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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Bisnis dan Investasi Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ekonomika dan Manajemen Jurnal Manajemen Jurnal Akuntansi Keuangan dan Bisnis Research of Service Administration Health and Sains Healthys International Journal Administration, Business & Organization Journal of Artificial Intelligence and Digital Business Journal of Economics and Social Sciences Innovative: Journal Of Social Science Research Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Carmin: Journal of Community Service J-CEKI
Efawati, Yen
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Implementasi Standar Operasional Prosedur Alur Produksi Putri, Zahra Qanitah Ferdyan; Chaniago, Harmon; Mukaram, Mukaram; Raharso, Sri; Tiorida, Ermina; Sutisna, Ma’mun; Efawati, Yen
Jurnal Pengabdian Kepada Masyarakat Sosial Humaniora Vol 4 No 2 (2024): Desember 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/abdimasekodiksosiora.v4i2.8036

Abstract

Companies use various methods to create efficiency in production. One of them is creating and implementing Standard Operating Procedures (SOP) for production flow. This is done to adapt to technological developments and changes in consumer tastes. Based on the results of observations and discussions with partner companies engaged in the fashion sector, information was obtained that they needed a production flow SOP. On this basis, a production flow SOP was created. There are eight work steps in making it, starting from identifying the goals and objectives of the SOP, collecting information, collecting the SOP format, determining the SOP format to be created, writing the SOP, reviewing and revising, testing and finalizing. Based on work steps in making and using existing equipment, a production flow SOP was produced. The survey results prove that the implementation of the SOP has an impact on increasing efficiency in production and increasing consumer satisfaction.
Understanding Consumer Minds: How Psychological Aspects Drive E-commerce Purchases Mulyadi, Rangga Dhimas Radithya; Efawati, Yen
International Journal Administration, Business & Organization Vol 5 No 5 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.359

Abstract

This study aims to analyze the influence of psychological factors such as motivation, perception, learning, and beliefs and attitudes on consumer purchasing decisions on e-commerce platforms, particularly focusing on the unique behaviors of young, tech-savvy consumers in the Greater Bandung area, Indonesia. The research method employs a quantitative approach with a structured questionnaire for data collection. The sample consists of 104 students who have actively engaged with e-commerce platforms, offering insights into the specific motivations driving their online shopping habits. Descriptive analysis and simple regression were utilized to examine the relationship between psychological factors and consumer purchasing decisions. The results revealed that psychological factors significantly and positively impact consumer purchasing decisions, with motivation emerging as the strongest predictor. This highlights that consumers are increasingly motivated to shop online due to the perceived convenience, comfort, and personalized experiences offered by e-commerce platforms. By understanding these psychological drivers, entrepreneurs can design tailored business strategies that enhance customer satisfaction and foster long-term loyalty, addressing the growing demand for seamless digital shopping experiences in the modern retail landscape.
Peran Budaya Digital dan Kreativitas terhadap Kinerja Karyawan: Apakah Krusial Bagi Perusahaan? Efawati, Yen
Jurnal Akuntansi Keuangan dan Bisnis Vol 17 No 2 (2024): Jurnal AKuntansi Keuangan dan Bisnis
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35143/jakb.v17i2.6439

Abstract

This study aims to verify the role of digital culture in improving employee performance through creativity as a mediating variable. The research was conducted in a state-owned enterprise located in Bandung, Indonesia, with a sample taken through a census, totaling 228 respondents. The research method employed a quantitative approach with an explanatory survey design. Data analysis was performed using multiple linear regression with a structural equation model, correlated with control variables including work experience, education, and age. The results indicate that employee digital culture positively impacts employee performance through individual creativity. A digitally cultured work environment can foster innovation through individual creativity, thereby enhancing productivity and adaptability to market changes. This study highlights two important aspects in creating a digital culture among employees are changes initiated from top management and the provision of adequate digital facilities and infrastructure. The study also explores how digital culture drives creativity and its impact on employee performance, incorporating control variables as explanatory factors. The complex relationships and their practical contributions to state-owned enterprises are the main focus, making this study the first to investigate the mechanisms explaining the three variables to achieve long-term competitiveness.
Optimization of Facilities and Infrastructure in Improving the Quality of Health Services at the Pratama Clinic of the Central Java Regional Police's Biddokkes Sendangmulyo Dewi, Devita Citra; Rohendi, A.; Efawati, Yen
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.781

