Garuda - Garba Rujukan Digital

Strategi Peningkatan Produktivitas Budidaya Udang Vaname (Litopenaeus Vannamei) Di CV. Daun Prima Kabupaten Blitar, Provinsi Jawa Timur Surahmat, Djoko; Dewi Alima Nostalia; Agestia Ananda Putri Wardana
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.1236

This study aims to identify and analyze strategies for improving the productivity of vannamei shrimp (Litopenaeus vannamei) farming at CV. Daun Prima, Blitar Regency, East Java Province. The methods used in this study include field observation, interviews with managers and farmers, as well as secondary data analysis related to shrimp farming practices at the site. The results indicate that key factors influencing productivity include water quality management, high-quality feed, and the use of appropriate technology. The recommended strategies for improving productivity include enhancing the water quality monitoring system, implementing efficient feeding techniques, and providing training for farmers on the latest farming technologies. With the implementation of these strategies, it is expected that the sustainable production of vannamei shrimp at CV. Daun Prima can be improved.

Meningkatkan Daya Saing Budidaya Lele Melalui Analisis Usaha Dan Strategi Digital Marketing Di Desa Gelang Kabupaten Sidoarjo: Pengabdian Suseno, Dewi Alima Nostalia; Nugraha, Jefri Putri; Sasongko, Dimas Bayu; Surahmat, Djoko; Rahardjo, Sugeng; Prayoto; Wartini, Sri; Supriyadi, Bambang; Mahargyo, Dhady Pelita; Widyastuti, Rida
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2603

Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan oleh Program Studi Agribisnis Perikanan Politeknik Kelautan dan Perikanan Sidoarjo di Desa Gelang, Kecamatan Tulangan, Kabupaten Sidoarjo, yang dikenal sebagai sentra budidaya lele. Meskipun memiliki potensi produksi tinggi, pelaku usaha menghadapi tantangan dalam manajemen keuangan dan pemasaran digital. Kegiatan ini bertujuan meningkatkan daya saing usaha melalui pelatihan analisis kelayakan usaha (HPP, BEP, R/C Ratio) dan strategi pemasaran digital menggunakan platform seperti Shopee, Instagram, dan WhatsApp Business. Metode yang digunakan meliputi pendekatan partisipatif, andragogi, demonstratif, dan aplikatif. Hasilnya menunjukkan peningkatan pemahaman peserta dalam pencatatan keuangan serta keterampilan memasarkan produk secara online. Peserta mulai menerapkan pembukuan sederhana dan aktif menggunakan media digital untuk promosi. Program ini tidak hanya meningkatkan efisiensi usaha tetapi juga memperluas akses pasar. Keberhasilan kegiatan ini menjadi dasar pengembangan pendampingan lanjutan menuju kemandirian usaha berbasis digital yang berkelanjutan.

Penerapan Strategi Pemasaran Terhadap Penjualan Ikan Fillet Patin Beku di PT Delta Mina Perkasa Firmantika, Nadya Ayu; Prayoto, Prayoto; Nostalia, Dewi Alima
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9706

Penelitian ini bertujuan untuk menganalisis penerapan strategi pemasaran terhadap penjualan ikan patin beku di PT Delta Mina Perkasa. Metode penelitian menggunakan survei dan sistem magang. Sumber data dari penelitian ini diperoleh dari praktik harian kerja dan wawancara dengan penanggung jawab kerja di PT Delta Mina Perkasa. Data dianalisis menggunakan analisis deskriptif. Hasil penelitian menunjukkan bahwa strategi pemasaran yang tepat dapat meningkatkan penjualan ikan patin beku di PT Delta Mina Perkasa. Berdasarkan hasil, disimpulkan bahwa perusahaan perlu terus mengoptimalkan strategi pemasaran untuk meningkatkan penjualan produknya.

Manajemen Harga dan Kualitas Produk Ikan Salem (Scomber japonicus) Terhadap Keputusan Pembelian Konsumen di PT. DMP Agustin, Amanda Felen Eka; Suseno, Dewi Alima Nostalia; Widyastuti, Rida
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19068

This study aims to assess the impact of the price and quality of Salem fishing (Scomber japonicus) on purchasing decisions at PT. DMP, Sidoarjo. The survey was conducted with 24 respondents. The results show that the main factors influencing the purchase are the freshness, color and structure of the meat. Price plays a role, but loyalty is influenced by the perception of quality. The use of excellent handling practices and cold chain management supports quality consistency supported by long-term partnerships to stimulate raw materials. Quality consistency is key to maintaining consumer loyalty.

