Claim Missing Document
Check
Articles

Metaverse Integration in Business: Strategies for Competitive Advantage Wisnujati, Nugrahini Susantinah; Kamal, Mohammed; Sangadji, Suwandi S.
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.109

Abstract

The integration of the metaverse into business operations presents significant opportunities for enhancing competitiveness and innovation. This comprehensive literature review explores recent research trends and findings regarding metaverse integration in various industries. By synthesizing insights from academic studies, industry reports, and case analyses, the study highlights the growing interest in leveraging immersive technologies such as virtual reality (VR) and augmented reality (AR) to redefine business strategies and gain competitive advantages. Key themes include customer engagement, product innovation, collaboration, and monetization strategies within the metaverse economy. Despite promising opportunities, challenges such as accessibility, data privacy, and interoperability standards require careful consideration. Future research should focus on understanding long-term impacts, developing effective monetization strategies, and fostering interdisciplinary collaborations for responsible and sustainable metaverse integration.
Unveiling the Epoch: Exploring Pesticide Utilization and Trade Trends Globally and Regionally from 1990 to 2020 Wisnujati, Nugrahini Susantinah
SCIENTIA: Journal of Multi Disciplinary Science Vol. 2 No. 2 (2023): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v2i2.16

Abstract

Over the past three decades, a rapid increase in pesticide usage has played a central role in transforming the landscape of modern agriculture. The objective of this research is to conduct a comprehensive analysis of changes in pesticide usage from 1990 to 2020, emphasizing the complexity of global trends, environmental impacts, and pesticide trade dynamics. This study utilizes agri-environmental indicators and relies on the latest statistical data from FAOSTAT in 2022. The applied research method is a quantitative approach based on secondary data.The research findings indicate that global pesticide usage reached 2.7 million tons in 2020, with an average of 1.8 kg/ha. Although reaching a stable level, pesticide trade experienced a significant increase, particularly in the disinfectant category. Over the past three decades, there has been an approximately 50 percent increase in pesticide usage, especially in herbicides. Per capita analysis shows a relatively stable consumption rate, although there is an increase in pesticide usage per unit of agricultural land. Regional levels reveal significant disparities, with Asia as the largest contributor, Europe implementing strict policies, the Americas having the highest usage rates, Oceania experiencing low trade, and Africa applying low usage rates. Some countries, such as Saint Lucia, exhibit high pesticide application rates per unit of agricultural land, and this variation requires in-depth analysis to understand influencing factors. To mitigate negative impacts, international cooperation, the development of sustainable technologies, and a profound understanding of pesticide applications are necessary. Therefore, more effective and sustainable agricultural policies need to be designed to protect the environment and human health.
Assessing the Implementation of Social Security Program for Tobacco Farmers in Jember Regency Kardio, Bana; Susilo, Achmadi; Wisnujati, Nugrahini Susantinah
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 1 (2024): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i1.100

Abstract

This research delves into the implementation of social security programs, particularly focusing on tobacco farm workers in Jember regency, Indonesia. Despite the mandatory nature of the BPJS Ketenagakerjaan, many tobacco farm laborers remain uncovered, posing risks to their social and economic well-being. Utilizing a quantitative research methodology, the study employs questionnaires and statistical analysis to understand the factors influencing participation in the BPJS Employment program. Findings reveal that variables such as Program Urgency, Farmers' Knowledge, Program Benefits, Farmers' Expectations, and the Role of Local Government collectively explain 67.5% of tobacco farmers' participation. Notably, Program Urgency and Program Benefits significantly impact participation, highlighting the vital role of social security in providing financial assurance against job-related risks. Moreover, active involvement of the Local Government is essential in fostering farmers' interest and engagement in the program. These findings underscore the significance of social security programs for tobacco farm workers, emphasizing the need for government support and facilitation to enhance program participation and ensure the welfare of vulnerable laborers.
Racing with Collaboration: Enhancing Innovation through Leveraging Social Networks and Knowledge Management in Competitive Business Susantinah Wisnujati, Nugrahini
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.156