Abstract

This study aims to find out the availability, constraints, and efforts to optimize facilities and infrastructure in supporting the quality of health services at the Biddokkes Primary Clinic of the Central Java Regional Police Sendangmulyo. The method used is a descriptive qualitative approach. The research participants consisted of medical personnel, administrative staff, and facility maintenance officers who were selected purposively. Data analysis is carried out through the stages of data reduction, data presentation, and drawing conclusions. The results of the study show that the availability of facilities and infrastructure at the Central Java Regional Police Biddokkes Primary Clinic Sendangmulyo is generally adequate to support basic health services, but there are still some significant obstacles such as the limitation of certain medical equipment, damage to facilities, and lack of budget for routine maintenance. Administrative obstacles in logistics management are also obstacles in optimizing facilities. Optimization efforts that have been carried out include gradual improvements to facilities, procurement of new medical devices, and increased coordination between work units. The active involvement of medical personnel and administrative staff in the process of evaluating facility needs is considered effective to improve the efficiency of the use of existing facilities. Optimization of facilities and infrastructure has a positive impact on improving service quality, as reflected in shorter patient waiting times, more responsive services, and increased patient satisfaction levels. In order for optimization to run sustainably, management commitment is needed in budget allocation and periodic supervision of the condition of clinic facilities.
Pembuatan Katalog Produk Untuk Product Knowledge Karyawan Azizah, Zahra Nur; Chaniago, Harmon; Raharso, Sri; Lastari, Hidya Indira; Tiorida, Ermina; Efawati, Yen
Jurnal Pengabdian Kepada Masyarakat Sosial Humaniora Vol 5 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/abdimasekodiksosiora.v5i1.9271

Abstract

Katalog produk bukan saja bermanfaat bagi konsumen, tetapi juga sangat berguna bagi customer service (CS) dalam melayani konsumen dengan cepat. Ciri khas konsumen sekarang adalah ingin cepat dan akurat. Untuk itu diperlukan katalog produk yang lebih lengkap dan detail dibandingkan dengan katalog yang diberikan ke konsumen. PKM yang dilakukan ini menjembatani kebutuhan tersebut, dengan membuatkan katalog khusus untuk CS. Ada beberapa tahap yang dilakukan dalam membuatnya, seperti: mencari informasi produk, menyusun informasi produk, mendiskusikan draft katalog produk pada pihak karyawan, melakukan evaluasi dan revisi katalog serta fiksasi katalog. Sebelum katalog digunakan dilakukan uji coba. Hasilnya katalog yang dibuat lebih informatif dan mampu mempermudah karyawan CS dalam memberikan layanan pada konsumen.
Exploring the Impact of Customer Data Security on Consumer Trust in Gojek's Digital Services Ferdyan Putri, Zahra Qanitah; Efawati, Yen
International Journal Administration, Business & Organization Vol 6 No 1 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.332

Abstract

This study aims to explore the effect of customer data security on consumer confidence in using Gojek digital services. The main focus of the research is to analyze the impact of customer data security on the Gojek platform regarding consumer perceptions and levels of trust in the service. The research method employed is descriptive with a quantitative approach, involving a population of students at Politeknik Negeri Bandung, Indonesia, for the period 2020–2023. Data were collected using questionnaires and analyzed through simple regression analysis. Results showed that approximately 38.3% of consumer confidence in Gojek services can be explained by customer data security factors. Simple regression analysis reveals significant variable coefficients, highlighting the important role of data security in shaping consumer trust. Although the impact is relatively modest, customer data security remains a crucial determinant in enhancing consumer trust in Gojek's digital services. The remaining 61.7% is influenced by other factors not examined in this study, such as service quality, user experience, and brand reputation. This research contributes to a deeper understanding of the relationship between data security and consumer trust in the context of digital services. It also offers practical insights for digital service providers like Gojek to strengthen consumer trust by improving data protection measures. Future research is recommended to explore additional factors influencing consumer trust and to conduct comparative studies across different digital platforms.
Strengthening E-commerce Customer Satisfaction through Delivery Service Transparency Regina Emiliana; Efawati, Yen
International Journal Administration, Business & Organization Vol 6 No 1 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.350

Abstract

The purpose of this study is to investigate the impact of Real-Time Tracking Systems (RTTS) on customer satisfaction through Last Mile Delivery (LMD) Transparency in the context of E-commerce businesses. The research aims to explore how the integration of real-time tracking affects consumer satisfaction, particularly focusing on the transparency of the delivery process. The sample for this study comprised 112 respondents, all of whom were vocational students in Bandung with prior experience in e-commerce transactions and regular use of RTTS to monitor their product shipments. This study employs a quantitative approach, utilizing correlation and regression analysis to examine the relationships among variables. Data was collected using a structured questionnaire distributed via Google Forms, both directly and through social media platforms, targeting respondents who met the study's inclusion criteria. The findings indicate that the use of RTTS has a significant positive effect on customer satisfaction through enhancing LMD transparency in e-commerce, accounting for 55.6% of the variation in delivery transparency. The remaining 44.4% of the variance is attributed to other factors, suggesting that additional elements beyond RTTS also contribute to the transparency and efficiency of the last-mile delivery process. These results highlight the importance of real-time tracking in improving customer experience and operational transparency in the rapidly growing e-commerce sector.
Pengembangan Pegawai dalam Menunjang Implementasi Sistem Informasi Puskesmas Talang Bakung Kota Jambi Witri, Repelita; Rohendi, Rohendi; Efawati, Yen
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.26812