PENINGKATAN DAYA JUAL PRODUK KELAUTAN DAN PERIKANAN UNGGULAN MELALUI PACKAGING, LABELLING, DAN DIGITAL MARKETING DI DESA BULUMEDURO, KECAMATAN BANCAR, KABUPATEN TUBAN Nugraha, Jefri Putri; Suseno, Dewi Alima Nostalia; Surahmat, Djoko; Rahardjo, Sugeng; Prayoto, Prayoto; Wartini, Sri; Supriyadi, Bambang; Waluyo, Buyung Purnomo; Sasongko, Dimas Bayu
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.31308

Potensi perikanan yang ada di Indonesia merupakan salah satu sektor yang dimanfaatkan untuk menopang perekonomian sebagian masyarakat. Desa Bulumeduro merupakan salah satu desa yang berada di Kecamatan Bancar yang memanfaatkan potensi laut baik dalam penangkapan dan perdagangan. Produk kelautan dan perikanan yang ditawarkan, penting bagi para pelaku usaha di bidang ini untuk memperhatikan aspek packaging, labelling, dan digital marketing guna membedakan produk mereka dari pesaing, meningkatkan daya tarik produk, dan memenangkan persaingan pasar. Sehingga, kegiatan pelatihan ini dilaksanakan untuk mendukung inovasi kreativitas dalam pengembangan produk yang dapat meningkatkan daya jual dari produk kelautan dan perikanan maasyarakat. Adapun kegiatan yang pengabdian yang diberikan kepada peserta berupa pembekalan pengetahuan dan teknik terkini meliputi packaging, labelling, dan marketing yang efektif. Dengan pemahaman yang lebih baik diharapkan kualitas dan keamanan produk kelautan dan perikanan yang dihasilkan, sehingga memenuhi standar yang ditetapkan dan membangun kepercayaan konsumen.

POTENSI ADOPSI TEKNOLOGI RESIRKULASI AKUAKULTUR (RAS) SKALA RUMAH TANGGA DALAM PENGGEMUKAN KEPITING, TANTANGAN DAN PELUANG BAGI PETANI TAMBAK TRADISIONAL DESA PULOKERTO PASURUAN Arifin, Moh. Zainal; Widodo, Agus; Nazran, Nazran; Surakhmad, Djoko; Sugeng Rahardjo; Dewi Alima Nostalia Suseno
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS Vol 3 No 2 (2025): Juli-Desember 2025
Publisher : Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurekma.v3i2.414

This quantitative research draws on secondary data from companies listed on the Indonesia Stock Exchange, specifically targeting the Food and Beverages Subsector over the 2018–2022 period. Using purposive sampling, the study gathered data from 20 companies, resulting in a total of 294 observations covering the variables ROE, AGR, and PBV. The analysis, performed with SEM-PLS using SmartPLS 4, indicates that AGR does not have a significant direct relationship with PBV, suggesting that company growth, as measured by AGR, has a limited effect on the increase in firm value. In contrast, ROE demonstrates a strong and positive impact on company value, highlighting the importance of improving profitability to enhance overall firm worth. These results stress the managerial importance of focusing on strategies that boost profitability, as it is closely tied to company valuation and investor interest. Furthermore, the study points out that companies must remain responsive to external factors, such as regulatory shifts and changing consumer behavior, which may play a more critical role in shaping and increasing firm value than internal growth indicators alone.

Strategi Pemasaran Produk Sarden Tanira Berbasis Analisis SWOT di PT. SMS Kabupaten Banyuwangi Alima Nostalia Suseno, Dewi
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 5 No. 1 (2026): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v5i1.1713

Indonesia as an archipelagic country has great potential in developing the fisheries industry, particularly in processing lemuru fish, which serves as the main raw material for canned sardine products. The intense competition in the canned sardine industry requires every producer to develop effective marketing strategies to survive and grow in the market. This study aims to formulate a marketing strategy for Sarden Tanira products through SWOT analysis to enhance competitiveness and expand market share. The research employed a mixed-methods approach (descriptive qualitative and quantitative) with purposive sampling. Data were collected through interviews, questionnaires, observations, and documentation. The analysis included identifying internal and external factors and quantifying them through IFAS and EFAS matrices to determine the company’s strategic position. The results show that PT. SMS’s main strengths are tasty products with high nutritional content, attractive packaging, preservative-free formulation, and affordable prices; however, the company still faces weaknesses in marketing personnel, delays in raw material supply, and limited dominance in the local market. IFAS = 2.95 and EFAS = 3.10 yielded SWOT matrix coordinates of (X = 0.51; Y = 0.60), placing the company in the SO (Strengths Opportunities) quadrant. Based on these findings, a growth-oriented strategy is recommended, focusing on strengthening brand positioning, optimizing digital channels and e-commerce, implementing customer loyalty programs, enhancing marketing functions (through recruitment or outsourcing of digital marketing), and improving supply chain management through forecasting and supplier diversification. The implementation of these recommendations should be accompanied by performance evaluation using measurable indicators and broader follow-up studies to test the effectiveness of these interventions before full-scale application.

