Article Per Year (5 Year)
p-Index From 2020 - 2025
3.461
P-Index
This Author published in this journals
All Journal Jurnal Ergonomi Indonesia (The Indonesian Journal of Ergonomic) MediaKom : Jurnal Ilmiah Ilmu Komunikasi JURNAL ILMIAH MATEMATIKA DAN TERAPAN BAREKENG: Jurnal Ilmu Matematika dan Terapan JURNAL ILMIAH MAHASISWA AGROINFO GALUH Health Information : Jurnal Penelitian BUSTANUL FUQAHA: Jurnal Bidang Hukum Islam Al-Muaddib : Jurnal Kajian Ilmu Kependidikan Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Jurnal Kesehatan Tambusai International Journal of Social Science Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bhinneka Transcendent Journal of Mathematics and Applications Jurnal Pelita Sriwijaya Jurnal Pengabdian Farmasi dan Sains Journal of Economics Education
Resnawati
Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : MediaKom : Jurnal Ilmiah Ilmu Komunikasi

 1 
DIGITAL MARKETING STRATEGY IN FENOMENA CAFE OF THEMED SPORTS AND MUSIC IN SUPPORTING LOCAL CREATIVITY Pierlita, Komang Yovansca; Mahmudah, Siti Muslichatul; Tresnawati, Yuni
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.34467

Abstract

Digital marketing plays a crucial role in integrating digital technologies to attract customers, especially through social media. This study aims to analyze the digital marketing strategy implemented by Fenomena Café, a café with a unique sports and music theme, in supporting local creativity. The research applies the RACE model by Dave Chaffey as the analytical framework and employs a constructivist paradigm with a qualitative descriptive method. Data were collected from three key informants (owner and social media officer) and three additional informants from the Fenomena Café community.The findings reveal that Fenomena Café successfully increased brand awareness (Reach) and audience engagement (Act) through creative content on social media platforms, such as Instagram and TikTok. However, the optimization of the conversion stage (Convert) and personalization of interactions remains a challenge. This study suggests implementing additional strategies, such as storytelling content, loyalty programs, and chatbot technology, to enhance the effectiveness of their digital marketing strategy. These strategies are expected to strengthen Fenomena Café’s position as a creative hub while fostering stronger relationships with local communities.
Co-Authors Aan Bin Mardi Abdul Kadir Abdul Mahatir Najar Afdhol Dzikri, Afdhol Afizah, N Agus Indra Jaya Agusman Sahari Alfiani, T Ali Syahbana Amalia Nur Milla Andri Andri Andri Anindita, Anindita Ashrul Tsani Bakhour, Alyssa Edwina Imad Khalid Dadan Erwandi Damayanti, D Damayanti, Fegi Delfianti, D Des Alwine Zayanti, Des Alwine Fadjryani, Fadjryani Fatma Lestari Fatmayoni, Raisan Fitri Anggraini, Fitri Gamayanti, Nurul Fiskia Hajar Hajar Hasibuan, Lailan Sahrina Hidaen, B I Wayan Sudarsana Irsyadi Yani Jaya, A I Jayanti, Nisa Sri Juni Wijayanti Puspita Juwita Juwita, Juwita Kirana, Mira C Kushardianto, Nur C Lalu Muhammad Nurul Wathoni Masita, M Maulidyani Abu Maulidyani Abu Melly Ridaryanthi, Melly Muhammad Arif Liputo Musdalifah, S N Farida Nina Nina Ning Eliyati Ningrum, Desy Riani Sukma Novrianti, S S Nurjana Nurjana, Nurjana Nurwahyuni Oktaviana, W Pierlita, Komang Yovansca Putri, Arini Serda Raiza, Raiza Ramadani, Tri Rezki, Pipin Safaringga, Afriyanti Helen Sahara Saleh, K Satria, Enni Siti Muslichatul Mahmudah Sony Hartono Wijaya Sudarsana, I W Susanti, Wiji Susilowati, Novi Syahdi Syahrullah Syahrullah Syahrurrahmah, Syahrurrahmah Teguh Setiawan Ulan Rahmawati Wibowo, N H Wisnu Ananta Kusuma Yuli Andriani Yulia Resti Yunita, Ike