Abstract

In the era of globalization and increasingly fierce business competition, innovation has become the primary key to a company's success. Companies that continuously generate new innovations possess a significant competitive advantage, enabling them to sustain and thrive in rapidly changing markets. However, the primary challenge for companies today is how to optimize their innovation processes in continually evolving and complex contexts. This research aims to explore the role of social networks and knowledge management in enhancing innovation in competitive business environments, with a focus on the potential for inter-company collaboration. This research method employs a qualitative approach, focusing on literature review and descriptive analysis. Initially, literature search was conducted through Google Scholar with a time frame from 2000 to 2024. The study findings indicate that in the era of globalization and increasingly fierce business competition, the traditional paradigm emphasizing pure competition has shifted. Collaboration and innovation have become the foundation for success and sustainable competitive advantage. Leveraging social networks, knowledge management, and a collaborative-supportive work culture are key to creating an environment that fosters sustainable growth and innovation. The utilization of technology also plays a crucial role in strengthening social networks and facilitating effective knowledge management.
Innovative Empowerment Strategies: Building a Creative Environment for Young Professionals in the Small Business Sector Rahindra, Hendy Arsyad; Wisnujati, Nugrahini Susantinah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.161

Abstract

Small businesses play a crucial role in the economy, particularly in creating jobs, diversifying the economy, and supporting local economic growth. However, young professionals engaged in small businesses often face challenges in reaching their full potential due to various factors. This research aims to develop innovative empowerment strategies that can assist young professionals in the small business sector in overcoming challenges and enhancing their abilities to generate and implement innovative ideas. The research method employed is a literature review with a qualitative approach and descriptive analysis. Descriptive analysis is utilized to outline and interpret findings from articles obtained from Google Scholar within the timeframe of 2001-2023. The study results indicate that innovative empowerment plays a key role in developing young professionals in the small business sector. Through descriptive analysis, various strategies have been identified to help build a creative environment for young professionals. From continuous education and training to collaboration with external parties, each step plays a crucial role in fostering a strong and sustainable culture of innovation. By implementing these strategies, organizations can ensure they remain relevant and competitive amidst continuous changes in the business world.
Transformation of Human Resource Capacity in MSMEs through Innovation, Digitalization, and Strategic Partnerships as Drivers of Community Economic Welfare in Tourism Villages Susantinah Wisnujati, Nugrahini; Rijal, Syamsu
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 3 (2025): September 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i3.290

