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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Bisnis dan Investasi Community Engagement and Emergence Journal (CEEJ) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ekonomika dan Manajemen Jurnal Akuntansi Keuangan dan Bisnis International Journal Administration, Business & Organization Journal of Artificial Intelligence and Digital Business Journal of Economics and Social Sciences Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora IPSSJ Jurnal Cendekia Ilmiah
Efawati, Yen
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Analysis of the Implementation of Financial Management Patterns of Regional Public Service Agencies (PPK-BLUD) at Tanjungsari Health Center Balishna, Mega; Andriani, Rian; Efawati, Yen
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.497

Abstract

The implementation of the Regional Public Service Agency Financial Management Pattern 'Pola Pengelolaan Keuangan Badan Layanan Umum Daerah' (hereinafter referred to as PPK-BLUD) at the Puskesmas Tanjungsari demonstrates significant results in enhancing the quality of health services and financial management. This paper aims to analyze the implementation of PPK-BLUD based on Merilee Grindle's policy implementation theory; which highlights the relationship between policy content; and implementation context. The writing method used is a qualitative approach with data collection techniques including observation; interviews; and document reviews. The results of the study indicate that the autonomy provided through PPK-BLUD enables the Puskesmas Tanjungsari to manage its budget more flexibly; enhance financial transparency through the application of a digital economic system; and implement service innovations such as an electronic queuing system and QRIS payments. The success of the implementation is supported by oversight from the Health Office and community participation through discussion forums such as the Self-Awareness Survey (SMD) and Village Community Deliberation (MMD). However, challenges remain regarding employee commitment and coordination between teams that still need improvement. In conclusion, the implementation of PPK-BLUD at the Puskesmas Tanjungsari has succeeded in enhancing the efficiency of financial management; the quality of health services; and financial independence. This success can serve as a model for other Community Health Centers in implementing similar policies to improve health services in the region.
The Effectiveness of Loyalty Programs in Driving Customer Retention in Fashion Retail: A Systematic Literature Review Rachman, Adryan; Efawati, Yen; Daniswara, Muhammad Daffa
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.534

Abstract

The digital transformation of the fashion retail sector has redefined customer-brand relationships, emphasizing the need for loyalty strategies that transcend traditional transactional approaches. This study, a systematic literature review (SLR), evaluates the effectiveness of loyalty programs in enhancing customer retention. A total of 201 peer-reviewed international articles were analyzed using bibliometric visualization with VOSviewer and thematic synthesis within the PRISMA framework. The analysis, guided by the Commitment-Trust Theory and the Customer-Based Brand Equity (CBBE) model, revealed that customer loyalty is no longer driven solely by incentives such as points or discounts. Instead, it is increasingly shaped by emotional engagement, personalized digital experiences, and the integration of social and environmental values into brand narratives. Gamification techniques and AI-powered personalization emerged as key enablers of long-term customer relationships. These findings have significant theoretical and practical implications, underscoring the importance of designing omnichannel, user-centric, and socially relevant loyalty programs to sustain customer retention in the highly competitive fashion retail landscape. Challenges remain in the complexity of program designs and their alignment with the preferences of younger generations, such as Millennials and Gen Z. Future research should consider adopting mixed-method and longitudinal approaches to gain a more comprehensive understanding.
Pengaruh Keseimbangan Kehidupan Kerja (Worklife Balance) dan Kepuasan Kerja terhadap Komitmen Organisasi pada Karyawan Rumah Sakit Erni Medika Jambi Sari, Dita Febriana; Wahyudi, Bayu; Efawati, Yen
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1622

Abstract

The increasing complexity of work demands in hospital environments often leads to challenges in balancing professional and personal responsibilities, potentially impacting employees' organizational commitment. This study aims to examine the influence of work-life balance and job satisfaction on organizational commitment among employees of Erni Medika Hospital Jambi. Employing a quantitative approach with a causal associative design, data were collected from all 84 employees through structured questionnaires. The research instruments were tested for validity and reliability. Data analysis was conducted using multiple linear regression with SPSS version 30. The results revealed that both work-life balance and job satisfaction had a positive and significant impact on organizational commitment, both partially and simultaneously. The coefficient of determination (R²) indicates that 53.9% of the variation in organizational commitment can be explained by the two independent variables. These findings highlight the importance of implementing structured work-life balance policies and enhancing job satisfaction to strengthen employee commitment. In alignment with national health regulations, such as Law No. 17 of 2023 and Government Regulation No. 28 of 2024, hospitals are encouraged to improve employee welfare and performance-based recognition systems. Managers should also promote open communication to help employees manage their responsibilities effectively. This study provides practical implications for hospital management in fostering a more committed and satisfied workforce.
Strategi Marketing Mix dalam Meningkatkan Kunjungan Pasien di Klinik PKU Muhammadiyah Lombok Utara Rhomadon, Wahyu; Rohendi, A.; Efawati, Yen
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10714

