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All Journal Agroland : Jurnal Ilmu-Ilmu Pertanian JKMS : Jurnal Ilmu Komunikasi Jurnal Teknik Jurnal Dakwah Tabligh Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Wardah Journal Analytica Islamica JUMLAHKU: Jurnal Matematika Ilmiah STKIP Muhammadiyah Kuningan Ekspose: Jurnal Penelitian Hukum dan Pendidikan Pena Justisia: Media Komunikasi dan Kajian Hukum INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kewarganegaraan INTELEKTIVA Indonesian Journal of Primary Science Education (IJPSE) Jambura Industrial Review (JIREV) Jurnal Kolaboratif Sains Jurnal Ilmu Komunikasi JOINCS (Journal of Informatics, Network, and Computer Science) Journal of Scientific Research, Education, and Technology Journal of Creative Student Research Multiverse: Open Multidisciplinary Journal Center of Economic Students Journal (CSEJ) Jurnal Multidisiplin Sahombu Jurnal Abdimas Terapan Jurnal Vokasi Sains dan Teknologi Gudang Jurnal Multidisiplin Ilmu Jurnal Sains Student Research Jurnal Spektrum Komunikasi The Journal of Business and Management Research RESLAJ: Religion Education Social Laa Roiba Journal Indonesian Journal Of Physical Activity and Sport Development Digital Innovation : International Journal Of Management Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Ilmiah Multidisiplin Jurnal Matematika Ilmiah Universitas Muhammadiyah Kuningan INFOKOM Sawerigading Global Economics: International Journal of Economic, Social and Development Sciences
Abdul Rasyid
IKIP Ujung Pandang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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The Effect of Brand Equity and Marketing Mix on Purchase Decisions for Current Franchise Beverage Products in Gorontalo City Using the Structural Equation Modeling Method Yusuf Yusuf; Abdul Rasyid
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 4 (2024): December: Global Economics - International Journal of Economic, Social and Deve
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i4.58

Abstract

This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneously, with the t-count and f-count values exceeding the table limit at the 95% confidence level. SEM-PLS analysis confirmed the significant relationship with p-values of 0.05 and t-statistics of 1.96, supporting the tested model. The research conclusion shows that brand equity and marketing mix have a significant influence on purchasing decisions. As advice, business owners of contemporary beverage franchises in Gorontalo City are advised to strengthen brand equity, as well as optimize creative and effective marketing strategies to increase competitiveness.
MANAJEMEN PRODUKSI PADA PROGRAM WARTA ANAK DI TVRI SUMATERA UTARA TAHUN 2025 Octaviani, Nazlia; Abdul Rasyid
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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Abstract

Penelitian ini bertujuan untuk menganalisis manajemen proses produksi program Warta Anak di LPP TVRI Sumatera Utara tahun 2025, mencakup tahapan pra-produksi, produksi, dan pasca-produksi, serta pola komunikasi organisasi dan mekanisme gatekeeping dalam penyaringan berita untuk audiens anak. Metode penelitian bersifat kualitatif dengan pendekatan deskriptif, menggunakan observasi, wawancara mendalam, dan dokumentasi terhadap tim produksi, termasuk produser, redaksi, editor, reporter, dan dua orang tua. Analisis data dilakukan melalui reduksi, penyajian, dan penarikan kesimpulan, dengan teknik triangulasi untuk validitas. Hasil menunjukkan bahwa pra-produksi meliputi pemilihan topik dan penyusunan naskah; produksi melibatkan proses taping dan dubbing oleh penyiar anak; pasca-produksi mencakup editing hingga siap tayang. Produser berperan sebagai pusat koordinasi komunikasi sekaligus gatekeeper berita. Pola komunikasi meliputi vertikal, horizontal, dan digital. Kendala utama ditemukan pada keterbatasan jadwal penyiar anak dan minimnya briefing serta evaluasi rutin.
Analisis Lintasan Berpikir Siswa Dalam Menyelesaikan Soal Cerita Matematika: Studi Kasus Siswa Broken Home SDN 32 Cakranegara Abdul Rasyid; Mohammad Archi Maulyda; Vivi Rachmatul Hidayati
IJPSE Indonesian Journal of Primary Science Education Vol 6 No 2 (2026): IJPSE
Publisher : Prodi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/ijpse.v6i2.11674