Abstract

Penelitian ini bertujuan untuk mengetahui implementasi pengembangan pegawai, faktor-faktor penghambat dalam upaya pengembangan pegawai, serta strategi yang mendukung keberhasilan pengembangan pegawai dalam menunjang implementasi Sistem Informasi Puskesmas Talang Bakung Kota Jambi. Metode penelitian yang digunakan adalah metode kualitatif. Responden terdiri dari Kepala Puskesmas, staf, dan tenaga IT Puskesmas Talang Bakung dengan jumlah 20 orang. Hasil penelitian menunjukkan bahwa implementasi pengembangan pegawai di Puskesmas Talang Bakung menerapkan pendekatan holistik. Faktor penghambat dalam menunjang implementasi sistem informasi adalah adanya resistensi terhadap perubahan di kalangan pegawai yang enggan beradaptasi dengan teknologi baru serta infrastruktur teknologi yang belum memadai. Strategi pendukung keberhasilan pengembangan pegawai dilakukan dengan memanfaatkan teknologi informasi untuk pelatihan daring, memberikan fleksibilitas bagi pegawai dalam belajar, serta program mentoring. Berdasarkan hasil penelitian ini, diharapkan Puskesmas dapat meningkatkan pengembangan pegawai dengan mengatasi resistensi terhadap perubahan melalui program mentoring, pelatihan langsung, penerapan buddy system, dan pemberian insentif bagi pegawai berprestasi. Memperkuat kapasitas pegawai lewat pelatihan, memastikan infrastruktur teknologi yang memadai, serta menyusun Standar Operasional Prosedur yang jelas juga diperlukan untuk memastikan sistem informasi dapat berfungsi secara optimal dan efisien.
Peran Media Sosial dalam Membangun Komunitas Pecinta Kopi: Peluang dan Tantangan Bagi Coffeepreneur Andriani, Rian; Efawati, Yen; Mubarok, Ade; Tresna Budiarti
Carmin: Journal of Community Service Vol. 5 No. 2 (2025)
Publisher : Borneo Research and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59329/carmin.v5i2.210

Abstract

This article discusses the development of MSME potential in Legok Harendong Village, Bandung Regency, through the use of social media and digital distribution. This area is famous for its honey orange commodities and Arabica and Robusta coffee, which thrive due to the hilly geographical conditions and the dominance of the community as farmers. However, limited infrastructure, digital literacy, and marketing strategies are the main challenges for MSMEs in developing their businesses. This community service activity aims to enhance the capacity of MSME actors, particularly Elgeha coffee entrepreneurs, through digital marketing socialization, social media content training (including Instagram, Facebook, and WhatsApp), and product catalog creation on e-commerce platforms. The approach used is Participatory Action Research (PAR), which is a collaborative approach that actively involves MSME actors in the process of identifying problems, training, and mentoring in digital marketing based on social media. The results show an increase in business knowledge and ability in using digital media for promotion and distribution. In addition, the formation of a coffee lover community is bold, which expands networks and market potential. This program shows that digital transformation at the village MSME level can be an effective strategy in strengthening competitiveness and accelerating local economic growth sustainably.
UNDERSTANDING THE ROLE OF FOMO (FEAR OF MISSING OUT) IN IMPULSE PURCHASE FOR SMES Rachman, Adryan; Efawati, Yen; Anmoel, Jason Timothy
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 6 No. 2 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i2.2109

Abstract

This study examines the influence of price discounts on impulse buying through live streaming among e-commerce users in Indonesia. The research adopts a quantitative approach, utilizing a survey methodology with questionnaires distributed to a purposive sample of 152 consumers from the Dolee Branded Store. Data were analyzed using SmartPLS 4.0 software, employing the PLS-SEM analysis method. The findings reveal that price discounts significantly directly impact impulse buying behavior. Furthermore, price discounts also significantly affect live streaming, which, in turn, substantially influences impulse buying. The results indicate that live streaming acts as a mediating variable, enhancing the effect of price discounts on impulse purchases. This study underscores the importance of integrating price discount strategies with live streaming to drive impulse buying behavior in the e-commerce sector effectively. By leveraging live streaming as a promotional tool, businesses can maximize the impact of their discount offers, leading to increased consumer engagement and sales. These insights provide valuable implications for marketers and e-commerce platforms aiming to enhance their promotional effectiveness and customer acquisition strategies.
Co-Authors A. Rohendi, A. Ade Mubarok Adryan Rachman Anmoel, Jason Timothy Arif Rachman Aris Munandar Azizah, Zahra Nur Balishna, Mega Chaniago, Harmon Daniswara, Muhammad Daffa Dewi, Devita Citra Erliany Syaodih Fadhlan Thariq Ferdyan Putri, Zahra Qanitah Lastari, Hidya Indira Mukaram Mukaram Mulyadi, Rangga Dhimas Radithya Nanang Juhandi Hermawan Nurwijayanti Purwadhi Purwadhi Putri, Nurhalisa Putri, Zahra Qanitah Ferdyan Regina Emiliana Rhomadon, Wahyu Rian Andriani, Rian Rifaturrahman, Rafi Fauzan Rohendi, Rohendi Sari, Dita Febriana Seputra, Hawreyvian Rianda Siluh Nyoman Raita Sari Sri Raharso Susilawati, Rika Maryam Sutisna, Ma’mun Tiorida, Ermina Tresna Budiarti Witri, Repelita Yosalinata, Jessica