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Enhancing Community Empowerment with Digital Marketing for Social Forestry Enterprises in West Nusa Tenggara Pawestri, Setyaning; Nofrida, Rini; Dewi, Endang Purnama; Fuadi, Mi’raj; Mustafid, M. Azhar; Antesty, Sella
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13790

Abstract

The training on Strategi Peningkatan Pemasaran Produk KUPS melalui Digital Marketing was conducted at Hotel Aruna Senggigi, West Lombok Regency, on May 20, 2025, with the participation of social forestry groups (KUPS), forestry extension officers, and local stakeholders. The program aimed to strengthen the capacity of KUPS in adapting to digital markets. Participants gained a clearer understanding of the distinctions between selling, marketing, and branding, while also being introduced to current e-commerce trends in Indonesia, including Shopee, Tokopedia, and TikTok Shop. Qualitative evaluation revealed increased confidence, enthusiasm, and readiness to experiment with digital platforms, despite challenges such as limited internet access and digital literacy. The training demonstrated that digital marketing is not only a technical skill but also a pathway toward independence, competitiveness, and sustainability for social forestry enterprises.
Optimalisasi Pemasaran Maggot Melalui Platform E-Commerce: Pendampingan Kelompok Tani Ternak Tui Jati Irmanuddin; Ely Ermawati; Ni Made Ayu Yowana; Samsul Mahrip; Sase Nogyran Andry Lia; Maslami, Vebera; Dwi Kusuma Purnamasari; Endang Purnama Dewi
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13815

Abstract

This community service program was implemented to address the limited use of digital marketing tools and e-commerce platforms in promoting maggot-based products produced by the Tui Jati Livestock Farmer Group. Prior to the program, product marketing was conducted conventionally and remained confined to local buyers due to the absence of digital promotional media. The activities were carried out through several stages including initial assessment, formulation of instructional materials, delivery of thematic training sessions, and direct mentoring for establishing an online marketplace account. During the training, participants were guided to develop a complete business profile, prepare standard product images, write informative descriptions, set appropriate prices, and manage incoming inquiries from potential buyers. The outcomes demonstrate significant improvement in participants’ digital competencies, especially in organizing online storefronts, ensuring product visibility, and maintaining communication channels with consumers. In addition, participants were able to update their product listings independently and sustain account activity after the program. Overall, this community service initiative has successfully increased digital literacy, strengthened product commercialization, expanded market access opportunities, and positioned e-commerce as a practical and sustainable marketing approach for maggot-based products.
Implementasi Teknologi Tepat Guna Insinerator dalam Pengelolaan Sampah Pertanian dan Domestik di Desa Pakuan, Kecamatan Narmada, Kabupaten Lombok Barat Joko Sumarsono; Amuddin; Gagassage Nanaluih De Side; Endang Purnama Dewi
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 1 (2026): Januari - Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i1.14421

Abstract

Pakuan Village, Narmada Sub-district, West Lombok Regency, is an agrarian area with continuously growing tourism potential; however, it still faces serious challenges in managing agricultural and domestic waste. The common practices of uncontrolled disposal and open burning pose risks of environmental pollution, health problems, and a decline in the attractiveness of the village as a tourism destination. This community service activity aimed to enhance local community capacity in waste management through operational training on the use of an incinerator as an appropriate technology. The activities comprised an initial survey, educational sessions on waste characteristics and potential, hands-on training in incinerator operation, as well as mentoring and evaluation. The target participants were members of the Pakuan Village waste management team. The results demonstrated a significant improvement in participants’ understanding and skills in identifying waste types, applying standard operating procedures, and operating the incinerator safely and in an environmentally friendly manner. Evaluation results indicated that 90% of participants were categorized as having good to very good understanding of the operation and maintenance of the equipment. The implementation of the incinerator effectively reduced waste volume, minimized pollution risks, and supported environmental cleanliness in the village. Overall, this activity contributed to strengthening environmental awareness, empowering the community, and supporting the development of Pakuan Village as a sustainable agrarian and tourism village.
Enhancing Cocoa Bean Quality through Optimized Roasting Techniques for Sustainable Local Chocolate Production Yuhendra AP; Reza Kusuma Nurrohman; Mi’raj Fuadi; Rahmat Sabani; Joko Sumarsono; Guyup Mahardhian Dwi Putra; Diah Ajeng Setiawati; Surya Abdul Muttalib; Isnaini Puspitasari; Fakhrul Irfan Khalil; Endang Purnama Dewi; Wan Rosli Bin Wan Ishak; Haslina Ahmad
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 1 (2026): Januari - Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i1.14777

