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All Journal Competitor : Jurnal Pendidikan Kepelatihan Olahraga Jurnal Promosi Pendidikan Ekonomi Hasanuddin Economics and Business Review JMM (Jurnal Masyarakat Mandiri) IKRA-ITH EKONOMIKA YUME : Journal of Management Inovasi: Jurnal Ilmiah Ilmu Manajemen El-Barka: Journal of Islamic Economics and Business Dialektika: Jurnal Ekonomi dan Ilmu Sosial Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Indonesian Journal of Intellectual Publication (IJI Publication) INVOICE : JURNAL ILMU AKUNTANSI Journal of Innovation Research and Knowledge Jurnal Flyover Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Ilmiah Multidisiplin Amsir Advances In Social Humanities Research Celebes Journal of Community Services JPPM : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmiah Manajemen & Kewirausahaan Indonesian Journal of Intellectual Publication (IJI Publication)
Haslindah, Haslindah
Universitas Muhammadiyah Sidenreng Rapang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Meningkatkan Efektivitas Pengelolaan SDM melalui Pendekatan Akuntansi di Perguruan Tinggi Muslimin, Ulyana; Hasan, Hamida; Putri, Naulya Dwi; Haslindah, Haslindah; Jayanti, Iin Dwi
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 10 No 3 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze the management of human resources (HR) in universities with an accounting approach. The results of the study show that human resource management using an accounting approach can increase effectiveness and efficiency in managing human resources. Although there are several challenges, the use of an accounting approach can help universities in improving employee performance and productivity. This study recommends the implementation of an accounting approach for human resource management to achieve better academic goals
PENERAPAN STRATEGI PEMASARAN DIGITAL TERHADAP PENINGKATAN PENJUALAN PRODUK PADA PT SURACOJAYA ABADI MOTOR DI KABUPATEN SIDENRENG RAPPANG Sri Nurfadilla; Adam Latif; Andi Riska Andreani Syafaruddin; Haslindah, Haslindah
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Digital marketing has become a crucial element in modern business strategies, including for PT Suracojaya Abadimotor, which faces the challenge of increasing sales amid intense competition. This study aims to explore the implementation of digital marketing strategies to enhance sales and build long-term relationships with consumers. Using a qualitative method through interviews, observations, and documentation, this research analyzes the application of strategies based on the marketing mix (4P) and the Commitment-Trust Theory to examine the relationship between marketing activities and sales growth. Sales improvement is influenced by trust, commitment, communication, shared values, empathy, and reciprocity between the company and customers. The results show that the company still faces several obstacles, such as infrequent content updates, slow responses to consumers, and issues related to stock and distribution. Digital strategies through Instagram and WhatsApp are considered quite effective in building trust and communication but remain suboptimal in boosting sales due to a lack of innovation and limited utilization of digital data. Social media serves more as an initial information platform rather than a primary transactional medium.
ANALISIS PEMASARAN PRODUK TERHADAP PENGGUNAAN MARKETPLACE FACEBOOK DI PERCETAKAN DINDA DI KABUPATEN SIDENRENG RAPPANG Erwin, Erwin; Ramlan, Pratiwi; Haslindah, Haslindah; Rusdi, Muhammad
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.12273

Abstract

Di era digital, Facebook Marketplace telah menjadi solusi pemasaran inovatif bagi pelaku usaha kecil dan menengah, termasuk usaha percetakan. Dengan fitur unggulannya, platform ini memiliki potensi untuk membantu pelaku usaha, seperti Percetakan Dinda, dalam menjangkau konsumen yang lebih luas, berinteraksi langsung dengan pelanggan, serta menghemat biaya promosi dibandingkan metode tradisional. Penelitian ini bertujuan untuk efektivitas efektivitas Facebook Marketplace dalam pemasaran produk dengan mengukur pengaruh jangkauan luas, komunikasi langsung, dan efisiensi biaya terhadap keberhasilan pemasaran. Penelitian ini menggunakan metode deskriptif kuantitatif, dengan data yang diperoleh melalui kuesioner, observasi kuantitatif, serta analisis Facebook Insights . Pengolahan data menggunakan IBM SPSS Statistics 26 , dengan teknik analisis deskriptif, uji validitas dan reliabilitas, serta regresi linier sederhana. Hasil penelitian menunjukkan bahwa Facebook Marketplace (X) memiliki pengaruh yang signifikan terhadap keberhasilan pemasaran (Y). Indikator jangkauan luas, komunikasi langsung dengan pelanggan, serta efisiensi biaya terbukti berkontribusi dalam meningkatkan kesadaran merek, volume penjualan, dan loyalitas pelanggan.
Pengaruh Faktor Kepercayaan dan Kepuasan Pelanggan dalam Memilih Agen Brilink Perspektif Ekonomi Syariah: Studi pada Pelanggan Agen Brilink Rezfa Tani di Desa Ulo, Kecematan Tellu Siattinge Wahdaniah, Sitti Rabiatul; Abd. Hafid; Haslindah, Haslindah
Indonesian Journal of Intellectual Publication Vol. 5 No. 3 (2025): Juli 2025, IJI Publication
Publisher : Unit Publikasi Ilmiah Perkumpulan Intelektual Madani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51577/ijipublication.v5i3.709

