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All Journal Kompartemen : Jurnal Ilmiah Akuntansi METHOMIKA: Jurnal Manajemen Informatika & Komputerisasi Akuntansi Prosiding SNITP (Seminar Nasional Inovasi Teknologi Penerbangan) Indonesian Journal of Clinical Pathology and Medical Laboratory (IJCPML) Majalah Biomorfologi (Biomorphology Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal of Science and Education (JSE) Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru Kajian Moral dan Kewarganegaraan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Research Jurnal Indonesia Sosial Sains Jurnal Media Akademik (JMA) Jurnal Ilmiah Nusantara
Dewi Ratna Sari
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Effect of Factors Financial, Trust, Demography, and Lifestyle of Purchase Intention Property in Jabodetabek Dewi Ratna Sari; Deny Rahardjo
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3204

Abstract

Several factors in determining the purchase of property products are the company's efforts to provide products that include several factors for its target consumers. Property products that are currently developing with various population segments from several property project developers can maximize strategies in property marketing. This study aims to determine the effect of financial, trust, demographic, and lifestyle factors on interest in buying a property. The main instrument of data collection is a questionnaire which is measured by a Likert scale. The number of respondents in this study were 108 Jabodetabek respondents. The analytical method used is Structural Equation Modeling (SEM). The results showed that the above factors boosted interest in buying a property product in Jabodetabek.
Co-Authors Abdillah Ajeng Biantari Ajeng Biantari Akhfini Alditya Bagus Laksono ANDRIYAN JULIYADI Anggie Izurhadi Anggun Resya Widianingrum Anis Muhammad Rizal Anjas Pradana Arham Abdillah Ari Gunawan Arif Hadi Prasetyo Aufar Nubli Bambang Junipitoyo Bayu Dwi Cahyo Choms Gary Ganda Tua Sibarani Darma Taksiah Dea Rafika Syahputri Deny Rahardjo Dian Karisma Didi Hariyanto Dila Fajria Sianipar Dimas Arya Dinda Amaliana Djoni Susanto Dwi Intan Nabila Eka Rahayu Eka Syahrani Salsabila Eko Budi Koendhori, Eko Budi Fatmawati Fatmawati Fernanda Toriq Ainur Rochman Harjanto JM Ibnu Hidayatullah Intan Maulida Jufri Darma Kamariah Kamariah Lady Silk Moonlight Laila Rochmawati M. Syafii ManikRetno Wahyunitisari Melinda Sari Mirna Yusmita Muhammad Fauzi Hidayatullah Muhammad Syafrizal Lubis Mutia Dika Magdalena Nasicha, Arifatun Nunung Wulan Sari Nurhayani, Ulfa Nurul Hasanah Pradhika Agung Juniarwanto Rachmat Irawan Rengga Kusuma Putra Riana Safitri Rimbun Rimbun Rindiani Syahfitri Rini Widiyanti Rofiqoh Abibah Sari Safira Silva Maily Chintya Siska Wijayanti SRI RAHAYU Sri Wahyuni Subijantoro Suci Ramadhani Sudarsih Sunu Priyawan Suseno Suyatmo Tapi Rumondang Sari Siregar Taufik Hidayat Tri Handayani Tri Hartini Yuliawati Yola Anggia