The Influence of Product Innovation and Marketing Strategy on the Competitiveness of MSMEs Wartini, Sri; Suseno, Dewi Alima Nostalia
Nomico Vol. 3 No. 2 (2026): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/v1xwdd59

This study aims to analyze the effect of product innovation and marketing strategy on the competitiveness of MSMEs in Indonesia, both partially and simultaneously. A causal quantitative approach was employed, with data collected through an online questionnaire distributed via Google Form to 100 MSME owners selected using purposive sampling. The research instruments were developed using a five-point Likert scale based on Gunday et al. (2011) for product innovation (10 items), Kotler & Keller (2016) for marketing strategy (12 items), and Porter (1990) for MSME competitiveness (10 items). Following validity and reliability testing, data were analyzed using multiple linear regression with R statistical software. The results indicate that: (1) product innovation has a positive and significant effect on MSME competitiveness (β = 0.351; t = 4.807; p < 0.001); (2) marketing strategy has a positive and significant effect on MSME competitiveness (β = 0.538; t = 7.368; p < 0.001); and (3) simultaneously, product innovation and marketing strategy significantly affect MSME competitiveness with F = 58.200 (p < 0.001) and R² = 0.545, indicating that both variables explain 54.5% of the variation in MSME competitiveness. These findings imply that MSMEs in Indonesia need to synergistically integrate product innovation capabilities and digital marketing strategies to achieve sustainable competitiveness.

Strategi Pemasaran Produk Sarden Tanira Berbasis Analisis SWOT di PT. SMS Kabupaten Banyuwangi Dewi Alima Nostalia Suseno
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 5 No. 1 (2026): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v5i1.1713

Indonesia as an archipelagic country has great potential in developing the fisheries industry, particularly in processing lemuru fish, which serves as the main raw material for canned sardine products. The intense competition in the canned sardine industry requires every producer to develop effective marketing strategies to survive and grow in the market. This study aims to formulate a marketing strategy for Sarden Tanira products through SWOT analysis to enhance competitiveness and expand market share. The research employed a mixed-methods approach (descriptive qualitative and quantitative) with purposive sampling. Data were collected through interviews, questionnaires, observations, and documentation. The analysis included identifying internal and external factors and quantifying them through IFAS and EFAS matrices to determine the company’s strategic position. The results show that PT. SMS’s main strengths are tasty products with high nutritional content, attractive packaging, preservative-free formulation, and affordable prices; however, the company still faces weaknesses in marketing personnel, delays in raw material supply, and limited dominance in the local market. IFAS = 2.95 and EFAS = 3.10 yielded SWOT matrix coordinates of (X = 0.51; Y = 0.60), placing the company in the SO (Strengths Opportunities) quadrant. Based on these findings, a growth-oriented strategy is recommended, focusing on strengthening brand positioning, optimizing digital channels and e-commerce, implementing customer loyalty programs, enhancing marketing functions (through recruitment or outsourcing of digital marketing), and improving supply chain management through forecasting and supplier diversification. The implementation of these recommendations should be accompanied by performance evaluation using measurable indicators and broader follow-up studies to test the effectiveness of these interventions before full-scale application.

Optimalisasi Saluran Pemasaran Offline Pada Komoditas Ikan Salem (Scomber japonicus): Studi Kasus PT. DMP Jawa Timur Dewi Alima Nostalia Suseno; Rida Widyastuti, Prayoto
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.10054

Pemasaran ikan salem (Scomber japonicus) memiliki peran strategis dalam mendukung keberlanjutan industri perikanan di Indonesia. Penelitian ini bertujuan untuk menganalisis mekanisme pemasaran offline ikan salem di PT. DMP serta mengidentifikasi tantangan yang dihadapi. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa pemasaran offline masih efektif dalam membangun hubungan jangka panjang dengan pelanggan, meningkatkan kepercayaan terhadap kualitas produk, dan memberikan informasi yang jelas. Mekanisme pemasaran meliputi identifikasi target pasar, pengadaan produk, strategi promosi dan penawaran, negosiasi harga, distribusi, dan evaluasi pascapenjualan. Tantangan utama mencakup keterbatasan penerapan rantai dingin, fluktuasi harga, serta persaingan pasar yang ketat. Penelitian ini merekomendasikan strategi pemasaran yang adaptif melalui kombinasi metode offline dan digital untuk memperluas jangkauan pasar serta meningkatkan daya saing perusahaan.

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