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Racing with Collaboration: Enhancing Innovation through Leveraging Social Networks and Knowledge Management in Competitive Business Susantinah Wisnujati, Nugrahini
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.156

Abstract

In the era of globalization and increasingly fierce business competition, innovation has become the primary key to a company's success. Companies that continuously generate new innovations possess a significant competitive advantage, enabling them to sustain and thrive in rapidly changing markets. However, the primary challenge for companies today is how to optimize their innovation processes in continually evolving and complex contexts. This research aims to explore the role of social networks and knowledge management in enhancing innovation in competitive business environments, with a focus on the potential for inter-company collaboration. This research method employs a qualitative approach, focusing on literature review and descriptive analysis. Initially, literature search was conducted through Google Scholar with a time frame from 2000 to 2024. The study findings indicate that in the era of globalization and increasingly fierce business competition, the traditional paradigm emphasizing pure competition has shifted. Collaboration and innovation have become the foundation for success and sustainable competitive advantage. Leveraging social networks, knowledge management, and a collaborative-supportive work culture are key to creating an environment that fosters sustainable growth and innovation. The utilization of technology also plays a crucial role in strengthening social networks and facilitating effective knowledge management.
Innovative Empowerment Strategies: Building a Creative Environment for Young Professionals in the Small Business Sector Rahindra, Hendy Arsyad; Wisnujati, Nugrahini Susantinah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.161

Abstract

Small businesses play a crucial role in the economy, particularly in creating jobs, diversifying the economy, and supporting local economic growth. However, young professionals engaged in small businesses often face challenges in reaching their full potential due to various factors. This research aims to develop innovative empowerment strategies that can assist young professionals in the small business sector in overcoming challenges and enhancing their abilities to generate and implement innovative ideas. The research method employed is a literature review with a qualitative approach and descriptive analysis. Descriptive analysis is utilized to outline and interpret findings from articles obtained from Google Scholar within the timeframe of 2001-2023. The study results indicate that innovative empowerment plays a key role in developing young professionals in the small business sector. Through descriptive analysis, various strategies have been identified to help build a creative environment for young professionals. From continuous education and training to collaboration with external parties, each step plays a crucial role in fostering a strong and sustainable culture of innovation. By implementing these strategies, organizations can ensure they remain relevant and competitive amidst continuous changes in the business world.
Transformation of Human Resource Capacity in MSMEs through Innovation, Digitalization, and Strategic Partnerships as Drivers of Community Economic Welfare in Tourism Villages Susantinah Wisnujati, Nugrahini; Rijal, Syamsu
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 3 (2025): September 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i3.290

Abstract

This study aims to analyze the transformation of human resource (HR) capacity in Micro, Small, and Medium Enterprises (MSMEs) through innovation, digitalization, and strategic partnerships as drivers of community economic welfare in tourism villages. The research method employed is a literature review with a qualitative approach, focusing primarily on providing additional references related to community service. Data were collected from scholarly articles published on Google Scholar and credible websites within the timeframe of 1964–2025. Out of 50 articles gathered, a strict selection based on relevance and quality yielded 23 articles that were further analyzed using qualitative descriptive analysis. The findings reveal that innovation drives creativity and product differentiation in tourism village-based MSMEs, digitalization expands market access and improves operational efficiency, while strategic partnerships strengthen networking, knowledge transfer, and access to broader resources. These three factors collectively support the enhancement of MSME HR capacity, directly contributing to income growth, job creation, and collective community welfare in tourism villages. The study contributes theoretically by reinforcing the integration of Human Capital Theory, Diffusion of Innovation Theory, Technology Acceptance Model, Resource-Based View, and Community Development Theory, while also providing practical contributions as additional references for developing community service programs focused on empowering tourism village MSMEs.
Co-Authors Abdul Razak Munir Achmadi Susilo Ahmad Junaidi Ahmadi Susilo Alunia Dwi Zahara T Angelina Saingio Ardian Kardiono Ausat, Abu Muna Almaududi Azlina Idris Bachtiar Nasution Che Zalina Zulkifli Dedi Hermansyah Diah Tri Hermawati Didit Darmawan Emilia Istifadhoh Endang Siswati Erna Haryanti Ernawati Ernawati Fayola Issalillah Feri Setiawan Santoso Fernanda Iman Mahendra Fritty Fatma Rochmatul Izza Harris Fatahilah Hary Sastryawanto Hary Sastrywanto Herman Yosep Koisine Inti, Ristani Widya Iva Evry Robiyansah Jamalus Jamalus Kamal, Mohammed Kardio, Bana Karim, Sarbaini A. Kartini Marzuki Kaswadi Kaswadi Ken Sari Nimas Pramhesti Koesriwulandari Koesriwulandari Koesriwulandari Koesriwulandari Koesriwulandari, Koesriwulandari Lestari, Hasti Wuri Lusy Tunik Muharlisiani Marjuki Markus Patiung Markus Patiung Maulana Sudrajat, Prama Hasta Aditya Moch Makruf Faris Moch. Thohiron Mohammad Akbar Rizki Ramadhan Monissa Citrahayu Sumawardhani Muhammad Amiruddin Nainggolan, Ananda Fitria Nia Saurina Nina Ari Wahyuni Patiung, Markus Permana, Vebri Dwi Prama Hasta Pratiwi Dwi Karjati Pratiwi Dwi Karyati Rafadi Khan Khayru Rafadi Khan Khayru Rahindra, Hendy Arsyad Relansius Yosua Reni Rachmawati Ristani Widya Inti Rizky Junianto Robig Subagio Rochmad Zulfikar Sastryawanto, Hary Siswati, Endang Siti Rokhmi Fuadati Solehodin Sri Rahayu Margaretna Jajuk Hanafie Sri Rahayu MJH Suryaningsih, Dwie Retna Suwandi S. Sangadji Syaiful, Putri Kalifatun Syamsu Rijal Syamsuddin Syamsuddin Tanti Handriana Titik Purwati Tomi Apra Santosa Vita Magdalena Wensislaus Arman Ndau Widyatmike Gede Mulawarman