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PERAN TEKNOLOGI DIGITAL DAN MODAL SOSIAL DALAM MENINGKATKAN DAYA SAING AGROWISATA (Studi di Desa Ketapanrame, Mojokerto): The Role of Digital Technology and Social Capital in Increasing the Competitiveness of Agrotourism (A Study in Ketapanrame Village, Mojokerto) Kardiono, Ardian; Wisnujati, Nugrahini Susantinah; Patiung, Markus
Jurnal Ilmiah Sosio Agribis Vol. 25 No. 2 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25220254766

Abstract

Penelitian ini menganalisis pengaruh teknologi digital dan modal sosial terhadap daya saing agrowisata, dengan bauran pemasaran (7P) sebagai variabel pemoderasi. Studi kuantitatif dilakukan di Desa Ketapanrame, Mojokerto, menggunakan kuesioner terhadap 30 pengelola agrowisata. Data dianalisis dengan PLS-SEM. Hasil menunjukkan bahwa teknologi digital dan modal sosial berpengaruh positif dan signifikan terhadap daya saing. Bauran pemasaran terbukti memperkuat (memoderasi) hubungan kedua variabel tersebut terhadap daya saing. Temuan ini menekankan bahwa pengembangan agrowisata memerlukan integrasi strategi digital, pemanfaatan jejaring sosial, dan penerapan bauran pemasaran yang tepat. Studi ini memberikan kontribusi teoretis pada model pemasaran pariwisata berbasis masyarakat serta rekomendasi praktis bagi pengelola untuk meningkatkan daya saing secara berkelanjutan. Kata kunci: Bauran Pemasaran, Daya Saing Agrowisata, Modal Sosial, Teknologi Digital. This study analyzes the influence of digital technology and social capital on agrotourism competitiveness, with the marketing mix (7Ps) as a moderating variable. A quantitative study was conducted in Ketapanrame Village, Mojokerto, using a questionnaire with 30 agrotourism managers. Data were analyzed using PLS-SEM. The results showed that digital technology and social capital had a positive and significant effect on competitiveness. The marketing mix was proven to strengthen (moderate) the relationship between the two variables on competitiveness. These findings emphasize that agrotourism development requires the integration of digital strategies, the utilization of social networks, and the implementation of an appropriate marketing mix. This study provides theoretical contributions to the community-based tourism marketing model as well as practical recommendations for managers to increase competitiveness sustainably. Keywords: Marketing Mix, Agrotourism Competitiveness, Social Capital, Digital Technology.
PERAN JIWA WIRAUSAHA DALAM MEMEDIASI PENGARUH MANAJEMEN AGRIBISNIS DAN MOTIVASI TERHADAP KEBERHASILAN USAHA KOPI (Studi Kasus: Kelompok Tani Mugi Lestari): The Role of Entrepreneurial Spirit in Mediating the Influence of Agribusiness Management and Motivation on the Success of Coffee Business (Case Study: Mugi Lestari Farmers Group) Marsha, Dhevi Aprilia; Wisnujati, Nugrahini Susantinah; Patiung, Markus
Jurnal Ilmiah Sosio Agribis Vol. 25 No. 2 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25220254997

