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All Journal Agroland : Jurnal Ilmu-Ilmu Pertanian JKMS : Jurnal Ilmu Komunikasi Jurnal Teknik Jurnal Dakwah Tabligh Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Wardah Journal Analytica Islamica JUMLAHKU: Jurnal Matematika Ilmiah STKIP Muhammadiyah Kuningan Ekspose: Jurnal Penelitian Hukum dan Pendidikan INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kewarganegaraan INTELEKTIVA Indonesian Journal of Primary Science Education (IJPSE) Jambura Industrial Review (JIREV) JOINCS (Journal of Informatics, Network, and Computer Science) Journal of Scientific Research, Education, and Technology Journal of Creative Student Research Multiverse: Open Multidisciplinary Journal Center of Economic Students Journal (CSEJ) Jurnal Multidisiplin Sahombu Jurnal Abdimas Terapan Jurnal Vokasi Sains dan Teknologi Gudang Jurnal Multidisiplin Ilmu Jurnal Spektrum Komunikasi The Journal of Business and Management Research RESLAJ: Religion Education Social Laa Roiba Journal Indonesian Journal Of Physical Activity and Sport Development Digital Innovation : International Journal Of Management Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Ilmiah Multidisiplin Jurnal Matematika Ilmiah Universitas Muhammadiyah Kuningan INFOKOM Sawerigading Global Economics: International Journal of Economic, Social and Development Sciences
Abdul Rasyid
IKIP Ujung Pandang
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ANALYSIS OF TOURISM CONTENT FRAMING ON TRAVELOKA YOUTUBE Novi Anggraini; Abdul Rasyid
Journal Analytica Islamica Vol 15, No 3 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i3.29249

Abstract

The development of digital media has positioned YouTube as a strategic platform for shaping tourism perceptions through audiovisual content. This study aims to analyze the framing of tourism content on Traveloka’s YouTube channel using Robert N. Entman’s framing model. Employing a descriptive qualitative method, this research examines the video “Itinerary and Budget Trip Sumba 5D4N.” The findings indicate that Traveloka frames Sumba as an exotic and challenging destination that remains accessible through well-planned travel supported by integrated digital services. The use of a daily vlog format with personal storytelling receives positive responses from audiences, as it fosters emotional engagement and presents an authentic travel experience. However, this study also identifies limitations in the content, particularly the lack of explicit information regarding worship facilities and the halal or non-halal status of food, which are essential for Indonesian travelers. These findings suggest that while Traveloka’s framing is strong in visual and emotional aspects, there is room for improvement to create more comprehensive and audience-responsive tourism content.
DIGITAL MARKETING STRATEGY OF FEDIA CREATIVE SOCIAL MEDIA AGENCY IN MANAGING BRAND REPUTATION M. Diaz Satria; Abdul Rasyid
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.30381

Abstract

In the era of digital disruption, brand reputation has become a highly fragile intangible asset, susceptible to negative sentiments. This phenomenon demands a transformation in the role of social media agencies, shifting from mere content promoters to guardians of corporate image. This study aims to analyze the digital marketing strategies implemented by Fedia Creative, a social media agency, in managing and maintaining client brand reputation. The study employs a qualitative approach with a case study design. Data collection was conducted through participatory observation and in-depth interviews with key informants selected via purposive sampling, including the Head of Digital Marketing, Social Media Specialist, and Content Creator. Data analysis follows the interactive model by Miles, Huberman, and Saldaña. The primary focus of this research highlights the agency's functional shift from offensive strategies (brand awareness) to defensive strategies (reputation guarding). The findings are expected to delineate Fedia Creative's working mechanisms, ranging from strategic content planning and audience interaction management to Standard Operating Procedures (SOP) for crisis communication mitigation. This research provides a theoretical contribution regarding an agency-based reputation management model that is adaptive to the dynamics of algorithms and digital audience psychology.
BINGKAI SUMATERA BROADCAST ON DAAI TV MEDAN AS A MEDIUM FOR SOCIAL AND HUMANITARIAN EDUCATION FOR THE COMMUNITY OF MEDAN CITY Hotmayjar Ardila Dalimunthe; Abdul Rasyid
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.28975

Abstract

This study examines how Bingkai Sumatera on DAAI TV Medan functions as a medium of social and humanitarian education in Medan City. Previous studies on television journalism have largely focused on commercial logic, sensationalism, or information delivery, while limited attention has been given to how local television constructs humanitarian narratives and diffuses social values to urban audiences. Using a descriptive qualitative approach, this study applies Robert Entman’s framing theory and Everett Rogers’ diffusion of innovations theory. Data were obtained through interviews with the editorial team, audience responses, and documentation of selected broadcasts. The findings show that Bingkai Sumatera frames social issues by emphasizing resilience, dignity, and empowerment rather than victimization. This framing strategy positions marginalized subjects as active social actors and encourages audiences to develop more empathetic and inclusive interpretations. The study also finds that the program works not only as a source of information but also as a channel for diffusing humanitarian values in everyday media consumption. Academically, this research contributes to communication studies by demonstrating how local television can operate as a site of humanistic journalism and social education beyond commercial media logic.
Co-Authors Abdurohim Adriyansya Lihawa AGUNG MOKODOMPIT Ahmad Fadli Ahmad Qorib Akbar Aldi Kautsar Aminuyati Andi Herlina Ansar, Nurhakki Ardiah Juita Askar Askar, Askar Bachtiar W , Marsellinus Balthasar Malindar Duduaka, Rustam Enny Widawati Fadilah Amelia Nasution Fahcruddin Pasolo Faisal Akbar Fajril Akbar Fakhrur Rozi Fentje Abdul Rauf Filus Raraga Fri Murdiya, Fri Hasan Sazali Hasanuddin Hasanuddin Hendra Uloli Henry N. Barus Hotmayjar Ardila Dalimunthe Idham Halid Lahay Ika Sartika Ilman Kadori Imran S.M. Nur Iskandar M. Lapanjang Jamal Darusalam Giu Lusiana M. Diaz Satria Mansur Mario Marudut Sirait Maulida Rahmi Nasution Miranda W. Lubis Misroh Pebrianti Mohammad Archi Maulyda Monica Pratiwi Muh. Yamin Noch Muhammad Asir Muhammad Noval Riswandha Neila Susanti Nida Fitriyani Novi Anggraini NUR INDA APRILIA Nurita Elvira Octaviani, Nazlia Onah Rohanah Pasolo, Fachruddin Rahmadona Indriana Ramadi Ramadi Rendi Oktora Rexoprodjo, Monalisa Rianto Hidayat Mangngi Salsah Fadilah Siregar Silmi Oktapiani Sirait, Mario Marudut Sjamsiar Husen Sjamsier Husen Sunardi Suratini, Suratini Trifandi Lasalewo Trimaijon Trimaijon Vivi Rachmatul Hidayati Waliyuddin Yusuf Yusuf Zakaria Zuhriah Zuhriah Zuli Nuraeni