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Applying Persuasive Communication in Computer-Based Learning: an Analysis Using the Elaboration Likelihood Model Misroh Pebrianti; Abdul Rasyid; Fakhrur Rozi
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.875

Abstract

This study aims to get a real picture of persuasive communication in the student learning process at PTPN Computer Laboratory 4 Batu Sondat Village, and also find out the teacher's efforts in achieving student attitudes and character through central and peripheral pathways.This research uses a descriptive approach with qualitative methods. The subjects of the study were teachers and students of PTPN 4 Batu Sondat computer laboratory. Data collection techniques include observation, interviews and documentation. The results showed, using motivational persuasive communication techniques and the theory of Elaboration Likelihood Model with central pathways and peripheral pathways can affect students' understanding of computer science cognitively, affectively, and conatively.
Lean Manufacturing dengan PDCA untuk Peningkatan Kualitas Gula Semut Aren di PT. XYZ Rexoprodjo, Monalisa; Abdul Rasyid; Monica Pratiwi
Jurnal Teknik Vol 23 No 1 (2025): Jurnal Teknik
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37031/jt.v23i1.587

Abstract

Gorontalo has ±496,000 palm trees, yet 60% are unprocessed, and mostly used for alcohol. PT XYZ is here to shift farmers' focus to Aren Ant Sugar production. Its derivative products include Aren Ant Sugar, Batok, and Liquid. Batok Sugar is the result of reprocessing defective products from Ant Sugar which certainly requires additional time and costs. This research aims to identify the cause of the defect, which is a lumpy texture due to the pH of the nira water being below the standard (6-7). The Lean Manufacturing method with PDCA was applied as a solution, along with the innovation of using rambusa fruit net (Passiflora foetida) as an antibacterial and antioxidant. As a result, the DPU value dropped from 0.0845 to 0, proving an improvement in quality and production focus in Aren Ant Sugar.
Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai dengan Organizational Citizenship Behavior (OCB) sebagai Variabel Intervening Rianto Hidayat Mangngi; Muh. Yamin Noch; Abdul Rasyid; Mansur
Center of Economic Students Journal Vol. 8 No. 3 (2025): July-September (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/742ym186

Abstract

This study aims to analyze the direct and indirect influence of Organizational Culture on Employee Performance with Organizational Citizenship Behavior (OCB) as a mediating variable. An organization's success is highly dependent on the performance of its human resources, yet the relationship between organizational culture and performance often yields inconsistent results. This research proposes OCB as a key mechanism that bridges these two variables. The research method used is quantitative with a causality approach through path analysis. The research sample consisted of 54 civil servants within the Jayapura City Regional Secretariat, selected using a simple random sampling technique. Primary data were collected through a Likert-scale questionnaire and analyzed using SPSS. The research findings show that (1) Organizational Culture has a positive and significant effect on OCB; (2) OCB has a positive and significant effect on Employee Performance; and (3) Organizational Culture does not have a significant direct influence on Employee Performance when OCB is included in the model. The Sobel test confirms that OCB fully mediates the relationship between Organizational Culture and Employee Performance (p-value = 0.00033). The implication of this finding is that to improve performance, it is not enough for management to merely build a strong culture; they must also actively encourage and facilitate the emergence of OCB among employees.
Strategi Pemanfaatan Media Instagram sebagai Media Promosi Kuliner pada Akun @Kepdan_Kopi Khairunnisa Ritonga; Abdul Rasyid
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4355

Abstract

This study aims to examine the strategy of utilizing Instagram media as a culinary promotion medium on the @Kepdan_Kopi account. The background of this study is based on the rapid development of social media as a digital marketing tool, especially Instagram which has great potential in expanding the reach of culinary product promotion. This study aims to understand how the @Kepdan_Kopi account uses Instagram to increase its appeal and interaction with consumers. The method used is descriptive qualitative with data collection techniques through observation of @Kepdan_Kopi Instagram content, interviews with account managers, and documentation of promotional activities. Data analysis was carried out inductively by examining content patterns, communication strategies, and audience responses to describe in detail the promotional practices carried out. The results of the study show that the @Kepdan_Kopi account utilizes Instagram features such as stories, reels, and feeds creatively to build brand awareness and engagement. The strategies implemented include presenting attractive visuals, using persuasive captions, and actively interacting with followers to increase customer loyalty. This approach is effective in attracting attention and strengthening the image of the culinary product being promoted. In conclusion, Instagram is a strategic promotional media for culinary businesses such as @Kepdan_Kopi by utilizing digital features optimally. This study provides important insights for culinary business actors in developing adaptive and innovative digital marketing strategies.
Prinsip Mizan dalam Pemeliharaan Lingkungan: Telaah Tafsir Al-Azhar Pada Q.S. Ar-Rahman Ayat 7-9 Abdul Rasyid; Moh. Bakir; Munawir
Jurnal test Vol 4 No 2 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58363/alfahmu.v4i2.533