Abstract

Penelitian ini menganalisis pengaruh manajemen agribisnis (AM) dan motivasi wirausaha (EM) terhadap keberhasilan usaha (BS) pada petani kopi di Kecamatan Kare, Kabupaten Madiun, dengan jiwa wirausaha (ES) sebagai variabel mediasi. Data primer dikumpulkan dari seluruh populasi 85 anggota Kelompok Tani Mugi Lestari menggunakan kuesioner Likert lima poin. Analisis data dilakukan dengan SEM-PLS untuk menguji pengaruh langsung, tidak langsung, dan total. Hasil penelitian menunjukkan bahwa AM dan EM berpengaruh positif dan signifikan terhadap ES dan BS. Namun, ES tidak terbukti secara signifikan memediasi hubungan AM dan EM dengan BS. Model struktural dapat menjelaskan 64% varians dalam BS. Temuan ini menyimpulkan bahwa peningkatan kinerja usaha kopi lebih bergantung pada penguatan manajemen dan motivasi secara langsung, sementara upaya mengembangkan jiwa wirausaha saja belum cukup berdampak pada keberhasilan bisnis. Penelitian merekomendasikan program pemberdayaan terintegrasi yang menggabungkan pelatihan teknis agribisnis dengan skema insentif untuk meningkatkan motivasi dan perilaku wirausaha petani, guna mendukung daya saing dan keberlanjutan usaha kopi. . Kata kunci: Kesuksesan Bisnis, Kopi Kare, SEM-PLS, Manajemen Agribisnis, Motivasi Kewirausahaan, Semangat Kewirausahaan. This study analyzes the influence of agribusiness management (AM) and entrepreneurial motivation (EM) on business success (BS) among coffee farmers in Kare District, Madiun Regency, with entrepreneurial spirit (ES) as a mediating variable. Primary data were collected from the entire population of 85 members of the Mugi Lestari Farmers Group using a five-point Likert questionnaire. Data analysis was conducted using SEM-PLS to test the direct, indirect, and total effects. The results showed that AM and EM had a positive and significant effect on ES and BS. However, ES was not proven to significantly mediate the relationship between AM and EM with BS. The structural model can explain 64% of the variance in BS. These findings conclude that improving coffee business performance is more dependent on strengthening management and motivation directly, while efforts to develop an entrepreneurial spirit alone are not sufficient to impact business success. The study recommends an integrated empowerment program that combines agribusiness technical training with incentive schemes to improve farmer motivation and entrepreneurial behavior, in order to support the competitiveness and sustainability of coffee businesses. Keywords: Entrepreneurial Spirit, Business Success, Kare Coffee, SEM-PLS, Agribusiness Management, Entrepreneurial Motivation.
Analysis of The Multifunctional Economic Value of Rice Field As Producers of Cultivation Media and Products/ Environmental Services in Sidoarjo District, East Java Province, Indonesia Year 2024 Markus Patiung; Nugrahini Susantinah Wisnujati
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.9746

Abstract

Rice fields managed by farmers or agricultural business actors provide cultivation benefits and environmental services. Research in Japan shows that the environmental benefits of rice fields reach 90%, much higher than its role as a cultivation medium which is only 10%. This study aims to examine the economic value of rice fields as a whole in three main aspects: (1) its value as a rice field medium, (2) its value as an environmental service, especially flood control, and (3) a comparison of these economic values. The method used is economic valuation through the Replacement Cost Method (MBP) and the calculation of farming profits. MBP is used to calculate the economic value of rice fields that do not yet have a market price. Meanwhile, the calculation of farming profits is to assess the cultivation benefits produced by rice fields. The results of the study show that (1) the economic value of rice fields as a rice field medium is IDR 24,750,000 per hectare per year. (2) As a provider of flood control, its economic value reaches IDR. 150,276,000 per hectare per year, and the conversion of 350 hectares could result in an annual loss of Rp. 52.6 billion. (3) The comparison of the economic value between rice fields as a planting medium and as a flood controller is 1:6, highlighting the important environmental benefits provided by rice fields
Pengamatan Loyalitas Merek Obat Herbal Berdasarkan Kemasan dan Harga Rafadi Khan Khayru; RR Nugrahini Susantinah Wisnujati; Didit Darmawan; Fayola Issalillah
Jurnal Simki Economic Vol 4 No 2 (2021): Volume 4 Nomor 2 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v4i2.101

Abstract

Standardized herbal medicine is one type of traditional medicine that is made through a manufacturing process and packaged according to consumer behavior in modern times which is full of practical and easy lifestyles. Consumer behavior needs to be observed in the midst of offering a variety of product brands. Competition between brands causes marketers to face the challenge of gaining brand loyalty from customers. The main objective of this study is to investigate the impact of packaging and price on brand loyalty. This quantitative causal study set 65 samples. Data analysis begins with a brief descriptive examination of the composition of the sample followed by validity and reliability tests. To test the predictive relationship, multiple regression analysis was used using SPSS version 26.0 software. From the regression analysis showed a significant positive effect of packaging on brand loyalty. In addition, a significant positive effect is also shown by the price variable on brand loyalty.
Systematic Literature Review and Meta-Analysis: The Effectiveness of Project-Based Learning in Science Learning Lusy Tunik Muharlisiani; Susantinah Nugrahini Wisnujati; Titik Purwati; Kartini Marzuki; Bachtiar Nasution; Tomi Apra Santosa
Jurnal Penelitian Pendidikan IPA Vol 9 No 12 (2023): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i12.5544