Abstract

Penelitian ini bertujuan untuk mengetahui peran elemen marketing mix dalam meningkatkan kunjungan pasien, mengidentifikasi kendala implementasinya, serta menggali strategi optimalisasi marketing mix di Klinik PKU Muhammadiyah Lombok Utara. Pendekatan yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji menggunakan teknik triangulasi sumber agar hasil penelitian memiliki tingkat kepercayaan yang tinggi. Hasil penelitian menunjukkan bahwa elemen-elemen marketing mix seperti produk layanan unggulan (rawat inap, khitan gratis, UGD 24 jam), harga yang terjangkau, pelayanan yang ramah, serta promosi meskipun terbatas, telah mendorong meningkatnya minat masyarakat untuk berobat di klinik. Namun, implementasi strategi tersebut menghadapi kendala berupa keterbatasan sumber daya manusia, khususnya dokter umum, serta minimnya ruang pelayanan yang memadai, yang berdampak pada kualitas pelayanan. Strategi optimalisasi dapat dilakukan melalui peningkatan jumlah dan kompetensi tenaga medis, penataan ulang fasilitas fisik untuk kenyamanan pasien, serta pengembangan promosi yang lebih kreatif dan terjadwal di media sosial. Kegiatan sosial seperti pengobatan gratis dan khitan massal juga perlu diperkuat sebagai pendekatan promosi berbasis nilai kemanusiaan dan keagamaan yang efektif membangun citra positif klinik.
Analisis Strategi Pengembangan Klinik Bamma Pasuruan yang Berdaya Saing Susilawati, Rika Maryam; Purwadhi, Purwadhi; Efawati, Yen
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16812

Abstract

Klinik Bamma adalah klinik rawat jalan pratama swasta,yang berada di Pasuruan Jawa Timur. Tantangan global dan munculnya sejumlah besar klinik baru telah menghasilkan intensitas persaingan yang tinggi untuk industri layanan kesehatan. Sebagai klinik baru, klinik Bamma harus membuat rencana strategis untuk mencapai keunggulan kompetitif, menjaga kelangsungan dan mengantisipasi perubahan dinamis dalam mencapai tujuan organisasi. Analisis kekuatan, kelemahan, peluang dan ancaman (SWOT) dan teknik analisis matriks IFE, EFE, IE, TOWS, SWOT dan QSPM dapat digunakan dalam merumuskan strategi manajemen klinik yang tepat. Penelitian ini menggunakan metode kualitatif deskriptif dan data dikumpulkan dari diskusi dengan manajerial klinik. Tujuan penelitian ini adalah (1) untuk mengidentifikasi faktor eksternal dan internal, (2) untuk merumuskan strategi pengembangan bisnis alternatif, (3) untuk menentukan prioritas strategi pengembangan bisnis. Hasil penelitian menunjukkan bahwa klinik Bamma pada posisi IE matriks adalah Grow and Build. Adapun dalam analisis SWOT menunjukkan bahwa strategi terbaik yang dapat dilakukan adalah mengoptimalkan kekuatan untuk mencegah ancaman (ST). Ada lima opsi strategis yang dianalisis menggunakan matriks QSPM, sehingga menghasilkan peringkat prioritas sebagai berikut: (1) Menawarkan paket layanan yang lebih efisien. (2) Memberikan diskon untuk layanan tertentu. (3) Menjalin kerja sama dengan BPJS. (4) Perpanjangan jam operasional klinik. Dan yang terakhir (5) Menawarkan pilihan pengobatan tradisional.
Analisis Manajemen Sumber Daya Manusia, Sarana Prasarana, Sistem Informasi Kesehatan dalam Efisiensi Pelayanan Puskesmas Suak Ribe Putri, Nurhalisa; Rachman, Arif; Efawati, Yen
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3498

