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All Journal MUQTASID HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Ekonomi Islam Tazkia Islamic Finance and Business Review Al-Muzara'ah At-Tawassuth: Jurnal Ekonomi Islam Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Istinbath: Jurnal Hukum dan Ekonomi Islam Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal BILAL: Bisnis Ekonomi Halal Share: Jurnal Ekonomi dan Keuangan Islam El-Qish: Journal of Islamic Economics Jurnal Budgeting Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I International Journal of Economics (IJEC) Neo Journal of economy and social humanities Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Management Research and Economics JSE: Jurnal Sharia Economica IIJSE International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Law and Society Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Muslim Marpaung
Politeknik Negeri Medan, Medan, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AND SERVICE QUALITY ON CUSTOMER LOYALTY OF BANK SYARIAH INDONESIA (BSI) Muslim Marpaung; Ricca Hendarti; Mutiah Khaira Sihotang; Uswah Hasanah; M. Satrya Mutthaqin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9603

Abstract

This research aims to determine and analyze the influence of corporate social responsibility and service quality on customer loyalty at Bank Syariah Indonesia Sukaramai Medan Branch. This research uses a quantitative method with an associative approach which aims to analyze the problem of the relationship between one variable and other variables. In this research, the respondents studied were customers of Bank Syariah Indonesia, Sukaramai Medan Branch, with a total sample of 286 people and the samples were taken using a random sampling technique. The research results show that corporate social responsibility (CSR) has a significant effect on customer loyalty with a value of tcount > t table 3,897 > 1.652, a significant value of 0.000 < 0.05, meaning that the CSR variable partially has a positive and significant effect on customer loyalty. Service quality has a significant effect on customer loyalty with Tcount > Ttable or 1.729 > 1.652, a significant value of 0.003 < 0.05 means that the service quality variable partially has a positive and significant effect on Customer Loyalty. Corporate social responsibility (CSR) and service quality simultaneously influence customer loyalty at Bank Syariah Indonesia Sukaramai Medan Branch with a significance value of 0.000 < 0.05 and a calculated F value of 8.713 > F table 3.04, meaning that there is an influence of CSR and service quality on loyalty. customers at Bank Syariah Indonesia.
Co-Authors Ade Khadijatul Z. Hrp Affandi, Ismi AGUS Andri Veno Andriani, Asih Annisa Anriza Witi Nasution Arief Tumanggor Arsyaf Tampubolon Asih Andriani Azhar Azliani, Firda Nur Bayu Tri Cahya Cahyani, safirah Dian Nilam Sari Diena Fadhilah Dini Fakhira Bahari Dwi Putri Restuti Emi Masyitah Enny Segarahati Barus Fany Fadhila Fela Yudha, Syuhada Habib Fitrah Hamdani, Lukman Hefriansyah Hefriansyah Hendri Tanjung Hilyati Inayah Hubbul Wathan Ian Alfian iqbal mustaqim Irma Suryani Lubis Isnaini Harahap Isnaini Harahap Jihan Khairunisa Lenny Rakhmawati, Ricca Hendarti, Lestari, Dwi Vita M. Satrya Mutthaqin M. Yasir Nasution maria della siregar Mohd Ali, Nor Aishah Muhammad Noval muhammad yahya Muhammad Zuardi Mutiah Khaira Sihotang Nasution, Athirah Nor Aishah Mohd Ali Nurhayati Nurhayati Nurlaila Nurlaila Pulungan, Fahri Juna Putra , Muhammad Umar Maya Rahmanta Rahmanta Rahmanta Rahmanta, Rahmanta Rahmat Rahmat Azahar Siregar Rahmat Ilyas Reza Febrian Saparuddin Siregar Saputri, Dilla Ajeng Diah SEGATI, AHDA Siti Kadariah Soehardi Soehardi Sugianto Sugianto Sugianto Sugianto Surepno Surepno Surepno, Surepno Sya'bana, Sasmita Wahyu Syahara, Sufi Syuhada Fela Yudha Ulfa Yolanda Usnandar Afriansyah Uswah Hasanah Widjiantoro, Surya Tegar Yovvi Sukandar zakiah rahmi Siagian Zuhirsyan , Muhammad Zuhirsyan, Muhammad