Abstract

This study aims to determine the effectiveness of the project-based learning model in science learning.  This type of research is systematic literature review (SLR) research and meta-analysis. The source of data in this study came from 653 articles obtained 24 articles that met the criteria. The process of searching for data sources comes from the databases of google scholar, Taylor of Francis, Wley, ERIC, and ScienceDirect.  Data selection process with PRISMA method. The inclusion criteria in this meta-analysis are that research must come from Scopus indexed journals and Science and Technology Index (SINTA), Research published from 2020-2023, Research must have an experimental class of project based learning models and conventional learning control classes, research must have complete data to calculate the value of effect size.  Analyze data with the help of JSAP applications. The results concluded that the summary effect value or mean effect size was 0.86 with large criteria.  This finding is that the project-based learning model can improve students' science learning ability.
Agro-Technopreneurship di Era Artificial Intelligence: Menjembatani Inovasi Digital, Produktivitas, dan Keberlanjutan Pertanian Nugrahini Susantinah Wisnujati; Dewa Oka Suparwata; Suherlan
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5651

Abstract

This study aims to comprehensively examine the role of agro-technopreneurship in the era of Artificial Intelligence in bridging digital innovation, productivity improvement, and agricultural sustainability. This research employed a literature review method with a qualitative approach. The data was obtained from Google Scholar for the period 2014–2026. Of the 50 articles identified, 33 were selected based on their relevance to the study. The data analysis technique used descriptive qualitative analysis through data reduction, data presentation, and conclusion drawing. The findings indicate that entrepreneurship education plays an important role in shaping innovative mindsets and technological adaptability, the development of superior human resources enhances analytical capacity and productivity, AI-based digital innovation accelerates efficiency and the transformation of agricultural business models, while sustainability ensures a balance between economic, social, and environmental aspects. The integration of these four aspects creates a synergy that strengthens the competitiveness of agro-technopreneurship in facing global challenges. The limitation of this study lies in the use of a literature review method, which does not provide an in-depth representation of empirical conditions and variations in local contexts. Further research is recommended to employ empirical studies and an integrative model of agro-technopreneurship so that the relationships between variables can be tested in a more contextual and measurable manner
Strategi Marketing dan Pengembangan UMKM Berbasis Green Innovation dan Sustainability Business di Era Ekonomi Digital Nugrahini Susantinah Wisnujati; Anindya Prastiwi Setyowati; Adiputro Wijoyo Kusumo; Andrian Nur Munjiat
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6227

Abstract

Penelitian ini bertujuan untuk mengkaji strategi marketing dan pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) berbasis green innovation dan sustainability business di era ekonomi digital. Penelitian menggunakan metode tinjauan pustaka melalui pendekatan kualitatif dan analisis deskriptif. Data diperoleh dari Google Scholar serta berbagai sumber publikasi kredibel lainnya, seperti ScienceDirect dan ResearchGate dalam rentang tahun 1991–2026. Proses penelusuran awal menghasilkan 50 literatur, kemudian diseleksi berdasarkan relevansi, kualitas sumber, dan kesesuaian topik sehingga diperoleh 37 artikel yang dianalisis lebih lanjut. Hasil kajian menunjukkan bahwa integrasi pemasaran digital, green innovation, dan sustainability business mampu meningkatkan daya saing, efisiensi operasional, reputasi usaha, serta loyalitas konsumen. Pemanfaatan teknologi digital memperluas akses pasar, sedangkan inovasi hijau dan praktik bisnis berkelanjutan menciptakan nilai tambah yang semakin dibutuhkan oleh konsumen modern. Kajian ini menegaskan bahwa keberlanjutan dan transformasi digital merupakan faktor strategis dalam pengembangan UMKM yang kompetitif dan berorientasi jangka panjang.
Pengaruh Sumber Daya Manusia dan Modal Terhadap Budidaya Kelapa Sawit Petani Lokal di Desa Semantun Kabupaten Sukamara, Kalimantan Tengah Adiputro Wijoyo Kusumo; Nugrahini Susantinah Wisnujati; Anindya Prastiwi Setiawati
CITACONOMIA : Economic and Business Studies Vol. 5 No. 03 (2026): Juli - September
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v5i03.5418