Abstract

This activity aims to improve the quality of cocoa beans and promote sustainable local chocolate production through the application of optimized roasting techniques tailored to the characteristics of locally grown tropical cocoa beans. The program was led by Prof. Wan Rosli Bin Wan Ishak from USM, accompanied by Prof. Haslina Ahmad, along with collaborators from the field of Bioactive Materials and Synthesis at UPM. The activities included the delivery of training modules entitled Enhancing Cocoa Bean Quality through Optimized Roasting Techniques for Sustainable Local Chocolate Production, demonstrations of roasting processes involving parameters such as temperature, roasting time, humidity, and variations in roasting schemes, as well as a field visit to the chocolate production house at Kampung Coklat Senare. This visit aimed to provide a deeper understanding of the production workflow, the diversity of local cocoa beans, and opportunities to strengthen supply chains based on locally sourced raw materials. The primary focus of the program was the design of energy-efficient roasting strategies with minimal environmental impact, while preserving bioactive compounds and characteristic cocoa aromas through controlled Maillard reaction pathways. The initiative emphasized technology transfer, community capacity building, and the adoption of sustainable production practices among cocoa-based micro, small, and medium enterprises (MSMEs) in North Lombok. The long-term impact is expected to be reflected in improved processing efficiency, greater utilization of local resources, and more stable income opportunities for cocoa farmers and local MSME actors. The activity was conducted at Kampung Coklat Senare, Genggelang Village, North Lombok, on 21 January 2026, highlighting the importance of international–local partnerships within the context of community engagement in tropical regions.
Strategi Pemasaran Produk KUPS Melalui Pemasaran Digital: Penyusunan Profil Google Bisnis Serta Pemanfaatan Canva dan CapCut untuk UMKM NTB Mi'raj Fuadi; Yuhendra AP; Endang Purnama Dewi; Sella Antesty; Rahmat Sabani; Setyaning Pawestri; M. Azhar Mustafid; Rini Nofrida
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 1 (2026): Januari - Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i1.14784

Abstract

This community service activity was implemented as part of the Field School program organized by the Ministry of Environment of the Republic of Indonesia on 21 May 2025 at Hotel Aruna Senggigi. The program targeted micro, small, and medium enterprises (MSMEs) affiliated with Social Forestry Business Groups (KUPS) across West Nusa Tenggara. The primary objective was to enhance the capacity and competencies of KUPS actors in utilizing digital marketing platforms, particularly Google Business Profile, Canva, and CapCut, as strategies to strengthen product marketing through digital channels. The program was implemented in three main stages: (1) classroom based sessions introducing the concepts of digital marketing, Google Business profiles, and the use of Canva and CapCut; (2) hands on practice in creating Google Business profiles by participants; and (3) interactive question and answer and sharing sessions. The results indicated a noticeable improvement in participants’ understanding and skills in utilizing digital platforms to promote KUPS products more widely and effectively. Participants were able to create and optimize Google Business profiles, design visual promotional content using Canva, and produce promotional video content using CapCut. Overall, the activity made a tangible contribution to improving digital literacy among KUPS MSME actors in West Nusa Tenggara while supporting environmentally based and sustainable economic empowerment programs. It is expected that similar initiatives can be conducted regularly with more intensive mentoring to ensure the sustained adoption of digital marketing practices among KUPS entrepreneurs.
Food Technology–Driven Utilization of Seaweed Waste as a Source of Health-Promoting Bioactive Compounds Yuhendra AP; Reza Kusuma Nurrohman; Mi’raj Fuadi; I Wayan Sweca Yasa; Setyaning Pawestri; Nur Afni; Qabul Dinanta Utama; Wiharyani Werdiningsih; Sukmawaty Sukmawaty; Diah Ajeng Setiawati; Made Gendis Putri Pertiwi; Fuad Sauqi Isnain; Endang Purnama Dewi; Elya Antariksana Bachmida; Wan Rosli Bin Wan Ishak; Haslina Ahmad
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 1 (2026): Januari - Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i1.14787

