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Journal : KABILAH : Journal of Social Community

ODAN'S CV TRAVEL MARKETING PATTERNS IN INCREASING SERVICE QUALITY TO TOURISTS IN BATUBARA DISTRICT Muhammad Rafli Luthfi Luthfi; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6305

Abstract

Abstract: This study aims to find out how CV Travel Odan's marketing pattern improves the quality of service to tourists in Batubara Regency. As a theoretical basis in analyzing the problems in this qualitative research, theories about marketing communications and tourists are used, so that researchers are required to obtain data and information by conducting in-depth interviews and observations. This research uses a qualitative approach that is descriptive. The informants in the study were CV Travel Odan workers and tourists who used CV Travel Odan's services. The data collection techniques used were interviews, observation and documentation, using a phenomenological study approach, namely researchers trying to find the meaning of marketing communication phenomena used by CV Travel Odan. The data analysis used by the researcher is descriptive analysis, which summarizes all the data that has been collected from the interviews. The results of this study indicate that to improve service quality CV Travel Odan will increase consumer confidence by conducting persuasive communication, repositioning strategies and strategies to provide extra services for tourists. Keywords: Marketing Patterns, Service Quality, Tourists
Co-Authors -, Irmayanti Adhi Syahbani Ahmidi, Ahmidi Akbar Cita Aldo Yanuarto, Aldo Yanuarto Alfananda, Rizqi Alfarizi, Muhammad Imam Alfiati Silfi Alhamdani, Alhamdani Ali Akbar Amie Kusumawardhani, Amie Andi Asadul Islam Arifuddin Arifuddin Arifudin arifudin Arummi, Afnan Azhari, Jihan Dzakiyyah Bachtiar, Rini R Bachtiar, Rini R Budu - Bukhari, Agussalim Claudianty, Grandita Satira Daud, Numan AS Delyara, Dea Ayu Dian Novita Eva Farhah, Eva Fajar Nugraha Fardah Akil Fatman, Yenni Fionasari, Dwi Fitriani Agustin, Fitriani Himmawan, Gathot Ibrahim Labeda Ilhamjaya Patellongi Inge Triguri Iwan Satriyo Nugroho, Iwan Satriyo Nugroho Khairul Umam Kusuma, Susanto H Laili, Aizzatul Luqman Hakim, Luqman Hakim Marcellus Simadibrata Masita, Tuti Syaima Maylana, Aninda Nisa Mochammad Hatta Mochammad Rafi, Mochammad Rafi Moh.Ibnu Sholeh Muh. Nasrum Massi Muhammad Alfikri Muhammad Dhiyaurrahman Hanafi Muhammad Iqbal Arrasid Muhammad Natsir Muhammad Natsir Muhammad Ridwan Muhammad Sahdan Siregar, Muhammad Sahdan Siregar Muhammad Yunus Anis Musyrifa, Furaida Ayu Nasir, Yazid Qomar Abdul Nur Azlina Nur Ila Ifawati NUR, siti Nurul Hak Popy Yuliarty, Popy Prastowo, Dwi Ady Prihantono Prihantono Putri, Annie Mustika Rafika Ratik Srimurni, Rafika Ratik Srimurni Rantiyo, Rantiyo Regia Dwi Umbara Reza Sukma Nugraha, Reza Sukma Rifai, Amelia Rina Masadah Rinda Nariswati Rizqia, Asa Qubaila Sitta Zidna Rohman Rosdiana Natzir Roseptry, Ricky Samad, Ibrahim Abd. Siti Nur, Siti Nur Suci, Rama Gita Suhadah Suhadah, Suhadah Susilo Toto Raharjo Syaf Putra, Rudi Syahnaz Khairunnisa Syihabuddin Syihabuddin Tjahjadi Robert Tedjasaputra Triyanti Nurul Hidayati Uleng Bahrun, Uleng Varhah, Eva Widji Indahing Tyas Wildana Wargadinata Yuliana Fatmawati, Yuliana Fatmawati Zamzami Dhiyaul Ulum