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PENYULUHAN PENINGKATAN PENGEMBANGAN MANAJEMEN SUMBER DAYA MANUSIA SERTA KUALITAS PELAYANAN UNTUK MENINGKATKAN PRODUKTIVITAS KARYAWAN Jaya, Umban Adi; Priyana, Indarta; Albar, Fauzan Manafi; Hodijah, Cucu; Novitasari, Yuli
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1676

Abstract

This service aims to improve the productivity of the Kuda Tandang Processed Snack Factory in Sumedang, through counseling and development of human resource (HR) management and service quality. This factory faces challenges in HR management and service standards that have a negative impact on productivity and competitiveness in an increasingly competitive market. This counseling applies a quantitative descriptive method with a survey and interview approach, involving 33 employees from various divisions. The counseling program includes HR management training and improving service quality. Data analysis uses questionnaires, interviews, and productivity reports before and after the counseling. The results of the study showed that this training program succeeded in improving employee technical and managerial skills, which ultimately increased productivity, product quality, and customer satisfaction. Short-term and long-term evaluations confirmed that improvements in HR and customer service contributed positively to the company's operational efficiency and competitiveness.
Tourist Involvement in Creating Social Media Content on Tiktok and Its Impact on Destination Promotion Sarifiyono, Aggi Panigoro; Kusumawardhani, Aninditha Putri; Rusnendar, Elan; Priyana, Indarta; Pujianto, Anang Bambang; Purnama, Susan; Saberina, Sabilla
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.350

Abstract

The purpose of the study is to identify the factors that motivate tourists in creating content related to tourist destinations on TikTok and analyze their level of involvement in the process. In addition, this study also aims to assess the influence of content produced by tourists on the image and promotion of tourist destinations, as well as evaluate the impact of the content on other tourists' decisions in visiting these destinations. provide recommendations on effective destination promotion strategies through tourist engagement on TikTok. A quantitative method to analyze the relationship between tourist engagement in creating content on TikTok and its impact on the promotion of tourist destinations. The sampling technique was random sampling of 100 respondents. Smart PLS as a tool. The involvement of tourists in creating content on tiktok significantly increases the visibility and attractiveness of tourist destinations. Authentic and personalized content is more effective in influencing other travellers' intentions to visit the destination than formal promotional content. The implications of tourists in creating content on TikTok significantly increase the visibility and attractiveness of tourist destinations. This emphasizes the importance of a marketing strategy that leverages user-generated content to effectively strengthen destination promotion.
The Influence of Incentives and Work Discipline on Employee Performance (Study on Pharmaceutical Companies) Jaya, Umban Adi; Priyana, Indarta; Rikhe, Intan; Chrisulianti, Rizki; Herdiani, Herni
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 3 (2025): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i3.1719

Abstract

Indonesia’s pharmaceutical industry grows 7-10% yearly with a market over IDR 100 trillion. However, companies like PT Bina San Prima struggle to improve employee performance, unsure which incentives and discipline policies work best to boost productivity and stay competitive. The main objective of this research is to investigate how incentives and adherence to rules impact the performance of employees at PT Bina San Prima, which is a pharmaceutical company located in Sukabumi. To achieve this, a quantitative method was employed, involving the use of multiple linear regression analysis to assess the connection between different factors. The study included all staff members of PT Bina San Prima, with a total of 51 participants chosen through a method of probability sampling. Information was gathered via surveys using a scale of measurement, with tests conducted to confirm the accuracy and consistency of the data-collecting tools. The examination findings reveal that both rewards (X1) and adherence to rules (X2) positively and notably impact employee productivity (Y), with adherence to rules having a more pronounced effect. An 82% coefficient of determination (R²) signals that the combined variables of rewards and adherence to rules can account for the majority of fluctuations in employee productivity, although 18% can be attributed to other factors. This research proposes enhancing discipline schemes and enhancing rewards to enhance employee productivity. Weaknesses of this research include the concentration on a restricted number of variables and the utilisation of a quantitative method that disregards the qualitative aspect.
Studi Biblometrik: Pemetaan Perkembangan Penelitian Mengenai Hubungan Kepemimpinan dengan Budaya Organisasi Priyana, Indarta; Annisa, Salma
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 1 (2024): Februari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i1.1701

Abstract

Penelitian ini bertujuan untuk memberikan dan menjelaskan gambaran pemetaan perkembangan penelitian mengenai hubungan antara konsep kepemimpinan dan budaya organisasi secara sistematis. Peneliti menggunakan metode kuantitatif dengan pendekatan analisis bibliometrik database Scopus sebagai sumber data. Hasil penelitian menjelaskan bahwa penelitian ilmiah mengenai keterkaitan dan hubungan antara konsep kepemimpinan dengan budaya organisasi sudah dilakukan sejak 1990 berkembang hingga tahun 2023. Perkembangan jumlah publikasi bersifat fluktutatif namun tidak pernah mengalami penurunan yang signifikan. Jumlah penelitian tertinggi dicapai pada tahun 2022 dengan jumlah 134 publikasi. Berdasarkan hasil pemetaan pada network visualization, terdapat 145 topik yang telah diteliti dalam kaitannya dengan konsep kepemimpinan dan budaya organisasi yang terbagi ke dalam 12 klaster. Beberapa topik pembahasan yang paling kontemporer, employee performance, engagement, clinical leadership, medical leadership, work environment, ethical culture, empowering leadership, industry 4.0, corporate sustainability, open innovation, dan psychological safety
The Relationship Between the Implementation of Company System Digitalisation and Work Discipline as Determinants of Employee Performance: A Study of the Retail Industry in Cibitung Jaya, Umban Adi; Albar, Fauzan Manafi; Priyana, Indarta; Mbunai, La Ode; Raspati, Galih
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1039