Abstract

This community engagement activity focused on the utilization of native seaweed, particularly Kappaphycus alvarezii, as a source of bioactive compounds with the potential to enhance functional food products developed by small and medium enterprises (SMEs) in Kampung Nelayan Merah Putih, Ekas Buana Village, East Lombok. The activity was conducted on 22 January 2026 and centred on the delivery of the module entitled “Exploring Kappaphycus alvarezii as a Sustainable Source of Bioactive Compounds for Functional Food Innovation.” The session was delivered directly by Prof. Wan Rosli Bin Wan Ishak, accompanied by Prof. Haslina Ahmad and collaborators from the Synthesis and Bioactive Materials research group of USM–UPM. The programme included theoretical presentations on the bioactive composition of K. alvarezii, opportunities for the sustainable utilization of processing by-products, and an introduction to the concept of algae-based functional foods tailored for coastal SMEs. Participants were also invited to visit a local seaweed production facility to gain a deeper understanding of the supply chain, raw material quality, and the potential conversion of processing waste into value-added products. The expected outcomes include enhanced technical and entrepreneurial capacities among SME actors, improved ability to design algae-based functional food products, and the strengthening of an environmentally sustainable local supply chain. The long-term impact will be assessed through improvements in production efficiency, the adoption of basic food safety and quality practices (GMP/SSOP), and the potential increase in income among coastal SME practitioners. Overall, this initiative highlights the value of international–local partnerships in advancing sustainable tropical food innovation.
Coffee Processing Technology: From Waste to Value Rucitra Widyasari; Yuhendra AP; Satrijo Saloko; Murad Murad; Sukmawaty Sukmawaty; Rahmat Sabani; Joko Sumarsono; I Wayan Sweca Yasa; Ansar Ansar; Wiharyani Werdiningsih; Made Gendis Putri Pertiwi; Reza Kusuma Nurrohman; Endang Purnama Dewi; Yesica Marcelina Romauli Sinaga; Diah Ajeng Setiawati; Isnaini Puspitasari; Wenny Amaliah; Tri Isti Rahayu; Lingga Gita Dwikasari; Firman Fajar Perdana; Ince Siti Wardatulatifah S; Fuad Sauqi Isnain; Mi’raj Fuadi; Fakhrul Irfan Khalil; Rini Nofrida; Yeni Sulastri; Hary Kurniawan; Qabul Dinanta Utama; Agriananta Fahmi Hidayat; Gagasage Nanaluih De Side; Setyaning Pawestri; Rosnah Shamsudin; Zanariah Mohd Dom; Nur Hamizah Abdul Ghani; Revata Anwar; Attar Riza Maulana; Surya Ananda Firmansyah; I Kadek Widi Widiastawan; Ingka Wira Yuda
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 2 (2026): April-Juni 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i2.15132

Abstract

Coffee is one of the most widely traded agricultural commodities globally, generating substantial volumes of by-products and waste streams throughout its processing chain. These by-products including coffee pulp, cascara, mucilage, parchment, silverskin, and spent coffee grounds represent a significant environmental burden when improperly managed, yet simultaneously constitute a rich reservoir of bioactive compounds and valorizable biomass. This manuscript presents a community engagement initiative focused on disseminating and implementing coffee processing technologies that transform waste streams into value-added products, aligned with circular bioeconomy principles. The activity was conducted on 22 April 2026 with participants are small and medium enterprises (SMEs) KWT Kaki Rinjani in Karang Sidemen Village, Central Lombok with the . The session was delivered directly by Prof. Rosnah Shamsudin that introduced aerospace 3.0 the latest small-scale coffee press from UPM. accompanied with theoretical presentation technique drying of coffee, waste treatment and sensory demonstration of functional coffee conducted from Fatepa-Unram. The expected outcomes include enhanced technical and entrepreneurial capacities among SME actors, improved ability to design functional coffee product, and waste treatment of coffee into valuable product. The long-term impact is the creation of a more resilient SMEs ecosystem in Karang Sidemen Village, with a portfolio of functional, high-value coffee products. Furthermore, optimizing the management of production waste is projected to significantly reduce environmental burdens while opening up new income diversification opportunities for the community. Ultimately, the sustainability of this program will strengthen local coffee's position as a leading commodity managed innovatively, efficiently, and environmentally friendly.
Peningkatan Kapasitas Masyarakat dalam Pengelolaan Limbah Organik dan Anorganik melalui Teknologi Biopori dan Pemanfaatan Sampah Plastik sebagai Media Tanam di Desa Kembang Karang Daya Lombok Timur Endang Purnama Dewi; Sirajuddin Haji Abdullah; Joko Sumarsono; Asih Priyati; Reza Kusuma Nurrohman; Sapitri Mustika Sari
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 2 (2026): April-Juni 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i2.15629