Abstract

This study aims to analyze the transformation of human resource (HR) capacity in Micro, Small, and Medium Enterprises (MSMEs) through innovation, digitalization, and strategic partnerships as drivers of community economic welfare in tourism villages. The research method employed is a literature review with a qualitative approach, focusing primarily on providing additional references related to community service. Data were collected from scholarly articles published on Google Scholar and credible websites within the timeframe of 1964–2025. Out of 50 articles gathered, a strict selection based on relevance and quality yielded 23 articles that were further analyzed using qualitative descriptive analysis. The findings reveal that innovation drives creativity and product differentiation in tourism village-based MSMEs, digitalization expands market access and improves operational efficiency, while strategic partnerships strengthen networking, knowledge transfer, and access to broader resources. These three factors collectively support the enhancement of MSME HR capacity, directly contributing to income growth, job creation, and collective community welfare in tourism villages. The study contributes theoretically by reinforcing the integration of Human Capital Theory, Diffusion of Innovation Theory, Technology Acceptance Model, Resource-Based View, and Community Development Theory, while also providing practical contributions as additional references for developing community service programs focused on empowering tourism village MSMEs.
Analisis Faktor Faktor yang Mempengaruhi Kinerja Supply Chain Management Wisnujati, Nugrahini Susantinah; Suhara, Ade; Mulya, Fitra; Syamsuddin, Syamsuddin; Jamalus, Jamalus
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 2 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kinerja Supply Chain Management (SCM) merupakan elemen kritis dalam menjaga daya saing perusahaan di lingkungan bisnis yang dinamis. Artikel jurnal ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi kinerja SCM, mengidentifikasi determinan utama, dan memberikan wawasan mendalam terhadap dinamika yang berkaitan. Artikel ini dimulai dengan merinci pentingnya kinerja SCM dalam konteks ekonomi global yang terus berubah. Faktor-faktor yang mempengaruhi kinerja SCM, seperti manajemen rantai pasokan, teknologi informasi, kolaborasi mitra bisnis, dan keberlanjutan, menjadi fokus utama analisis. Analisis mendalam terhadap manajemen rantai pasokan mencakup aspek perencanaan, pelaksanaan, dan pengendalian proses logistik. Peran teknologi informasi dalam meningkatkan visibilitas dan efisiensi operasional SCM menjadi titik sentral dalam evaluasi. Selanjutnya, keterlibatan dan kolaborasi dengan mitra bisnis dieksplorasi sebagai faktor penting dalam meningkatkan kinerja SCM. Studi kasus dan penelitian empiris digunakan untuk mengilustrasikan dampak nyata dari penerapan praktik terbaik dalam konteks industri yang berbeda. Dalam konteks keberlanjutan, artikel ini mengeksplorasi bagaimana strategi keberlanjutan dapat meningkatkan efisiensi dan ketahanan rantai pasokan. Evaluasi dampak lingkungan, sosial, dan ekonomi dari praktik SCM yang berkelanjutan menjadi perhatian utama. Temuan dari analisis ini memberikan wawasan yang mendalam tentang faktor-faktor yang krusial dalam meningkatkan kinerja SCM. Rekomendasi termasuk peningkatan investasi dalam teknologi, penguatan kolaborasi mitra bisnis, dan integrasi strategi keberlanjutan dalam manajemen rantai pasokan. Sebagai kesimpulan, artikel ini menyumbangkan pemahaman yang lebih baik tentang kompleksitas faktor-faktor yang mempengaruhi kinerja SCM. Dalam menghadapi tantangan pasar global, pemahaman yang mendalam terhadap elemen-elemen kritis ini menjadi landasan untuk pengambilan keputusan yang lebih baik dalam pengelolaan rantai pasokan yang efektif.
Enhancing Productivity and Welfare: The Impact of Farmer-Cooperative Partnerships in the Oil Palm Sector Yosua, Relansius; Susilo, Achmadi; Wisnujati, Nugrahini Susantinah
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.137

Abstract

This study investigates how palm oil farmers can enhance their productivity and welfare through strategic partnerships with cooperatives, with a focus on the Sinar Berkah Cooperative. Using a quantitative approach and employing structural equation modeling (SEM), the research examines the influence of cooperative membership, access to resources, education and training, and government support on farmers’ productivity. Data was collected from both primary and secondary sources, with respondents purposefully selected from the largest farmer groups within the cooperative. Key findings highlight the significant role of resource access—such as capital, raw materials, and technology—in driving productivity improvements. The study also underscores the cooperative’s critical role in facilitating legal recognition and improving market access, helping farmers overcome business challenges. However, it reveals that current education and training initiatives, along with government support, have not yet yielded significant improvements in productivity. These findings suggest that more targeted interventions are required to fully realize the potential benefits of such partnerships. The SEM analysis provides insights into the key factors influencing the productivity and welfare of oil palm farmers, offering valuable recommendations for enhancing business outcomes through more efficient and supportive cooperative-farmer collaborations.
Optimizing Agricultural Food Institutions at the Farmer Level to Enhance Rice Productivity: A Strategic Approach for Sustainable Development Istifadhoh, Emilia; Patiung, Markus; Wisnujati, Nugrahini Susantinah
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.138

Abstract

This study aims to analyze the role of agricultural food institutions at the farmer level in enhancing rice productivity in Lamongan Regency, East Java. It examines the contributions of these institutions to productivity and identifies strategies to optimize their functions, thereby improving the overall business environment for farmers. Employing a descriptive research method with a survey design, primary data were collected through structured interviews and direct observations from agricultural extension workers and farmers, complemented by secondary data from relevant publications. The findings indicate that agricultural food institutions play a moderately effective role in boosting rice production, influenced by factors such as land ownership, farmer group participation, access to technology, and market access. Specifically, effective land management and high soil quality positively affect productivity, while appropriate technology and active engagement in farmer groups further enhance yields. However, challenges such as inadequate land management practices, the need for technological innovation, limited farmer participation in group activities, and insufficient market access hinder optimal productivity. This study contributes to understanding the intersection of institutional dynamics and agricultural productivity and offers insights for strengthening agricultural institutions to support sustainable agricultural development. Future research should explore different regions and crops and delve deeper into market dynamics, technological innovations, and policy interventions to enhance farmer welfare and productivity.
Unlocking Consumer Satisfaction: How Product Quality, Service Quality, and Preferences Drive Hydroponic Lettuce Purchases Rizki Ramadhan, Mohammad Akbar; Sastrya Wanto, Hary; Wisnujati, Nugrahini Susantinah
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.139

