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Journal : Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora

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Penguatan Etika Digital dalam Membangun Personal Branding Remaja di Media Sosial melalui Pendekatan Digital Public Relations Anindita, Anindita; Ridaryanthi, Melly; Tresnawati, Yuni; Setiawan, Teguh
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i3.6466

Abstract

This community service program aims to strengthen digital ethics awareness and build positive personal branding among teenagers through a Digital Public Relations approach. The program is driven by the increasing use of social media among teenagers, which has not yet been accompanied by adequate awareness of digital behavioral ethics and the importance of building a healthy self-image in the online sphere. The activities were conducted in person at SMKN 2 South Tangerang, involving more than 20 students as active participants. The program was designed as participatory training and interactive sessions covering topics on digital ethics, online reputation management, and strategies for building consistent, professional, and ethical personal branding. Participants were also given the opportunity to directly practice shaping their digital identity through social media platforms relevant to their character and goals. Evaluation results showed that the program successfully improved participants’ understanding and practical skills in responsible social media use. The satisfaction level was also high, with more than 90% expressing interest in joining similar activities in the future. This program also supports the achievement of Key Performance Indicators (KPIs) and the implementation of the “Merdeka Belajar Kampus Merdeka” (MBKM) initiative through the active involvement of lecturers and students in the community empowerment process.
Co-Authors Aan Bin Mardi Abdul Kadir Abdul Mahatir Najar Afdhol Dzikri, Afdhol Afizah, N Agus Indra Jaya Agusman Sahari Alfiani, T Ali Syahbana Amalia Nur Milla Andri Andri Andri Anindita, Anindita Ashrul Tsani Bakhour, Alyssa Edwina Imad Khalid Dadan Erwandi Damayanti, D Damayanti, Fegi Delfianti, D Des Alwine Zayanti, Des Alwine Fadjryani, Fadjryani Fatma Lestari Fatmayoni, Raisan Fitri Anggraini, Fitri Gamayanti, Nurul Fiskia Hajar Hajar Hasibuan, Lailan Sahrina Hidaen, B I Wayan Sudarsana Irsyadi Yani Jaya, A I Jayanti, Nisa Sri Juni Wijayanti Puspita Juwita Juwita, Juwita Kirana, Mira C Kushardianto, Nur C Lalu Muhammad Nurul Wathoni Masita, M Maulidyani Abu Maulidyani Abu Melly Ridaryanthi, Melly Muhammad Arif Liputo Musdalifah, S N Farida Nina Nina Ning Eliyati Ningrum, Desy Riani Sukma Novrianti, S S Nurjana Nurjana, Nurjana Nurwahyuni Oktaviana, W Pierlita, Komang Yovansca Putri, Arini Serda Raiza, Raiza Ramadani, Tri Rezki, Pipin Safaringga, Afriyanti Helen Sahara Saleh, K Satria, Enni Siti Muslichatul Mahmudah Sony Hartono Wijaya Sudarsana, I W Susanti, Wiji Susilowati, Novi Syahdi Syahrullah Syahrullah Syahrurrahmah, Syahrurrahmah Teguh Setiawan Ulan Rahmawati Wibowo, N H Wisnu Ananta Kusuma Yuli Andriani Yulia Resti Yunita, Ike