Abstract

Dampak Perubahan Iklim Terhadap Produktivitas Pertanian dan Kesejahteraan Petani Muslim Bugis di Desa Ulaweng Riaja Kabupaten Bone Rahma, Sitti; Haslindah, Haslindah; Muis, Musrini
Indonesian Journal of Intellectual Publication Vol. 5 No. 3 (2025): Juli 2025, IJI Publication
Publisher : Unit Publikasi Ilmiah Perkumpulan Intelektual Madani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51577/ijipublication.v5i3.710

Abstract

Penelitian ini mengkaji dampak perubahan iklim terhadap produktivitas pertanian dan kesejahteraan petani Muslim Bugis di Desa Ulaweng Riaja, Kabupaten Bone. Perubahan suhu, curah hujan tidak menentu, dan kelembaban tinggi memicu gangguan pola tanam, serangan hama dan penyakit, serta gagal panen. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Analisis data dilakukan melalui tahapan reduksi data, penyajian, dan penarikan kesimpulan. Hasil menunjukkan bahwa petani kecil sangat terdampak karena keterbatasan akses pada benih unggul, teknologi, dan irigasi. Sebaliknya, petani besar lebih adaptif karena memiliki modal dan diversifikasi tanaman. Dampak iklim tidak hanya menurunkan pendapatan, tetapi juga memengaruhi ketahanan pangan, kesehatan, dan pendidikan keluarga petani. Dalam konteks masyarakat Muslim Bugis, perubahan ini turut mengganggu aspek spiritual. Penelitian ini diharapkan menjadi dasar penyusunan kebijakan adaptasi iklim yang adil dan berpihak pada kelompok rentan.
PEMBERDAYAAN KELOMPOK WANITA TANI MELALUI TECHNOPRENEURSHIP DALAM INOVASI PRODUK OLAHAN SUSU BERNILAI GIZI Haslindah, Haslindah; Febrianti, Devy; Thahir, Inna Mutmainna Cahyani; Herman, Bahtiar; Amri, Andi
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.36448