Abstract

This study aims to describe the thinking trajectories of students from broken home families in solving mathematical word problems at SDN 32 Cakranegara. This research employed a qualitative approach using a case study method. The research subjects consisted of 20 students from broken home families, with four students selected as the main subjects representing different family conditions: parental disharmony, parental divorce, parental absence, and parental death. Data were collected through written tests and semi-structured interviews. The data were analyzed through stages of data collection, data condensation, data display, and conclusion drawing. The results showed that the thinking trajectories of the four subjects were not fully systematic according to Polya’s problem-solving stages. The subject with parental disharmony was able to follow the thinking trajectory well. The subject with divorced parents experienced difficulties in determining appropriate problem-solving strategies. The subject with parental absence encountered obstacles in carrying out the plan and explaining the solution process. Meanwhile, the subject who experienced parental death had difficulties starting from the stage of understanding the problem, which affected the following stages of problem solving. In general, the obstacles experienced by students were influenced by lack of concentration and limited habits of reviewing final results. This study contributes to enriching literature on mathematical problem solving based on Polya’s stages and can serve as a reference for teachers in designing more effective learning that supports students’ learning needs.
MENINGKATKAN KEKUATAN OTOT TUNGKAI MELALUI LATIHAN SQUAT Ika Sartika; Abdul Rasyid
Indonesian Journal Of Physical Activity and Sport Development (IJPASD) Vol. 1 No. 1 (2023): Indonesian Journal Of Physical Activity and Sport Development
Publisher : Indonesian Journal Of Physical Activity and Sport Development (IJPASD)

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Abstract

Squat exercises have a significant effect on increasing strength. Squat exercises will affect the gluteus, gastrocnemius, quadriceps, hamstring, and hip flexor muscles. Basic squat exercise to develop strength in the legs and groin. This research is a quasi-experimental research with a "one groups pre-test-post-test design". This research was conducted with 11 subjects. The instrument used in this study was a leg muscle strength test with a vertical jump test. To analyze the research data using the t-test, namely by comparing the results of the pre-test with the post-test in the experimental group. Based on the results of statistical tests, it was obtained that the t-test value between the pre-test and post-test of squat training on increasing leg muscle strength had a t-count value (t-count 10.946 > t-table 1.79588), and a significant value (p = 0.000 <0.05), because the t-count value is greater than t-table and the significant value is less than α (0.05) there is a significant increase between the pre-test and post-test data
ANALYSIS OF TOURISM CONTENT FRAMING ON TRAVELOKA YOUTUBE Novi Anggraini; Abdul Rasyid
Journal Analytica Islamica Vol 15, No 3 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i3.29249

Abstract

The development of digital media has positioned YouTube as a strategic platform for shaping tourism perceptions through audiovisual content. This study aims to analyze the framing of tourism content on Traveloka’s YouTube channel using Robert N. Entman’s framing model. Employing a descriptive qualitative method, this research examines the video “Itinerary and Budget Trip Sumba 5D4N.” The findings indicate that Traveloka frames Sumba as an exotic and challenging destination that remains accessible through well-planned travel supported by integrated digital services. The use of a daily vlog format with personal storytelling receives positive responses from audiences, as it fosters emotional engagement and presents an authentic travel experience. However, this study also identifies limitations in the content, particularly the lack of explicit information regarding worship facilities and the halal or non-halal status of food, which are essential for Indonesian travelers. These findings suggest that while Traveloka’s framing is strong in visual and emotional aspects, there is room for improvement to create more comprehensive and audience-responsive tourism content.
Co-Authors Abdurohim Adriyansya Lihawa AGUNG MOKODOMPIT Ahmad Fadli Ahmad Qorib Akbar Aldi Kautsar Aminuyati Andi Herlina Ansar, Nurhakki Ardiah Juita Askar Askar, Askar Bachtiar W , Marsellinus Balthasar Malindar Duduaka, Rustam Enny Widawati Fadilah Amelia Nasution Fahcruddin Pasolo Faisal Akbar Fajril Akbar Fakhrur Rozi Fentje Abdul Rauf Filus Raraga Fri Murdiya, Fri Hasan Sazali Hasanuddin Hasanuddin Hendra Uloli Henry N. Barus Idham Halid Lahay Ika Sartika Ilman Kadori Imran S.M. Nur Iskandar M. Lapanjang Jamal Darusalam Giu Khairunnisa Ritonga Lailan Sofinah Harahap Lusiana M Choirul Amri Mansur Mario Marudut Sirait Maulida Rahmi Nasution Miranda W. Lubis Misroh Pebrianti Mohammad Archi Maulyda Monica Pratiwi Muh. Yamin Noch Muhammad Asir Muhammad Noval Riswandha Neila Susanti Nida Fitriyani Novi Anggraini NUR INDA APRILIA Nurita Elvira Octaviani, Nazlia Onah Rohanah Pasolo, Fachruddin PRAMUDIBYO, SUGENG PRAMUDIBYO Rafael Elvan Risaldy Rahmadona Indriana Ramadi Ramadi Ramli, Rudianto Rendi Oktora Rexoprodjo, Monalisa Rianto Hidayat Mangngi Salsah Fadilah Siregar Silmi Oktapiani Sirait, Mario Marudut Sjamsiar Husen Sjamsier Husen Sunardi Suratini, Suratini Trifandi Lasalewo Trimaijon Trimaijon Vivi Rachmatul Hidayati Waliyuddin Yusuf Yusuf Zakaria Zuhriah Zuhriah Zuli Nuraeni