Abstract

Puskesmas sebagai fasilitas kesehatan tingkat pertama memiliki peran krusial dalam sistem kesehatan nasional. Penelitian ini bertujuan untuk menganalisis peran manajemen sumber daya manusia, sarana prasarana, dan sistem informasi kesehatan dalam mencapai efisiensi pelayanan di Puskesmas Suak Ribee. Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif. Populasi mencakup seluruh tenaga kesehatan dan fasilitas di Puskesmas Suak Ribee yang berjumlah 92 tenaga kesehatan. Sampel diambil menggunakan teknik purposive sampling dengan sepuluh informan kunci yang meliputi kepala puskesmas, kepala manajemen sumber daya manusia, dokter, petugas sistem informasi kesehatan, dan penanggung jawab berbagai bagian. Instrumen pengumpulan data menggunakan observasi, wawancara mendalam, dan analisis dokumentasi. Teknik analisis data dilakukan secara induktif menggunakan reduksi data, penyajian data, dan penarikan kesimpulan, dengan validasi melalui triangulasi sumber data dan metode. Hasil penelitian menunjukkan bahwa manajemen SDM memiliki sistem monitoring sistematis melalui SKP dan Ekinerja, namun implementasinya terhambat oleh kurangnya pelatihan berkelanjutan dan kepemimpinan transformasional. Sarana prasarana menunjukkan kondisi beragam dengan keterbatasan anggaran sebagai hambatan utama. Sistem informasi kesehatan berupa P-Care dan RME sudah diimplementasikan namun menghadapi kendala infrastruktur teknologi dan keterampilan SDM yang terbatas. Penelitian menyimpulkan bahwa efisiensi pelayanan Puskesmas Suak Ribee belum mencapai level optimal karena interaksi kompleks dari ketiga dimensi tersebut, memerlukan pendekatan holistik yang mengintegrasikan penguatan SDM, optimalisasi sarana prasarana, dan akselerasi implementasi sistem informasi kesehatan.
Digital Transformation and Organizational Resilience: The Mediating Role of Digital Literacy Yen Efawati; Rachman, Adryan; Andriani, Rian; Veranita, Mira; Rinawati
International Journal Administration, Business & Organization Vol 6 No 3 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.684

Abstract

In an increasingly turbulent and digitalized environment, organizational resilience has become a critical capability enabling organizations to survive and thrive amid unexpected disruptions. Drawing on the digital transformation and organizational resilience framework, this study examines the role of digital literacy as a mediating mechanism through which digital transformation enhances organizational resilience. Although prior studies highlight the importance of digital transformation in strengthening resilience, limited attention has been given to the human-capability mechanisms that explain how this relationship unfolds. Addressing this gap, the present study integrates digital literacy into the digital transformation and organizational resilience. Using a quantitative research design, data were collected from 224 SME owners in the retail sector in Greater Bandung and analyzed using structural equation modeling. The results indicate that digital transformation has a positive and significant effect on digital literacy, suggesting that digitally mature organizations are more likely to foster owner digital capabilities. In addition, digital transformation is found to directly and positively influence organizational resilience. Most importantly, the findings demonstrate that digital literacy partially mediates the relationship between digital transformation and organizational resilience. This suggests that digital transformation strengthens organizational resilience not only through technological and structural mechanisms, but also by enhancing their ability to effectively use and adapt digital technologies.
Pengaruh Kualitas Sistem dan Kualitas Layanan Terhadap Kepuasan Pengguna Rekam Medis Elektronik (RME) dimediasi oleh Kondisi Fasilitas (Studi Kuantitatif di Klinik Pratama Berkah Farma Cirebon) Habibah, Habibah; Wahyudi, Bayu; Efawati, Yen
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10199

