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All Journal Jurnal Manajemen Pelayanan Publik Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Enterprise and Development (JED) Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Wiga : Jurnal Penelitian Ilmu Ekonomi IJFBP International Journal of Family Business Practices Journal of Research and Development on Public Policy Journal of Applied Management and Business Administration Sanskara Manajemen dan Bisnis Riwayat: Educational Journal of History and Humanities Socius: Social Sciences Research Journal Jurnal Ilmiah Ekonomi dan Manajemen TGO Journal of Community Development Escalate : Economics and Business Journal SAMBARA: Jurnal Pengabdian Kepada Masyarakat Indonesia Economic Journal Inspira: Jurnal Pengabdian Masyarakat (JPM)
Tuti Asmala
International Women University
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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PENGARUH PELATIHAN DAN PENDAMPINGAN BERBASIS KESETARAAN GENDER TERHADAP PENINGKATAN DAYA SAING UMKM (STUDI PADA RUMAH SARI ENTREPRENEUR HOUSE DI KOTA BANDUNG) Sari Rachyutriwati; Tuti Asmala
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 8 (2026): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i8.12578

Abstract

This study aims to analyze the effect of gender equality-based training and mentoring on improving Micro, Small, and Medium Enterprises (MSMEs) competitiveness, both partially and simultaneously, at Rumah Sari Entrepreneur House, Bandung City.This study employed a quantitative method with descriptive and verificative approaches. The population consisted of 120 female MSME actors under the guidance of Rumah Sari Entrepreneur House, all of whom were sampled using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS version 25.The results showed that: (1) gender equality-based training has a positive and significant effect on MSME competitiveness with t-count 3.580 > t-table 1.980 and sig. 0.000; (2) gender equality-based mentoring has a positive and significant effect on MSME competitiveness with t-count 3.701 > t-table 1.980 and sig. 0.000; (3) simultaneously, gender equality-based training and mentoring have a positive and significant effect on MSME competitiveness with F-count 152.090 > F-table 3.07 and sig. 0.000. The coefficient of determination (R²) of 0.722 indicates that 72.2% of the variation in MSME competitiveness is influenced by gender equality-based training and mentoring, while the remaining 27.8% is influenced by other factors outside the research model.Based on these results, it can be concluded that sustainable and inclusive gender equality-based training and mentoring have been proven to significantly improve MSME competitiveness. Rumah Sari Entrepreneur House is advised to continue optimizing interactive training programs, strengthening mentoring intensity, and expanding market access and business legality facilitation for MSME actors.
Co-Authors Aep Saepudin Anggita Nahwa Firdausi Ani Surtiani Atep - Suhendar Barkah Rosadi Deden Sutisna Dewi Silvi Wulandari Dini Septiani Faldy Irwiensyah Febrianti, Resti Iin Agustina Ilham Setiawan Ramdani Johan, Ahmad Kartawan, Kartawan Kurhayadi Kurhayadi Kurniawati Kurniawati Lilis Suryani Miswan Muhammad Yusuf Neneng Sayidah Nurmauli Banjarnahor Pratminingsih, Sri Astuti Prihadi, M Dana R. Iim Takwim R. Iim Takwim R. Iim Takwim Resti Febrianti Rezky Afiahtul Barokah Sari Rachyutriwati Silvia Hermawanti Siti Sarah Suganda, Uce Karna Susniwati Susniwati