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All Journal E-Journal Widya Yustisia KOMUNIKA Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JURNAL PUBLISITAS Community Development Journal: Jurnal Pengabdian Masyarakat Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS) KOMUNIKATA57 Mamangan Social Science Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Dinamika Ilmu Komunikasi Brand Communication Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian dan Inovasi Masyarakat ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Bachtiar, Alfan
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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ANALISIS STRATEGI KONTEN MARKETING HOLYCOW BY CHEF AFIT DAN FOOD VLOGGER DALAM TAYANGAN DI MEDIA SOSIAL YOUTUBE Iis Isnawati; Alamsyah, Alamsyah; Bachtiar, Alfan; Rezzi Nanda Barizki; Erita Riski Putri
KOMUNIKATA57 Vol. 6 No. 2 (2025): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v6i2.1831

Abstract

YouTube digunakan sebagai saluran komunikasi oleh Holycow, yang didirikan oleh Chef Afit bersama istrinya, untuk mempromosikan masakan steak Eropa di Indonesia. Konten yang disebarkan di YouTube bersifat relevan, informatif, motivasional, dan menghibur untuk menyampaikan informasi mengenai Holycow di berbagai kota. Penelitian ini bertujuan untuk menganalisis strategi pemasaran konten Holycow di YouTube dan respons dari manajer restoran serta ulasan tentang strategi konten Chef Afit dan food vlogger. Metode yang digunakan adalah pendekatan deskriptif kualitatif, dengan pengumpulan data melalui wawancara dan observasi terhadap konten Chef By Afif dan food vlogger yang mempromosikan Holycow hingga Maret 2025. Hasil penelitian menunjukkan perbedaan konsep konten antara kedua subjek: Chef By Afif menekankan pada edukasi, informasi, dan motivasi untuk membangun merek Holycow melalui cerita bisnis, kualitas, dan pelayanan, sementara food vlogger lebih fokus pada konten informatif dan menghibur untuk menarik ulasan, serta menawarkan steak premium yang terjangkau dan mudah disiapkan di rumah.
Dramaturgy Of Street Performers In Jakarta (A Social Construction Study on The Phenomenon Of Metropolitan Life) Sukma, Agus Hitopa; Pranawukir, Iswahyu; Misnan, Misnan; Bachtiar, Alfan; Hiswanti, Hiswanti; Alamsyah, Alamsyah
Jurnal Mamangan Vol 13, No 2 (2024): Special Issue: Jurnal Ilmu Sosial Mamangan, Accredited 2 (SK Dirjen Ristek Dikt
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.10086

Abstract

Life in Jakarta reflects complex social phenomenon, especially related to social inequality striking. This research aims to analyze the dynamics of interaction Street buskers as social "actors" through a dramaturgical approach produce social constructions about the phenomena of metropolitan city life. The methodology used is a qualitative study with in-depth interviews and Participatory observation of four buskers aged 16 to 31 years. The research results show that street buskers apply different strategies on the front stage to build a positive image to attract audience, while backstage, they face challenges emotional and economic intangibles. Social stigma and uncertainty income is the main obstacle in their self-development. this finding emphasizes that interaction with the audience does not only function as a source income but also as a means to build meaning and identity. Thus, this research makes an important contribution to understanding public communication and the role of buskers in the socio-cultural context of Jakarta wider.
Pengembangan Strategi Komunikasi Simbolik untuk Branding Pengamen Misnan, Misnan; Bachtiar, Alfan; Barizki, Rezzi Nanda; Desilawati, Nur; Putri, Erita Riski
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2025): (February 2025)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v8i1.2991

Abstract

Buskers in Lenteng Agung, South Jakarta, often face negative stigma from society, which perceives their activities as disturbing. The lack of effective communication strategies makes it difficult for them to build a more positive and professional image. To address this issue, this community engagement program aims to develop symbolic communication strategies to strengthen the branding of street musicians. The method employed in this program includes an initial survey to identify the musicians’ needs, followed by a two-day workshop covering theoretical and practical training in symbolic communication, visual identity development, and social media promotion strategies. After the workshop, participants receive individual consultation sessions to design a suitable branding strategy, which they implement daily. Monitoring and evaluation are conducted over one month to assess the effectiveness of the training. The program results indicate a significant improvement in the musicians' understanding and skills related to symbolic communication strategies and branding. Post-test results show a 90% increase in understanding of symbolic communication concepts, a 70% improvement in social media utilization for promotion, and an 80% enhancement in visual identity application. Additionally, participants’ confidence in building a more professional image increased by 80%. These findings suggest that the training successfully enhanced the symbolic communication skills of street musicians, transforming their negative stigma from being perceived as "disturbances" to being recognized as "entertainers."
Co-Authors Aat Ruchiat Nugraha Abdul Rosid Achir, Andi Banus Agus Hitopa Sukma Ahmad Hariyadi, Ahmad Alamsyah - Awaludin, Dipa Teruna Bambang Heri Supriyanto Bambang Purwoko Barizki, Rezzi Nanda Darmawan, Zakaria Satrio Desilawati, Nur Diah Fatma Sjoraida Efita, Wetri Erita Riski Putri Furbani, Widiastuti Hendra Kasman, Hendra Hiswanti Hiswanti Iis Isnawati Irzan Soepriyadi Iswahyu Pranawukir Kristopo Kusuma, Ema Lukman Al-Hakim, Lukman Maya May Syarah, Maya May Misnan, Misnan Muktar, Muktar Nilfatri, Nilfatri Pitri, Alisyah Puspa Rini Puspa Rini, Puspa Putri, Erita Riski Rezzi Nanda Barizki Rhamadhan, Mohammad Ryan Salsabila, Yofandi santoso, Ekbal Sitinah, Sitinah Sri Hartono, Sri Sri Hastutik Suandi, Fikri Suandi, Fikry Sudi, Mohamad Suseno Suseno Tiurmaida, Serepina Umul Khasanah Vikaliana, Resista Windreis, Christ Wukir, Iswahyu Prana Yulianto, Kampono Imam Zulham