Abstract

Abstrak: Pengembangan produk pangan lokal berbasis gizi merupakan upaya strategis untuk meningkatkan kualitas kesehatan masyarakat sekaligus memperkuat kemandirian ekonomi desa melalui pemanfaatan sumber daya lokal. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas dan keterampilan Kelompok Wanita Tani (KWT) Setia Mekar Kabupaten Enrekang dalam mengolah susu sapi murni menjadi produk pangan inovatif, higienis, dan bernilai tambah. Metode pelaksanaan dilakukan secara partisipatif melalui tiga tahap, yaitu pra-kegiatan berupa observasi dan sosialisasi, tahap pelaksanaan meliputi pelatihan inovasi olahan susu, pendampingan produksi berbasis gizi, serta edukasi gizi, dan tahap evaluasi. Evaluasi dilakukan menggunakan pre-test dan post-test, observasi, serta wawancara untuk mengukur perubahan pengetahuan, keterampilan, dan sikap mitra. Hasil kegiatan menunjukkan peningkatan pengetahuan gizi dasar sebesar 49%, keterampilan pengolahan susu sebesar 56%, serta higienitas produksi sebesar 42%. Variasi produk olahan susu meningkat dari dua menjadi lima jenis produk, dan kepercayaan diri anggota KWT dalam menyampaikan manfaat gizi produk kepada konsumen meningkat sebesar 78%. Kegiatan ini berkontribusi terhadap peningkatan kapasitas teknis, kesadaran gizi, serta penguatan ekonomi desa secara berkelanjutan.Abstract: The development of local nutrition-based food products is a strategic effort to improve public health and strengthen rural economic independence through the utilization of local resources. This community service activity aims to increase the capacity and skills of the Setia Mekar Women Farmers Group (KWT) in Enrekang Regency in processing pure cow's milk into innovative, hygienic, and value-added food products. The implementation method was carried out participatively through three stages, namely pre-activities in the form of observation and socialization, the implementation stage which included training in milk processing innovation, nutrition-based production assistance, and nutrition education, and the evaluation stage. The evaluation was carried out using pre-tests and post-tests, observation, and interviews to measure changes in the knowledge, skills, and attitudes of the partners. The results of the activity showed an increase in basic nutrition knowledge by 49%, milk processing skills by 56%, and production hygiene by 42%. The variety of processed milk products increased from two to five types, and the confidence of KWT members in communicating the nutritional benefits of the products to consumers increased by 78%. This activity contributed to increasing technical capacity, nutrition awareness, and strengthening the village economy in a sustainable manner.
Dampak Budaya Organisasi terhadap Inovasi dalam Perusahaan Teknologi: Sebuah Penelitian Kualitatif Putri, Naulya Dwi; Haslindah, Haslindah; Marwati, Putri Kharisma Shafah; Hermawansyah, Wira; Bustan, Bustan; Ilahi, Andi Alfianto Anugrah
Jurnal Ilmiah Multidisiplin Amsir Vol. 2 No. 1 (2023): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v2i1.928

Abstract

Innovation is crucial to technology companies' success in an ever-changing environment. Organizational culture has been identified as a factor capable of influencing a company's innovation level. This qualitative research explores this further by examining how organizational culture affects innovation in technology companies. Our literature review covers the concepts of corporate culture innovation and relevant previous research. We used a qualitative approach involving in-depth interviews with leaders and members of innovation teams at several leading technology companies. This research reveals a complex relationship between elements of organizational culture, such as norms, values, organizational structure, and innovation. This research provides a deeper understanding of the cultural factors that can motivate or hinder the innovation process in technology companies. The practical implications of this research include suggestions for companies to design an organizational culture that supports sustainable innovation. The results of this research provide important insights for technology companies seeking to increase their level of innovation in an ever-evolving world. By understanding the impact of organizational culture on innovation, companies can design more effective strategies to remain competitive in an era of ever-changing technology.
Co-Authors Abd. Hafid Abdul Rahman Rahim abdulahanaa abdulahanaa, abdulahanaa Adam Latif Amin, Afriadi Amir, Muhammad Fakhri Amri, Andi Andi Riska Andreani Syafaruddin Aqmal, Amal Arifuddin Arifuddin Ariyani, Rani Aulia, Aulia Bashir, Shahid Bismar, Ahmad Rum Bustan Bustan, Bustan Erwin Erwin Febrianti, Devy Halisa, Nur Hamida Hasan Hasbi, Hartas Hasni Hasni Herianto Herianto Herman, Bahtiar Hermawansyah, Wira Hudain, Muh. Adnan Ilahi, Andi Alfianto Anugrah Jayanti, Iin Dwi Jumarding, Ahmad Jumarni , Jumarni Khaerunnisa Nur Fatimah Syahnur Lahati, Rini Ana Binti Lambang Basri Said Latif, Adam Mansyur, Muh. Irfan Marwati, Putri Kharisma Shafah Muhammad Rinaldi Muhammad Rusdi Muis, Musrini Muslimin, Ulyana Nasir, Rahmadhana M. Nurul Hasanah Putri, Naulya Dwi Rahayu, Agrena Ramlan, Pratiwi Ramli Ramli Saleh, Wahyuni Sari, Ratri Agustina Satria, Welnof Sitti Rahma, Sitti Sri Nurfadilla Sudirman, Sitti Rahma Suwardi Suwardi Syafei, Ilham Syam, Muh. Amin TAMRIN, MUH. Thahir, Inna Mutmainna Cahyani Tuasalamony, Ardhiatul Halima Wahdaniah, Sitti Rabiatul wahyuni wahyuni Wardani, Tri Ulfa Wiwik Handayani yeni absah Yusuf, Nurdin