Abstract

The issue of organic and inorganic waste remains a major challenge in Kembang Karang Daya Village, East Lombok Regency. Most residents do not yet sort their waste at the source, so organic and plastic waste is still disposed of or burned directly. This community service activity aims to improve the community’s knowledge and skills in source-based waste management through the application of biopore technology and the use of plastic waste as a growing medium for seedlings. The methods employed included an initial survey, outreach, training, technology transfer, mentoring, and activity evaluation. The activity involved the residents of Kembang Karang Daya Village, focusing on converting kitchen waste into compost through biopore infiltration holes and utilizing used plastic bottles as growing media for horticultural plants. The results of the activity demonstrated an increase in participants’ understanding of waste sorting and household waste management. The community was able to independently create and operate biopore holes and utilize plastic waste as a productive growing medium. This activity contributed to reducing the volume of household waste, improving environmental quality, and supporting the concepts of a circular economy and sustainable agriculture at the village level
Model Deteksi Gulma dan Tanaman Jagung Berbasis YOLOv5n untuk Sistem Pertanian Presisi Miraj Fuadi; M. Azhar Mustafid; Rosyid Ridho; Endang Purnama Dewi; Eusabius Paul Pega
Jurnal Agricultural Biosystem Engineering Vol. 5 No. 2 (2026): June 2026
Publisher : abe.fp.unila.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jabe.v5i2.12967

Abstract

Weed infestation is one of the main challenges in maize cultivation because it can reduce crop growth and productivity through competition for nutrients, water, light, and growing space. An automatic detection system is therefore needed to support precision agriculture, particularly for selective weed control. This study aimed to develop and evaluate a YOLOv5n-based detection model for identifying maize plants and weeds in agricultural field images. The dataset used in this study was obtained from the Weed Classification dataset available on Kaggle. Image annotation was performed using bounding boxes with two object classes, namely maize and weed. The dataset was divided into training, validation, and testing subsets using an 80:10:10 ratio. Model training was conducted on Google Colab for 100 epochs using an image size of 640 × 640 pixels and the YOLOv5n architecture. Model performance was evaluated using precision, recall, F1-score, and mAP@50. The results showed that the YOLOv5n model achieved an average precision of 0.894, recall of 0.923, F1-score of 0.908, and mAP@50 of 0.936. The maize class obtained a higher mAP@50 of 0.976, while the weed class achieved an mAP@50 of 0.897. These results indicate that YOLOv5n can effectively detect maize plants and weeds and has the potential to support precision agriculture applications, particularly selective spraying systems.
EFFECTIVENESS COMPARISON OF MULCH TYPES WITH DRIP IRRIGATION AUTOMATION ON CELERY GROWTH PARAMETERS (Apium graveolens L.) Endang Purnama Dewi; Joko Sumarsono; Megawati Megawati
Protech Biosystems Journal Vol 5, No 2 (2025): Protech Biosytem Journal (Desember)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/protech.v5i2.36776