Abstract

This study examines the principle of mizan in the context of environmental maintenance based on the interpretation of the verses of the Qur’an Q.S. Ar-Rahman verses 7-9 according to Hamka. The research method used is qualitative with a type of library research that is descriptive analytical with a tahlili (analytical) approach. The data collection technique used is documentation. The analysis technique uses content analysis. The results of this study are that mizan according to Hamka’s interpretation of Q.S. Ar-Rahman verses 7-9, means order and balance, which is the basis for human understanding in maintaining the surrounding environment. Hamka’s interpretation of the verse builds an understanding of human responsibility as caliphs on earth in ensuring the sustainability of nature. In his analysis, Hamka emphasizes the importance of maintaining the balance of nature and using resources wisely, not only for the benefit of the present, but also for future generations. The principles of Mizan include the mandate of Allah, human responsibility, avoiding a materialistic lifestyle and amar ma’ruf nahi mungkar.
Komunikasi Pariwisata Himpunan Pramuwisata Indonesia Dalam Pengembangan Brand Image Objek Wisata Lokal Kota Medan Fadilah Amelia Nasution; Hasan Sazali; Abdul Rasyid
Gudang Jurnal Multidisiplin Ilmu Vol. 2 No. 7 (2024): GJMI - JULI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v2i7.711

Abstract

Pariwisata merupakan industri yang bergerak di bidang jasa serta barang menjadi salah satu sektor penyumbang devisa negara yang cukup besar sehingga mampu mendorong perekonomian di Indonesia. Menurut data yang dikeluarkan oleh Badan Pusat Statistik (BPS) pada tahun 2022 angka kunjungan wisatawan meningkat hingga 251,28% dengan 5,47 juta kunjungan. Asosiasi resmi seperti Himpunan Pramuwisata Indonesia (HPI) diperlukan dalam hal ini untuk pengoptimalan di bidang pelayanan dan kepemanduan pariwisata. Himpunan Pramuwisata Indonesia (HPI) telah tersebar di seluruh provinsi di Indonesia sehingga pengembangan untuk tiap daerah lebih optimal. Kota Medan menjadi salah satu kota di Pulau Sumatera yang memiliki banyak destinasi yang memukau untuk dijadikan refrensi tujuan wisata. Untuk itu, diperlukan branding terhadap objek wisata agar suatu daerah dapat dikenal dan berkembang. Tujuan penelitian ini untuk mengetahui upaya-upaya, hambatan serta dampak dari pengembangan brand image objek wisata lokal Kota Medan oleh Himpunan Pramuwisata Indonesia (HPI). Penelitian ini menggunakan metode kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi.
Strategi Komunikasi Pemasaran Pesantren Syekh Muhammad Baqi Babussalam Basilam Baru dalam Meningkatkan Minat Santri Barudibatang Angkola, Tapanuli Selatan Salsah Fadilah Siregar; Abdul Rasyid
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.2978

Abstract

                  This research is entitled "Marketing strategy for the Syekh Muhammad Baqi Babussalam Basilam Baru Islamic Boarding School in attracting the interest of new students in Angkola South Tapanuli. The following is a paraphrase of the text provided. This research was conducted on Jl. Mandailing Km.11.5 Basilam Baru Village, Batang Angkola District, South Tapanuli using a qualitative approach. The subjects of this research include the Board of Teachers/Islamic Boarding School Management, Publication Division, and Social Media Marketing. The information gathering techniques used are perception and meetings. In this exploration, the researchers utilized source triangulation by checking and confirming with the Islamic Live-in School Sheikh Muhammad Baqi Babussalam Basilam Baru regarding the promotion of correspondence methodology information carried out by the Islamic Life Experience School. The research results show that the publication techniques carried out by the Live-in Islamic School of Syekh Muhammad Baqi Babussalam Basilam Baru include print media and virtual entertainment, with print media as handouts. In the individual sales technique, the supervisory team does not form a committed marketing group or provide the power to track new clients; Secret deals are concluded during competition events. Techniques for increasing transactions carried out by Islamic Life Experience Schools include rebate programs for homeless people who are not bothered by food costs, free teaching programs, and organizing events. For Advertising activities for the All Inclusive Islamic School of Sheikh Muhammad Baqi Babussalam Basilam Baru.
Analisis Peran Pelatihan Kerja, Lingkungan Kerja dan Kompensasi Terhadap Kinerja Karyawan di Perusahaan Migas Nasional Abdurohim; Muhammad Asir; Filus Raraga; Abdul Rasyid; Balthasar Malindar
Jurnal Kewarganegaraan Vol 6 No 4 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4431