Abstract

This study aims to analyze the model of purchasing decisions and their impact on consumer satisfaction when buying hydroponic lettuce. It specifically investigates how product quality, service quality, consumer preferences, and purchasing decisions directly affect consumer satisfaction. Additionally, it examines the indirect influence of product and service quality on consumer satisfaction through purchasing decisions. Utilizing a quantitative research methodology, data was collected via a structured questionnaire employing a Likert scale to measure respondents' attitudes. The sample consisted of 75 consumers of hydroponic lettuce from Level One MSMEs. The analysis involved various statistical tests, including outer model testing for validity and reliability, goodness-of-fit assessments, and hypothesis testing to explore the relationships among five key variables: purchasing decisions, consumer satisfaction, consumer preferences, service quality, and product quality. Findings indicate that while product quality does not significantly influence purchasing decisions, both service quality and consumer preferences have substantial effects on these decisions, ultimately impacting consumer satisfaction. Moreover, the study highlights the importance of understanding the multifaceted factors influencing consumer decision-making, suggesting that future research should explore a broader range of products and additional variables, such as brand loyalty, to gain deeper insights into consumer behavior.
Co-Authors Abdul Razak Munir Achmadi Susilo Ahmad Junaidi Ahmadi Susilo Alunia Dwi Zahara T Angelina Saingio Ardian Kardiono Ausat, Abu Muna Almaududi Azlina Idris Che Zalina Zulkifli Dedi Hermansyah Diah Tri Hermawati Didit Darmawan Endang Siswati Erna Haryanti Ernawati Ernawati Feri Setiawan Santoso Fernanda Iman Mahendra Fritty Fatma Rochmatul Izza Hary Sastryawanto Hary Sastrywanto Herman Yosep Koisine Inti, Ristani Widya Issalillah, Fayola Istifadhoh, Emilia Iva Evry Robiyansah Jamalus, Jamalus Kamal, Mohammed Kardio, Bana Karim, Sarbaini A. Kaswadi Kaswadi Ken Sari Nimas Pramhesti Khan Khayru, Rafadi Koesriwulandari Koesriwulandari Koesriwulandari Koesriwulandari Koesriwulandari, Koesriwulandari Lestari, Hasti Wuri Lusy Tunik Muharlisiani Marjuki Markus Patiung Maulana Sudrajat, Prama Hasta Aditya Moch Makruf Faris Moch. Thohiron Monissa Citrahayu Sumawardhani Mulya, Fitra Nainggolan, Ananda Fitria Nia Saurina Nina Ari Wahyuni Paiman Paiman Patiung, Markus Permana, Vebri Dwi Prama Hasta Pratiwi Dwi Karjati Pratiwi Dwi Karyati Rafadi Khan Khayru Rahindra, Hendy Arsyad Reni Rachmawati Ristani Widya Inti Rizki Ramadhan, Mohammad Akbar Rizky Junianto Robig Subagio Rochmad Zulfikar Sastrya Wanto, Hary Sastryawanto, Hary Siswati, Endang Siti Rokhmi Fuadati Solehodin Sri Rahayu Margaretna Jajuk Hanafie Sri Rahayu MJH Suhara, Ade Suryaningsih, Dwie Retna Suwandi S. Sangadji Syaiful, Putri Kalifatun Syamsu Rijal Syamsuddin Syamsuddin Tanti Handriana Vita Magdalena Wensislaus Arman Ndau Widyatmike Gede Mulawarman Yosua, Relansius