan, Armand Rini Lestari Rio Sadewo, Fauzan Ripan, Fitrah Gisma Riski, Anggoro Rizki Adriansyah, Muhammad Rizki Rabbani, Aditya Rodhiah, Rodhiah Rokhmanila, Siti Ruliyansyah, Muhamad Rusmanto, Akbar Sabita, Nadira Safitri, Juita Dwi Samsudin Saputra, Adeka Saputra, Reza Adi Saputro, Bagus Sardi, Achmad Rhalfi Yan Senjaya, Muhammad Yushar Septian Priyatna, Ray Septiana Ibrahim, Elita Sibarani, Jonatan Diven Sri Suwarsi Sufarkhan, Muhamad Sukmana, Febriyo Dwi Syahputra, Devid Sya’ban, Albani Raul Tasya Aspiranti Tata, Emilia Dwi Taufik, Wildan Az Zikri Taufiq, Hilman Tauri, Dzaky Setiawan Tiara Febriani, Tiara Tipalahi, Ramadan Trinanda, Haris Wahyu Perdana, Anang Wahyunita, Iis Wibowo, Adil Winoto, Rafiu Ahmad Witama, Fiyado Yudha Yesi Oviyanto, Marindi Yoven, Alivio Hukama Yunia Nanda, Alfi Yunita, Alya Rahma Yustifara, Shilvy Zakri, Melvin Zanah, Nida Zakiyatul Zidane, Muhamad Faisal