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Ahmad Khoirul Fata
IAIN SULTAN AMAI GORONTALO
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam

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Social Media and Political Mobilization in General Elections in Indonesia Khamdan, Muh; Fata, Ahmad Khoirul; Macpal, Sunandar; Kamaruzzaman, Kartini
JURNAL TAPIS Vol 21 No 1 (2025): Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/w6cb0n28

Abstract

Social media has become a strategic tool in political contests in Indonesia, particularly since the 2014 GeneralElection, the 2017 Jakarta gubernatorial election, and up to the 2024 national elections. This article analyzes the role ofsocial media as a means of political mobilization, framing construction, and discourse dissemination, including its impact on social polarization and political intolerance. This study employs a descriptive-critical qualitative approach, utilizing literature review and digital observation methods to explore the use of platforms such as Twitter (X), Facebook, Instagram, and TikTok during four major political events in Indonesia. The findings indicate that social media is not only effective in shaping political image (e.g., the rebranding of Prabowo Subianto through “gemoy” content), but also serves as a medium for spreading hoaxes, black campaigns, and the exploitation of identity-based issues (religion, ethnicity, and SARA—ethnicity, religion, race, and inter-group relations). Digital buzzers and online volunteers play a pivotal role in influencing public opinion, through both positive and negative campaigning, which has the potential to trigger social conflict. The study further reveals how vertical andhorizontal mobilization strategies including religious, ethnic, and capital-based mobilization contribute to the fragmentation of society. In conclusion, although social media enhances political participation, its adverse effects such as polarization and intolerance must be addressed through stricter regulation of buzzers, civic political education, and risk mitigation by election organizers. These findings offer insight into the dynamics of digital democracy in Indonesia and its implications for social and political stability.
Co-Authors Abdullah, Selfia Aminuyati Amril Amril Amril Amril Ananda, Rifki Abror Andries Kango Anna Sofiana Anwari Anwari Atmo Prawiro Atmo Prawiro Darise, Muh Iksan Daud, Zakiul Fuady Muhammad Dewi, Oki Setianad Djaru, Moh Zakaria Fajar Nursahid Fauzan . Fauzan Fauzan Fauzan, Pepen Irpan Fauzan, Pepen Irpan Fauzan, Pepen Irpan Fauzan, Pepen Irpan Fauzi, Mahfud Fauzi, Mahfudh Firdina Dwi Yanti Gultom Harahap Gun Gun Abdul Basit Hadju, Sri Rahmatia Hakim, Abdurrahman Hamani, Sintia Harahap, Gultom Hubu, Awaluddin Hubu, Awaludin Ibnu, Ibnu Imam Sopyan Irwanto Irwanto Ismail, Rahman A Izzatur Rusuli Izzuddin Washil Izzuddin Washil Izzuddin Washil, Izzuddin Izzuddin, Izzuddin Kamaruzzaman, Kartini Khusairi, Abdullah Korompot, Wahyudi M Ainun Najib Macpal, Sunandar Mahfudh Fauzi Mahmuddin Mahmuddin Manaka, Aan Setiawan Moh. Nor Ichwan Mohd Roslan Mohd Nor Mohd Roslan Mohd Nor Muh Khamdan Muh. Hukkam Azhadi Muh. Khamdan Muh. Khamdan, Muh. Muhammad Ainun Najib Muhammad Ainun Najib, Muhammad Ainun Muhammad Hasan Said Iderus Muhammad Hasan Said Iderus, Muhammad Hasan Muhammad Mutawali Muhammad Nasir Muhammad Thahir Mustaqimah Mustaqimah Mustofa Mustofa Mustofa Mustofa Niswan, Muh Noorhayati, Siti Mahmudah Nursahid, Fajar Oki Setiana Dewi Oki Setianad Dewi Olii, Desri Hariyati Parray, Tauseef Ahmad Pepen Irpan Fauzan Pepen Irpan Fauzan Pepen Irpan Fauzan Polimange, Gustiyawati Rahmah Murtadha Ridwan, Ridwan Rifki Abror Ananda Rofi’i, Muhammad Arwani Roni Faslah Salsabila, Unik Hanifah Santoso, Eka Putra B. Setiana Dewi, Oki Siti Mahmudah Noorhayati Siti Mahmudah Noorhayati Sopyan, Imam Syam, Muh. Taufiq Zakiul Fuady Muhammad Daud