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi, pelatihan kerja dan lingkungan kerja terhadap kinerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini yaitu sebanyak 58 karyawan. Berdasarkan Teknik sampel jenuh, maka sampel penelitian ini berjumlah 58 Selanjutnya, data diolah dengan menggunakan bantuan program SPSS 24 dengan menguji uji statistik deskriptif, uji asumsi klasik yang terdiri dari pengujian normalitas, multikolinieritas, dan heteroskedastisitas, uji linier berganda yang meliputi dari pengujian t dan koefisien determinasi. Hasil penelitian menyebutkan jika variabel kompensasi, pelatihan kerja dan lingkungan kerja masing-masing berpengaruh positif terhadap kinerja karyawan. Kata Kunci: Kompensasi, Pelatihan Kerja, Kinerja Karyawan, Lingkungan Kerja.
Pendidikan Di Negara-Negara Muslim Modern Lusiana; Abdul Rasyid
Jurnal Ilmiah Multidisipin Vol. 2 No. 2 (2024): Jurnal Ilmiah Multidisiplin, Februari 2024
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini memberikan penjelasan komprehensif tentang kontribusi intelektual yang diberikan pada bidang pendidikan selama era Arab kontemporer dan perkembangan sejarah peradaban Islam. Sistem pendidikan di Turki dan upaya yang dilakukan untuk melaksanakan reformasi pendidikan di Mesir juga menjadi bahan diskusi. Di Arab, fase atau era kebudayaan Islam dibagi menjadi tiga periode berbeda. Tiga periode waktu tersebut adalah Abad Pertengahan, Era Klasik, dan Masa Kini. Nasionalisme bangkit di negara-negara Islam pada era modern; hingga berakhirnya Perang Dunia II, negara-negara ini berada di bawah kekuasaan kolonial negara-negara Barat; keadaan ini masih berlanjut hingga hari ini. Seiring dengan majunya gerakan reformasi, perkembangan Islam di bidang kelembagaan, khususnya pendidikan, juga mengalami kemajuan pesat. Arab Saudi telah secara efektif menyebarkan ajaran Islam dalam skala global melalui inisiatif pendidikannya. Upaya dakwah Islam di negara-negara Muslim menerima bantuan keuangan dari Arab Saudi, yang mencakup pendanaan untuk madrasah, organisasi dakwah, dan sekolah menengah Islam lainnya. Selanjutnya menjelaskan kerangka sistem pendidikan Turki yang terdiri dari lembaga dasar dan menengah, serta perguruan tinggi. Lebih lanjut, kebijakan yang berkaitan dengan sistem pendidikan, administrasi pendidikan, dan kurikulum dibahas dalam artikel ini. Kedua negara ini mengatur sekolah menjadi tiga tingkatan berbeda dan menerapkan kebijakan pendidikan wajib, yang merupakan karakteristik yang membedakan mereka. Selain itu, persamaan yang signifikan dapat diamati dalam kecenderungan siswa untuk melanjutkan upaya akademis lebih lanjut di universitas multinasional. Selain kebangkitan Islam di Mesir dan dampaknya terhadap komunitas Islam internasional.
Implementasi Simple Multi Attribute Rating Technique Untuk Menentukan Lokasi Usaha Waralaba Ilman Kadori; Abdul Rasyid; Faisal Akbar
INFOKOM Vol. 16 No. 1 (2023): JURNAL INFOKOM
Publisher : STIKOM POLTEK CIREBON

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Groceries shops, rice stalls, cake shops, shoe shops and mini markets are various types of businesses built by entrepreneurs. Franchise minimarkets are a case study taken in this research because business competition is becoming increasingly fierce and competitive. The lack of experience and knowledge of entrepreneurs, the number of competitors, business support, crowd centers, population density, parking lots, community income and road access and the difficulty of determining the right business location are the causes of the business not developing. One of the successes of a franchise business is influenced by the accuracy in choosing a business location. A strategic business location will determine the number of consumers and profits that have the potential to increase. The method used in this decision support system is the Simple Multi Attribute Rating Technique (SMART), which is a multi-attribute decision-making method. SMART is a comprehensive decision-making model taking into account qualitative and quantitative matters. In this SMART decision-making model, it basically tries to cover every shortcoming of the previous non-computerized models.