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sumber daya manusia dan modal terhadap keberhasilan budidaya kelapa sawit di Desa Semantun, Kabupaten Sukamara, Kalimantan Tengah. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 70 petani kelapa sawit sebagai responden. Pengumpulan data dilakukan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS 26.0 melalui uji t, uji F, uji korelasi, dan uji determinasi. Hasil penelitian menunjukkan bahwa sumber daya manusia berpengaruh positif dan signifikan terhadap keberhasilan budidaya kelapa sawit, modal berpengaruh positif dan signifikan terhadap keberhasilan budidaya kelapa sawit. Secara simultan, sumber daya manusia dan modal berpengaruh signifikan terhadap keberhasilan budidaya kelapa sawit. Nilai koefisien korelasi sebesar 0,842 menunjukkan hubungan yang sangat kuat antara variabel penelitian, sedangkan nilai koefisien determinasi sebesar 0,709 menunjukkan bahwa sumber daya manusia dan modal mampu menjelaskan keberhasilan budidaya kelapa sawit sebesar 70,9%.
Sosialisasi Manfaat Pisang Sebagai Buah Pencegah Preeklamsia (Kontribusi Pengembangan Hortikultura di Kecamatan Dampit Kabupaten Malang) Fayola Issalillah; Nugrahini Susantinah Wisnujati
Jurnal Pendidikan, Penelitian dan Pengabdian Masyarakat Vol 1 No 1 (2021): Jurnal Pendidikan, Penelitian dan Pengabdian Masyarakat (NALA)
Publisher : Jurnal Pendidikan, Penelitian, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Preeklamsia (PE) dikenal sebagai masalah kesehatan yang sangat besar dan salah satu tiga penyebab utama kematian ibu (AKI) di Indonesia. PE umumnya bersifat asimtomatik namun dapat menimbulkan berbagai komplikasi yang membahayakan ibu beserta anaknya. Tindakan pencegahan perlu dilakukan agar AKI dapat ditekan dan dapat meningkatkan kualitas hidup ibu dan anak. Tindakan ini dapat dilakukan dengan gaya hidup sehat melalui konsumsi buah-buahan seperti pisang. Pisang (Musa sp.) memiliki kandungan vitamin dan mineral yang melimpah yang baik untuk kesehatan ibu hamil. Buah ini diduga dapat mencegah PE melalui sifat proteksinya terhadap tekanan darah. Studi ini bertujuan untuk mengetahui peran pisang sebagai pencegahan dari PE beserta mekanisme-mekanisme dari senyawa yang berpengaruh. Studi ini menggunakan metode. Berdasarkan hasil yang didapatkan, pisang mengandung kalium, natrium dan kalsium yang berperan dalam penurunan tekanan darah pada hipertensi selama kehamilan. Buah ini juga dapat berefek pada ibu hamil tanpa hipertensi sebagai terapi preventif. Oleh karena itu, pisang yang dikonsumsi secara rutin dapat mencegah terjadinya preeklamsia
Strategic Human Resource Management Responses to Teacher Shortage in Indonesian Rural Vocational Schools Fitriatul Maqfiroh; Anindya Prastiwi Setiawati; Nugrahini Susantinah Wisnujati
UTSAHA: Journal of Entrepreneurship [IN PRESS] Vol. 5 Issue 3 (2026)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i3.1021

