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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Bisnis dan Investasi Community Engagement and Emergence Journal (CEEJ) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ekonomika dan Manajemen Jurnal Akuntansi Keuangan dan Bisnis International Journal Administration, Business & Organization Journal of Artificial Intelligence and Digital Business Journal of Economics and Social Sciences Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora IPSSJ Jurnal Cendekia Ilmiah
Efawati, Yen
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Strategi Digital Marketing dalam Meningkatkan Kinerja Pemasaran Produk Alat Kesehatan: Studi Kualitatif di Era Transformasi Digital Meta Mediana; Wawan Sudira; Romauli; Yen Efawati
Integrative Perspectives of Social and Science Journal Vol. 3 No. 05 Mei (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Digital transformation has significantly reshaped marketing practices in the medical device industry, requiring adaptive and technology-driven strategies. This study aims to analyze digital marketing strategies and identify the factors influencing their effectiveness in improving marketing performance of medical device products. This research employs a qualitative approach grounded in the interpretivist paradigm using an intrinsic case study method. Data were collected through in-depth interviews, participant observation, and documentation, applying triangulation techniques to ensure data validity. The findings reveal that effective digital marketing strategies include the utilization of social media, educational content marketing, search engine optimization (SEO), and the use of marketplace and e-commerce platforms to expand market reach. Furthermore, the use of data analytics plays a crucial role in supporting precise and efficient marketing decision-making. The implementation of these strategies contributes to increased sales, brand awareness, customer engagement, and broader market coverage. The success of these strategies is influenced by both internal and external factors while facing challenges such as regulatory constraints and digital literacy limitations. This study concludes that a trust-based marketing approach emphasizing education and transparency is the key to enhancing marketing performance in the medical device industry in the digital era. Keywords: Brand Awareness, Content Marketing, Digital Marketing, Marketing Performance, Trust-Based Marketing
Marketing Strategies in Sharia Hospitals in Indonesia: A Systematic Literature Review Okwandi, Arwin; Soeprijadi, Boby; Revai, Doni; Efawati, Yen
Integrative Perspectives of Social and Science Journal Vol. 3 No. 07 Juli (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract: This study aims to systematically review value-based and patient-centered marketing strategies in Sharia hospitals and to develop an integrated conceptual framework grounded in Islamic marketing principles. A systematic literature review was conducted following PRISMA guidelines using Scopus, Web of Science, PubMed and Google Scholar databases. A total of 30 peer-reviewed articles published between 2014 and 2026 were selected and analysed using thematic synthesis. The findings indicate that effective marketing strategies in Sharia hospitals are driven by the integration of value-based healthcare, patient-centered care and Islamic ethical principles. Digital marketing and relationship marketing further enhance patient engagement, trust and long-term loyalty. The study is limited by the availability of empirical studies focusing specifically on Sharia hospitals. Future research should empirically validate the proposed framework. Hospital managers should integrate Islamic values into marketing strategies, improve patient experience and leverage digital platforms to enhance engagement. This study provides a novel integrated framework linking Islamic marketing, value-based healthcare and patient-centered care in the context of Sharia hospitals.
Co-Authors A. Rohendi, A. Adryan Rachman Ali, Alvin Anasthasia F M Ayomi Anmoel, Jason Timothy Arif Rachman Aris Munandar Azizah, Zahra Nur Balishna, Mega Chaniago, Harmon Daniswara, Muhammad Daffa Dewi, Devita Citra Erliany Syaodih Fadhlan Thariq Ferdyan Putri, Zahra Qanitah Habibah Habibah Lastari, Hidya Indira Meta Mediana Mukaram Mukaram Mulyadi, Rangga Dhimas Radithya Nanang Juhandi Hermawan Nurwijayanti Okwandi, Arwin Purwadhi Purwadhi Putri, Nurhalisa Putri, Zahra Qanitah Ferdyan Regina Emiliana Revai, Doni Rhomadon, Wahyu Rian Andriani, Rian Rifaturrahman, Rafi Fauzan Rinawati Rohendi, Rohendi Romauli Sari, Dita Febriana Seputra, Hawreyvian Rianda Soeprijadi, Boby Sri Raharso Susilawati, Rika Maryam Sutisna, Ma’mun Tiorida, Ermina Veranita, Mira Wawan Sudira Witri, Repelita