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All Journal Teknika Progresiva : Jurnal Pemikiran dan Pendidikan Islam Wahana Didaktika QUALITY Sawala : Jurnal Administrasi Negara Jurnal PAI Raden Fatah Al-Arabi : Jurnal Bahasa Arab dan Pengajarannya = Al-Arabi: Journal of Teaching Arabic as a Foreign Language Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Pustaka: Jurnal Bahasa dan Pendidikan Jurnal Karya Pengabdian Teknik Mesin TOFEDU: The Future of Education Journal Guruku: Jurnal Pendidikan dan Sosial Humaniora Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam Jurnal Keguruan dan Ilmu Pendidikan (JKIP) Jurnal Intelek Dan Cendikiawan Nusantara Al-Usariyah: Jurnal Hukum Keluarga Islam Journal Educational Research and Development Edukasia Islamika: Jurnal Pendidikan Islam Al I'tibar Jurnal Pendidikan Islam Green Social: International Journal of Law and Civil Affairs Jurnal Pendidikan Kimia, Fisika dan Biologi
Ahmad Zainuri
Unknown Affiliation
Religion Humanities Computer Science & IT Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : TOFEDU: The Future of Education Journal

 1 
The Implementation of Educational Service Marketing Methods for Islamic Education at MAN 1 OKU Timur Imron, Imron; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.333

Abstract

This study aims to analyze the implementation of educational service marketing methods applied at MAN 1 OKU Timur in enhancing the appeal and image of Islamic education in the community. The research uses a qualitative approach with a case study at MAN 1 OKU Timur. Data were collected through in-depth interviews with the Head of the Madrasah, Siti Mu'arofah, M.Pd.I, as well as other relevant parties, such as teachers and students. The results of the study indicate that the use of educational marketing methods through social media, community-based promotions, and the utilization of religious events plays a significant role in introducing and promoting the values of Islamic education at the madrasah. This study is expected to provide insights for education managers to optimize marketing strategies in improving the school’s image.
The Implementation of Educational Service Marketing (A Case Study at MAN 1 OKU Selatan) Sahniarti; Ahmad Zainuri; Zainal Berlian
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.335

Abstract

This article discusses the educational service marketing strategy implemented by MAN 1 OKU Selatan as an effort to strengthen the image and appeal of the madrasah amidst the competition in the education sector. The madrasah promotes flagship programs such as Tahfiz, Tilawah, Digital Class, as well as academic and non-academic achievements that have reached provincial level. The research was conducted using a case study method with interviews, direct observation, and document analysis. The findings show that the marketing strategy, which focuses on promoting flagship programs, publishing achievements through social media, and offering diverse extracurricular activities such as sports, arts, and student organizations, significantly helps attract public interest. The use of digital media and good relationships with the community are key factors supporting marketing success. These results indicate the importance of an integrated approach in marketing educational services. As a recommendation, optimizing digital media and strengthening networks with alumni can further enhance the madrasah's competitiveness.
Organization of Islamic Education Marketing Services at the MTs Negeri 4 Musi Banyuasin Adhelmi; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.337

Abstract

This study aims to analyze the organization of Islamic education marketing services at MTs Negeri 4 Musi Banyuasin. The method used in writing this article is a literature study or literature research by managing and analyzing reference sources from articles, journals, and other sources from the internet. The results of the study show that the organizational structure of educational marketing at MTs Negeri 4 Musi Banyuasin heavily relies on cooperation between various parties in the madrasa. Each part has its own duties and roles that support each other in achieving marketing goals, which are to increase the number of new student registrations and introduce the advantages of MTs Negeri 4 Musi Banyuasin to the community. With a clear structure and good coordination, educational marketing at MTs can run effectively and efficiently.
Controlling Islamic Education Marketing Services at MTs Negeri 4 Musi Banyuasin Jumiati; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 4 No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i1.412

Abstract

This study aims to analyze the control system of Islamic education marketing services in MTs Negeri 4 Musi Banyuasin. This study uses a descriptive qualitative research approach that consists of good words from the informants and the observed treatment. The data collection techniques in this study are using observation, interviews and documentation. The results of this study show that MTs Negeri 4 Musi Banyuasin already has a marketing team that plays a role in the implementation of strategies, such as SWOT analysis, service differentiation, and strengthening flagship programs. However, the optimization of digital platforms and program evaluation still need to be improved. The control system is carried out through regular monitoring, performance indicators (KPIs), and periodic evaluations. This strategy has succeeded in increasing the number of student enrollees from 96 in 2023 to 111 in 2024. This study concludes that effective control contributes to the success of marketing Islamic educational institutions. Recommendations were given for digitization of the marketing system, training of marketing teams, and promotion innovations to increase the competitiveness of institutions in the digital era. 
Co-Authors Abdul Fatah Achmad Romius Salam Adhelmi Ahmad Firdaus Ahmad Nabil Al-Ansori Amna Idris Abdallah Khater Anggi Suko Wati Ani Marlia Ari Muhtadin Kurniawan Arni Arni Asri Karolina As’ad Zamiko Atika Natasya Azka As Sajidah Budi Hasanah Choirur Rois Dhany Isnaeni Dharmawan Emy Dyah Sulistyowati Febrianto, Andre Febriyanti Fiki Indra Rahim Firiyanto, Firiyanto Fitri Oviyanti Helvi Oktalia Ibrahim Ibrahim Ibrahim Imron Imron, Imron Jumiati Karmila, Eka Karyoto Khairunnisa Khairunnisa lidia oktavia Mayu Ma’lumatiyah Moh. Ulum Mohammad Harist Al Agam Muhamad Ikhsanudin Muhammad Afriansyah Muslim Gani Yasir Novia Nurhayati Nur Kaliwantoro Nursyahbani Chusnul Novita Pandri Pandiatmi Rahma Tri Utami Ronal Hutagalung SABRINA SYIFAURRAHMAH Sahniarti Saiful Annur Saipul Annur Salsa Anindya Sholeh Hasan Sujita Sujita Sultan Ali A.S.H Hutuba Syamsudin Syamsudin Tasurun Amma Tiara Listari Waliya Purnama Sari Yunita Yunita Zainal Berlian