Abstract

Celery is a leafy vegetable that has many benefits. Celery growth is greatly influenced by climatic factors because this plant requires a sufficiently cool temperature to grow well. Extreme temperatures that are too hot or too cold can reduce celery production. This study evaluated the significance of various types of mulch (plastic, straw, and no mulch) combined with an automatic drip irrigation system on the growth of celery plants (Apium graveolens L.). The main objective was to determine the effectiveness of the treatments and analyze their impact on soil microclimate conditions (temperature and humidity). The method used was a field experiment conducted 30 days after planting (DAP). A total of 60 plants were planted in each bed with three mulch treatments, all of which used drip irrigation. Observations were made every three days at 08.00 WITA, covering growth parameters (plant height, number of leaves, and number of branches) and soil microclimate parameters (temperature and humidity). The results showed that the type of mulch played an important role in modifying the microclimate and affecting celery growth. Although fertilization tended to increase plant height (although not statistically significant), straw mulch produced the highest results (approximately 10 cm). Meanwhile, the best vegetative growth (41 leaves and 2.87 branches) was achieved in the treatment without mulch that was fertilized. In terms of microclimate, plastic mulch recorded the highest soil temperature (28.29°C), while the highest soil moisture (23.66%) was observed in the combination of straw mulch without fertilizer. The results of the study show that the type of mulch effectively influences the microclimate conditions of the soil, which in turn supports celery growth. These results emphasize the importance of selecting the right mulch to create optimal conditions for celery cultivation with automatic drip irrigation.
Co-Authors Abdullah, Sirajuddin H. Agriananta Fahmi Hidayat Amaliah, Wenny Amuddin Amuddin Amuddin, Amuddin Ansar Ansar Antesty, Sella Asep Sapei Asih Priyati Attar Riza Maulana Cicilia, Siska De Side, Gagassage Nanaluih Diah Ajeng Setiawati Diah Ajeng Setiawati Diah Ajeng Setiawati, Diah Ajeng Diana Rahayu Dwi Kusuma Purnamasari, Dwi Kusuma Elviana N/A Ely Ermawati Elya Antariksana Bachmida Eusabius Paul Pega Fakhrul Irfan Khalil Fakhrul Irfan Khalil Firman Fajar Perdhana Firmansyah, Surya Ananda Fuad Sauqi Isnain Gagasage Nanaluih De Side Gagassage Nanaluih De Side Gagassage Nanaluih De Side Guyup Mahardhian Dwi Putra Hardi Kurniawan, Nanda Hary Kurniawan Haslina Ahmad I Kadek Widi Widiastawan I Kadek Widi Widiastawan I Wayan Sweca Yasa Ida Ayu Widhiantari Ince Siti Wardatulatifah S Ingka Wira Yuda Irmanuddin Irpan Chumaedi Isnaini Puspitasari Joko Sumarsono Joko Sumarsono Joko Sumarsono Kompyang, I Gusti Made Lingga Gita Dwikasari M. Azhar Mustafid M. Azhar Mustafid M. Yanuar J Purwanto Made Gendis Putri Pertiwi Megawati Megawati Mi'raj Fuadi Miraj Fuadi Mi’raj Fuadi Muhammad Amin Muhammad Amin Murad Murad Ni Made Ayu Yowana Nur Afni Nur Hamizah Abdul Ghani Nurul Cahya Novianti Pertama OKI SAPUTRA Pangestuti, Rika Wulandari Qabul Dinanta Utama Rady Purbakawaca Rahmat Sabani Rahmat Sabani Rahmat Sabani Revata Anwar Reza Kusuma Nurrohman Rini Nofrida Rini Nofrida Rini Nofrida Rosnah Shamsudin Rosyid Ridho Rucitra Widyasari Samsul Mahrip Sani, Nurwan Sapitri Mustika Sari Sase Nogyran Andry Lia Satrijo Saloko Sella Antesty Setyaning Pawestri Setyaning Pawestri Sholihin, Ibadias Sirajuddin H Abdullah Sirajuddin Haji Abdullah Siska Cicilia Sri Rahayu Sukma, Dinda Galuh Sukmawaty Sukmawaty Surya Abdul Muttalib Surya Ananda Firmansyah Syahiratun Azizul Rofiah NS Taufiq Hidayat Tri Isti Rahayu Umam, Elpanrizkon Vebera Maslami Wahyudi Wahyudi Wan Rosli Bin Wan Ishak Wenny Amaliah Wenny Amaliah Wenny Amaliah Widhiantari, Ida Ayu Wiharyani Werdiningsih Wijaya, Andre Windy Anindya Dwi Herdiana Yeni Sulastri Yesica Marcelina Romauli Sinaga Yuhendra AP Zamzami, Muhammad Ilham Zanariah Mohd Dom