Abstract

Transformasi digital di sektor kesehatan mendorong penerapan Rekam Medis Elektronik (RME) yang efektif dan sesuai dengan regulasi nasional. Keberhasilan implementasi RME dipengaruhi oleh kualitas sistem, kualitas layanan, serta kesiapan fasilitas sebagai faktor pendukung utama. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas sistem dan kualitas layanan terhadap kepuasan pengguna dengan kondisi fasilitas sebagai variabel mediasi, serta mengevaluasi tingkat kepatuhan implementasi RME terhadap Peraturan Menteri Kesehatan Nomor 24 Tahun 2022 dan Nomor 34 Tahun 2022. Penelitian menggunakan pendekatan kuantitatif dengan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Sampel penelitian terdiri dari tenaga kesehatan dan staf administrasi di Klinik Pratama Berkah Farma Cirebon. Data dikumpulkan menggunakan kuesioner berisi 60 pernyataan skala Likert yang telah memenuhi uji validitas dan reliabilitas. Hasil analisis menunjukkan bahwa kualitas sistem dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pengguna. Kondisi fasilitas terbukti memediasi pengaruh kualitas sistem dan kualitas layanan terhadap kepuasan pengguna. Analisis kesenjangan kepatuhan menunjukkan tingkat kepatuhan yang tinggi terhadap regulasi, khususnya pada aspek keamanan data dan pengelolaan sistem RME. Penelitian ini memperkuat model Kesuksesan Sistem Informasi DeLone dan McLean dengan menambahkan kondisi fasilitas sebagai variabel mediasi kontekstual dalam layanan kesehatan. Secara praktis, hasil penelitian merekomendasikan peningkatan infrastruktur, pelatihan pengguna, dan audit sistem secara berkala untuk mendukung keberlanjutan implementasi RME. Secara kebijakan, temuan ini mendukung integrasi sistem RME melalui program SATUSEHAT sebagai bagian dari digitalisasi layanan kesehatan nasional.
Analysis of a Drug Logistics Sop Model to Ensure Drug Availability (Qualitative Study: at the Pharmacy Installation of Ayamaru Public Health Center Southwest Papua) Anasthasia F M Ayomi; Erliany Syaodih; Yen Efawati
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The availability of medicines in health facilities is a key indicator of effective and quality health services. However, in many Community Health Centers (Puskesmas), including Ayamaru Puskesmas in Southwest Papua, drug stock instability often occurs due to weak operational procedures (SOP) for drug logistics. This study aims to analyze the implementation of the drug logistics SOP model in ensuring drug availability at the Ayamaru Community Health Center Pharmacy Installation through a qualitative approach. The research method used was a qualitative case study, with data collection techniques including in-depth interviews with pharmacy staff, direct observation of the logistics management process, and documentation of related documents such as stock records, drug requests, and distribution. Data analysis was conducted thematically based on aspects of the logistics SOP, including planning, receiving, storing, distributing, and recording drugs. The results showed that although the drug logistics SOP was in place, its implementation still faced obstacles such as limited human resources, delayed distribution from the district health office, and a lack of training and routine supervision. Furthermore, the recording and reporting system was largely manual, making it prone to errors and information delays. Therefore, strengthening the capacity of pharmacy staff, optimizing the logistics information system, and institutional commitment to consistently implementing the SOP are necessary. Therefore, understanding and improving the drug logistics SOP model can be key to ensuring sustainable drug availability at the Ayamaru Community Health Center, supporting equitable and quality access to healthcare services for the local community.
The Influence of Brand Image and Customer Experience on Purchase Decision in Artisan Bakery Industry Ali, Alvin; Rachman, Adryan; Efawati, Yen
International Journal Administration, Business & Organization Vol 7 No 1 (2026): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.734

Abstract

This study examines the influence of brand image and customer experience on purchase decisions in the artisan bakery industry, with a case study of Rosella Bakehouse. The growing transformation of bakery products into lifestyle-oriented goods has intensified competition, requiring firms to strengthen both branding and experiential strategies. A quantitative approach was employed using survey data from 150 customers who had prior purchasing experience. Data were analyzed using multiple linear regression. The results reveal that both brand image and customer experience have a positive and significant effect on purchase decisions, with customer experience demonstrating a stronger influence. The model explains 51.8% of the variance in purchase decisions. These findings highlight the critical role of integrating brand positioning with experiential marketing strategies to enhance consumer engagement and purchasing behavior. This study contributes to the literature by providing empirical evidence from a developing market context, particularly within the premium bakery sector.
Co-Authors A. Rohendi, A. Adryan Rachman Ali, Alvin Anasthasia F M Ayomi Anmoel, Jason Timothy Arif Rachman Aris Munandar Azizah, Zahra Nur Balishna, Mega Chaniago, Harmon Daniswara, Muhammad Daffa Dewi, Devita Citra Erliany Syaodih Fadhlan Thariq Ferdyan Putri, Zahra Qanitah Habibah Habibah Lastari, Hidya Indira Meta Mediana Mukaram Mukaram Mulyadi, Rangga Dhimas Radithya Nanang Juhandi Hermawan Nurwijayanti Okwandi, Arwin Purwadhi Purwadhi Putri, Nurhalisa Putri, Zahra Qanitah Ferdyan Regina Emiliana Revai, Doni Rhomadon, Wahyu Rian Andriani, Rian Rifaturrahman, Rafi Fauzan Rinawati Rohendi, Rohendi Romauli Sari, Dita Febriana Seputra, Hawreyvian Rianda Soeprijadi, Boby Sri Raharso Susilawati, Rika Maryam Sutisna, Ma’mun Tiorida, Ermina Veranita, Mira Wawan Sudira Witri, Repelita