Abstract

The development of digital technology has prompted companies to adopt digital systems in order to enhance operational efficiency and employee performance. However, adaptation to digitalization does not always have a direct impact on productivity, especially in the context of the retail industry which demands high discipline and adherence to work procedures. This study aims to analyze the influence of company system digitalization and work discipline on employee performance, as well as to evaluate the role of work discipline as a mediating variable in the context of the retail industry in Cibitung. This study uses a quantitative approach with path analysis method. Data were collected through online questionnaires distributed to 100 employees selected using purposive sampling. The results of the analysis indicate that the digitalization of company systems does not directly impact employee performance in a significant way. However, digitalization does have a beneficial and significant effect on work discipline, which in turn has a positive and significant impact on employee performance. Although the role of work discipline as a mediator in the link between digitalization and performance may not be statistically significant, there are still signs of partial mediation. Based on these results, it can be concluded that just introducing digital technology is not sufficient; there needs to be additional focus on improving work discipline to fully optimize the effect on employee productivity. This research offers practical advice for retail managers, emphasizing the need to combine digital policies with discipline-strengthening tactics such as training, monitoring, and incentives to enhance performance.
INTEGRATING AI IN EDUCATIONAL GAME DESIGN: A ROBLOX-BASED APPROACH TO PRESERVING SUNDANESE TRADITIONS FOR YOUNG LEARNERS Karlina, Nichi Hana; Indarta Priyana; Diwan Setiawan; Citra Kemala Putri; Shinta Hartini Putri; Hengky
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.9556

Abstract

This study aims to design a conceptual framework for an educational game based on the Roblox platform that integrates Artificial Intelligence (AI) technology to support the preservation of Sundanese culture among children aged 6–10 years. In today's digital era, children are more attracted to interactive media and have limited exposure to local cultural values. Therefore, adaptive learning and Natural Language Processing (NLP) approaches are utilized to create a personalized and communicative learning experience. This research employs a descriptive qualitative approach, with data collected through literature review, observation of Roblox content, and analysis of Sundanese cultural elements. The findings indicate that integrating AI into culturally-based educational games holds significant potential to enhance children's engagement in learning local culture in a contextual and enjoyable manner.
Empowerment, Training, and Development of Human Resources in Tourism Areas Jl. Asia Africa Bandung to Optimize Potency Tourist and Economy Creative in City Bandung Priyana, Indarta; Purwadisastra, Dikdik
Jurnal Mamangan Vol 12, No 1 (2023): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i1.6510

Abstract

Tourism in the city of Bandung has enormous potential for economic growth Bandung, tourism in the city of Bandung is an urban tour with many choices of destinations tour among them area Road Asia Africa City Bandung which famous with building historic sites and shopping centers, the problem of inconvenience for tourists is a challenge itself for the Bandung City Government to increase tourism actors in the area, This study aims to examine training patterns, inhibiting factors and implementation of policies in improving the quality of Human Resources in Jalan Asia area Africa, Method study which used Qualitative with approach descriptive, results research it is known that there has been no training and development for Source of Power Man perpetrator tour area Road Asia Africa City Bandung, recommendation stingray researcher The pentahelix concept is collaboration between stakeholders or across institutions must each other synergize Among Government City Bandung with stakeholders good with organization Public, College Tall nor institution institution different.
THE EFFECT OF TALENT MANAGEMENT AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE Jaya, Umban Adi; Priyana, Indarta; Herlina, Elin; Gusyana, Dadang; Febriyanti, Intan Rike
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15068

Abstract

A Likert-scale questionnaire was used to gather data from 100 randomly selected employees, and SPSS 25 was used to calculate path analysis, t test, f test, and coefficient of determination. The purpose of this research is to look at the impact of talent management and knowledge management on employee performance at PT Pampas Electric. This study's research strategy is descriptive verification using a quantitative approach. The results showed that the talent management variable (X1) had both good validity (all valid statement items) and excellent reliability (Alpha Cronbach score of 0.809). The knowledge management variable (X2) is highly valid and reliable (α = 0.839). Path analysis revealed a substantial positive impact of talent management (X1) on employee performance (β = 0.562, p < 0.05) and knowledge management (X2) on employee performance (Y) (β = 0.481, p < 0.05). These findings suggest that PT Pampas Electric's staff performance may be improved through effective talent management and knowledge management. The study concludes that talent and knowledge management play an important role in boosting employee performance. The practical implications of this research include the significance of firms successfully managing and developing personnel and knowledge in order to attain peak performance.