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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL ILMIAH M-PROGRESS Jurnal Madani International Journal of Financial, Accounting, and Management Dinasti International Journal of Management Science Jurnal STEI Ekonomi Dinasti International Journal of Digital Business Management BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal Of Science, Technology & Management (IJSTM) Journal of Industrial Engineering & Management Research (JIEMAR) REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Annals of Human Resource Management Research Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Management Research Studies Journal Jurnal Ilmiah Manajemen Surya Pasca Scientia Jurnal Bakti Dirgantara Journal of Business, Finance, and Banking
Pujiati, Herni
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Journal : Management Research Studies Journal

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The influence of pricing and advertising on customer pleasure as mediated by purchase decisions Ferry Cahaya, Yohanes; Putri Nofzil, Friska; Yosepha, Sri Yanthy; Pujiati, Herni; Setyanto, Eddy
Management Research Studies Journal Vol. 5 No. 2 (2024): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v5i2.476

Abstract

This study aims to examine the influence of price and advertising on consumer satisfaction through purchase decisions. This study employs a quantitative methodology. This study utilized a sample of 100 participants from the Shopee program. The questionnaire results provided the research data, which was analyzed using the SEM PLS method through the SmartPLS 3.0 application. The results of this study indicate that: (1) Price has a positive and substantial impact on purchase decisions. Advertising elements significantly and positively impact purchasing decisions. Acquisition decisions significantly and positively impact client satisfaction. The coefficient of determination for consumer satisfaction is 0.681. Price, advertising, and purchasing decisions constitute 68.1% of the variance in consumer satisfaction among users of the Shopee program, while other factors account for the remaining 31.9%.
Co-Authors ., Yusnaldi Agung Setiyawan, Agung Ahmad Faisal Ahmad Faisal Andhika Rachman Anggreani , Noeorlina Annathasia Puji Erasashanti Arisandi, Indah Armanda, Ilham Nawang Bakhrawi, Bakhrawi Bambang Sumantri Bilqis, Devia Fairus Bisr, Hasan Budi, Yohanes Cahaya, Yohanes Feri Cahaya, Yohannes Ferry Cahya, Johannes Ferry Citra Kartika Wardani, Ratu Devia Dewi Puspaningtyas Dhika Mahendra, Alloysius Pamurda Dimas, Dimas Dony Antariksa, Susilo Negoro Eddy Setyanto Eggie Shelinawati Feani, Dewi Puspaningtyas Febrianto, Endang Gaffar, Muhammad Andriana Hardiyanto, Bagus Hendradinata Herdi Prasetyo, Sunu Iim Wasliman Imelda Maulidina Indra Wahyudi, Indra Isnanto, Samto Hadi Jamilah, Rizqiyana Hurun Johan Wahyudi, Johan Karina, Mona Kerta Widana, I Dewa Ketut Made, Made Maghfiratika, Tishar Mawaddaturrohmah, Mawaddaturrohmah Melati, Dinda Morin, Natasha Anindika Hermy Muhammad Nazarudin, Muhammad Nabilah, Lily Noerlina Anggraeni Nurmaliza, Nurmaliza Pamcasasti, Ranthy Patswawati, Patswawati Primadi Candra Susanto Purnomo, Lucky Bayu Putri Nofzil, Friska Rahardi, Patrick Dwi Rahayu, Yuni Mardi Ramdan, Amir Ratih Puspitaningtias Faeni RATNA WIJAYANTI Sadipung, Theresia Oktavia Sidapung, Theresia Oktavia Sihaloho, Riki Altobeli Siladjadja, Muljanto Siti Aminah Sri Iswati Subagio, Mochammad Surya Parlinanta, Tri Susilowati, Efa Sri Syamsunasir, Syamsunasir Thaariq, Muhammad Magriza Ath Thaib, Azizah Sauri Tutty, Ade Wibowo, Wuryanto Widana, I Dewa Ketut Kerta Yohanes Ferry Cahaya Yosepha, Sri Yanthy Yudi Aditia Yupitasari Yusnaldi, Yusnaldi