Abstract

The shortage of qualified teachers in private vocational schools located in rural and remote regions of Indonesia represents a persistent structural challenge that directly undermines educational continuity and institutional sustainability. This study investigates the factors contributing to educator shortages at SMKS Al Fajar Parenggean, East Kotawaringin Regency, Central Kalimantan, and analyses the strategic human resource management responses adopted by the school in addressing these conditions. A qualitative descriptive approach with a case study design was employed, with data collected through in-depth interviews with the school principal, productive teachers, and Dapodik operators, complemented by participatory observation and documentation review. Data were analysed using the Miles, Huberman, and Saldaña interactive model, with validity established through source and theoretical triangulation. Three principal causal factors were identified: teacher migration to government institutions through ASN/PPPK recruitment, the exclusionary provisions of the Dapodik registration system, and the absence of certified Dayak language instructors following mandatory regional language policy enforcement. The school responded by implementing five integrated SHRM elements, namely adaptive leadership, community-based alumni recruitment, cross-disciplinary staffing collaboration, strategic workforce planning, and performance review, supported by social media-based digital literacy development. The findings demonstrate that locally grounded SHRM, anchored in community networks and indigenous cultural competencies, constitutes a viable and replicable adaptive governance framework for rural vocational schools confronting structural human resource constraints.
Co-Authors Abdul Razak Munir Achmadi Susilo Adiputro Wijoyo Kusumo Ahmad Junaidi Ahmadi Susilo Alunia Dwi Zahara T Andrian Nur Munjiat Angelina Saingio Anindya Prastiwi Setiawati Anindya Prastiwi Setyawati Anindya Prastiwi Setyowati Ardian Kardiono Ausat, Abu Muna Almaududi Azlina Idris Bachtiar Nasution Che Zalina Zulkifli Dedi Hermansyah Dewa Oka Suparwata Diah Tri Hermawati Didit Darmawan Endang Siswati Erna Haryanti Ernawati Ernawati Fayola Issalillah Fayola Issalillah Feri Setiawan Santoso Fernanda Iman Mahendra Fitriatul Maqfiroh Fritty Fatma Rochmatul Izza Hary Sastryawanto Hary Sastrywanto Herman Yosep Koisine Inti, Ristani Widya Issalillah, Fayola Istifadhoh, Emilia Iva Evry Robiyansah Jamalus, Jamalus Kamal, Mohammed Kardio, Bana Kardiono, Ardian Karim, Sarbaini A. Kartini Marzuki Kaswadi Kaswadi Ken Sari Nimas Pramhesti Khan Khayru, Rafadi Koesriwulandari Koesriwulandari Koesriwulandari Koesriwulandari Koesriwulandari, Koesriwulandari Lestari, Hasti Wuri Lusy Tunik Muharlisiani Marjuki Marjuki Markus Patiung Markus Patiung Marsha, Dhevi Aprilia Maulana Sudrajat, Prama Hasta Aditya Moch Makruf Faris Moch. Thohiron Monissa Citrahayu Sumawardhani Mulya, Fitra Nainggolan, Ananda Fitria Nia Saurina Nina Ari Wahyuni Paiman Paiman Patiung, Markus Permana, Vebri Dwi Prama Hasta Pratiwi Dwi Karjati Pratiwi Dwi Karyati Rafadi Khan Khayru Rafadi Khan Khayru Rahindra, Hendy Arsyad Reni Rachmawati Ristani Widya Inti Rizki Ramadhan, Mohammad Akbar Rizky Junianto Robig Subagio Rochmad Zulfikar Sastrya Wanto, Hary Sastryawanto, Hary Savitri Winawati Hidayat Siswati, Endang Siti Rokhmi Fuadati Solehodin Sri Rahayu Margaretna Jajuk Hanafie Sri Rahayu MJH Suhara, Ade Suherlan Suryaningsih, Dwie Retna Sutrisno Sutrisno Suwandi S. Sangadji Syaiful, Putri Kalifatun Syamsu Rijal Syamsuddin Syamsuddin Tanti Handriana Titik Purwati Tomi Apra Santosa Trisadini Prasastinah Usanti Vita Magdalena Wensislaus Arman Ndau Widyatmike Gede Mulawarman Yosua, Relansius