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All Journal Ilmu Administrasi Publik Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat NISBAH: JURNAL PERBANKAN SYARIAH International Journal of Financial, Accounting, and Management Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Community Empowerment JUDICIOUS: Journal of Management Al-Sharf: Jurnal Ekonomi Islam Journal Corner of Education, Linguistics, and Literature Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Mandiri JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Jurnal AKAL: Abdimas dan Kearifan Lokal JURNAL ABDIKARYASAKTI Media Riset Akuntansi Auditing & Informasi Eduvest - Journal of Universal Studies Jurnal Pengabdian Pada Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Nonformal Education Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah International Journal of Islamic Finance (IJIF) Jurnal Pengabdian Kepada Masyarakat Indonesia
Ida Busnetty
Universitas Trisakti
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Journal : Community Empowerment

 1 
Assistance of the Tanah Abang Traders Association (HIPTA) in dealing with the Covid-19 Pandemic Ida Busnetty; Dian Octaviani; Husna Leila Yusran; Safnita Safnita
Community Empowerment Vol 6 No 10 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.22 KB) | DOI: 10.31603/ce.5598

Abstract

The prolonged crisis due to the Covid-19 pandemic that hit Indonesia had a significant impact on various sectors, including the goods and services trade sector. Traders in the wholesale center of textiles and textile products in Tanah Abang are one of the parties who really feel the impact. The declining purchasing power of the people coupled with the necessity to close shops during the Implementation of community activity restrictions led to a decrease in income, while the obligation to pay operational costs still had to be carried out. This forced quite a number of traders to decide to close their businesses. The purpose of this activity is to find the best solution for the business continuity of traders. The method used is the focus group discussion. The conclusion obtained is the need for the application of digital marketing at the Tanah Abang wholesale center. The steps that need to be taken are socializing about the importance of digital marketing, training on social media creation and creating a market place or website that provides marketing access for all traders.
Social media content optimization assistance for the community of Tanah Abang Traders Association ‘HIPTA’ Dida Nurhaida; Ida Busnetty; Rinaldi Rustam; Fitri Nurhasna Amalia; Angga Prasetya
Community Empowerment Vol 8 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8608

Abstract

The purpose of this community service activity is to overcome the problems that are being faced by traders in Tanah Abang regional market, where their turnover dropping drastically during pandemic. The solution offered to solve this problem is by selling on the digital market through social media such as Instagram and Facebook. However, due to their lack of knowledge about digital marketing, learning is needed so that they can use the features that exist in social media applications, including creating marketing content. The activity was carried out by involving one of the communities, namely Tanah Abang Traders Association (HIPTA). The method implementing the activities carried out with a community development model approach is provided in the form of assistance. The results of the activity show that this assistance can be received by participants effectively and participants are being ready to adapt to the digital market.
Co-Authors Akhmal Bahaduri, Aulia Ali, Rizki Umar Amran, Ellyana Angga Prasetya Angga Prasetya Ardiyanto Ardiyanto ASEP HERMAWAN Asep Hermawan Bachtia Usman Binartha, Ciptadhi Tri Oka Chairawaty, Chairawaty Cristina, Meily Damayanti, Mutia Melina Debbie Aryani Tribudhi Dian Octaviani Dida Nurhaida Faisal, Yusuf Fatmikasari, Nurlida Fitri Nurhasna Amalia Fitri Nurhasna Amalia Hakim, Albert Alexander Harahap, Elfira Febriani Harris Effendi Harti Budi Yanti Hendra Gunawan hermien triyowati - Hermien Triyowati, Hermien Ischak, Mohammad Iskandar, Julindiani Iskandar, Layla Nurina Kartika Jayawarsa, A.A. Ketut Mangkona, Andi Subadir Masni Salfinnia Maulani, Mustamina Mentari Wahyuningsi Mohammad Khan, Rizad Almaliq Mona Adriana Patriyasa Nilasari, Iva Nirdukita Ratnawati nirdukita ratnawati, nirdukita Nur Aini Nurariyani, Dika Octaviani, Dian Pangestu, Rama Pardomuan Pardomuan Sihombing, Pardomuan Pradana, Dhika Prawira, Bagus Yudha Putra, Raihan Pradana Ratna Yulika Go Regina J Arsjah Rinaldi Rustam Safnita Safnita Sari, Emilia Soeharjoto, Soeharjoto Suhandi Suhandi Sukaesih Sukaesih, Sukaesih Sumiyarti Sumiyarti Sumiyarti Sumiyarti, Sumiyarti Tatik Mariyanti Triadji, Iwan Tulus Tahi Hamonangan Tambunan, Tulus Tulus Tambunan Tulus Tambunan Usman, Bachtia Wahyuningsi, Mentari Wawan Kurniawan Wawan Kurniawan Wegig Murwonugroho Yanti, Harti Budi Yayat Taryadi Yusran, Husna Leila